Double Laundry Basket with Wheels and Lid, 150L Clothes Hampers for Laundry
Laundry Hampers - 产品分析报告
  • Benchmark ASIN
    B0GVYKT349
  • Marketplace
    US
  • Category ID
    695489011
  • Analyzed Products
  • Keyword
    home storage
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    No price data
  • Data Date
    2026-07-29
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Medium
Moderate Risk Due to Price Competition
Newly Released Counts (All Brands)
16
New Brand (14)
Old Brand (2)
Success rate (all brands)
12.50%
New Brand (7.14%)
Old Brand (50.00%)
Most products net profit margin range
-0.32% - 19.48%
Listing

Report summary from Keble AI Agent: Listing

结论很明确:这个市场不值得进入,已经处在明显的价格战区,且新品牌环境偏拥挤。 现有样本里,新产品成功率只有13.33%,新发布可盈利率只有12.50%,而且最近一年新品里绝大多数都在亏损或未跑通;这不是“还有空间”,而是“试错成本高、胜率低”。

证据上,竞争已经被少数老品牌和少量强新品卡住了。 市场里新品牌有9个、老品牌也有9个,但真正赚钱的新产品只有2个,分别是 STORAGE MANIAC 的 B0GGZVLCXD,利润率18.65%,月销100,月营收49.99万;以及 Fzzcvo 的 B0GVYKT349,利润率13.96%,月销100,月营收42.99万。相比之下,失败样本更多:Folzaelar 的 B0FVFXC99W 亏损51.85%,B0GL6FHJWZ 直接没有跑通;Greatingreat 的 B0FS71G8V4 亏损1.9%,B0G5FFS9JR 也不赚钱;Meikosks、KDNVS 也各有两条新款都失败。更关键的是,利润好的样本并不多,而且并不是低价随便复制就能成,Fzzcvo 这条盈利款依赖的是双分区、带盖、可移动分类收纳这些明确升级点,普通款式基本都被打回去。

对大品牌来说,可以进入但必须重投入,而且仍然不是好市场:STORAGE MANIAC 这类老品牌已有3个可识别样本,2个赚钱、1个不赚钱,说明它们靠规模、供应链和品牌压制还能活得好,但这不代表新玩家容易跟进。对小企业来说,不建议进入:500000 CNY 的预算能覆盖单个 ASIN 的前期启动,但对真正能跑通的样本而言,这笔钱只是起步,不包含研发、品牌和认证等长期成本;而且你能看到的“真成功”新品牌只有 Fzzcvo 的 B0GVYKT349,另一条同品牌新品就失败了,说明这不是稳定可复制的路径。市场走势也在变差,2026 年新品里失败样本密集出现,价格竞争正在加重。

Recommended Products Features Direction
B0DGQ4QX5X
Why do customers choose it?
  • 米色款更偏家居软装风格,视觉上比竞品深色/工业风款更柔和。
  • 双分区滚轮脏衣篮,带可拆洗内袋与带刹车万向轮,整体更接近“移动式分拣收纳车”的形态。
  • 双30.5加仑分区,适合按深浅色或家庭成员直接分类收纳;可拆卸且可机洗内袋,清洁维护更省事。
  • 适合需要在卧室、洗衣房、浴室之间频繁移动,并且希望提前分拣衣物的家庭用户。
  • Sales
    Avg. price: $60.16|Latest price: $59.99|Approx. recent monthly revenue: $6,016.00 (100 pcs)|Net profit margin: 19.87%
    B0C23WDX4B
    Why do customers choose it?
  • 米色配色较常见,缺乏明显差异化
  • 标准单桶滚轮脏衣篮结构,尺寸与同类商用洗衣车高度接近,外观不具备独特设计感
  • 仅是大容量、带轮、带刹车、可拆卸的常规组合,功能卖点与竞品高度同质化
  • 主要面向大户型家庭、酒店、洗衣房等通用收纳场景,目标人群过于宽泛
  • Sales
    Avg. price: $38.88|Latest price: $39.99|Approx. recent monthly revenue: $38,880.00 (1000 pcs)|Net profit margin: 8.47%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    9 new brands9 old brands
    9 brands have new listings2 brands have new listings
    14 new listings2 new listings
    1 succeeded
    1 succeeded
    12 failed
    1 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    ...
    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      这个市场不值得进入:已经明显进入价格战区,且对新品牌不友好。 你的预算 50万 CNY 当然能覆盖单个ASIN的前期启动,但按市场里能看到的样本,真正能跑通的新品门槛并不低,单靠这笔钱很难同时扛住备货、物流、投放和后续品牌/认证成本。

      Early sourcing + logistics + marketing budget (USD)
      $2,994.75 - $2,994.75
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      12.50%
      New listing success rate (old brands):
      50.00%
      New listing success rate (new brands):
      7.14%
      Which new brands have these successful new listings?
      Which old brands have these successful new listings?
      Alternatives
      1. 可折叠布艺脏衣篮/脏衣袋:通常更便宜、重量更轻,适合租房或临时收纳,且不用装轮子和框架。
      2. 门后挂式收纳袋:几乎不占地,安装简单,适合浴室、卧室门后做脏衣或杂物收纳。
      3. 塑料收纳箱/周转箱:价格往往更低,防潮、易清洁,也能兼作玩具、毛巾或洗衣用品收纳。
      4. 编织收纳篮:外观更像家居装饰,使用门槛低,适合放在卧室、客厅角落做轻量收纳。
      5. 普通洗衣袋+固定篮筐组合:先用便宜洗衣袋分类,再放入现有篮筐或角落,比购买带轮双格大号脏衣车更省钱。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这个市场不值得进入,结论很明确:已经接近价格战区,且新品牌成功率只有12.5%,对小卖家和大品牌都不友好。 现在能看到的样本里,真正能赚钱的新入场只有 1 个:Fzzcvo 的 B0GVYKT349,利润率 14.0%,月销 100,月营收 $4,299,前期投入约 $9,672.75;但它的成功是建立在“做对旧款升级”的基础上,不是低成本复制就能复现。

      Fzzcvo
      New products with Highest revenue
      Double Laundry Basket with Wheels and Lid, 150L Clothes Hampers for Laundry
      Recent Monthly Revenue (USD):$4,299.00(100pcs/month)
      B0GVYKT349 (4.6/5 (118 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      STORAGE MANIAC
      Old brand with the most profitable new products
      STORAGE MANIAC Commercial Laundry Hamper with Heavy Duty Steel Frame, 160 L Industrial Laundry Basket Cart with Wheels for Hotel, Home, Laundry Room, 17.72''L x 17.72''W x 30.91''H, Medium Black
      Recent Monthly Revenue (USD):$9,848.00(200pcs/month)
      B0DZBZJPH6 (4.8/5 (1023 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      STORAGE MANIAC Commercial Laundry Hamper with Heavy Duty Steel Frame, 160 L Industrial Laundry Basket Cart with Wheels for Hotel, Home, Laundry Room, 18''L x 18''W x 31''H, Medium Green
      Recent Monthly Revenue (USD):$4,999.00(100pcs/month)
      B0GGZVLCXD (4.8/5 (1022 Reviews))Brand is an old entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      Folzaelar
      Most investment in new productsLeast investment in new products
      Stylish Freestanding Laundry Hamper with Portable Handles,72L Foldable Laundry Basket with Waterproof Liner,Bathroom Dirty Clothes Hamper,Multi-purpose Storage Bag Space-saving for Home,Dorm,RV
      Recent Monthly Revenue (USD):-(-)
      B0GL6FHJWZBrand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      Stylish Freestanding Laundry Hamper with Portable Handles,72L Foldable Laundry Basket with Waterproof Liner,Bathroom Dirty Clothes Hamper,Multi-purpose Storage Bag Space-saving for Home,Dorm,RV(Blue)
      Recent Monthly Revenue (USD):$536.50(50pcs/month)
      B0FVFXC99W (3.9/5 (28 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
      Greatingreat
      Least profitable new products
      Pink Winnie Foldable Laundry Hamper Circular Canvas Storage Basket
      Recent Monthly Revenue (USD):-(-)
      B0FS71G8V4 (4.2/5 (18 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      Greatingreat Foldable Laundry Hamper, Circular Canvas Storage Basket with PE Coating, Collapsible Clothes Organizer for Home, Nursery, and Bedroom
      Recent Monthly Revenue (USD):-(-)
      B0G5FFS9JRBrand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • #Differentiations

