- Benchmark ASINB0FWCM2VDH
- MarketplaceUS
- Category ID7792497011
- Analyzed Products
- Keywordfacial cleansing brush, silicone face scrubber
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经处在明显的价格战和高饱和状态。 新品牌成功率只有13.04%，而新品牌新品里86.96%都不赚钱；最近一年的新品牌上新更是18个失败、只有3个成功，趋势是在变差，不是在变好。
从竞争结构看，市场里只有12个新品牌，但已经出现了明显的内卷信号：新品牌新品成功率13.04%，远低于你要求的可接受线；利润区间也很差，当前新产品利润范围大约在-12.67%到16.67%，说明多数产品都卡在低利润甚至亏损边缘。按你给的规则，<10% 属于价格战区，这里大量样本都落在这一区间，Generic 还直接出现了3个新上架全部亏损，说明通用跟款基本没有空间。
如果分两类看：大品牌虽然有资源硬打的可能，但也不是“好进”，只能参考 COSLUS、TOOLETRIES、Cxguu、Cekomady 这类已经验证过的案例；其中 COSLUS 的成熟款利润率约24.32%，TOOLETRIES 的成功新品约22.43%，Cxguu 的成功新品约18.99%，Cekomady 的成功新品约13.74%。但要注意，TOOLETRIES 的另一新品已经亏损，Cxguu 也有2个新品亏损，说明就算是能跑出来的品牌，也是在靠明显差异化和投放硬撑，不是稳定蓝海。小商家基本更难，真正能算小商家成功案例的只有 Cxguu、Cekomady 这类新品牌里少数做出功能/外观差异化的 ASIN：B0GLYRSGM2、B0FWCM2VDH、B0FFTKNJT9；它们都不是普通洁面刷跟款，而是做了淋巴塑形、轮廓设计、包装差异和场景差异。你的50万CNY足够做单个ASIN的起步，但这只够前几个月的备货、物流和投放，不足以覆盖长期品牌战、研发和认证成本。短结论：别进；如果硬要进，只能做强差异化、并接受高投放高风险。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经明显进入价格战区，且对新品牌不友好。 预算上看，用户的50万CNY足够覆盖少数可见的起步样本，但不足以把自己安全送进长期竞争；更关键的是，市场里新品牌新品盈利率只有14.29%，非盈利率高达85.71%，而老品牌新品盈利率为0%，说明不是“谁来都能赚”，而是大多数新入场都在亏钱。
Early sourcing + logistics + marketing budget (USD)$1,803.95 - $1,803.95Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?8.69%New listing success rate (old brands):0.00%New listing success rate (new brands):14.29%Which new brands have these successful new listings?Alternatives- 洁面海绵/洗脸扑：比电动或硅胶刷更便宜，超市和药妆店都容易买到，适合想要温和清洁但不想增加工具成本的用户。
- 一次性洁面巾/卸妆棉配洁面乳：使用门槛最低，不需要额外清洗和晾干，也更适合旅行或偶尔清洁需求。
- 超细纤维洗脸巾：比硅胶刷更便宜，清洁感比普通毛巾更强，且可重复使用，属于低成本替代方案。
- 手洗 + 起泡型洁面产品：如果用户核心诉求只是清洁而非刷洗/按摩，直接用起泡洁面配合手部按摩即可替代大部分日常使用场景。
- 洁面手套/洁面布：相对容易获得，兼顾去油和轻度角质清理，且比专门的脸刷更通用。
- 去角质洁面产品（含微粒或酸类温和去角质）：对“去死皮、清理毛孔”诉求更直接，用户可减少对外部工具的依赖。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：新品牌里真正跑出来的只有少数，而且大量新品都卡在低利润甚至亏损区，已经是明显的价格战/同质化竞争场。对大品牌来说，靠资源硬砸仍然“可能”做，但要付出很高投放和产品创新成本；对小商家来说，只有极少数做出明显差异化的案例能活下来，普通跟款基本会亏。
New products with Highest revenueCxguu
Recent Monthly Revenue (USD):$36,780.00(3000pcs/month)B0GLYRSGM2 (4.3/5 (331 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsCOSLUS
Recent Monthly Revenue (USD):$25,938.00(1650pcs/month)B0FDR29P18 (4.5/5 (2087 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsTOOLETRIES
Recent Monthly Revenue (USD):$2,598.00(200pcs/month)B0FFTKNJT9 (4.5/5 (792 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsGeneric
Recent Monthly Revenue (USD):-(-)B0GWHQDL1S (3.8/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GWHXBVV6 (3.8/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GWHS95SXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 外观最特别，木纹/琥珀渐变+透明收纳盒，图片辨识度高
- |
- 功能差异大，主打淋巴引流、消肿和面部塑形
- |
- 2只装+便携盒，礼品感强，更容易吸引女性用户点击
B0GLYRSGM2 (4.3/5 (331 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 六边形包装+砂色外观，视觉上比常规圆润洁面刷更独特
- |
- 主打洁面、温和去角质和剃须前清洁，使用场景更完整
- |
- 中性高级感明显，适合注重男士护理和卫生快干的人群
B0FFTKNJT9 (4.5/5 (792 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不建议进入：利润率整体偏低、品牌数量偏多，已经接近价格战和饱和区。 新品里真正站得住脚的只是一小撮，而且多数还带有明显品牌/投放优势；对小品牌来说，靠常规打法很难赢。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GLYRSGM2Cxguu2026-02-03Yes$12.263000pcs$36780.018.99%$6984.53B0FDR29P18COSLUS2025-07-15Yes$15.721650pcs$25938.024.32%$6308.13B0FFTKNJT9TOOLETRIES2025-09-02Yes$12.99200pcs$2598.022.43%$582.74B0FWCM2VDHCekomady2025-10-15Yes$13.74100pcs$1374.017.97%$246.91
