- Benchmark ASINB0CB68KCBC
- MarketplaceUS
- Category ID289824
- Analyzed Products
- Keywordhanging pot rack, wall mounted pot rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，已经是价格战+轻度过饱和的高风险区，新品牌和小商家都不应继续推进。 现有数据里，新上新21个产品里盈利率是0%，新品牌8个新品全部亏损；虽然新品牌数只有3个，还没到30个以上的“明显过饱和”阈值，但利润已经被打穿，说明不是“还能抢位”，而是“进场就被压价”。
证据很硬：市场可识别盈利产品只占11.54%，新上新利润区间是 -26.32% 到 15.41%，且最新一批新品明显更差。 2025/8 进入的 Freexployer 和 VOPEAK 新品都亏，Freexployer 的 B0FFS87JRB 售价 40.56 美元、月销 50、利润率 -13.39%，B0GVT281ST 售价 35.25 美元、月销 50、利润率 -19.2%；VOPEAK 的 B0FNMG7GT8 售价 30.34 美元、月销 50、利润率 -18.22%。YATINEY 也没有转正，B0FH1QRBQ3 售价 34.34 美元、月销 100、利润率 -2.25%，但品牌整体新产品盈利率仍是0%，而且它的单个可识别预算约 4973.65 USD，说明即使只是单个ASIN起步，投入也不低。
真正能赚钱的是老品牌 KES，而不是新品牌；但这些成功样本也不适合小商家照抄。 KES 里赚钱的 ASIN 有 B0DX5KJ48V（69.99 美元，75单/月，16.37%）、B0DRY4KG79（79.69 美元，50单/月，17.63%）、B07M6W7TK6（56.99 美元，50单/月，16.08%），它们共同特征是更高定价、更强承重、更明确的结构差异，属于老品牌资源和品牌势能驱动；反过来，Freexployer、YATINEY、VOPEAK 全部是新品牌失败样本，且 VOPEAK 只有 1 个新品、Freexployer 5 个新品、YATINEY 2 个新品，样本已经足够说明新入场成功率极低。对大品牌来说，只有在能做出明显功能升级、承重升级或渠道优势时才“理论上可做”；对小商家来说，没有真正的成功案例可跟，而且如果硬做，几乎要靠激进投放/类似“掠夺式营销”才可能撑住前期。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：不建议进入，这个市场已经明显偏饱和，而且新品牌/新上新几乎没有成功样本。 你现在的预算 500000 CNY 远超单个新上新 ASIN 的早期建议预算，但问题不是钱不够，而是这个类目已经在打价格战：新上新 21 个里盈利率是 0%，整体可识别盈利率只有 11.54%，新品牌新上新盈利率也是 0%。
证据很直接：新品牌只有 3 个（Freexployer、YATINEY、VOPEAK），老品牌有 9 个（KES、OROPY、VyGrow、CHOEZON、X-cosrack、PXRACK、Audmore、Bailoo、Dseap）；2025 年新上新集中爆发，2026 年仍在继续，但 21 个新上新里没有一个达到可识别盈利，说明不是“有机会”，而是“进场就被压价”。 Freexployer 5 个产品全亏，品牌可识别盈利率 0%，其中 B0FFS87JRB 售价 40.56 美元，月销 50 却仍是 -13.39%；YATINEY 2 个产品全亏，B0FH1QRBQ3 售价 34.34 美元、月销 100，利润率 -2.25%，品牌预算约 4973.65 USD；VOPEAK 1 个产品 B0FNMG7GT8 售价 30.34 美元，月销 50，利润率 -18.22%。反过来看，真正赚钱的是老品牌 KES：B0DX5KJ48V 69.99 美元、75 单/月、16.37%；B0DRY4KG79 79.69 美元、50 单/月、17.63%；B07M6W7TK6 56.99 美元、50 单/月、16.08%。这说明要想做出正利润，必须靠老品牌级别的资源、品牌势能和定价能力，不是普通新品牌能复制的。市场趋势也很明确：2025 年新上新 19 个全亏，2026 年继续新增且仍全亏，属于持续恶化的竞争环境。
最终判断：大品牌也不该贸然进，小品牌更不该进；如果一定要做，必须先把目标改成模仿 KES 这类老品牌的高价位、强承重、差异化结构，但即便如此仍要准备至少约 4973.65 USD 的单 ASIN 早期投入，且这还不含研发、品牌、认证成本。 大品牌可参考的标杆只有 KES 的 B0DX5KJ48V、B0DRY4KG79、B07M6W7TK6；小企业没有真正合格的成功案例可跟，Freexployer、YATINEY、VOPEAK 都不是小成功，而是亏损样本，且部分还带有高风险营销特征。
Early sourcing + logistics + marketing budget (USD)$4,973.65 - $4,973.65Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?61.90%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 柜内锅具收纳架/锅盖分层架：不需要打孔，直接放进橱柜里分层收纳锅和锅盖，适合租房或不想安装的人，通常比墙装锅架更便宜。
- 台面多层锅具置物架：把锅具竖放或叠放在台面角落，安装成本为零，适合厨房墙面不可用、但又想快速整理的人。
- 可移动金属收纳推车：用带轮小推车收纳锅具、锅盖和厨具，灵活性高，不用钻墙，后续搬家也能继续用，属于更容易上手的替代方案。
- 橱柜门内挂架/门后收纳挂钩：利用柜门背面存放锅盖、铲勺等小件，几乎无需安装，适合轻度收纳需求，成本通常更低。
- 磁吸式刀架/挂杆组合收纳：如果用户主要是想释放台面、增加可视化收纳，可先用磁吸或粘贴式收纳替代部分墙挂功能，安装更简单、失败成本更低。
