- Benchmark ASINB0GXCBV6Y9
- MarketplaceUS
- Category ID2457292011
- Analyzed Products
- Keywordstorage organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，已经接近价格战区，且对小品牌尤其不友好。 目前只有1个新品牌 Bentgo 进入，新增产品总共2个，表面上新品牌新上架成功率是50%，但样本太小，而且真正赚钱的只有 Bentgo 的一款新品 B0GXCBV6Y9；另一款新品 B0GY67L6HL 直接亏损。更关键的是，盈利样本依赖品牌力和功能差异化，不是低成本同质化打法能复制的机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：这类市场不值得进入，用户预算虽能覆盖入场，但不足以形成安全胜率。 以现有样本看，市场已经非常接近价格战区：整体可判定盈利的产品只有25%，新上架产品盈利率也只有50%，而且高利润样本几乎只来自品牌力更强、做了功能差异化的 Bentgo，普通同质化产品基本都在亏。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 一次性或可重复使用的食品保鲜盒（塑料/玻璃）
- 带分隔的普通饭盒/便当盒（非品牌款）
- 硅胶折叠餐盒/零食盒
- 可重复使用的分装杯/酱料杯组合
- 拉链保鲜袋配小号分格收纳盒
- 普通不锈钢午餐盒（无密封分格款）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场：新品牌只有1个，而且新品牌新上架成功率只有50%，但整体可盈利产品只占25%，新上架利润范围已落在-68.22%到20.74%，说明这里已经进入价格竞争区。 对大品牌来说可以靠资源硬打，但对小品牌更不友好；按你500,000 CNY预算，单个ASIN的早期投入参考已经到10,188.90 USD（约7.3万CNY），如果再算品牌、研发、认证和持续投放，门槛会更高。
Least investment in new productsNew products with Highest revenueMost investment in new productsBentgo
Recent Monthly Revenue (USD):$19,880.00(1000pcs/month)B0GXCBV6Y9 (4.6/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsGeneric
Recent Monthly Revenue (USD):$899.00(100pcs/month)B0FDBL9X42 (4.5/5 (12 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 不锈钢金属质感，视觉更高级
- |
- 双分隔小容量，适合少量零食随身带
- |
- 防漏密封盖，功能感强，容易吸引点击
B0GXCBV6Y9 (4.6/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 8格透明分仓，外观更直观有卖点
- |
- 适合水果、零食分装，场景感强
- |
- 带手柄和盖子，便携展示效果更好
B0FDBL9X42 (4.5/5 (12 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing结论很直接：这个市场不适合现在进入。 现有数据里，能确认的样本几乎全部集中在Bentgo这一家，新品牌新上架只有1个成功、1个失败，成功率只有50%，但更关键的是，它不是靠低成本小卖家赢的，而是靠品牌力、旧款承接和功能差异化撑起来的；对普通小商家来说，这不是可复制的安全机会。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GXCBV6Y9Bentgo2026-05-11Yes$19.881000pcs$19880.023.21%$4614.15Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GXCBV6Y9Bentgo2026-05-11Yes$19.881000pcs$19880.023.21%$4614.15#New Product Success Rates
Listing这个市场可以进入，但不是给小品牌随便切入的市场；它更像是大品牌主导、需要较高预算和持续投放的竞争区。 但当前样本里并没有出现你定义的那种“新品牌大规模涌入”信号，所以我不能直接判定为全面过热；真正的问题是，能赚到钱的新品非常少，且成功高度集中在少数品牌身上。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
BentgoNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Bentgo#Success Rate by Entry Time
Listing这个市场不值得进入：当前不是蓝海，而是明显的价格战市场。 仅从已覆盖样本看，新品牌只有 1 个，且新释放产品只有 2 个；新品牌新上架成功率只有 50%，但这几乎是由 Bentgo 这一个品牌撑起来的，另一款同品牌新品直接亏损，说明新入场并不稳定，不能把它当成可复制的低门槛机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 1 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 1 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBentgo Stainless Steel Snack Box, Leak-Proof, 2 Compartments, 2-Cup Capacity
This listing is deemed profitablePrice (USD)$19.88Released TypeNew Release (2026-05-11)Brand is a new entry in this marketSize and Weight19.9 x 13.8 x 5.3 cm, 352.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
不锈钢金属质感的双分隔小容量零食盒，整体更偏高端简洁Key Buying Motive
18/8 不锈钢托盘 + 防漏密封盖，兼顾分隔与便携，适合外出零食随身装Target Customers
更适合学校、办公室、健身房等需要少量分装、注重卫生和耐用性的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$19,880.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight20.49% / 23.21%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.86% / 14.58%Peak / Non PeakSales & BSR Performance