
这个市场不适合进入,结论明确:新品成功率只有18.60%,但84.62%的新品都没跑出来,且最近一批新品利润大多压在10%以下,已经是明显的低利润竞争带。 市场里有16个新品牌进入,已经不算空白市场;更关键的是,很多成功案例来自大品牌或带品牌力的新入局者,不是普通小商家可以复制的路径。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不该进。 当前数据已经同时出现了低利润、低成功率和明显的新品失败潮,说明这里更像价格战市场,不是适合新品牌或小商家切入的机会。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个适合进入的市场。 结论很直接:新品释放明显偏多、非盈利新品占绝对多数,已经进入高竞争低回报状态;对大品牌和小商家都不友好。
这个市场不值得进入,结论很明确:新品牌成功率只有15.38%,但真正能站住的只有少数,且2025年下半年到2026年新上架里,亏损/不达标的数量明显多于赚钱的数量,市场正在往更激烈的价格竞争走。 从利润分布看,整体只有17.39%产品盈利,新品里只有15.38%盈利;更关键的是,利润在10%以下的产品占了大头,说明多数卖家都被压在低利润区间里,不是健康增量市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GXCBV6Y9 | Bentgo | 2026-05-11 | Yes | $19.88 | 1000pcs | $19880.0 | 23.21% | $4614.15 | |
![]() | B0GMQ3RW77 | DOCMON | 2026-02-10 | Yes | $20.99 | 600pcs | $12594.0 | 16.66% | $2098.17 |
![]() | B0928399KF | b.box | 2021-06-01 | Yes | $16.95 | 200pcs | $3390.0 | 23.43% | $794.28 |
![]() | B0CL14DN5K | b.box | 2021-12-20 | Yes | $16.95 | 200pcs | $3390.0 | 23.28% | $789.2 |
![]() | B0DK63644Q | b.box | 2024-10-30 | Yes | $16.95 | 200pcs | $3390.0 | 23.0% | $779.7 |
![]() | B09283L816 | b.box | 2021-03-03 | Yes | $16.95 | 200pcs | $3390.0 | 21.85% | $740.72 |
![]() | B0FSRY6355 | SUMERX | 2025-09-26 | Yes | $17.99 | 200pcs | $3598.0 | 11.94% | $429.61 |
![]() | B0928233ZG | b.box | 2021-03-03 | Yes | $16.84 | 100pcs | $1684.0 | 23.12% | $389.35 |
![]() | B07WSK4NXL | Bits Kits | 2019-08-19 | Yes | $21.69 | 50pcs | $1084.5 | 29.78% | $322.97 |
![]() | B0G42VXMZQ | KTKUDY | 2025-12-30 | Yes | $12.27 | 200pcs | $2454.0 | 11.01% | $270.19 |
![]() | B0GHMXV9JL | Calaytaly | 2026-02-13 | Yes | $20.07 | 100pcs | $2007.0 | 12.21% | $245.06 |
![]() | B0GKDJCDMF | EC-Gaze | 2026-03-19 | Yes | $20.86 | 50pcs | $1043.0 | 18.91% | $197.24 |
![]() | B0GVYVY8P3 | KTKUDY | 2026-05-06 | Yes | $13.32 | 100pcs | $1332.0 | 13.01% | $173.3 |
![]() | B0DJ4TJT3H | KSOUSLATU | 2024-09-28 | Yes | $21.49 | 50pcs | $1074.5 | 15.07% | $161.93 |
![]() | B0DQPPNMQC | PEDECO | 2025-01-06 | Yes | $16.71 | 50pcs | $835.5 | 12.99% | $108.54 |
![]() | B0G2S5434B | QCQHDU | 2026-01-07 | Yes | $14.54 | 50pcs | $727.0 | 12.23% | $88.92 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GXCBV6Y9 | Bentgo | 2026-05-11 | Yes | $19.88 | 1000pcs | $19880.0 | 23.21% | $4614.15 | |
![]() | B0GMQ3RW77 | DOCMON | 2026-02-10 | Yes | $20.99 | 600pcs | $12594.0 | 16.66% | $2098.17 |
![]() | B0FSRY6355 | SUMERX | 2025-09-26 | Yes | $17.99 | 200pcs | $3598.0 | 11.94% | $429.61 |
![]() | B0G42VXMZQ | KTKUDY | 2025-12-30 | Yes | $12.27 | 200pcs | $2454.0 | 11.01% | $270.19 |
![]() | B0GHMXV9JL | Calaytaly | 2026-02-13 | Yes | $20.07 | 100pcs | $2007.0 | 12.21% | $245.06 |
![]() | B0GKDJCDMF | EC-Gaze | 2026-03-19 | Yes | $20.86 | 50pcs | $1043.0 | 18.91% | $197.24 |
![]() | B0GVYVY8P3 | KTKUDY | 2026-05-06 | Yes | $13.32 | 100pcs | $1332.0 | 13.01% | $173.3 |
![]() | B0G2S5434B | QCQHDU | 2026-01-07 | Yes | $14.54 | 50pcs | $727.0 | 12.23% | $88.92 |
这个市场不适合现在进入,已经是明显的高竞争、近乎价格战市场。 新品整体成功率只有15.38%,看起来还没掉到极低值,但失败面更大:新品牌新品成功率同样只有15.38%,而旧品牌新品则是0%,说明老玩家并没有给新进入者留下轻松空间;同时你这类相似产品的新品投资门槛大约在1455.39~3834.71元,利润率区间只有2.86%~16.46%,很多产品已经落在10%以下的低利润带,典型就是B0G2S4FVHM、B0FPVL2R36、B0FS5ZPKQL这类新品,利润率分别只有-8.89%、-30.54%、-33.66%。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场已经进入过度拥挤区,不建议进入。 2025-2026 的新品牌新上架里,真正赚钱的只有 8 个,而亏钱的有 35 个,成功率只有 18.6%;更关键的是,最近的新增节奏在加快,但利润表现没有同步改善,反而持续被 10% 以下低利润和大量无利润新品占满,已经是明显的价格战信号。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 1 | 1 | 2 | 0 | 0 | 0 | 21 |
| 2026 | 0 | 0 | 1 | 5 | 1 | 0 | 0 | 19 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/9 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 6 |
| 2025/10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 10 |
| 2026/1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 3 |
| 2026/2 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 7 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |