- Benchmark ASINB0FF3VTZPW
- MarketplaceUS
- Category ID11973111
- Analyzed Products
- Keywordfog machine, smoke machine, halloween fog machine
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场已经偏饱和，且新品牌成功率太低，不适合继续进入。 新品里真正盈利的只有13.33%~15.38%，而82%~85%都没跑出来；同时市场里已有11个新品牌进入，且其中大量新品靠“功能叠加+外观差异”才勉强赚钱，说明这是一个竞争很硬、对差异化要求很高的赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：用户有钱进场，但这个市场不值得进。 500,000 CNY 只能覆盖少数单品的起步成本，而市场里已经出现明显的新品牌拥挤、低成功率和价格竞争信号；对大品牌和小商家来说，这都不是一个好入口。
从预算看，起步门槛不低但你够得着：新产品建议预算大约在 9,656~11,601 美元/单品，折合约 6.9万~8.4万 CNY；你的 500,000 CNY 约能撑 5~7 个 这种起步单品，但这还不含长期的研发、品牌和认证成本。更关键的是，市场里新发布产品整体盈利率只有 13.33%，而全市场可识别盈利率也只有 41.82%；同时，新品牌新上新产品的盈利率只有 16.00%，非盈利率高达 72.00%，这已经是很强的失败信号，不是“可试水”的环境。
Early sourcing + logistics + marketing budget (USD)$9,656.20 - $11,601.14Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?16.66%New listing success rate (old brands):0.00%New listing success rate (new brands):16.00%Which new brands have these successful new listings?...Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- LED氛围灯/彩灯投影灯：比雾机更便宜、安装更简单，不需要烟油和预热，也更适合室内派对、万圣节布置和拍照出片。
- 激光灯/舞台效果灯：用光束和动态图案营造“有层次感”的现场效果，成本通常低于雾机，且无需维护耗材，适合家庭聚会、KTV和小型活动。
- 泡泡机：同样能快速制造“热闹感”和视觉存在感，操作门槛低，安全性和清理成本通常优于雾机，适合亲子活动、庭院派对和节日装饰。
- 干冰效果替代方案（一次性小型干冰盆/干冰雾盆）：如果只需要短时舞台飘雾感，这类方案购买门槛和使用复杂度往往低于专业烟雾机，更适合婚礼、开场秀和短视频拍摄。
- 香氛加湿器/超声波雾化灯：如果用户更在意“柔雾氛围”而不是舞台烟幕，这类产品更日常、更容易融入家居场景，也更适合长期使用。
- 纱幕投影/背景布+灯光组合：用低成本布景和投影营造视觉冲击，避免烟雾带来的通风、残留和触发烟感问题，适合室内活动和商拍。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入。 新品牌新上架产品盈利率只有16%，但非盈利新上架高达72%，而且新品牌新上架占比已达到166.6%，明显是过度拥挤的市场；再加上利润率中位区间只有13.6%~35.13%，大部分新机会并不宽松，属于高风险、强竞争赛道，不建议大品牌或小商家硬闯。
Least investment in new productsNew products with Highest revenueJazvex
Recent Monthly Revenue (USD):$11,619.00(100pcs/month)B0FF3VTZPW (4.6/5 (119 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableOld brand with the most profitable new productsIMONE
Recent Monthly Revenue (USD):$23,995.00(500pcs/month)B0FHW4TSGZ (4.3/5 (31 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,999.50(50pcs/month)B0FHVYM4LH (3.7/5 (17 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,189.00(100pcs/month)B0FHW46D56 (3.6/5 (29 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsCOLBOR
Recent Monthly Revenue (USD):$6,034.50(50pcs/month)B0G38K86JK (4.3/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsSklydron
Recent Monthly Revenue (USD):-(-)B0FW3SVXVV (4.7/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 南瓜造型最特别，节日装饰感强
- |
- 橙色外观醒目，更容易吸引点击
- |
- 集雾机、灯光、音箱于一体，功能差异明显
B0FMDXFXMF (4.4/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 手持便携式，和常见箱式烟机差异大
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- 黑色机身+RGB灯效，图片质感更酷
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- 适合摄影、COS和小空间造景，受众明确
B0G38K86JK (4.3/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经接近价格战+拥挤竞争区，不适合大品牌或小商家贸然下场。 你当前这条赛道里，真正能赚钱的新品只占少数，但大部分新品仍然落在较低利润带，且新品牌想跑出来通常要靠更强的功能差异和更高预算。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FHW4TSGZIMONE2025-07-17Yes$47.99500pcs$23995.020.03%$4806.2B0FF3VTZPWJazvex2025-08-10Yes$116.19100pcs$11619.029.72%$3453.17B0G38K86JKCOLBOR2025-11-21Yes$120.6950pcs$6034.539.68%$2394.49
B0DC64GM9KBORGOVA2024-08-05Yes$145.0950pcs$7254.526.92%$1952.92
B0GRDM2JZ9noblequest2026-03-06Yes$67.2100pcs$6720.027.83%$1870.18
B0FF4VM34KALSOMTEC2025-06-23Yes$117.7650pcs$5888.031.36%$1846.48
B0DP1VY988BORGOVA2024-11-26Yes$128.6450pcs$6432.026.76%$1721.21
B0FFMTZVQMOuterman2025-06-26Yes$48.43200pcs$9686.017.15%$1661.15B0FHVYM4LHIMONE2025-07-17Yes$119.9950pcs$5999.527.32%$1639.07
