- Benchmark ASINB0FXRQJLM9
- MarketplaceUS
- Category ID23430161011
- Analyzed Products
- Keywordfacial cleansing brush, silicone face scrubber
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是明显的价格战市场。 新品牌只有2个、近一年新增品牌也只有2个，但它们的新产品成功率是0%，而且最近5个新发布全部亏损；利润区间只剩-20.37%到9.25%，远低于你要求的15%可接受线，说明不是“可优化”，而是“进来就大概率亏”。
证据上，市场对大品牌和小商家都不友好。 大品牌侧，LSXKAMIX 的新发布 B0FXRQJLM9 价格 15.39 美元、34个评论、利润率也只有16.21%，但仍然没有跑成稳定盈利；老品牌整体也没有盈利样本。小商家侧，Rena Chris 的 B0G432Y5P1（6.00美元，411条评论，-18.62%）和 B0H5C844YL 都亏损；tophld 的 B0GSZF8FQ2（5.69美元，136条评论，-20.37%）与 B0GYZXFMPZ 也都亏。这里没有任何<300评论的真实成功案例可学，反而出现高评论但仍亏损的样本，说明市场里已经存在激进营销/评论压力，小商家若要硬进，基本要靠更低价和更强投放，风险极高。用户预算 500,000 CNY 只能覆盖前期上架和投放，无法改变这个市场的低利润结构，也不足以抵消后续品牌战、研发和认证成本。
- 不建议进入。
- 大品牌若硬要做，至少要准备差异化产品和明显更高的长期预算，但当前样本没看到可复制的盈利路径。
- 小商家没有可验证的成功案例，且利润率普遍低于10%，属于典型高风险价格战区。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 你现在的预算500,000 CNY看起来不低，但在这个类目里只能覆盖前期铺货和投放，挡不住真正的价格战和品牌战；更关键的是，市场几乎没有盈利样本，已经是高风险、偏饱和的状态。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?20.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 一次性洁面巾/卸妆棉配合手洗：成本更低、使用门槛更低，能覆盖基础清洁需求，适合暂时不想购买器械的人群。
- 洁面硅胶指套/硅胶按摩垫：比电动洁面刷更便宜、无需充电，也更容易接受；仍能提供轻度按摩和清洁摩擦感。
- 温和洁面乳+起泡网：通过提升泡沫和清洁剂使用效率来替代“刷洗”动作，价格低、日常可持续，适合敏感肌用户。
- 面部蒸汽热敷/热毛巾：以热敷软化角质、辅助清洁和放松为主，几乎零学习成本，能部分替代“清洁+放松”诉求。
- 超细纤维洗脸巾/洁面毛巾：比刷具更简单，兼顾清洁与轻微去角质，使用和清洗都方便，适合预算敏感用户。
- 家用去角质产品（如温和酵素洁面粉/凝胶去角质）：以化学去角质替代物理刷洗，更适合不想摩擦皮肤、又希望改善粗糙感的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不能进入：样本里可判定的盈利产品比例是0%，新上架产品盈利率也是0%，而且所有可验证的新品牌新品都在亏损，已经是典型的价格战/低回报市场。对大品牌和小商家都不是好市场，继续做只会放大试错成本。
New products with Highest revenueRena Chris
Recent Monthly Revenue (USD):-(-)B0H5C844YLBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$600.00(100pcs/month)B0G432Y5P1 (4.6/5 (411 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsLSXKAMIX
Recent Monthly Revenue (USD):-(-)B0FXRQJLM9 (4.2/5 (34 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FH66RSJ8Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsLeast investment in new productsMost investment in new productstophld
Recent Monthly Revenue (USD):-(-)B0GYZXFMPZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$569.00(100pcs/month)B0GSZF8FQ2 (4.5/5 (136 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 套装最丰富，和常见双件刮痧/滚轮差异更大
- |
- 加入洁面刷、硅胶垫、海绵，功能组合更全面
- |
- 粉绿拼色和收纳袋视觉元素多，图片更容易吸睛
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- 适合低价入门全流程护理人群，礼品感更强
B0G432Y5P1 (4.6/5 (411 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 粉色玉石外观与常见绿色款明显不同，辨识度高
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- 心形刮痧板造型更特别，图片更容易吸引点击
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- 整体偏柔和少女感，适合送礼和女性用户
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- 与另外两款常规套装相比，外观差异最明显
B0FH66RSJ8Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：新品牌几乎没有成功空间，而且已经出现明显价格战。 当前样本里可识别利润数据的产品中，盈利率是0%，新上架产品的盈利率也是0%；新产品利润分布里，40%处于亏损，剩下60%连有效利润都没跑出来，说明这里不是“低毛利”而是“难赚钱甚至跑不通”的状态。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GSZF8FQ2tophld2026-03-18No$5.69100pcs$569.0-20.37%$-115.9B0G432Y5P1Rena Chris2025-11-26No$6.0100pcs$600.0-18.62%$-111.72B0FXRQJLM9LSXKAMIX2025-10-25No$15.39-pcs$-16.21%$-B0H5C844YLRena Chris2026-06-15No$--pcs$--%$-B0GYZXFMPZtophld2026-04-29No$--pcs$--%$-B0FH66RSJ8LSXKAMIX2025-07-10No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GSZF8FQ2tophld2026-03-18No$5.69100pcs$569.0-20.37%$-115.9B0G432Y5P1Rena Chris2025-11-26No$6.0100pcs$600.0-18.62%$-111.72B0FXRQJLM9LSXKAMIX2025-10-25No$15.39-pcs$-16.21%$-B0H5C844YLRena Chris2026-06-15No$--pcs$--%$-B0GYZXFMPZtophld2026-04-29No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品成功率为0%，而且价格战已经形成。 现有样本里，新品整体盈利率是0%，新品牌新品盈利率也是0%，样本中可见的新品全部亏损；同时多数亏损产品利润率都在-18.62%到-20.37%之间，已经明显低于你要求的15%可接受线，属于高风险低回报市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
tophldRena ChrisLSXKAMIX#Success Rate by Entry Time
Listing这个市场不值得进入：当前已经是价格战+低成功率的高风险市场。 近一年新进入品牌只有2个（tophld、Rena Chris），却是100%失败；全市场5个新发布里0个盈利，最近新发布利润率范围只有-20.37%到9.25%，说明不是“能不能做”，而是“进来后大概率亏”。
证据很直接： 2025到2026年新增品牌并没有带来可复制的成功，反而连续出现失败；新品牌新发布盈利率是0%，老品牌新发布盈利率也是0%。时间趋势上，2025/10到2026/6出现的5个新发布全部非盈利，其中LSXKAMIX的B0FXRQJLM9价格15.39美元、34个评论、仍是非盈利且已无活跃销量；Rena Chris的B0G432Y5P1和B0H5C844YL、tophld的B0GSZF8FQ2和B0GYZXFMPZ也全部失败，其中B0GSZF8FQ2与B0G432Y5P1月销量100但利润率分别为-20.37%和-18.62%，这是典型的低价硬卷而不是健康增长。新品牌侧没有任何<300评论的真实成功案例可学，反而只有失败样本，说明小商家入场后基本没有验证过的正向路径；如果要争这类产品，往往需要更强营销、压价，甚至依赖异常评论/激进打法才能勉强冲量。
结论：不要做。 这里既不适合大品牌，也不适合小商家；当前唯一能得出的可执行信号是：如果没有明显差异化、研发/品牌/认证额外预算，且能接受高风险价格战，就不该进场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 1 2026 1 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 1 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 1 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases