- Benchmark ASINB0GL81NGQG
- MarketplaceUS
- Category ID11091801
- Analyzed Products
- Keywordacoustic foam panels, sound proof foam panels, acoustic wall panels
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入明显的价格战红海。 现在的新品牌只有4个，最近一年新发布产品里真正盈利的只有16.00%，而且市场里大部分新产品都落在低利润区间；这不是“低预算可试错”的机会，而是“投入高、回报不稳”的市场。对大品牌和小商家都不友好，小商家如果硬进，基本只能靠激进营销和更强差异化去搏，正常打法不成立。
从证据看，市场的利润结构已经很差：新发布产品里只有2个纯新品盈利、2个老链接改款盈利，17个不盈利，意味着80.95% 的新产品没跑出来。按品牌看，BangXyth 作为新品牌只有3个样本里2个赚钱、1个亏损；但这并不能代表可复制机会，因为它的成功 ASIN 是 B0GL8DGNLM 和 B0GL81NGQG，单个利润率分别约18.74%和18.22%，依赖的是“旧款基础上改功能、改背胶、改外观”，不是低门槛白手起家。对照之下，Ekkogo 这个老品牌有22个样本、0个盈利，新品也全线失败；XyraSound 也有5个非盈利样本，说明大品牌的老打法同样被利润压缩打穿了。更关键的是，样本里不少失败品利润率是-5.74%到-30.34%，已经不是轻微失手，而是直接亏钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入：已经明显价格战化，而且对小商家和大品牌都不是好机会。 用户预算 500,000 CNY 只能覆盖一个新ASIN早期投入中的一部分；市场里可识别的新品盈利率只有 16.00%，整体盈利产品占比仅 9.71%，低于10% 的产品太多，说明是高风险、低回报环境。
Early sourcing + logistics + marketing budget (USD)$17,762.21 - $17,762.21Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?76.00%New listing success rate (old brands):10.53%New listing success rate (new brands):33.33%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 厚重窗帘/遮光帘：比泡棉更便宜、安装更简单，适合先降低室内回声和外部噪音渗透，尤其是租房或临时空间。
- 可移动吸音毯/录音毯：无需粘墙，铺在地面、挂门后或支架上即可，适合临时录音、直播、练琴场景。
- 书架+书籍+软装组合：用现成家具和布艺、地毯增加漫反射吸收，比专用泡棉更省钱，也更容易融入家居环境。
- 门缝/窗缝密封条套装：针对噪音来源做低成本补漏，施工简单，常常比直接贴吸音泡棉更有效。
- 便携式人声反射屏/麦克风隔音罩：如果核心需求是录人声或播客，这类局部方案比全屋贴墙更精准、投入更小。
- 自粘式厚地毯垫/地垫：对脚步声、桌椅拖动声和部分混响更友好，铺设门槛低，适合卧室、办公区和直播间。
- 硬质吸音板替代方案中的入门款：如聚酯纤维吸音板或布艺软包，通常更耐看、气味更小，也更适合对安全和外观敏感的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经明显进入价格战和过度拥挤阶段。 关键数据很直白：可识别利润的产品里，盈利率只有9.71%，而新品盈利率只有16.00%；同时新品牌新品盈利率只有33.33%，但新品牌新品亏损率也有33.33%，说明新进场并不稳定，想靠常规打法赚钱风险很高。
New products with Highest revenueLeast investment in new productsMost investment in new productsBangXyth
Recent Monthly Revenue (USD):$1,489.00(50pcs/month)B0GL8DGNLM (4.6/5 (50 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$1,457.00(50pcs/month)B0GL81NGQG (4.6/5 (47 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsEkkogo
![Ekkogo Acoustic Panels 12-Pack Soundproof Wall Panels 14"X12.1"X0.4" Sound Panels High Density Sound Dampening Panels - [Peach Beige Hexagon]](https://m.media-amazon.com/images/I/91rgOyOQuZL._AC_SY145_.jpg)
Recent Monthly Revenue (USD):-(-)B0CRF7SBKK (4.4/5 (340 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ![Ekkogo Acoustic Panels 12-Pack Soundproof Wall Panels 12"x12"x0.4" Decorative Sound Dampening for Your Home, Office, Studio, Bedroom & More with Unique LineWave Carving [Denim Blue]](https://m.media-amazon.com/images/I/81RMhRd1wdL._AC_SY145_.jpg)
