- Benchmark ASINB0CCTN6HDN
- MarketplaceUS
- Category ID11060691
- Analyzed Products
- Keywordbody oil, moisturizing body oil
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
不建议进入，这个市场已经偏红海，且对新品牌和小商家都不友好。 关键不是“有没有需求”，而是现在的利润结构和新入场成功率都在恶化：新释放产品可盈利率只有20.00%，新品牌里可见成功率只有10.00%，而近一年新上架35个里只有很少数能稳定赚钱，已经不是适合试错的阶段。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场偏饱和且新入局成功率低。 用户预算 50万人民币（约7万美金）只能覆盖少数新ASIN的前期投入，但市场里新品牌新上架产品的盈利率只有10%，新上架整体盈利率也只有20%，而且最近几个月持续出现更多非盈利新品，说明竞争在加剧而不是放缓。
Early sourcing + logistics + marketing budget (USD)$1,050.91 - $13,229.34Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?68.57%New listing success rate (old brands):25.00%New listing success rate (new brands):10.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 身体乳/润肤乳（尤其是含甘油、神经酰胺、凡士林体系的基础保湿乳）
- 身体喷雾/香氛喷雾型保湿产品（用于追求轻薄肤感与香味体验）
- 婴儿油或矿物油类基础封闭保湿品（通常更便宜、渠道更广）
- 含保湿成分的沐浴后身体霜/身体黄油（在皮肤潮湿时使用，替代“油封”步骤）
- 面部油/护肤精油的小规格产品（部分用户会拿来做身体干燥部位局部护理，门槛更低）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入，已经接近价格战区，且对新品牌不友好。 目前样本里整体可盈利产品只有30.43%，新上架产品可盈利率只有20.00%；更关键的是，新品牌新上架产品的失败率高达80.00%，这不是一个适合贸然入场的市场。
New products with Highest revenueOmexry
Recent Monthly Revenue (USD):$650.50(50pcs/month)B0GQBJSS1X (3.9/5 (46 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsBio-Oil
Recent Monthly Revenue (USD):$418,600.00(20000pcs/month)B004AI97MA (4.6/5 (179604 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$216,600.00(20000pcs/month)B000VPPUEA (4.6/5 (179604 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsMost investment in new productsLeast investment in new productsDiehous
Looks like this brand has no product that is significant nonprofitable#Differentiations
Unique productsCommon productsDifferentiation:- 金色闪耀膏体，视觉最抓眼
- |
- 香草可可+提亮光泽，拍图更有吸引力
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- 3瓶小容量组合，适合旅行和多次补涂
B0GT1TRLQ3 (4.5/5 (355 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 焦糖奶油糖果香，甜感辨识度高
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- 轻盈身体喷雾油，兼顾香氛和保湿
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- 外观简洁但香型独特，适合甜香偏好人群
B0G3ZQC5XX (4.4/5 (2199 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已经偏向红海，而且对新品牌和小商家都不友好。 新品里只有20.00%盈利，20%以下的新发布利润率大量集中在0~10%，再加上近一年新品发布明显在增多、但亏损新品占比更高，说明市场正在往更激烈的价格战走；尤其像 Vaseline、Her Fantasy Box 这类老品牌/强品牌在新款上还能跑出来，但这不是小商家的成功模板，而是品牌力和持续投放换来的结果。
**证据很硬：市场利润结构中，0~10%只占17.14%，但“其他/未充分验证”占40.00%，可见真正能稳定赚钱的新品不多；已识别的盈利新品里，Vaseline 的 B0GT1NZX5Y 18.34%利润率、B0FWKTPL7Z 14.17%、B0GT1TRLQ3 13.07%，Her Fantasy Box 的 B0G3ZX7RGW 21.07%、B0G3ZQC5XX 21.08%，Omexry 的 B0GQBJSS1X 18.34%。但这背后的门槛很高：Vaseline 新品 B0GT1NZX5Y 近月卖 4000 件、月营收 $64,880，B0FWKTPL7Z 5000 件、$68,300；Her Fantasy Box 的 B0G3ZX7RGW 月营收 $47,940。反过来，Omexry 作为新品牌，B0GQBJSS1X 只有 46 个评论、近月只卖 50 件、月营收 $650.50，早期总投入却高达 $30,237.32，说明新品牌要靠很重的投放和运气才能活下来。更关键的是，Omexry 另一款 B0FKXWCDGD 只有 2.96% 利润率，说明新品牌自己也在踩价格战坑。另一个明显信号是伪成长风险：B0G3ZQC5XX 2,199 评论、B0GT1TRLQ3 355 评论、B0GT1NZX5Y 355 评论，这种评论速度对“白手起家小商家”不现实，明显更像强营销或老品牌资源堆出来的结果。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B004AI97MABio-Oil2011-04-10Yes$20.9320000pcs$418600.033.19%$138933.34B000VPPUEABio-Oil2015-06-10Yes$10.8320000pcs$216600.017.59%$38099.94
B0FB9LRL1VPalmer's2025-05-29Yes$15.1410000pcs$151400.021.69%$32838.66
B08D43LHYPAveeno2020-07-02Yes$9.5320000pcs$190600.012.57%$23958.42
B01B12KCGCAncient Greek Remedy2016-01-26Yes$15.236000pcs$91380.024.95%$22799.31
B0D1QYBNNQYoken2024-06-30Yes$15.676000pcs$94020.021.06%$19800.62
B0FB9LWGY5Palmer's2025-05-29Yes$13.68000pcs$108800.016.28%$17712.64B0GT1NZX5YVaseline2026-03-18Yes$16.224000pcs$64880.027.23%$17666.83
B001B0ZZFSNeutrogena2011-05-05Yes$14.235000pcs$71150.018.48%$13148.52
B0DMD7K2JSHer Fantasy Box2024-11-08Yes$15.953000pcs$47850.021.18%$10134.63
B0G3ZX7RGWHer Fantasy Box2025-11-26Yes$15.983000pcs$47940.021.07%$10100.96
