- Benchmark ASINB0DFH4Y6G4
- MarketplaceUS
- Category ID11973111
- Analyzed Products
- Keywordmini fog machine, stage fog machine, portable smoke machine
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，已经是明显的高竞争、接近价格战的环境。 新上架产品里只有11.76%盈利，88.24%都不赚钱；更关键的是，真正赚钱的全是COLBOR这类老品牌/强资源玩家，新品牌进入后成功率是0%，说明小商家没有可复制的成功路径。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是适合进入的市场：利润率看起来不低，但新品牌成功率几乎为零，而且老品牌正在用高预算+高功能把门槛抬高；500,000 CNY 只能覆盖少数起步成本，连长期竞争都不够。 更直接地说，用户预算可以勉强做单个ASIN的前期试水，但在这个类目里，试水不等于能活下来。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?88.88%New listing success rate (old brands):12.50%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Other major expensesR&DAlternatives- 手机/相机自带的慢门长曝光拍摄，配合点光源或背光制造雾感，不需要额外烟雾设备，成本更低、上手更简单。
- LED雾化效果灯/投影灯（如雾效氛围灯、星空/云雾投影），用光效模拟烟雾氛围，适合室内直播、氛围布景，操作比真烟雾机更省事。
- 干冰雾化道具或一次性舞台雾罐，在短时活动中替代持续型迷你烟雾机，采购门槛低，适合临时婚礼、派对、短视频拍摄。
- 泡泡机/泡泡烟雾二合一氛围设备，用可见颗粒感制造动效与烟雾有相近的视觉冲击，但价格和安全/通风要求通常更友好。
- 香薰冷雾加湿器或桌面超声波雾化器，通过水雾叠加灯光实现“薄雾”效果，适合直播间、摄影棚小场景，易买易用且维护简单。
- 后期合成烟雾素材/预设（视频剪辑软件中的烟雾、火焰、蒸汽特效），适合内容创作者在不购买设备的情况下实现类似视觉效果。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入，属于高风险且正在走向价格战的市场。 近一年新品里只有11.11%盈利，且2025年以后大量新上架几乎都在亏损，说明新进入者成功率很低；更关键的是，市场已经出现明显的持续扩张但不转化为利润的迹象，不适合大品牌或小商家贸然进场。
Most investment in new productsNew products with Highest revenueLeast investment in new productsHinnzuk
Recent Monthly Revenue (USD):-(-)B0GZMQ54WY (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsCOLBOR
Recent Monthly Revenue (USD):$6,034.50(50pcs/month)B0G38K86JK (4.3/5 (11 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,255.50(50pcs/month)B0FXFK28LY (4.6/5 (34 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 黑色机身配RGB灯，画面辨识度高
- |
- 一体可旋转，出烟角度更有差异
- |
- 功能组合更丰富，适合摄影和创意布景
B0G38K86JK (4.3/5 (11 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色矩形外形，很像专业便携器材
- |
- 体积小、手持式，和常见圆柱款区别大
- |
- 主打快速出烟，适合拍摄和现场氛围
B0D57W9WG3 (4.1/5 (145 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经进入明显的价格战/过度拥挤状态。 新品利润分布里，只有11.11%的新上架产品是盈利的，而且新产品中88.89%都落在“非盈利”一侧；真正能稳定赚钱的，几乎都不是小品牌，而是有老底子、会做功能升级和品牌拉动的大品牌。
Profitability difficultyModerate Risk only for Old Products, but worse for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G38K86JKCOLBOR2025-11-21Yes$120.6950pcs$6034.539.68%$2394.49
B0D8FTY6VBTELESIN2024-06-29Yes$103.4850pcs$5174.043.41%$2246.04B0DFH4Y6G4COOWOO2024-10-08Yes$94.9950pcs$4749.542.48%$2017.59B0FXFK28LYCOLBOR2025-10-23Yes$85.1150pcs$4255.540.46%$1721.78
B0D77CZ5ZJStagesFogger2024-06-16Yes$40.9950pcs$2049.539.1%$801.36B0D57W9WG3StagesFogger2024-05-26Yes$40.6250pcs$2031.039.08%$793.72
B0D57WBCC9StagesFogger2024-05-26Yes$40.4450pcs$2022.039.06%$789.8
B0D57X2MZJStagesFogger2024-05-26Yes$39.9950pcs$1999.539.05%$780.81
B0DKJQ5BJ7Oloaxolx2024-11-03Yes$52.7650pcs$2638.023.18%$611.49Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G38K86JKCOLBOR2025-11-21Yes$120.6950pcs$6034.539.68%$2394.49B0FXFK28LYCOLBOR2025-10-23Yes$85.1150pcs$4255.540.46%$1721.78#New Product Success Rates
Listing这不是一个适合进入的市场：新品牌成功率只有11.11%，但新产品失败率高达88.24%；更关键的是，已出现明显的价格战/高竞争信号，低利润产品占主导，说明市场并不友好。 以当前数据看，适合的大品牌也不是“轻松切入”，小品牌更不应贸然进入；如果没有明显差异化、研发和品牌投入，基本很难打赢。
证据很直接：全市场新上架产品里，盈利只占11.11%，而非盈利占88.24%；按品牌看，COLBOR是当前最强势的老品牌，2个盈利新品、13个亏损新品，整体新品盈利率13.33%，但它的新品仍然有86.67%不赚钱，说明连头部老品牌都在承压。新品牌里只有Hinnzuk和Treasea各有1个亏损新品，没有看到任何真实、可复制的“小品牌成功案例”；Hinnzuk是新入场品牌，1个新品、0个盈利、0月收入，属于失败样本。COLBOR的盈利单品B0G38K86JK和B0FXFK28LY靠的是明显的产品差异化：可旋转机身、RGB灯、遥控、定时/定量喷雾、外观识别度高；但对应失败单品B0FSR8P995、B0FX2S6GY7、B0G6SRVNPD等虽然定价仍在85–117美元区间，仍然卖不动，说明不是简单跟价就能活下来，而是要付出额外研发、结构设计和品牌成本。用户预算50万人民币，理论上够做单品启动，但面对这种环境，预算更像是“入场券”，不是成功保障。
结论很明确：不建议进入。 大品牌如果一定要做，必须把它当成高投入、高试错市场，跟随的对象应是COLBOR的盈利款B0G38K86JK、B0FXFK28LY；小品牌则没有可证实的合法成功路径，且若想硬进，几乎需要接近“掠夺式营销”级别的投放和极强差异化。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
COLBORNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
COLBOROther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经是高风险的价格战市场，且对新品牌和小商家都不友好。 近期新品牌几乎没有成功样本，最新新增产品的盈利率只有11.11%，而新品牌新上架的成功率是0%，说明现在进场大概率是烧钱换失败。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 1 8 2026 0 0 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 1 3 2025/11 0 0 0 0 0 1 0 1 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 4 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesStagesFoggerB0D57W9WG3 (4.1/5 (145 Reviews))Mini Fog Machine,Smoke Machine for Outdoor Events DJ Parties Photography,Indoor Stage Effects,Halloween (Rectangle Black)
This listing is deemed profitablePrice (USD)$40.62Released TypeOld Release (2024-05-26)Brand is an old entry in this marketSize and Weight16.7 x 14.3 x 5.2 cm, 259.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
黑色矩形机身，外观简洁，偏专业器材风格, 便携迷你矩形手持结构，体积小，适合随身和现场快速布置Key Buying Motive
支持遥控控制，且主打轻量便携，适合外景、舞台和派对快速出烟Target Customers
面向预算有限但需要便携烟雾效果的摄影、DJ、派对和万圣节用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,031.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight37.86% / 39.08%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight34.76% / 35.97%Peak / Non PeakSales & BSR Performance
StagesFoggerB0D57WBCC9 (4.1/5 (147 Reviews))Mini Fog Machine,Smoke Machine for Outdoor Events DJ Parties Photography,Indoor Stage Effects,Halloween (Square black)
This listing is deemed profitablePrice (USD)$40.44Released TypeOld Release (2024-05-26)Brand is an old entry in this marketSize and Weight15.0 x 14.0 x 4.9 cm, 260.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色方形机身，偏舞台器材风格，识别度高于常规圆柱小烟机, 方形黑色主体搭配手持式便携结构，外观更像可手持道具而非传统台式烟雾机Key Buying Motive
支持远程控制，免预热即开即用，适合拍摄和舞台快速出效果Target Customers
更偏向DJ、摄影、短视频拍摄、万圣节和小型舞台效果需求用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,022.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight37.93% / 39.06%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight34.80% / 35.93%Peak / Non PeakSales & BSR Performance
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