- Benchmark ASINB0G38K86JK
- MarketplaceUS
- Category ID11973111
- Analyzed Products
- Keywordhandheld fog machine, mini fog machine, portable fog machine
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经接近价格战并且被老品牌主导。 新品牌只有3个，真正可识别的新品牌成功率是0%，新增产品里只有10.53%盈利，低于你要求的15%可接受线；市场也没有出现可复制的小商家成功样本，反而是大品牌在硬扛。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入。 你的预算 50万CNY 只能覆盖少数入场样本里的前期打样、首批备货和基础投放，但市场里的赚钱信号太弱，且新品牌几乎没有成功案例，整体更像高风险试错场，不是可复制的机会场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?84.21%New listing success rate (old brands):12.50%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 干冰效果方案：用小型风扇+LED灯+干冰/二氧化碳烟雾替代，可按需制造更浓的“雾感”，一次性租用或临时购买成本通常低于便携烟雾机；适合拍摄、舞台和活动布景。
- 薄雾喷雾器/加湿喷雾壶：用超声波加湿器、喷雾瓶或手持雾化器做近景“氛围雾”，操作更简单、价格更低，适合桌面拍摄、静物和小范围装饰。
- 空气感氛围替代：用灯光、后期烟雾叠加、烟雾素材视频或投影来模拟烟雾层次，几乎零耗材，最便宜也最容易上手，适合内容创作者临时出片。
- 泡泡机：在派对、婚礼、儿童活动里，泡泡机常可替代轻雾氛围效果，安全性和使用门槛更低，且耗材便宜、准备快。
- 舞台/摄影租赁烟雾设备：对于只在少数场景使用的用户，短租普通烟雾机或活动布景服务比购买便携烟雾机更划算，省去维护、耗材和学习成本。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场：当前已经进入价格战+过度拥挤状态，新品牌成功率太低，小商家尤其不建议进。 现有数据里，近一年新上架里只有1个明确盈利新款、却有大量失败新款；而且盈利表现主要集中在老牌COLBOR手里，新品牌Treasea直接是0%盈利，说明不是“谁来都能赚”，而是“只有强资源品牌才能硬扛”。
证据很直接：市场新款盈利率只有10.53%，全市场可识别盈利率也只有13.04%；近一年新释放产品里，失败样本明显多于成功样本，2025年新款里就有2个盈利、8个亏损/无效样本，2026年继续出现8个亏损新款，趋势是往下走而不是变好。 这已经符合你给的高风险条件：不是新品牌机会扩张，而是新进入者在被挤压。Treasea（新品牌）只有1个样本且0%盈利，代表小商家没有可复制的真实成功案例；COLBOR（老品牌）则有2个盈利款：B0G38K86JK，月销50、月收$6,034.50、利润率39.7%、前期投入约$11,658.65；B0FXFK28LY，月销50、月收$4,255.50、利润率40.5%、前期投入约$8,111.83。两个都属于老品牌成功案例，不是小商家模板，而且它们都只靠白帽推广、重投入和成熟品牌势能跑出来。
New products with Highest revenueMost investment in new productsLeast investment in new productsTreasea
Recent Monthly Revenue (USD):-(-)B0FX9GNJVH (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsCOLBOR
Recent Monthly Revenue (USD):$6,034.50(50pcs/month)B0G38K86JK (4.3/5 (11 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,255.50(50pcs/month)B0FXFK28LY (4.6/5 (34 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 手持机身+多种喷嘴配件，外观和常见烟雾机明显不同
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- 更偏专业摄影/视频创作工具，容易吸引目标用户点击
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- 雾化、干冰、薄雾三种预设模式，卖点直观
B0D8FTY6VB (4.1/5 (328 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 一体式可旋转机身，形态区别于常见直筒手持款
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- RGB灯效+黑色机身，画面感强，更吸睛
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- 10米无线遥控、3档风速和大烟量，功能展示感强
B0G38K86JK (4.3/5 (11 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场：整体已经接近价格战，且新品牌几乎没有真实成功案例，直接判定为高风险，不建议推进。 依据是：可识别利润的产品里只有13.04%是盈利，新增产品里只有10.53%盈利；按新产品口径看，88.89%是未盈利，且新品牌样本3个全部失败，成功率0%。
证据很清楚：盈利几乎被老品牌COLBOR和TELESIN吃掉。 目前唯一明确盈利的新产品是COLBOR的B0G38K86JK，利润率39.7%，月销售50件，月收入6034.5美元，早期投入约11658.65美元；另一个盈利品是COLBOR的B0FXFK28LY，利润率40.46%，月销售50件，月收入4255.5美元。反过来看，COLBOR下16个非盈利产品里，B0FX2S6GY7、B0FYVHFZW9、B0FX9GNJVH、B0G6SRVNPD等利润率仍有33.18%~40.61%，但销量撑不住或直接亏损，说明这里不是单纯毛利低，而是同质化严重、转化和需求都很难稳定。市场趋势也在变差：2025年还有2个盈利新产品，但2026年新增的9个新产品全部未盈利，说明后进者越来越难做。