B0BVY23QR9VWMYQ2023-02-27Yes$9.75100pcs$975.011.66%$113.69
B08GZJRLNZVWMYQ2020-08-30Yes$9.72100pcs$972.011.51%$111.88
B08GZGV5WBVWMYQ2020-08-30Yes$9.7100pcs$970.010.97%$106.41Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GLYRSGM2Cxguu2026-02-03Yes$12.263000pcs$36780.018.99%$6984.53B0FFTKNJT9TOOLETRIES2025-09-02Yes$12.99200pcs$2598.022.43%$582.74B0FWCM2VDHCekomady2025-10-15Yes$13.74100pcs$1374.017.97%$246.91#New Product Success Rates
Listing这个市场不值得进入，已经明显偏向价格战且对新手不友好。 新品成功率只有13.04%，但失败率高达86.96%；更关键的是，只有3个盈利新品，且真正能成立的小品牌案例非常少，说明不是“机会多”，而是“能活下来的极少数靠差异化和投入撑住了”。
证据很直接： 市场里盈利新品的代表只有 Cxguu 的 B0GLYRSGM2、TOOLETRIES 的 B0FFTKNJT9、Cekomady 的 B0FWCM2VDH；它们都不是低配通用款，而是做了功能/外观差异化，且利润率分别约18.99%、22.43%、以及同类高位。反过来，非盈利新品几乎清一色是通用脸刷/淋巴刷，利润率大量落在10%以下，甚至出现 -0.09%（Generic 的 B0GWHXBVV6）和 2.81%（Cxguu 的 B0GLZDY7H5）这种接近白做的情况。老品牌并没有给新人留下空间：HIEERBUS、Tmeng 这些老品牌的新上架全是亏的，说明老品牌在这个子类里也在内卷，新人要么做得很重，要么直接被打穿。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
CxguuTOOLETRIESCekomadyNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GenericOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经接近/进入过热与价格战状态。 新品牌新上架的成功率只有13.04%，整体可识别盈利率也只有15.91%；而最近一年里，新品牌上新几乎是18个失败、只有3个成功，失败率高达85.71%，说明竞争明显在加剧，不是“越做越容易”，而是越来越难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 2 1 1 0 0 7 2026 0 0 2 1 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 1 0 0 0 2025/10 0 0 1 1 0 0 0 1 2025/11 0 0 0 0 0 0 0 2 2025/12 0 1 1 0 0 0 0 4 2026/1 0 0 1 0 0 0 0 0 2026/2 0 0 1 1 0 0 0 1 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 5 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTOOLETRIESB0FFTKNJT9 (4.5/5 (792 Reviews))TOOLETRIES Silicone Face Scrubber, Facial Cleansing Brush - Sand
This listing is deemed profitablePrice (USD)$12.99Released TypeNew Release (2025-09-02)Brand is a new entry in this marketSize and Weight6.0 x 5.4 x 3.2 cm, 20.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
砂色配色，偏中性高级感, 六边形包装与立体硅胶刷头，外观辨识度高于常规圆润款Key Buying Motive
兼顾清洁、温和去角质和剃须前预清洁，功能场景更完整Target Customers
偏向注重男士护理、剃须前清洁以及追求卫生易干的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,598.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight20.45% / 22.43%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight19.69% / 21.68%Peak / Non PeakSales & BSR Performance
CekomadyB0FWCM2VDH (4.4/5 (24 Reviews))2 PCS Lymphatic Contour Face Brush, Manual Lymphatic Drainage Massager, Natural Makeup Brushes with Durable Soft Bristles, Hypoallergenic Ergonomic Facial Cleansing Brush for Sculpting
This listing is deemed profitablePrice (USD)$13.74Released TypeNew Release (2025-10-15)Brand is a new entry in this marketSize and Weight14.5 x 8.9 x 3.3 cm, 118.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
双头弧形刷面与常见硅胶洁面刷的点状/掌心造型明显不同Key Buying Motive
主打面部淋巴引流与轮廓塑形，而不是单纯清洁去角质Target Customers
更偏向想做面部消肿、轮廓管理和日常自我护理的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,374.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.55% / 17.97%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.36% / 13.79%Peak / Non PeakSales & BSR Performance
Loading samples... 67%