      Unique productsCommon products
      Hodonas Rolling Laundry Hamper 2-Section, Beige, 31.5"Lx15.75W"x30.7"H
      Differentiation:
      1. 米色外观更柔和,家居感更强
      2. 双分区+滚轮+可拆洗内袋,功能组合更完整
      3. 形态像移动式分类收纳车,区别于普通脏衣篮
      B0DGQ4QX5X (4.6/5 (105 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      STORAGE MANIAC Commercial Laundry Hamper with Heavy Duty Steel Frame, 160 L Industrial Clothes Basket Cart with Wheels for Big Family, Home, Hotel, Laundry Room, 18''L x 18''W x 31''H, Medium Beige
      Differentiation:
      1. 工业风单桶大容量,和双分区款差异明显
      2. 商用钢架结构,外观更偏实用型
      3. 适合大户型/酒店等场景,尺寸和用途都更突出
      B0C23WDX4B (4.8/5 (1023 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
    • What net profit margin are others making?

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    • #Net Profit Margins: All vs New

      Listing

      这个市场不适合进入:利润结构太薄,而且新品牌几乎没有真正的成功样本。 现有数据里,可识别利润的产品只有12.12%赚钱,新发布产品里只有12.50%赚钱;新产品利润带上,10%以下的占比明显偏高,已经接近价格战区,不是适合新手切入的市场。

      从数据看,市场由少数强势品牌撑盘:STORAGE MANIAC 的两个核心产品都赚钱,B0DZBZJPH6 利润率17.19%,B0GGZVLCXD 利润率18.65%,月收入分别约98.48万和49.99万人民币级别,说明老品牌靠规模和稳定供应链还能活得很好。但新品牌表现很差:Fzzcvo 虽然有一条盈利款 B0GVYKT349,利润率13.96%,月销约100件、月收入约42.99万,但另一条 B0G4VPMTRN 直接失败;Folzaelar 两个新款 B0FVFXC99W(-51.85%)和 B0GL6FHJWZ 都亏损;Greatingreat 的 B0FS71G8V4(-1.9%)和 B0G5FFS9JR 也都不赚钱。更关键的是,2025-2026 年新产品里亏损和未成功产品密集出现,2026 年仅 2 个新产品赚钱、9 个不赚钱,说明新进入者在这里大概率先撞上高成本和低利润。

      对大品牌来说,这个市场“可进但要重投”,因为能赚钱的样本主要来自 STORAGE MANIAC 这类老品牌,且其新款也只是 18.65% 这种中等利润,不是暴利;对小企业来说,没有足够的真成功案例可复制,且新品牌成功样本 Fzzcvo 也只是 13.96% 的边缘利润,根本不代表稳定可复制,更不支持靠低预算轻松切入。结论很明确:不要进入。 该市场已经表现出明显的低利润、高失败率、强品牌压制特征,小卖家若没有明显创新、品牌和更高预算,不具备现实胜率。

      Profitability difficulty
      Moderate Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B0DZBZJPH6
      B0DZBZJPH6
      STORAGE MANIAC
      2025-03-05
      Yes
      $49.24
      200pcs
      $9848.0
      17.19%
      $1692.88
      B0DGQ4QX5X
      B0DGQ4QX5X
      Hodonas
      2024-10-27
      Yes
      $60.16
      100pcs
      $6016.0
      19.87%
      $1195.38
      B0GGZVLCXD
      B0GGZVLCXD
      STORAGE MANIAC
      2026-01-15
      Yes
      $49.99
      100pcs
      $4999.0
      18.65%
      $932.32
      B0GVYKT349
      B0GVYKT349
      Fzzcvo
      2026-06-05
      Yes
      $42.99
      100pcs
      $4299.0
      13.96%
      $600.15

      Top 20 Profitable New Products

      Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.

