- Benchmark ASINB0F2SS4PHT
- MarketplaceUS
- Category ID695489011
- Analyzed Products
- Keywordlaundry hamper, laundry sorter, hamper with wheels
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经接近价格战区；对大品牌和小商家都不友好，且小商家若硬进，基本要靠强差异化和高强度投放才有机会。 现有样本里，新品牌只有4个，但近一年新品牌新品成功率仅25.00%，全市场新发布产品盈利率也只有34.62%，而新产品利润区间只有6.03%~18.47%，说明多数新品已经被压到低利润带，尤其低于10%的款式明显偏多，价格战信号很强。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
ListingEarly sourcing + logistics + marketing budget (USD)$11,457.92 - $52,783.47Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?61.53%New listing success rate (old brands):40.62%New listing success rate (new brands):25.00%Which new brands have these successful new listings?Which old brands have these successful new listings?...Alternatives- 普通可折叠脏衣篮/收纳筐：比带轮洗衣收纳更便宜，适合房间内集中收纳，搬运时直接提起即可，省去轮子和复杂结构。
- 分格布艺收纳箱：如果用户主要需求是分类待洗衣物、床品或毛巾，这类分格箱通常比洗衣分拣车更便宜，放在衣柜/床下更容易。
- 塑料通风洗衣篮：轻便、便宜、好清洁，且透气性通常比带盖洗衣篮更好；适合不想要异味积聚的用户。
- 可拆卸洗衣袋/脏衣袋架：更低成本，适合宿舍或小户型；满了直接拎走，几乎不需要组装，也不占太多空间。
- 简易布袋式待洗收纳袋：价格通常最低，适合临时使用或租房搬家频繁的人群；不追求外观和结构稳定性时很有替代性。
- 带提手的开口收纳桶：如果用户只是想把衣物集中放一处，这类产品比带轮、带盖的大号hamper更容易买到、维护也更简单。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显接近价格战区，且新品牌表现并不稳。 现有数据里，新上架产品整体可盈利率只有34.62%，而新产品利润率区间只有6.03%~18.47%，说明大多数货只能靠压价跑量；同时市场里只有4个新品牌，却有19个老品牌和52个新上架产品，竞争更偏向老牌挤压，新品牌很难靠普通复制款站稳。\n\n对大品牌来说，这不是“容易做”的市场，只是“有钱也要挑打法”的市场。 参考的老品牌里，StorageWorks 仍能做出高销量成功款：B0CHJ6XYF5 月销2000、利润率11.8%，B0F2SS4PHT 月销900、利润率13.43%，B0GBW5XJR9 月销300、利润率20.15%，它们的共同点不是低价，而是把普通洗衣篮做成“可移动分类车/滚轮收纳车”，主打双分区、可锁轮、可拆内袋、折叠和更强家居感；但这类打法的预算门槛也不低，单个ASIN预算大多在16120.06~22057.37 CNY，像B0G8ZJ1Z15 这种老牌家具化收纳款预算更高，达到73303.35 CNY。对于小企业，只有真正像 Fzzcvo 这种新品牌里少数成功款可参考：B0G4VY8PV2（32.42 USD，月销400，利润率14.89%）、B0G4VYYPT1（39.33 USD，月销300，利润率21.79%）、B0G4VXLHBF（25.52 USD，月销300，利润率11.1%）、B0G4VXJ7X4（25.28 USD，月销300，利润率未直接列出但属盈利款）和B0GVYKT349（42.99 USD，月销约300，预算14402.11 CNY）；但要注意，Fzzcvo 同期也有7个非盈利款，像 B0G4W19SX4 利润率只有9.97%，B0GVYF37SQ 也失败，说明小品牌在这里不是“可以轻松做”，而是必须靠明显差异化和更强视觉/功能卖点才能活。\n\n结论很直接：不要按常规脏衣篮思路入场；如果一定要做，只能复制“滚轮+可锁轮+可拆内袋+双分区/多分区+家居化外观”的成功模型，并避免低于10%利润的款式。 小品牌如果没有能做到至少15%+利润率的强差异化设计和足够预算，基本会被价格战拖死；大品牌若要进，也必须按 StorageWorks 这类成熟打法来做高客单和功能升级，而不是铺普通款。
New products with Highest revenueMost investment in new productsLeast investment in new productsFzzcvo
Recent Monthly Revenue (USD):$12,968.00(400pcs/month)B0G4VY8PV2 (4.5/5 (120 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$11,799.00(300pcs/month)B0G4VYYPT1 (4.5/5 (94 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$7,656.00(300pcs/month)B0G4VXLHBF (4.5/5 (120 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsStorageWorks
Recent Monthly Revenue (USD):$83,520.00(2000pcs/month)B0CHJ6XYF5 (4.7/5 (1509 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$34,092.00(900pcs/month)B0F2SS4PHT (4.6/5 (254 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$13,653.00(300pcs/month)B0GBW5XJR9 (4.6/5 (258 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsLifewit
Recent Monthly Revenue (USD):-(-)B0GQBX7CFG (4.5/5 (166 Reviews))Brand is a new entry in this marketNew ReleaseToo Early to DetermineWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):-(-)B0GQBWTG6L (4.6/5 (164 Reviews))Brand is a new entry in this marketNew ReleaseToo Early to DetermineWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):-(-)B0FTZ4B4DBBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色外观更醒目，视觉差异大
- |
- 带轮+可拆内袋+可折叠，功能组合独特
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- 更适合宿舍、小户型和偏爱家居装饰的人群
B0GS4QLT31 (4.5/5 (5 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 灰色哑光配金色细节，观感更有家居感
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- 双仓分区+带盖+万向轮，适合分类洗衣
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- 适合需要移动大容量收纳的家庭用户
B0GVYKT349 (4.6/5 (118 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入，整体已经接近价格战，且新品牌成功率偏低。 新品牌里真正跑通的只有少数，能稳定赚钱的基本都靠更高预算、品牌势能或更强差异化；小卖家如果没有明显创新和更强投放能力，直接切入风险很高。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CHJ6XYF5StorageWorks2023-11-26Yes$41.762000pcs$83520.011.8%$9855.36B0F2SS4PHTStorageWorks2025-07-12Yes$37.88900pcs$34092.013.43%$4578.56B0GBW5XJR9StorageWorks2026-03-18Yes$45.51300pcs$13653.020.15%$2751.08
B0GBVYYRTHStorageWorks2026-03-18Yes$45.19300pcs$13557.019.56%$2651.75B0G4VYYPT1Fzzcvo2026-02-05Yes$39.33300pcs$11799.021.79%$2571.01
B0CHJ8WQGVStorageWorks2023-11-26Yes$56.73200pcs$11346.021.55%$2445.07
B0D7GJ2N5FStorageWorks2024-08-20Yes$54.93200pcs$10986.020.88%$2293.88
B0FJRKMB9CStorageWorks2025-11-20Yes$49.94200pcs$9988.021.34%$2131.44B0FJRM1241StorageWorks2025-11-19Yes$48.58200pcs$9716.021.52%$2090.89
B0CHJ77LN5StorageWorks2023-11-27Yes$52.06200pcs$10412.019.58%$2038.67
B0G25D66YCSTORAGE MANIAC2025-11-13Yes$55.08300pcs$16524.012.11%$2001.06B0G4VY8PV2Fzzcvo2026-02-05Yes$32.42400pcs$12968.014.89%$1930.94
B0CQR5LCL3SOLEDI2024-05-20Yes$34.98300pcs$10494.018.31%$1921.46
B0FP1XMMXSiEGrow2025-08-28Yes$28.81300pcs$8643.019.01%$1643.04
B0DLWJ22K4Goodpick2024-12-26Yes$38.28200pcs$7656.021.02%$1609.3B0FP1VVGHGiEGrow2025-08-28Yes$26.15400pcs$10460.014.98%$1566.91B0FH6H5F8VSTORAGE MANIAC2025-07-10Yes$47.6300pcs$14280.010.42%$1487.98
B0DM1XCV73Goodpick2024-12-26Yes$32.07300pcs$9621.013.49%$1297.88
B0BZVGL7CCSOLEDI2024-05-28Yes$38.95200pcs$7790.016.51%$1286.13
B0GCND1N1LiEGrow2026-03-01Yes$30.9200pcs$6180.020.76%$1282.97Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GBW5XJR9StorageWorks2026-03-18Yes$45.51300pcs$13653.020.15%$2751.08B0GBVYYRTHStorageWorks2026-03-18Yes$45.19300pcs$13557.019.56%$2651.75B0G4VYYPT1Fzzcvo2026-02-05Yes$39.33300pcs$11799.021.79%$2571.01B0FJRKMB9CStorageWorks2025-11-20Yes$49.94200pcs$9988.021.34%$2131.44B0FJRM1241StorageWorks2025-11-19Yes$48.58200pcs$9716.021.52%$2090.89B0G25D66YCSTORAGE MANIAC2025-11-13Yes$55.08300pcs$16524.012.11%$2001.06B0G4VY8PV2Fzzcvo2026-02-05Yes$32.42400pcs$12968.014.89%$1930.94B0FP1XMMXSiEGrow2025-08-28Yes$28.81300pcs$8643.019.01%$1643.04B0FP1VVGHGiEGrow2025-08-28Yes$26.15400pcs$10460.014.98%$1566.91B0GCND1N1LiEGrow2026-03-01Yes$30.9200pcs$6180.020.76%$1282.97
