- Benchmark ASINB0FXRQJLM9
- MarketplaceUS
- Category ID23430161011
- Analyzed Products
- Keywordskin care
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，已经处在低利润价格战区，新品牌几乎没有跑通。 现有数据里，整体可盈利产品只有38.89%，而新上架产品可盈利率只有20.00%；更关键的是，新品牌新上架成功率是0%，说明真正的新卖家基本没有成功路径。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场已经接近价格战区，且新品牌成功率太低。 你的50万人民币虽然能覆盖部分入场现金需求，但按现有数据看，它更像是“能开局”，不是“能稳定赚钱”。
证据上，市场整体可盈利产品比例只有38.89%，而新上架产品里可盈利比例只有20.00%；更关键的是，新品牌新上架产品盈利率是0%，说明真正的新玩家几乎没有跑通，而老品牌新上架也只有50%。利润层面也不理想，市场新产品利润率区间下限甚至到-3.41%，说明低利润和亏损样本很多，已经不是健康增量市场。具体看品牌，Rena Chris 3个新品全部不盈利，典型案例 B0G432Y5P1 价格$6.01、月销100、月收入$60,100，但利润率是-18.52%；B0GYXQQVG6 价格$8.94、月销100、月收入$89,400，利润率只有8.02%，仍然低于你应当接受的15%底线。相反，BAIMEI 作为老品牌，靠 B07WWC3T9Q（$9.99，月收入$5,994,000）和 B09BCPD376（$16.63，月收入$5,404,750）维持高规模，但这类成功明显依赖品牌力，不是小卖家可直接复制的路径。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?40.00%New listing success rate (old brands):50.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 冷藏汤匙/冰敷棒：直接拿来滚眼下和脸颊，价格更低、几乎零学习成本，适合临时消肿替代玉石滚轮。
- 一次性/可重复使用冷敷眼膜或凝胶眼罩：针对晨起浮肿更直接，不需要手法，使用门槛比刮痧板和面部滚轮更低。
- 硅胶面部按摩器/洁面按摩垫：单价通常更低，兼顾清洁和轻按摩，适合想要“顺手护理”的用户。
- 带按摩模式的电动洁面刷（基础款）：以清洁为主、顺带轻刺激皮肤，比整套手动工具更省事，适合日常懒人护理。
- 可冷藏的金属按摩球/眼部按摩棒：相比玉石套装更耐用、清洁更简单，且冷感效果稳定，属于更易采购的替代方案。
- 含咖啡因或消肿成分的眼霜/啫喱：通过护肤品路径替代“消浮肿”诉求，使用更简单，且不需要额外工具。
- 洗脸时用温热毛巾/冷毛巾做冷热敷：几乎零成本、家庭中可直接实现，能部分替代晨间去浮肿和放松按摩需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：新品牌只有1个，但新上架产品里真正跑通的只有20%，而且新产品利润区间只有-3.41%到24.08%，明显是价格竞争很重的市场。对小商家来说，几乎没有可复制的低门槛成功样本；对大品牌来说，只有靠老品牌资源、品牌力和持续上新，才能勉强做出结果。
New products with Highest revenueLeast investment in new productsMost investment in new productsRena Chris
Recent Monthly Revenue (USD):-(-)B0H5C844YLBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$601.00(100pcs/month)B0G432Y5P1 (4.6/5 (411 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$894.00(100pcs/month)B0GYXQQVG6 (4.6/5 (411 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsBAIMEI
Recent Monthly Revenue (USD):$59,940.00(6000pcs/month)B07WWC3T9Q (4.6/5 (54393 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$54,047.50(3250pcs/month)B09BCPD376 (4.6/5 (54393 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$50,342.50(3250pcs/month)B0FNMSL1RW (4.6/5 (54393 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 玉石绿色外观更少见，和常规粉色/透明款区分明显
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- 滚轮棱纹设计更有辨识度，视觉上更吸睛
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- 礼盒感强，适合送礼和喜欢精致护肤的人群
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- 品牌知名度高，图片更容易让顾客点击
B0FNMSL1RW (4.6/5 (54393 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 银色不锈钢外观与玉石类产品差异很大
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- 整体极简金属感，风格更偏功能型
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- 配套收纳袋和清洁布，画面信息更完整
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- 适合喜欢便携、入门级护理工具的用户