Recent Monthly Revenue (USD):-(-)B0DBJBXMVT (3.9/5 (35 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ![Ekkogo Acoustic Panels 12-Pack Soundproof Wall Panels 12"x12"x0.4" Decorative Sound Dampening for Your Home, Office, Studio, Bedroom & More with Unique ModuArc Carving [Deep Black]](https://m.media-amazon.com/images/I/81zWip1vcxL._AC_SY145_.jpg)
Recent Monthly Revenue (USD):-(-)B0DBJD9RKD (4.1/5 (35 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsUNECHO
Looks like this brand has no product that is significant nonprofitable#Differentiations
Unique productsCommon productsDifferentiation:- 黑色六边形，外观最醒目，点击率高
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- 装饰感强，和常见方形/楔形明显不同
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- 适合家庭/办公室墙面点缀，受众更广
B09YR1V86X (4.1/5 (3436 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 灰色金字塔造型，和主流黑色款区分明显
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- 更偏家居/游戏房风格，视觉更柔和
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- 自带装饰感，又兼顾基础吸音，容易吸引下单
B0GQZ38P6C (4.1/5 (161 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经接近/处在低利润红海，且新品牌并没有形成稳定可复制的成功路径。 新品里只有16%是盈利的，盈利大多集中在老品牌手里；同时，很多产品利润率落在0%~10%，这意味着价格战非常重，用户现在拿500000元预算也只能覆盖单个SKU的前期投入，远不足以保证长期胜出。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0832DJSD7Focusound2019-12-23Yes$28.4300pcs$8520.018.25%$1554.9
B0DZC51BSKZonaSonic2025-05-26Yes$29.28200pcs$5856.019.54%$1144.27B0GQZ38P6CZonaSonic2026-07-14Yes$29.69200pcs$5938.017.49%$1038.56
B0928PWKH6SD SODOCT2021-04-12Yes$23.92100pcs$2392.017.67%$422.67B0GL8DGNLMBangXyth2026-03-24Yes$29.7850pcs$1489.018.74%$279.04B0GL81NGQGBangXyth2026-03-24Yes$29.1450pcs$1457.018.22%$265.47
B0FM3WK5QBFocusound2025-08-12Yes$28.7950pcs$1439.513.93%$200.53
B0C4J8BRNBYaolabjer2023-05-07Yes$19.03100pcs$1903.010.23%$194.68
B0CNGBNCL1SD SODOCT2023-11-16Yes$28.4550pcs$1422.512.15%$172.84
B0DDCKT2BZKnightsacoustic2024-08-16Yes$26.650pcs$1330.012.56%$167.05Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GQZ38P6CZonaSonic2026-07-14Yes$29.69200pcs$5938.017.49%$1038.56B0GL8DGNLMBangXyth2026-03-24Yes$29.7850pcs$1489.018.74%$279.04B0GL81NGQGBangXyth2026-03-24Yes$29.1450pcs$1457.018.22%$265.47B0FM3WK5QBFocusound2025-08-12Yes$28.7950pcs$1439.513.93%$200.53#New Product Success Rates
Listing这个市场不值得进入，属于高竞争、明显价格战区域。 新品成功率只有9.52%，整体可盈利产品仅9.71%，而新品里80.95%不赚钱；老品牌新品几乎全军覆没，只有11.76%靠“老链接改款”勉强赚钱，说明门槛高、同质化重，新人要靠差异化和更大投放才能挤进去，但回报并不稳。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ZonaSonicFocusoundBangXythNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
EkkogoSaiqiangNEPISTemgcuamXyraSoundOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近价格战区，而且对小品牌和大品牌都不友好。 近一年新品牌真正成功的比例只有16%，而且新品牌/老品牌的新产品成功与失败都高度依赖“基于旧款改造+低价+轻差异化”，不是靠自然需求扩张；同时最近一批新发布里，2025年和2026年都出现了明显的失败集中，说明竞争在加剧而不是放松。
证据很直接：市场里总共只有4个新品牌（BangXyth、UNECHO、TONOR、DSMYDSEN），却有20个老品牌在持续压制；最近12个月新发布25个产品里，只有4个被判定为盈利，成功率16%，失败/不成功样本更多。 2025年新发布中，BangXyth有2个盈利 ASIN（B0GL8DGNLM、B0GL81NGQG），但同品牌也有1个亏损 ASIN（B0GTVG663Q）；2026年新增里，BangXyth、Ekkogo、XyraSound 等一批产品集中失败，月度数据里 2026年2月就有6个非盈利新产品，3月又出现2个盈利但同时1个亏损，4月再出现亏损，说明近期并没有形成稳定的赢家群。可盈利的案例主要是老品牌或旧款延伸：Focusound 的 B0FM3WK5QB、ZonaSonic 的 B0GQZ38P6C、BangXyth 的 B0GL8DGNLM / B0GL81NGQG，成功共性都是基于旧ASIN、功能微调、外观差异、背胶升级、低价，这类打法意味着需要持续营销和一定产品迭代成本，不是低预算就能轻松复制。用户预算 500000 CNY 约合远高于单ASIN建议启动预算 17762.21 USD，资金不是核心问题，核心问题是：这个类目已经在往同质化和价格压缩走。
结论：不要进入。 对大品牌，这不是“高投入就能拿下”的市场，而是“投入高、回报不稳”的市场；对小品牌，这里没有足够多的真成功样本可复制，且近期失败集中，基本不适合用正常打法切入。可参考的样本只有 BangXyth 的 B0GL8DGNLM、B0GL81NGQG，以及老品牌的 B0FM3WK5QB、B0GQZ38P6C，但这些都更像“改良旧款”的短期成功，不是健康的新增机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 1 1 0 0 0 7 2026 0 0 0 3 0 0 0 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 1 0 1 1 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 4 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 6 2026/3 0 0 0 2 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesFocusoundB0FM3WK5QB (4/5 (7 Reviews))Focusound 24 Pack Black Grey Acoustic Foam Panels 1" x 12" x 12" Sound Proof Foam Panles Soundproofing Noise Cancelling Wedge Panels for Home Office Recoding Studio with 240PCS Double-Side Adhesive
This listing is deemed profitablePrice (USD)$28.79Released TypeNew Upgraded Version on Old ASIN (2025-08-12)Brand is an old entry in this marketSize and Weight33.4 x 32.9 x 5.2 cm, 1080.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
黑灰双色搭配，属于更偏工业/专业录音风格的配色, 1英寸12×12英寸楔形吸音面板，属于常见公模结构Key Buying Motive
额外赠送240片双面胶，降低安装门槛并减少伤墙风险Target Customers
更适合预算有限、需要快速布置家庭办公室/录音角的入门用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,439.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.13% / 13.93%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-9.15% / -4.36%Peak / Non PeakSales & BSR Performance
BangXythB0GL81NGQG (4.6/5 (47 Reviews))12 Pack Sound Proof Foam Panels For Walls 2”x12”x12” Self-Adhesive Acoustic Wall Panel High Density,Foam Adhesive Soundproof Wall Panel,Acoustic Panels Sound Absorbing for Studio Gaming Room-Black
This listing is deemed profitablePrice (USD)$29.14Released TypeNew Release (2026-03-24)Brand is a new entry in this marketSize and Weight34.9 x 31.7 x 4.5 cm, 1152.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色极简款，适合偏专业/隐蔽式布置, 2英寸厚、12×12英寸方形自粘泡棉板，主打更厚实的吸音覆盖感Key Buying Motive
高密度2.50 lb/ft³，自带升级背胶，强调快速安装与更稳固粘贴Target Customers
更偏向需要快速自装、且希望兼顾基础吸音与墙面装饰的家庭游戏房/小型工作室用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,457.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.91% / 18.22%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-5.36% / -1.05%Peak / Non PeakSales & BSR Performance
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