B0D2K5BYJKHAKUTA2024-04-24Yes$69.99100pcs$6999.023.17%$1621.67
B0DYJJ9CJNOloaxolx2025-02-26Yes$85.8350pcs$4291.526.33%$1129.96
B0FLPX2MNNXWSTGEQ2025-08-08Yes$86.6950pcs$4334.523.77%$1030.32
B0D9L47S8JKYNG2024-07-17Yes$89.9750pcs$4498.522.5%$1012.17
B0FD3WRVK1Sverlay2025-06-25Yes$77.5750pcs$3878.525.08%$972.73
B0DN66T8PCBORGOVA2024-11-15Yes$65.2650pcs$3263.025.2%$822.28
B0FHW3WV5TIMONE2025-07-17Yes$58.4450pcs$2922.025.05%$731.97
B0FFH7KSDQTOMSHUB2025-07-10Yes$52.3550pcs$2617.526.78%$700.97
B0FFLT3Z9POuterman2025-06-26Yes$75.5150pcs$3775.517.9%$675.82B0FHW46D56IMONE2025-07-17Yes$41.89100pcs$4189.015.87%$664.8
B0D78CG82XLURT2024-06-17Yes$48.8850pcs$2444.025.38%$620.29Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FF3VTZPWJazvex2025-08-10Yes$116.19100pcs$11619.029.72%$3453.17B0G38K86JKCOLBOR2025-11-21Yes$120.6950pcs$6034.539.68%$2394.49B0GRDM2JZ9noblequest2026-03-06Yes$67.2100pcs$6720.027.83%$1870.18B0FLPX2MNNXWSTGEQ2025-08-08Yes$86.6950pcs$4334.523.77%$1030.32#New Product Success Rates
Listing这个市场不值得进入，已经接近/落入价格战区。 新产品总体成功率只有13.33%，而所有可识别利润产品里，整体可盈利比例也只有41.82%；更关键的是，新品牌里真正盈利的只有18.18%，失败占81.82%，说明新人进去大概率会被卷死。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
noblequestXWSTGEQCOLBORJazvexNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OloaxolxCOLBOROther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入价格战与饱和区。 近一年新品牌新品成功率只有18.18%（22个新品牌新品里仅4个盈利），而最新一批新入场几乎是“失败主导”，2026年新释放产品里盈利只有1个、非盈利至少10个，趋势明显在变差，不是变好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 2 1 0 12 2026 0 0 0 0 1 0 0 14 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 2 0 0 1 2025/9 0 0 0 0 0 0 0 3 2025/10 0 0 0 0 0 0 0 4 2025/11 0 0 0 0 0 1 0 1 2025/12 0 0 0 0 0 0 0 3 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 1 0 0 4 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases1500W Fog Machine Outdoor Indoor, Halloween Smoke Machine Fog 20000 CFM
This listing is deemed profitablePrice (USD)$116.19Released TypeNew Release (2025-08-10)Brand is a new entry in this marketSize and Weight44.9 x 30.1 x 19.6 cm, 5171.00gProfitable Factors
Distinct functions and featuresDesign & Appearance
黑色机身搭配多色灯效，视觉冲击更强, 1500W大功率+18灯+2L大水箱的组合型机身，偏大型舞台/派对设备外观Key Buying Motive
1500W高功率、20000 CFM级别烟雾输出，适合更大空间和更强氛围需求Target Customers
需要大场地氛围效果的派对/舞台/婚礼/万圣节活动用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,619.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight25.35% / 29.72%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.65% / 8.03%Peak / Non PeakSales & BSR Performance
OutermanB0FFMTZVQM (4/5 (33 Reviews))Fog Machine, Halloween Smoke Machine with 3 Color LED Lights and Disco Light, Wireless Remote Control, 600W Power and 2300CFM Fog Output, Perfect for Festivals, Parties, Clubs, Stage Performance
This listing is deemed profitablePrice (USD)$48.43Released TypeOld Release (2025-06-26)Brand is an old entry in this marketSize and Weight30.2 x 21.2 x 16.0 cm, 2127.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
带3色LED灯与舞厅魔球的组合，外观更偏派对灯效一体机Key Buying Motive
3色LED灯+独立控制的魔球灯效，兼顾喷雾和灯光氛围, 600W功率与2300CFM出雾，配合50英尺无线遥控，适合快速造景Target Customers
面向万圣节、派对、舞台及小型活动布景用户，尤其偏好“烟雾+灯效”一体化的性价比买家Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,686.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.41% / 17.15%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-9.00% / -4.26%Peak / Non PeakSales & BSR Performance
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