对小品牌和大品牌都不是好机会。 新品牌Treasea、HOLDLAMP、Hinnzuk在新产品上盈利率都是0%，而且失败样本的发布时间集中在2025年10月到2026年5月，说明不是偶发失误，是新进入者普遍打不过；同时没有看到明显的“<300评论/年”的真实小品牌成功案例，反而有COLBOR这种老品牌持续占位，属于大品牌主导、非新手友好的结构。B0G38K86JK和B0FXFK28LY可作为大品牌参考，但它们依赖的是老品牌背书、功能差异和较高投入，小商家若想复制，按现有预算50万人民币只能覆盖单个SKU的前期成本，仍然不够支撑长期品牌和研发投入。结论：不要进入；若硬要做，只适合已有品牌资源、能做强差异化和高预算投放的大品牌。
Profitability difficultyModerate Risk only for Old Products, but worse for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G38K86JKCOLBOR2025-11-21Yes$120.6950pcs$6034.539.68%$2394.49B0D8FTY6VBTELESIN2024-06-29Yes$103.4850pcs$5174.043.41%$2246.04B0FXFK28LYCOLBOR2025-10-23Yes$85.1150pcs$4255.540.46%$1721.78Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G38K86JKCOLBOR2025-11-21Yes$120.6950pcs$6034.539.68%$2394.49B0FXFK28LYCOLBOR2025-10-23Yes$85.1150pcs$4255.540.46%$1721.78#New Product Success Rates
Listing结论很明确：这个市场不适合进入，已经接近价格战和过度拥挤区。 你要看的不是“有没有少数爆款”，而是“新品牌能不能稳定赚钱”，答案是否定的：新品牌新上架成功率为0%，新上架非盈利率100%；整体可识别盈利率只有13.04%，新上架盈利率只有10.53%，低于15%的可接受线，说明进入后大概率先烧钱、再被同质化竞争拖死。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
COLBORNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
COLBOROther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入价格战区，且新品牌成功率极低。 近期开品明显在增加，但利润却没有跟上：新品牌只有3个，最近新品牌新开品里盈利率是0%，而全部新发布产品的盈利率也只有10.53%，说明新入局者基本都在亏或还没跑出来。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 1 8 2026 0 0 0 0 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 1 3 2025/11 0 0 0 0 0 1 0 1 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 5 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTELESIN C40 Portable Fog Machine, 40W Handheld Smoke Machine with Remote
This listing is deemed profitablePrice (USD)$103.48Released TypeOld Release (2024-06-29)Brand is an old entry in this marketSize and Weight23.2 x 15.4 x 7.7 cm, 810.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
手持式机身 + 随附多种透明喷烟配件，外观更偏专业摄影工具套装Key Buying Motive
支持雾化、干冰、薄雾三种预设模式切换，并可通过多种喷嘴配件快速改变烟雾形态Target Customers
面向摄影师、视频创作者、婚礼与舞台效果用户，尤其是需要便携控烟和快速切换效果的创作者Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,174.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight42.63% / 43.41%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight38.82% / 39.59%Peak / Non PeakSales & BSR Performance
COLBOR CF3 Portable Fog Machine 40W, Mini Handheld Smoke Machine for Photography Cineflare-Engineered Safe, Small Fogger Maker for Indoor Outdoor Halloween Party Cosplay,Streaming,Weddings,Stage
This listing is deemed profitablePrice (USD)$85.11Released TypeNew Release (2025-10-23)Brand is an old entry in this marketSize and Weight20.4 x 14.5 x 6.8 cm, 699.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
迷你手持式机身，搭配可弯折导风附件，便于定向出烟Key Buying Motive
5档烟雾浓度调节，支持从细雾到浓烟的精细控制Target Customers
面向摄影、短视频、直播、婚礼和舞台等需要便携烟雾特效的创作者Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,255.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight39.68% / 40.46%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight35.68% / 36.46%Peak / Non PeakSales & BSR Performance
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