- Benchmark ASINB0CCTN6HDN
- MarketplaceUS
- Category ID11060691
- Analyzed Products
- Keywordbody oil, moisturizing body oil, vitamin e body oil
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论：这个市场不适合进入。 现在已经是明显的老牌主导、强竞争、接近价格战的市场；新品牌整体成功率只有20.00%，而新产品里79.49%不赚钱，说明不是“有点难”，而是已经被价格和品牌力压住了。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：这个市场不适合进入。 预算上你“能进场”，但市场已经明显偏向价格战和大品牌碾压，单靠50万人民币做单个ASIN的切入，风险很高，不应把它当成可复制的好机会。
Early sourcing + logistics + marketing budget (USD)$700.61 - $5,676.66Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?65.00%New listing success rate (old brands):19.23%New listing success rate (new brands):23.08%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 普通润肤乳/身体乳（无油配方）
- 凡士林修护霜/厚重型封闭保湿膏
- 含甘油或神经酰胺的基础保湿乳
- 护手霜/身体局部修护霜（只涂干燥区域）
- 椰子油/矿物油等单一成分基础油
- 沐浴后直接使用身体乳代替身体油
- 含防晒的身体润肤产品（白天一瓶替代）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不适合进入。 新品牌新上架成功率只有20.00%，但新品牌新上架失败率高达76.92%；同时整体可盈利产品占比只有35.40%，而新机会里大多数样本都被低价和同质化拖进了亏损区，属于高风险、明显偏价格战的市场。
Least investment in new productsNew products with Highest revenueMost investment in new productsNYX PROFESSIONAL MAKEUP
Recent Monthly Revenue (USD):$12,481.00(700pcs/month)B0GP9GHGG5 (4.2/5 (351 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$8,915.00(500pcs/month)B0GP8WHC33 (4.2/5 (351 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsBio-Oil
Recent Monthly Revenue (USD):$418,600.00(20000pcs/month)B004AI97MA (4.6/5 (179604 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$216,600.00(20000pcs/month)B000VPPUEA (4.6/5 (179604 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$17,560.00(1000pcs/month)B08KLL7T7H (4.7/5 (2483 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsApricot20
Recent Monthly Revenue (USD):-(-)B0FP4HL2YB (4/5 (30 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉紫甜美配色，视觉最抢眼
- |
- 泡泡糖/棉花糖香型很有记忆点
- |
- 更像香氛护理，容易吸引年轻女性点击
B0F5X5Y2ZR (4.2/5 (627 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 三瓶装小容量，陈列辨识度高
- |
- 珠光发亮效果明显，图片更吸睛
- |
- 可可脂+闪亮油，和普通身体油差异大
B0GT1TRLQ3 (4.5/5 (355 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场。 当前品类里，新产品盈利率只有20.51%，但真正有利润的样本里，大多数仍落在20%以下；同时新品牌新发布的失败率高达79.49%，而且新品牌只出现了2个能跑通的案例，说明不是“小商家友好型”市场，而是强品牌和强投放在主导。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B004AI97MABio-Oil2011-04-10Yes$20.9320000pcs$418600.033.19%$138933.34B000VPPUEABio-Oil2015-06-10Yes$10.8320000pcs$216600.017.59%$38099.94
B0FB9LRL1VPalmer's2025-05-29Yes$15.1410000pcs$151400.021.69%$32838.66
B08D43LHYPAveeno2020-07-02Yes$9.5320000pcs$190600.012.57%$23958.42
B01B12KCGCAncient Greek Remedy2016-01-26Yes$15.236000pcs$91380.024.95%$22799.31
B0D1QYBNNQYoken2024-06-30Yes$15.676000pcs$94020.021.06%$19800.62
B0FB9LWGY5Palmer's2025-05-29Yes$13.68000pcs$108800.016.28%$17712.64B0GT1NZX5YVaseline2026-03-18Yes$16.223500pcs$56770.027.23%$15458.48
B001B0ZZFSNeutrogena2011-05-05Yes$14.235000pcs$71150.018.48%$13148.52
B07JFQHVM2BEAUTE DE PROVENCE2018-10-21Yes$14.14000pcs$56400.022.44%$12656.16
B0DMD7K2JSHer Fantasy Box2024-11-08Yes$15.953000pcs$47850.021.18%$10134.63
B0FWKTPL7ZVaseline2026-01-19Yes$13.665000pcs$68300.014.17%$9678.11
B0D8QLGD8QPalmer's2024-07-03Yes$12.524000pcs$50080.017.21%$8618.77
B089NCFBQZVaseline2020-08-07Yes$10.226000pcs$61320.013.83%$8480.56
B001KYU1H2Palmer's2011-04-09Yes$10.984000pcs$43920.014.39%$6320.09B0GT1TRLQ3Vaseline2026-03-18Yes$11.184000pcs$44720.013.07%$5844.91
B0CKGCLXLQSupergoop!2023-10-04Yes$18.01000pcs$18000.030.14%$5425.2B08KLL7T7HBio-Oil2020-09-21Yes$17.561000pcs$17560.028.67%$5034.46