- 可叠放锅具套装或折叠手柄锅具：从源头减少锅具占用空间，用户可能因此不需要购买墙挂锅架，属于更省空间的替代路径。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品牌几乎全军覆没，价格战已经把利润打穿。 当前样本里新品牌一共只有3个，却已经出现8个新上架产品，成功率是0.00%，而且有可核实利润数据的新品牌新款全部亏损；再加上市场里可识别的盈利产品只占11.54%，说明这是一个高风险、低容错的市场。
New products with Highest revenueFreexployer
Recent Monthly Revenue (USD):-(-)B0G1MKS69HBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,762.50(50pcs/month)B0GVT281ST (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$2,028.00(50pcs/month)B0FFS87JRB (4.7/5 (69 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsKES
Recent Monthly Revenue (USD):$5,249.25(75pcs/month)B0DX5KJ48V (4.6/5 (4048 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,984.50(50pcs/month)B0DRY4KG79 (4.6/5 (74 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,849.50(50pcs/month)B07M6W7TK6 (4.7/5 (3414 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsYATINEY
Recent Monthly Revenue (USD):-(-)B0FZB4M38PBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$3,434.00(100pcs/month)B0FH1QRBQ3 (4.6/5 (92 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsVOPEAK
Recent Monthly Revenue (USD):$1,517.00(50pcs/month)B0FNMG7GT8 (4.5/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 侧边调味架设计，和普通锅架明显不同
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- 一站式收纳锅具、厨具和调味料，功能更完整
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- 31英寸双层结构，视觉更大更有存在感
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- 黑色金属工业风，适合想让产品图更吸睛的厨房用户
B0FFS87JRB (4.7/5 (69 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 19"-30"可伸缩，结构形态最灵活
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- 双层可调层高+10挂钩+5锅盖位，组合差异大
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- 黑色粉末喷涂，通用金属感强，图片识别度高
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- 适合小厨房和多尺寸锅具，功能卖点明确
B0CB68KCBC (4.2/5 (403 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入，已经接近价格战/过度竞争区，不能算高机会市场。 新品利润分布几乎全军覆没：21个新产品里，盈利为0，亏损或低于0的占100%；而按已知利润率看，负利润占66.7%，只有15%–20%利润的产品也几乎都来自老品牌或旧款延伸，不是小商家可复制的入场路径。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DX5KJ48VKES2025-02-14Yes$69.9975pcs$5249.2516.37%$859.31B0DRY4KG79KES2024-12-31Yes$79.6950pcs$3984.517.63%$702.47B07M6W7TK6KES2019-01-03Yes$56.9950pcs$2849.516.08%$458.2B0CB68KCBCPXRACK2023-12-28Yes$61.5350pcs$3076.510.06%$309.5
B079DNCZ3QKES2018-01-28Yes$49.9950pcs$2499.511.92%$297.95
B0F1YFPGVXCHOEZON2025-06-21Yes$36.1450pcs$1807.011.09%$200.4Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GHRM6CT4Freexployer2026-01-20No$43.2350pcs$2161.5-17.76%$-383.88B0GVT281STFreexployer2026-04-02No$35.2550pcs$1762.5-19.2%$-338.4B0FNMG7GT8VOPEAK2025-08-25No$30.3450pcs$1517.0-18.22%$-276.39B0FFS87JRBFreexployer2025-08-28No$40.5650pcs$2028.0-13.39%$-271.54B0FH1QRBQ3YATINEY2025-11-02No$34.34100pcs$3434.0-2.25%$-77.26
B0FFSGDN4DFreexployer2025-08-29No$52.6950pcs$2634.5-2.5%$-65.86
