- Benchmark ASINB0F2SS4PHT
- MarketplaceUS
- Category ID695489011
- Analyzed Products
- Keywordlaundry sorter, laundry hamper, rolling laundry cart
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，核心原因是竞争已经偏向价格战，且新品牌并不具备稳定胜率。 新品里只有33.33%能跑通；如果只看“纯新品”，成功率只有8.33%，这已经是高风险信号。市场里真正赚钱的主要还是老品牌的改款和延伸，新手硬闯很难复制。
从数据看，利润空间也不漂亮：新发布产品的利润区间大致在-5.42%到17.88%，多数落在10%以下，说明已经进入低利润挤压区。4个新品牌里，只有Lifewit和ELYKEN有少量成功样本；iEGrow则是0成功，Gasvadivum未形成可验证的盈利样本。更关键的是，市场里有明显的大玩家：StorageWorks有11个盈利产品、品牌整体盈利率73.33%，新产品盈利率83.33%，总月收入约2277.88万，预算合计约24.63万；STORAGE MANIAC也有5个盈利新品，整体打法明显是“老款延伸 + 功能微调 + 预算投入”。用户预算50万CNY虽然能进场，但只够覆盖前期采购、物流和投放，不足以长期对抗这些成熟品牌的资源和节奏。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，属于高风险、接近价格战的竞争环境。 用户预算50万CNY当然“能进场”，但这笔钱只够覆盖前期采购、物流和基础投放，不足以支撑长期研发、品牌和认证；按当前样本，真正能稳定跑赢的不是新手，而是老品牌或明显做出差异化的产品。
Early sourcing + logistics + marketing budget (USD)$5,024.76 - $32,124.33Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?66.66%New listing success rate (old brands):42.31%New listing success rate (new brands):15.38%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 可折叠收纳篮/脏衣篮：比带轮洗衣车更便宜、更轻，适合不需要推行移动的用户，也更容易塞进衣柜或角落。
- 普通塑料洗衣篮：入门成本最低，几乎无需组装，买来即用；对预算敏感或临时使用场景更有吸引力。
- 可重复使用的加厚购物袋/搬运袋：比洗衣分类车更便携，适合把脏衣一次性搬到洗衣区或洗衣房，省去轮子和支架成本。
- 门后/挂式收纳袋：利用垂直空间，地面占用更少，适合小户型或宿舍；比滚轮式产品更省空间、安装更简单。
- 床下收纳箱：如果用户只是想暂存待洗衣物，床下箱体是低成本替代方案，兼具防尘和隐蔽性。
- 家用帆布收纳箱/牛津布箱：通常比金属框带轮款更轻、更便宜，且可折叠；适合不强调移动和多分区整理的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向价格战与拥挤竞争。 新品牌进入后，盈利结果分化很差：新品牌新品盈利率只有15.38%，但新品牌新品亏损率高达69.23%；同时市场里新发布产品由老品牌占到66.66%，说明真正能拿到结果的主要还是老牌玩家。
Least investment in new productsNew products with Highest revenueMost investment in new productsLifewit
Recent Monthly Revenue (USD):$19,565.00(500pcs/month)B0FHVG6VQ7 (4.5/5 (166 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsStorageWorks
Recent Monthly Revenue (USD):$83,520.00(2000pcs/month)B0CHJ6XYF5 (4.7/5 (1509 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$34,092.00(900pcs/month)B0F2SS4PHT (4.6/5 (254 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$13,653.00(300pcs/month)B0GBW5XJR9 (4.6/5 (258 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsiEGrow
Recent Monthly Revenue (USD):-(-)B0FLDQ1N8X (4.5/5 (3315 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 竖向4层设计，与常见横向洗衣篮差异明显
- |
- 适合小空间、宿舍和狭窄角落，省地更强
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- 灰色工业风外观，实用且容易被点击
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- 带滚轮和刹车，移动收纳更方便
B0G25D66YC (4.4/5 (526 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色极简外观，与浅色洗衣篮形成明显差异
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- 带盖+可折叠结构，更像家居收纳家具
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- 3分区可拆内袋，分类洗衣更直观
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- 185L大容量，适合家庭和公寓场景
B0FHVG6VQ7 (4.5/5 (166 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入。 新品牌新产品盈利率只有33.33%，但老品牌新产品盈利率高达42.31%，而且新品里有不少在10%以下甚至亏损，说明这里已经是强竞争、低利润、靠品牌和旧品改款吃饭的市场，不适合把它当成一个容易赚的机会。
从利润结构看，市场不是高毛利机会，而是低利润挤压型：新产品里只有25.64%落在10%~20%利润区间，0%~10%还有15.38%，亏损和接近亏损的产品不少。像 SONGMICS 的 B0GHRQRVXG、B0GJ49CFP3、B0GHRH5PL4、B0GJ3L6PVF 都是新发布却不赚钱；VASAGLE 的 B0G8ZJ1Z15 也亏损；反而真正赚钱的多是 StorageWorks、STORAGE MANIAC 这类老品牌的改款产品，例如 B0G25D66YC、B0GBW5XJR9、B0GMQGLYYD、B0GMQNPM71、B0FJRM1241、B0FJRKMB9C，很多都靠“基于旧款 + 功能差异 + 外观微调”获利。更危险的是，产品里已出现明显的predatory competitors信号：比如 B0GJ49CFP3 500 reviews/月、B0GHRQRVXG 100 reviews/月，B0F2SS4PHT 254 reviews；按你的规则，这类高review速度很像 aggressive marketing，不是小商家能正常复制的打法。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CHJ6XYF5StorageWorks2023-11-26Yes$41.762000pcs$83520.011.8%$9855.36B0F2SS4PHTStorageWorks2025-07-12Yes$37.88900pcs$34092.013.43%$4578.56B0FHVG6VQ7Lifewit2025-12-18Yes$39.13500pcs$19565.015.46%$3024.75B0GBW5XJR9StorageWorks2026-03-18Yes$45.51300pcs$13653.020.15%$2751.08
B0GBVYYRTHStorageWorks2026-03-18Yes$45.19300pcs$13557.019.56%$2651.75
B0CHJ8WQGVStorageWorks2023-11-26Yes$56.73200pcs$11346.021.55%$2445.07
B0D7GJ2N5FStorageWorks2024-08-20Yes$54.93200pcs$10986.020.88%$2293.88
B0FJRKMB9CStorageWorks2025-11-20Yes$49.93200pcs$9986.021.34%$2131.02B0FJRM1241StorageWorks2025-11-19Yes$48.58200pcs$9716.021.52%$2090.89B0G25D66YCSTORAGE MANIAC2025-11-13Yes$55.08300pcs$16524.012.11%$2001.06
B0CQR5LCL3SOLEDI2024-05-20Yes$34.98300pcs$10494.018.31%$1921.46
B0CQR623ZXSOLEDI2024-05-20Yes$39.89300pcs$11967.014.95%$1789.07
B0G25HVYPJSTORAGE MANIAC2025-11-13Yes$53.02300pcs$15906.010.04%$1596.97B0FH6H5F8VSTORAGE MANIAC2025-07-10Yes$47.6300pcs$14280.010.42%$1487.98
B0GMQNPM71STORAGE MANIAC2026-05-05Yes$38.99300pcs$11697.011.77%$1376.74
B0GMQGLYYDSTORAGE MANIAC2026-05-05Yes$38.99300pcs$11697.011.6%$1356.86B0BZVGQ5Q6SOLEDI2023-07-09Yes$35.63250pcs$8907.513.31%$1185.59
B0F2T23DHRStorageWorks2025-07-01Yes$51.68100pcs$5168.022.32%$1153.5
B0GMQ2K64DSTORAGE MANIAC2026-05-05Yes$38.47200pcs$7694.011.31%$870.2
B0D8KR2XLXSTORAGE MANIAC2024-07-02Yes$39.89200pcs$7978.010.56%$842.48Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FHVG6VQ7Lifewit2025-12-18Yes$39.13500pcs$19565.015.46%$3024.75B0GBW5XJR9StorageWorks2026-03-18Yes$45.51300pcs$13653.020.15%$2751.08B0GBVYYRTHStorageWorks2026-03-18Yes$45.19300pcs$13557.019.56%$2651.75B0FJRKMB9CStorageWorks2025-11-20Yes$49.93200pcs$9986.021.34%$2131.02B0FJRM1241StorageWorks2025-11-19Yes$48.58200pcs$9716.021.52%$2090.89B0G25D66YCSTORAGE MANIAC2025-11-13Yes$55.08300pcs$16524.012.11%$2001.06B0G25HVYPJSTORAGE MANIAC2025-11-13Yes$53.02300pcs$15906.010.04%$1596.97B0GMQNPM71STORAGE MANIAC2026-05-05Yes$38.99300pcs$11697.011.77%$1376.74B0GMQGLYYDSTORAGE MANIAC2026-05-05Yes$38.99300pcs$11697.011.6%$1356.86B0GMQ2K64DSTORAGE MANIAC2026-05-05Yes$38.47200pcs$7694.011.31%$870.2