B0GYXQQVG6 (4.6/5 (411 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经接近/处于低利润红海，且新品牌几乎没有成功空间。 新品利润分布里，已知样本中只有20%达到可盈利，而新发布产品里盈利率也是20%；更关键的是，3个新品牌样本里全部都没有跑通，市场的新增机会主要被老品牌拿走了。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09BCPD376BAIMEI2021-07-28Yes$16.633250pcs$54047.527.39%$14803.62B0FNMSL1RWBAIMEI2025-08-25Yes$15.493250pcs$50342.524.9%$12535.29B07WWC3T9QBAIMEI2019-08-22Yes$9.996000pcs$59940.010.72%$6425.57
B0CQR8963HBealihelp2023-12-21Yes$9.882000pcs$19760.012.62%$2493.72
B08BHMZ8L2BAIMEI2020-06-19Yes$18.49300pcs$5547.030.65%$1700.16
B08YN3KC2ZBAIMEI2021-03-11Yes$12.92300pcs$3876.020.13%$780.24
B09KNJGXF1BAIMEI2021-10-29Yes$10.17500pcs$5085.011.79%$599.53Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FNMSL1RWBAIMEI2025-08-25Yes$15.493250pcs$50342.524.9%$12535.29#New Product Success Rates
Listing结论很明确：这个市场不值得进入。 新品牌新上架成功率只有20%，但样本里真正能赚钱的“新品牌”几乎没有，且你这类同款/相近款产品已经明显被老品牌 BAIMEI 和 Bealihelp 把利润吃走了；同时低价通用款的失败样本很多，已经进入强竞争、低利润状态。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
BAIMEINonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Rena ChrisLSXKAMIX#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：正在走向价格战，且对新卖家不友好。 近段时间新进入者表现很差：新品牌里可确认的成功率为0%，3个新品牌新上架产品全部亏损；整体新上架盈利率也只有20%，而市场可识别盈利率是38.89%，说明“能赚钱”和“新进入能赚钱”完全不是一回事。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 1 0 0 1 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 1 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 1 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBAIMEI IcyMe Rose Quartz Roller & Gua Sha Facial Tool Set for Depuffing
This listing is deemed profitablePrice (USD)$9.99Released TypeOld Release (2019-08-22)Brand is an old entry in this marketSize and Weight17.0 x 12.3 x 3.7 cm, 100.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresUnique appearance designDesign & Appearance
粉色玫瑰石英风格，更偏少女感和礼品属性, 玫瑰石英滚轮+刮痧板的经典双件套，包装也偏礼盒化Key Buying Motive
主打冰镇消肿、面部放松和下颌线刮拭塑形，适合日常晨间护理Target Customers
偏好低客单价、入门级居家护理、送礼型美容工具的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$59,940.006000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.79% / 10.72%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.50% / 4.43%Peak / Non PeakSales & BSR Performance
BAIMEI IcyMe Jade Roller & Gua Sha Facial Tool Set for Face Depuffing
This listing is deemed profitablePrice (USD)$18.49Released TypeOld Release (2020-06-19)Brand is an old entry in this marketSize and Weight16.9 x 12.2 x 3.4 cm, 100.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
粉色礼盒包装与浅色玉石工具形成更强的送礼感，视觉上比普通单品更精致。, 整体为经典玉石滚轮+刮痧板组合，属于成熟公共市场设计，没有明显私模结构。Key Buying Motive
主打基础型面部消肿、冷感舒缓和下颌线按摩，卖点更偏成熟稳定的常规功能，而非新功能创新。Target Customers
适合想要低门槛居家自我护理、以及偏好礼盒化美容工具的女性消费者。Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,547.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight28.59% / 30.65%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight25.51% / 27.57%Peak / Non PeakSales & BSR Performance
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