      B0GGZVLCXD
      B0GGZVLCXD
      STORAGE MANIAC
      2026-01-15
      Yes
      $49.99
      100pcs
      $4999.0
      18.65%
      $932.32
      B0GVYKT349
      B0GVYKT349
      Fzzcvo
      2026-06-05
      Yes
      $42.99
      100pcs
      $4299.0
      13.96%
      $600.15
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不适合现在进入,核心问题不是“有没有机会”,而是已经接近价格战和高门槛共存的状态。 新品牌几乎没有稳定成功面:新品牌新上架里只有7.69%盈利,整体新产品盈利率也只有13.33%,失败占86.67%;按当前数据看,任何想靠低预算快速切入的小品牌,都很难复制成功。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      STORAGE MANIAC
      Fzzcvo

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      Folzaelar
      Greatingreat
      Meikosks
      KDNVS
      Other
    • #Success Rate by Entry Time

      Listing

      结论:这个市场不值得进入,已经接近/进入过度拥挤区,价格战风险很高。 近几个月新品几乎清一色失败:新品牌新品成功率只有7.69%,按全部新上架产品算成功率也只有13.33%;而市场里12个新品牌失败、只有1个新品牌出现可盈利样本,说明不是“机会多”,而是“试错成本高、胜率低”。

      证据很直接:2025年到2026年新品发布并没有带来更好的结果,反而越来越差——2025年新品牌新品成功率约7.69%,2026年这批样本里可盈利的只有2个、非盈利13个,失败占86.67%。典型失败样本包括 Greatingreat 的 B0FS71G8V4、B0G5FFS9JR,Folzaelar 的 B0FVFXC99W、B0GL6FHJWZ,Meikosks 的 B0GQ3Z95PP、B0GQ3X8LWR,KDNVS 的 B0GT5K3XHP、B0GT5QT6ZQ;这些新品普遍是“常规款、低差异、同质化强”,失败原因集中在缺乏独特性、市场太小或竞争太激烈、利润率偏低。你要特别注意,像 Greatingreat、Folzaelar、Meikosks、KDNVS 这类新品牌并不是你该跟随的成功案例,它们更多是失败样本;真正盈利的新品牌样本只有 Fzzcvo 的 B0GVYKT349,靠的是更清晰的功能差异、双分区、带盖和低价策略,但这只是单点成功,不足以说明市场宽松。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202501000003
      202610020009
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/700000000
      2025/800000000
      2025/900000001
      2025/1000000000
      2025/1101000000
      2025/1200000002
      2026/110010001
      2026/200000003
      2026/300000003
      2026/400000000
      2026/500000001
      2026/600010000
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      Hodonas Rolling Laundry Hamper 2-Section, Beige, 31.5"Lx15.75W"x30.7"H
      Price (USD)
      $60.16
      Released Type
      Old Release (2024-10-27)
      Brand is an old entry in this market
      Size and Weight
      42.3 x 34.3 x 9.2 cm, 3629.00g

      Profitable Factors

      Based on old ASINDistinct functions and featuresUnique appearance design

      Design & Appearance

      米色款更偏家居软装风格,视觉上比竞品深色/工业风款更柔和。, 双分区滚轮脏衣篮,带可拆洗内袋与带刹车万向轮,整体更接近“移动式分拣收纳车”的形态。

      Key Buying Motive

      双30.5加仑分区,适合按深浅色或家庭成员直接分类收纳;可拆卸且可机洗内袋,清洁维护更省事。

      Target Customers

      适合需要在卧室、洗衣房、浴室之间频繁移动,并且希望提前分拣衣物的家庭用户。

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $6,016.00
      100 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      15.16% / 19.87%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -14.24% / -9.53%
      Peak / Non Peak

      Sales & BSR Performance

      STORAGE MANIAC Commercial Laundry Hamper with Heavy Duty Steel Frame, 160 L Industrial Laundry Basket Cart with Wheels for Hotel, Home, Laundry Room, 17.72''L x 17.72''W x 30.91''H, Medium Black
      Price (USD)
      $49.24
      Released Type
      Old Release (2025-03-05)
      Brand is an old entry in this market
      Size and Weight
      41.8 x 25.8 x 9.0 cm, 3089.00g

      Profitable Factors

      Based on old ASINEstablished brand with longevity

      Design & Appearance

      黑色工业风外观,比竞品的绿色、米色、浅蓝更偏向酒店/商业清洁场景, 160L大容量滚轮收纳车,带重型钢架和可锁定脚轮,整体更偏商用推车形态

      Key Buying Motive

      重型钢架+可刹车万向轮,适合频繁移动和固定使用

      Target Customers

      面向酒店、宿舍、洗衣房及大户型家庭等需要大容量、可移动收纳的用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $9,848.00
      200 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      12.71% / 17.19%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -17.87% / -13.39%
      Peak / Non Peak

      Sales & BSR Performance

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