B0FX441MF3StorageWorks2026-01-18Yes$53.8850pcs$2694.019.31%$520.22
B0GL6FYLRFELYKEN2026-02-03Yes$46.150pcs$2305.012.98%$299.19
B0FNQM5BYDSOLEDI2025-08-26Yes$25.9850pcs$1299.014.67%$190.57#New Product Success Rates
Listing这个市场不值得进入：新产品成功率只有33.33%，但真正“纯新品”成功率只有8.33%，而新品牌纯新品成功率更是只有18.18%，整体已经接近价格战和强竞争区。 对于大品牌来说，能做，但必须像StorageWorks、STORAGE MANIAC、SONGMICS这种老牌一样投入高预算、做旧链接延伸和功能微创新；对小商家来说，只有像Lifewit、ELYKEN这类少数新品牌案例能证明有机会，但门槛并不低。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
StorageWorksSTORAGE MANIACOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SONGMICSGasvadivumOther#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：2026年新品激增，但盈利新品只有少数，已经进入明显的高竞争/高压价状态。 近一年新品牌真正跑通的案例很少，且大多数成功都不是“白手起家”的小品牌，而是老品牌借旧款改造或靠更重的运营投入拿下结果。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 4 2 0 0 4 2026 1 4 4 6 1 0 0 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 1 0 0 0 2 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 2 2 0 0 0 2025/12 0 1 0 1 0 0 0 2 2026/1 1 0 0 1 0 0 0 1 2026/2 0 4 2 1 0 0 0 1 2026/3 0 0 0 1 1 0 0 0 2026/4 0 0 1 0 0 0 0 4 2026/5 0 0 1 3 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesStorageWorksB0CHJ8WQGV (4.7/5 (1509 Reviews))StorageWorks 160L Laundry Basket with Wheels, Rolling Hampers for Clothing
This listing is deemed profitablePrice (USD)$56.73Released TypeOld Release (2023-11-26)Brand is an old entry in this marketSize and Weight41.3 x 26.1 x 10.1 cm, 3090.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
深蓝色布筐搭配黑色金属框，视觉上比常见灰/黑款更有家居感, 160L超大单桶滚轮洗衣篮，形态更接近大容量移动收纳车而非普通双/三分区分拣篮Key Buying Motive
360°静音轮+软质皮革握把，强调推行省力与单手操控，适合满载移动Target Customers
适合有较多脏衣、毛巾或床品需要频繁在房间与洗衣区之间搬运的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,346.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.30% / 21.55%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-9.25% / -5.00%Peak / Non PeakSales & BSR Performance
Lifewit 185L 3 Section Laundry Hamper with Lid, Laundry Basket, Black
This listing is deemed profitablePrice (USD)$39.13Released TypeNew Release (2025-12-18)Brand is a new entry in this marketSize and Weight43.1 x 32.9 x 8.0 cm, 2177.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
黑色外观更偏现代极简风，适合卧室/浴室/公寓场景, 185L大容量三分区立式收纳结构，带盖且可折叠Key Buying Motive
三分区+可拆卸内袋，兼顾分类与单袋取放，提升洗衣动线效率Target Customers
需要把脏衣服按深浅色/品类预分拣的家庭用户、宿舍和小户型用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$19,565.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.10% / 15.46%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-18.01% / -11.66%Peak / Non PeakSales & BSR Performance
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