B0FPQVVTNXKES2025-09-04No$83.1950pcs$4159.516.21%$674.26
B0FNCM5JRCCHOEZON2025-11-25No$28.99-pcs$--49.04%$-
B0FYMLJFW1KES2025-10-31No$75.85-pcs$-19.34%$-
B0FYMF1CS6KES2025-10-31No$64.99-pcs$-17.5%$-
B0FPQVHXNCKES2025-09-04No$65.99-pcs$-15.97%$-
B0FNCPDDBJCHOEZON2025-11-25No$38.96-pcs$--24.27%$-
B0FNCPNQ9NCHOEZON2025-11-27No$29.67-pcs$--29.65%$-
B0FRQZD8X2KES2025-09-19No$46.99-pcs$-26.4%$-
B0FNCRYGWRCHOEZON2025-11-25No$28.26-pcs$--0.94%$-B0FZB4M38PYATINEY2025-11-03No$--pcs$--%$-B0G47WCCPLCHOEZON2025-11-27No$--pcs$--%$-B0FPQYFP2GKES2025-09-04No$--pcs$--%$-B0FRRCGXPTKES2025-09-19No$--pcs$--%$-B0G1MKS69HFreexployer2025-11-10No$--pcs$--%$-#New Product Success Rates
Listing这不是一个适合进入的市场：新品牌新品成功率是0%，已明显落入价格战/高竞争区间。目前看到的不是“少数赢家带动增长”，而是大量新品都在亏，且新品牌与老品牌都没有形成可复制的健康成功路径；如果硬进场，只会被迫卷价格和投放。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KESFreexployerCHOEZONOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经接近价格战和过度拥挤状态。 近一年新品牌集中涌入，但新发布产品的盈利率是0%，样本里的21个新发布产品全部不赚钱；而且最新月份仍在继续出现失败新品，说明竞争不是缓和，而是在加剧。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 2 0 0 0 0 0 15 2026 1 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 2 1 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 5 2025/10 0 0 0 0 0 0 0 2 2025/11 0 1 0 0 0 0 0 7 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 1 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesKES 24 Inch Kitchen Pot Pan Rack Wall Mounted, 10 Hooks, Matte Black
This listing is deemed profitablePrice (USD)$49.99Released TypeOld Release (2018-01-28)Brand is an old entry in this marketSize and Weight66.0 x 26.7 x 10.2 cm, 2330.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
哑光黑配色，偏现代工业风，和同类银灰/棕色款形成明显区分, 24英寸壁挂单层锅架，带10个挂钩，结构偏紧凑，适合中小厨房墙面收纳Key Buying Motive
16英寸龙骨位安装设计，兼容干墙和实墙，且承重达88磅，安装稳定性较强Target Customers
面向小厨房、租房厨房或需要把锅具集中挂墙收纳的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,499.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.84% / 11.92%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-19.37% / -17.29%Peak / Non PeakSales & BSR Performance
KES 30-Inch Kitchen Pan Pot Rack Wall Mounted, Hanging Storage Organizer
This listing is deemed profitablePrice (USD)$56.99Released TypeOld Release (2019-01-03)Brand is an old entry in this marketSize and Weight78.2 x 26.5 x 9.0 cm, 2560.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
银灰色外观更偏现代克制风，和常见黑色款区分度一般但有一定审美差异, 30英寸单层墙挂网格架，配12个可移动S钩，强调16英寸墙钉位适配与88磅承重Key Buying Motive
强化16英寸墙钉安装位，稳定性比普通墙挂架更好Target Customers
小厨房、收纳空间紧张且更重视承重与安装稳固性的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,849.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.25% / 16.08%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-12.34% / -10.51%Peak / Non PeakSales & BSR Performance
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