B0FWKTPL7ZVaseline2026-01-19Yes$13.665000pcs$68300.014.17%$9678.11
B0D8QLGD8QPalmer's2024-07-03Yes$12.524000pcs$50080.017.21%$8618.77
B089NCFBQZVaseline2020-08-07Yes$10.226000pcs$61320.013.83%$8480.56B0GT1TRLQ3Vaseline2026-03-18Yes$11.184000pcs$44720.013.07%$5844.91
B001KYU1H2Palmer's2011-04-09Yes$10.983000pcs$32940.014.39%$4740.07
B0F5X6K8J7Soothing House2025-04-22Yes$18.99900pcs$17091.025.26%$4317.19
B0F5X5Y2ZRSoothing House2025-04-22Yes$19.37700pcs$13559.025.92%$3514.5
B01N17AUG7Advanced Clinicals2017-02-01Yes$15.05900pcs$13545.024.96%$3380.84
B0F5X66JJRSoothing House2025-04-22Yes$18.99700pcs$13293.025.42%$3379.09Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GT1NZX5YVaseline2026-03-18Yes$16.224000pcs$64880.027.23%$17666.83B0G3ZX7RGWHer Fantasy Box2025-11-26Yes$15.983000pcs$47940.021.07%$10100.96B0FWKTPL7ZVaseline2026-01-19Yes$13.665000pcs$68300.014.17%$9678.11B0GT1TRLQ3Vaseline2026-03-18Yes$11.184000pcs$44720.013.07%$5844.91B0G3ZQC5XXHer Fantasy Box2025-11-26Yes$15.98800pcs$12784.021.08%$2694.87
B0G3ZYFPFYHer Fantasy Box2025-11-26Yes$15.98600pcs$9588.021.08%$2021.16B0GQBJSS1XOmexry2026-02-26Yes$13.0150pcs$650.518.34%$119.31#New Product Success Rates
Listing这个市场不适合现在进入，已经接近价格战区，而且对新品牌极不友好。 新产品整体盈利率只有30.43%，但新上新产品里真正盈利的只有20.00%，而新品牌自己上新的盈利率更低，只有11.11%，失败率高达88.89%；这说明不是“还有机会”，而是大多数新玩家都在亏。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
OmexryHer Fantasy BoxVaselineNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OmexryVaselineColourPopKrajiyyaOther#Success Rate by Entry Time
Listing结论很明确：这个市场不适合进入，已经偏向价格战和过度拥挤。 近一年新增品牌只有5个，但新增上架35个里只有20%是成功的，最新阶段新产品利润率只在3.96%~19.44%，说明不是“好做”，而是“能活下来就不错”。
证据很硬：2025年新发布9个里只有1个赚钱，失败率88.89%；2026年新发布21个里也只有4个可见盈利，最近月份更是连续出现大量非盈利新品。 近一年真正成功的新品牌几乎只剩 Omexry 的 1 个成功案例；失败则集中在 Omexry、Krajiyya、Apricot20、Apothecary Basics 等新品牌身上，说明新入场者普遍打不过现有竞争。市场投资门槛表面上不高，单个新ASIN建议预算约1050.91~13229.34美元，但这只是前期货源/物流/营销，不含研发、品牌和认证；对你500000元人民币预算来说资金够用，但不代表值得做，因为回报结构太差。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 2 0 3 0 0 8 2026 0 0 4 3 1 0 0 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 1 0 0 0 0 0 0 2025/8 0 0 2 0 0 0 0 5 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 3 0 0 1 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 1 0 0 0 0 2026/2 0 0 0 1 0 0 0 3 2026/3 0 0 1 1 1 0 0 2 2026/4 0 0 1 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 1 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPalmer's Tahitian Vanilla Body Oil, Cocoa Butter Formula (6.5 Fl Oz)
This listing is deemed profitablePrice (USD)$15.14Released TypeOld Release (2025-05-29)Brand is an old entry in this marketSize and Weight15.2 x 5.2 x 5.2 cm, 220.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresKey Buying Motive
以塔希提香草为核心卖点，强调72小时保湿、轻薄不油腻和舒缓香氛体验Target Customers
偏好香草香型、重视身体护理仪式感且愿意为知名老牌身体油买单的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$151,400.0010000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.51% / 21.69%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight12.42% / 14.61%Peak / Non PeakSales & BSR Performance
VaselineB0FWKTPL7Z (4.7/5 (529 Reviews))Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter, 12 oz
This listing is deemed profitablePrice (USD)$13.66Released TypeNew Release (2026-01-19)Brand is an old entry in this marketSize and Weight19.2 x 7.1 x 4.5 cm, 340.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
经典琥珀棕/米金色调，符合可可脂身体油的成熟大众审美, 常规泵瓶包装，属于成熟公模思路，未见明显独特外观结构Key Buying Motive
100%纯可可脂+补充油脂，主打快速吸收、非油腻保湿并带来光泽感Target Customers
偏向干燥、暗沉皮肤的日常保湿人群，尤其是更认可大牌基础身体护理的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$68,300.005000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.35% / 14.17%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.78% / 2.04%Peak / Non PeakSales & BSR Performance
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