- Benchmark ASINB0DR9C34QT
- MarketplaceUS
- Category ID11973111
- Analyzed Products
- Keywordstage light safety cable, dj light safety cable, lighting safety cable
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不该进入：已经是低利润、强同质化、明显价格战市场。 新品牌只有2个，但这2个新品牌的全部新增产品都是失败样本；新增5个产品里，盈利率是0%，而新上架产品的利润区间只有-5.62%到6.32%，连“及格线”15%都远远不到，说明不管大品牌还是小商家，常规打法都很难赚钱。
证据很直接： 新品牌 Mi Metty 和 SCHSBFPB 一共上了5个新产品，0个盈利，成功率0.00%；对应产品里，Mi Metty 的3个新产品都不赚钱，SCHSBFPB 的2个新产品也都不赚钱。市场里已知能看见盈利的品牌样本也几乎没有，LAICCUM 作为老品牌有92条评论的产品，利润只有2.15%；SCHSBFPB 的新款利润大约5.17%；Mi Metty 的已识别成交样本月销50件、月营收约44,950美元，但这仍然没有转成盈利。产品失败原因也一致：缺乏差异化、市场太小或竞争太强、利润太薄。而且这类产品是标准安全钢丝绳，外观和功能都高度相似，意味着价格会继续被压。
- 大品牌入口：不建议。 老品牌 LAICCUM、jindaaudio、YOKIVE 已经在场，但它们的样本也在亏，说明不是“谁更强就能轻松拿下”，而是整个品类利润太薄；要想进来，至少要准备能打品牌、做差异化、承担前期投放和长期教育市场的资金，50万人民币只能覆盖单个ASIN的前期，不足以解决长期品牌和认证/R&D成本。
- 小商家入口：不建议。 没有任何<300评论的真实成功样本能证明可复制；相反，现有能看到的产品评论多在22到92之间，且都没跑出利润，说明这不是靠小预算就能稳住的市场。
- 结论：不要进入。 这是一个已经进入价格战的市场，不适合大品牌，也不适合小商家；如果硬要做，必须依赖明显产品升级或强渠道优势，否则大概率只会把预算消耗在低毛利竞争里。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不该进入。 用户预算50万人民币表面上够覆盖单个ASIN前期投入，但市场本身已经明显进入低利润、强竞争状态，且没有任何新品牌新品跑出盈利样本。对大品牌和小商家来说，这都不是一个值得下注的赛道。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 用现成的镀锌钢丝绳/航空钢丝绳自行裁剪并配压接套，通常更便宜，长度也更灵活，适合对规格有要求但不想买品牌成品的人。
- 直接购买五金店的通用安全钢缆套装（带卡扣/螺丝扣/压套），往往比灯光专用款更容易买到，且可兼顾临时舞台、家庭挂装等多场景。
- 改用带防脱保险环的简易链条/安全挂绳方案，适合轻量灯具或临时演出，成本低、安装直观，但不如钢缆轻便。
- 如果只是给少量灯具做防坠保护，可用独立的工业级扎带式二次保险方案作为临时替代，获取方便、上手快，适合短期或非正式场景。
- 从本地舞台/灯光租赁商临时借用或按次租用配件，适合一次性活动或试装，不必为小批量安全绳立即采购。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经接近价格战+低利润陷阱。关键信号很直接：新品牌只有2个，但新增产品里盈利率是0%，新上架产品的利润区间只有-5.62%到6.32%，这意味着不管大品牌还是小生意，都很难靠常规打法赚钱。
New products with Highest revenueLeast investment in new productsMost investment in new productsMi Metty
Recent Monthly Revenue (USD):-(-)B0GT94T57J (4.8/5 (22 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H2V5CFGKBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$449.50(50pcs/month)B0GT917YCL (4.8/5 (22 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsLAICCUM
Recent Monthly Revenue (USD):-(-)B0DR9BSHK4Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$448.50(50pcs/month)B0DR9C34QT (4.7/5 (92 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsSCHSBFPB
Recent Monthly Revenue (USD):-(-)B0GFD8DZ9V (4.7/5 (32 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GF9NM18SBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 带透明防水包胶，外观更直观，适合户外场景。
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- 85cm长、4mm粗，更像重型挂装配件，视觉存在感强。
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- 双环+挂钩结构配四条装，图片一眼能看出成套用途。
B08SW2T3GL (4.6/5 (204 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 20英寸长款，线条更醒目，和短款区别明显。
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- 银色细钢丝双环造型简洁，适合一眼识别基础安全绳用途。
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- 四条装成套展示，适合通用灯具防坠固定采购。
B0D9XK6DSY (4.5/5 (23 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显是低利润、同质化、接近价格战的市场。 现有样本里，已知利润率产品中有50%落在0%~10%，还有7.14%是负利润；新品里能算出利润率的只有5个，全部都低于10%，其中4个直接亏损或接近亏损，说明新进入者几乎没有利润空间。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0DR9C34QTLAICCUM2025-02-24No$8.9750pcs$448.52.15%$9.65B0GT917YCLMi Metty2026-03-20No$8.9950pcs$449.54.54%$20.41
B0D9XTZXQQYOKIVE2024-07-23No$5.94-pcs$--4.04%$-
B0D9XP3WP1YOKIVE2024-07-23No$6.54-pcs$-0.4%$-B0D9XK6DSYYOKIVE2024-07-23No$6.77-pcs$-2.03%$-B08SW2T3GLjindaaudio2021-01-13No$11.89-pcs$-7.8%$-
B0D9XPQFT2YOKIVE2024-07-23No$5.96-pcs$--12.7%$-B0GT94T57JMi Metty2026-03-20No$9.99-pcs$-4.61%$-B0GFD8DZ9VSCHSBFPB2026-02-15No$8.99-pcs$-5.17%$-
B0D9XDTQ8YYOKIVE2024-07-23No$5.74-pcs$--6.48%$-B0GF9NM18SSCHSBFPB2026-01-06No$--pcs$--%$-B0DR9BSHK4LAICCUM2025-04-20No$--pcs$--%$-B0H2V5CFGKMi Metty2026-05-25No$--pcs$--%$-
B0CN13NPBGjindaaudio2023-11-09No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GT917YCLMi Metty2026-03-20No$8.9950pcs$449.54.54%$20.41B0GT94T57JMi Metty2026-03-20No$9.99-pcs$-4.61%$-B0GFD8DZ9VSCHSBFPB2026-02-15No$8.99-pcs$-5.17%$-B0GF9NM18SSCHSBFPB2026-01-06No$--pcs$--%$-B0H2V5CFGKMi Metty2026-05-25No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入：新品牌、新上新和整体样本都在亏，已经是明显的价格战/低利润市场。 你手上的 50 万 CNY 对单个 ASIN 来说表面上够做首批备货和投放，但在这个市场里，钱不是主要问题，核心问题是几乎没有盈利出口，继续做只会把预算烧在低毛利和无效竞争上。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Mi MettySCHSBFPB#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经进入价格战/饱和警戒区。 近两年几乎没有可验证的新品牌成功样本，反而最近上线的新品牌全部失败；在你给的预算内，做单个ASIN也看不到可复制的盈利路径。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases