- Benchmark ASINB0CT65TQXD
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordwood deviled egg platter, wood deviled egg tray, charcuterie deviled egg board, deviled egg serving board
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌已达到23个，超过过饱和警戒线；39个新上架里盈利为0，整体新上架成功率0%，而且利润区间集中在-17.31%到5.36%，典型价格战市场。更关键的是，近一年新品数量持续增加，但成功没有跟上，说明市场是在继续恶化，不是在打开机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进，用户预算500000 CNY表面上够做单个ASIN的前期投入，但市场本身已经是高竞争、低利润、低成功率的价格战区。 现在看到的结果是：新品牌新品盈利率为0%，整体新品牌新品几乎没有真正跑通的案例；而且利润率大多落在10%以下，Wilupry 的 B0GGHD1PGQ 只有 -0.86%，WUPKL 的 B0GL785H39 是 -8.87%，B0GL6KHNXF 是 -11.6%，都说明这类木质魔鬼蛋托盘/熟食板新品很难靠常规打法赚钱。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?12.82%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 普通木质托盘/砧板（无蛋槽）
- 一次性纸浆蛋托或纸质分隔托盘
- 硅胶/塑料可重复使用蛋托
- 可调节分隔的塑料冷盘/点心托盘
- 陶瓷或玻璃浅盘搭配独立蛋架/小碟
- 烘焙冷却架或小圆盘叠放替代蛋盘
- 超市现成分区餐盘/餐盒
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已出现明显过度拥挤，而且价格战非常重。 现在看，新品牌已经有23个，超过了你要求的过饱和警戒线；同时新上架产品的可盈利率是0%，市场新增机会几乎不存在，连小品牌和大品牌都不适合贸然进场。
New products with Highest revenueWilupry
Recent Monthly Revenue (USD):-(-)B0GRV4ZDD4Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,355.00(50pcs/month)B0GGHD1PGQ (5/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsLounsweer
Recent Monthly Revenue (USD):-(-)B0CJHS1GZ7Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0CKSHSQPVBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0CJJDX46PBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQMost investment in new productsLeast profitable new productsLeast investment in new productsWUPKL
Recent Monthly Revenue (USD):-(-)B0GL785H39 (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GL6KHNXF (5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GL6H9K55Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 带透明盖和底座，外观最像收纳盒，和普通木盘差异最大
- |
- 主打保鲜与台面展示，适合节日摆盘后短暂保存，更容易吸引点击
B0DNSPNCW2 (4.1/5 (51 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 心形双拼造型很少见，视觉辨识度高，容易吸引购买点击
- |
- 15孔设计偏小众，适合节日/送礼场景，和常规圆形或方形蛋盘差异明显
B0F7HYV25W (5/5 (1 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：新品牌新发布的盈利率为0%，新发布产品里非盈利占比100%，且新产品利润带几乎全部集中在<10%或亏损区间，典型价格战/过度拥挤市场。近一年新增新品里，2025年出现17个非盈利新品，2026年又增加22个非盈利新品，说明市场不是在变好，而是在继续恶化；同时已进入的品牌数量里，新品牌远多于老品牌，竞争压力非常大。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D9GG6MXYNamre'2024-07-15Yes$33.8250pcs$1691.026.3%$444.74B0CT65TQXDNamre'2023-12-19Yes$23.0450pcs$1152.013.88%$159.9
B0F7RSHTWMErwuldor2025-06-18Yes$19.9550pcs$997.512.98%$129.48
B0CP5W5VNCHANSGO2023-11-29Yes$17.3450pcs$867.010.12%$87.75
B0DFHHNL8VErwuldor2024-10-11Yes$15.9550pcs$797.510.62%$84.7Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FPX39Y7SCmaqpw2025-09-05No$14.5950pcs$729.5-14.76%$-107.67
B0FNW8CK6YOkllen2025-08-27No$15.250pcs$760.0-7.74%$-58.82B0GGHD1PGQWilupry2026-01-13No$27.150pcs$1355.0-0.86%$-11.65
B0GCJCLRD4Wenqik2025-12-25No$12.72100pcs$1272.02.25%$28.62
B0FQ5G2JDJLemonRoad2025-09-08No$22.9950pcs$1149.52.68%$30.81
B0G81FWX5ZThenshop2025-12-17No$19.9950pcs$999.57.0%$69.97B0GL785H39WUPKL2026-02-03No$25.99-pcs$--8.87%$-
B0G6W1RFS6BKFOS2025-12-14No$19.2-pcs$-5.02%$-
B0G6XXSZJGTrenqular2025-12-15No$12.07-pcs$--20.12%$-