B0FNWF6KG3Goodpick2025-10-30Yes$43.32200pcs$8664.013.31%$1153.18B0G4VXLHBFFzzcvo2026-02-05Yes$25.52300pcs$7656.011.1%$849.82
B0G4VXJ7X4Fzzcvo2026-02-05Yes$25.28300pcs$7584.010.52%$797.84B0GVYKT349Fzzcvo2026-06-05Yes$42.99100pcs$4299.013.96%$600.15
B0FX441MF3StorageWorks2026-01-18Yes$53.8850pcs$2694.019.31%$520.22
B0FNQM1R1LSOLEDI2025-08-26Yes$26.53150pcs$3979.512.19%$485.11
B0FNQNWHKJSOLEDI2025-08-26Yes$26.47100pcs$2647.013.96%$369.53B0GS4QLT31iEGrow2026-03-11Yes$29.47100pcs$2947.012.0%$353.64#New Product Success Rates
Listing结论很明确：这个市场不适合进入，且对新品牌和小商家都不友好。新品牌里真正成功的只有约27.78%，但失败占72.22%，整体新产品盈利率也只有34.62%；更关键的是，利润分布里10%~20%仅有32个样本，而0%~10%和负利润合计也很高，说明已经进入明显的价格压缩和强竞争区。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SOLEDIFzzcvoiEGrowStorageWorksOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LifewitFzzcvoOptisheflukyOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近价格战区，且新品牌成功率明显偏低。 近一年新品牌新发布产品里，盈利只占27.78%，未盈利占72.22%；全市场新发布产品盈利率也只有22%，而且最近一段时间大量新上架产品落在“其他/未达标”区间，说明竞争在加剧，后进场更难赚钱。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 1 6 2 0 0 8 2026 0 0 6 7 3 0 0 18 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 1 4 0 0 0 2 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 1 0 0 0 3 2025/11 0 0 0 1 2 0 0 0 2025/12 0 1 0 0 0 0 0 1 2026/1 0 0 0 1 0 0 0 1 2026/2 0 0 3 3 1 0 0 0 2026/3 0 0 1 2 2 0 0 1 2026/4 0 0 1 0 0 0 0 5 2026/5 0 0 0 0 0 0 0 4 2026/6 0 0 1 1 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSOLEDI 180L Laundry Hamper 3 Section, Extra Large Laundry Hamper with Lid, Dirty Clothes Hamper with Sturdy Handle, Large Laundry Basket Organizer for Laundry Room, Bedroom, Hampers for Laundry
This listing is deemed profitablePrice (USD)$34.98Released TypeOld Release (2024-05-20)Brand is an old entry in this marketSize and Weight43.2 x 31.7 x 6.3 cm, 1200.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
三分区竖向收纳结构，体积更大但仍保持较窄机身Key Buying Motive
180L超大容量+三分区分类+每格可拆洗网袋，兼顾分拣与搬运Target Customers
适合需要按深浅色/家庭成员分区收纳的大家庭、合租和宿舍用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$10,494.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.53% / 18.31%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.51% / -1.73%Peak / Non PeakSales & BSR Performance
StorageWorksB0FJRKMB9C (4.7/5 (1497 Reviews))StorageWorks 110L Laundry Basket with Wheels, Rolling Hampers for Clothing
This listing is deemed profitablePrice (USD)$49.94Released TypeNew Upgraded Version on Old ASIN (2025-11-20)Brand is an old entry in this marketSize and Weight41.5 x 27.0 x 9.5 cm, 2495.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
米白/浅卡其色调更偏家居软装风, 110L大容量滚轮脏衣篮，带360°静音轮和皮革提手，整体更像可移动洗衣车而非普通布艺脏衣篓Key Buying Motive
强调可推行的滚轮设计，降低搬运负担，适合家庭多房间移动收纳Target Customers
适合需要在卧室、浴室、走廊之间频繁转运脏衣物的家庭用户，以及不想弯腰搬提重物的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,988.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.60% / 21.34%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.75% / -3.01%Peak / Non PeakSales & BSR Performance
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