B0F5X6K8J7Soothing House2025-04-22Yes$18.99900pcs$17091.025.26%$4317.19B0GP9GHGG5NYX PROFESSIONAL MAKEUP2026-04-24Yes$17.83700pcs$12481.029.15%$3638.22Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GT1NZX5YVaseline2026-03-18Yes$16.223500pcs$56770.027.23%$15458.48B0FWKTPL7ZVaseline2026-01-19Yes$13.665000pcs$68300.014.17%$9678.11B0GT1TRLQ3Vaseline2026-03-18Yes$11.184000pcs$44720.013.07%$5844.91B0GP9GHGG5NYX PROFESSIONAL MAKEUP2026-04-24Yes$17.83700pcs$12481.029.15%$3638.22
B0GQJDF14FPalmer's2026-06-15Yes$15.991000pcs$15990.017.93%$2867.01B0GP8WHC33NYX PROFESSIONAL MAKEUP2026-04-24Yes$17.83500pcs$8915.029.04%$2588.92
B0FXMHDXY4Yoken2025-10-24Yes$15.99300pcs$4797.020.44%$980.51
B0GQBJSS1XOmexry2026-02-26Yes$13.0150pcs$650.518.34%$119.31#New Product Success Rates
Listing这个市场不适合进入，已经是明显的老牌主导、强竞争、接近价格战的市场。 新品总体成功率只有20.00%，但真正能站稳的多是老牌，且新品牌只有7个，却被49个老牌包围，说明新人不是机会多，而是被挤压得很厉害。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
OmexryPalmer'sVaselineYokenNYX PROFESSIONAL MAKEUPNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Palmer'sColourPopOther#Success Rate by Entry Time
Listing结论：这个市场不适合现在进入，已经进入价格战偏重的高风险区。 新品整体成功率只有20.51%，但按“有明确利润”的样本看，近期开出来的新品里79.49%都不赚钱；同时月度表现也显示，2025年后期到2026年新增产品大多是失败项，只有少数大牌能把新品做成。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 2 0 1 0 0 9 2026 0 0 4 4 3 0 0 16 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 1 0 0 0 0 0 0 2025/8 0 0 2 0 0 0 0 5 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 1 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 1 0 0 0 2 2026/2 0 0 0 1 0 0 0 3 2026/3 0 0 1 1 1 0 0 3 2026/4 0 0 1 0 2 0 0 4 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 1 1 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
White NaturalsB0CLT96WCZ (4.5/5 (394 Reviews))Organic Aloe Vera Oil, Therapeutic Premium Oil, Moisturizing Cold Pressed 100% Pure Natural Aloe Barbadensis Care for Skin, Body, Hair Growth, Face Moisturizer, Baby Oils, Used for Massage, Bath 4oz
This listing is deemed profitablePrice (USD)$14.99Released TypeOld Release (2022-10-19)Brand is an old entry in this marketSize and Weight13.6 x 6.6 x 6.4 cm, 240.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
琥珀色玻璃瓶身，偏高端、偏天然护理感。, 4oz小容量琥珀玻璃瓶 + 滴管，形态更像专业精油/护理油，而不是大众泵装身体油。Key Buying Motive
主打有机芦荟油，强调保湿、舒缓、护发、按摩多用途，区别于常见可可脂/香氛型身体油。Target Customers
更适合偏好天然、无香或低刺激、同时想用于皮肤和头发护理的用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,873.75125 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.62% / 19.15%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight8.82% / 11.34%Peak / Non PeakSales & BSR Performance
Soothing HouseB0F5X5Y2ZR (4.2/5 (627 Reviews))Soothing House Bubblegum Cotton Candy: Moisturizing Body Oil for Soft, Glowing Skin with Almond & Jojoba Oil (4 fl oz)
This listing is deemed profitablePrice (USD)$19.37Released TypeOld Release (2025-04-22)Brand is an old entry in this marketSize and Weight15.3 x 8.9 x 5.4 cm, 272.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉紫色系的泡泡糖/棉花糖甜美视觉联想，和常见棕金色身体油形成明显差异, 主打“Bubblegum Cotton Candy”甜品系香型与礼盒感叙事，瓶身定位更偏趣味香氛型身体油Key Buying Motive
以香味差异化为核心，同时兼顾身体、头发、指缘多用途保湿Target Customers
偏好甜美香氛、喜欢香水叠喷/身体香氛型护理、追求有趣个性化身体油的年轻女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$13,559.00700 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.83% / 25.92%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.98% / 19.08%Peak / Non PeakSales & BSR Performance
Loading samples... 20%