B0GFD8Q7JQTMZDCJK2026-01-07No$16.27-pcs$--36.05%$-
B0GFVQL5VRPreuveDe2026-01-09No$19.05-pcs$-6.3%$-
B0GH86PQBVMezchi2026-01-16No$16.09-pcs$--9.5%$-
B0GGZSXS21meiqidi2026-01-15No$21.7-pcs$-8.11%$-
B0GBXFD5ZRJOINPAYA2025-12-22No$20.96-pcs$-15.19%$-B0GL6KHNXFWUPKL2026-02-03No$23.99-pcs$--11.6%$-
B0GCNGLT3KMUXHEL2025-12-26No$27.49-pcs$--7.95%$-
B0GGXQFPZLGDLIN2026-01-15No$14.18-pcs$--20.69%$-
B0G5RKK5KJUSfyccmr2025-12-08No$14.62-pcs$--3.03%$-
B0GC6XMNH7Kikkavo2025-12-23No$13.74-pcs$--11.67%$-
B0GSGQWVZ5BKFOS2026-03-13No$22.17-pcs$-8.46%$-#New Product Success Rates
Listing这个市场不值得进入，已经是典型的价格战/过度拥挤市场。 新品牌新上架产品的盈利率是0%，样本里34个新品牌新品全部未盈利；全市场可识别利润产品只有6.10%，而新上架产品的成功率也是0%，说明不是“少数人赢”，而是“几乎没人能赢”。
证据很明确：2025年和2026年新品发布持续增加，但全部都是未盈利——2025年有17个新上架新品全部亏损，2026年又有22个全部亏损，市场不是在变好，而是在不断堆新品、堆失败。新品牌里，WUPKL在2026年2月集中上了4个新品，全部亏损，单品定价23.99–25.99美元，但利润率分别是-8.87%、-11.6%和接近0%，这更像是靠烧钱测试，而不是可复制的小商家胜利。老品牌也没有给出好答案：Lounsweer有8个产品、总月收入约504,750美元，但盈利产品为0，说明老牌也在被这个细分品类拖进低效竞争；唯一能赚钱的代表是老品牌 Namre' 的 B0CT65TQXD，售价23.04美元，利润率13.9%，月销50、月收入1152美元、早期投入约4561.92美元，成功公式只有三件事：基于旧款、功能差异化、外观差异化。注意，这类成功并不属于小商家可轻松复制的低门槛打法。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
WUPKLOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，属于明显的过热竞争区。 今年新品牌几乎全军覆没，最近两年新上架产品的盈利率持续走弱，说明现在不是“机会期”，而是“价格战 + 高失败率”阶段；无论大品牌还是小商家，都不应把它当成可轻松切入的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 1 3 0 0 0 0 12 2026 0 1 0 0 0 0 0 21 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 1 0 0 0 0 0 1 2025/9 1 0 1 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 2 0 0 0 0 10 2026/1 0 1 0 0 0 0 0 8 2026/2 0 0 0 0 0 0 0 4 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHANSGO Deviled Egg Platter, Wooden Round Charcuterie Board with 24 Holes
This listing is deemed profitablePrice (USD)$17.34Released TypeOld Release (2023-11-29)Brand is an old entry in this marketSize and Weight35.7 x 30.3 x 2.1 cm, 620.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
原木色、天然金黄色木纹感，偏暖调的乡村风/餐桌装饰风格, 圆形木盘配24个蛋槽，翻面可作平面餐盘，带一体式把手，兼顾展示与端菜Key Buying Motive
双面可用：一面放24个魔鬼蛋，另一面可作charcuterie/披萨/切菜板Target Customers
更适合需要节日聚会摆盘、又希望一件产品兼顾上菜和装饰的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$867.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.08% / 10.12%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-11.34% / -7.31%Peak / Non PeakSales & BSR Performance
Namre' Deviled Egg Platter Oval Wooden 24-Hole Serving Tray, Large Charcuterie Board Style for Parties & Entertaining – Egg Holder, Recipes Included
This listing is deemed profitablePrice (USD)$23.04Released TypeOld Release (2023-12-19)Brand is an old entry in this marketSize and Weight38.5 x 29.8 x 2.2 cm, 839.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
椭圆形木质蛋盘，24孔布局，整体更像餐桌摆盘道具而非普通圆盘Key Buying Motive
24孔椭圆木盘，兼具节日上菜与装盘展示，适合派对场景Target Customers
面向需要节日聚餐、Easter/Thanksgiving/BBQ等场景的家庭主理人和派对招待人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,152.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.56% / 13.88%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.19% / -3.88%Peak / Non PeakSales & BSR Performance
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