- Benchmark ASINB0F662YRM5
- MarketplaceUS
- Category ID678540011
- Analyzed Products
- Keywordmini rice cooker, small rice cooker, 3 cup rice cooker
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已经是明显的价格战区，而且新品牌几乎没有真正的成功空间。新上市产品里只有7.50%能跑出盈利，91.67%都没有跑通；利润率主区间只有2.60%~12.60%，说明大多数人都在低毛利里互相挤压。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 以你目前50万人民币预算，单个新品的入场门槛是够的，但市场已经明显进入价格战区，且新品牌成功率太低；对大品牌和小商家来说都不是好机会。
Early sourcing + logistics + marketing budget (USD)$20,330.68 - $20,330.68Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?60.00%New listing success rate (old brands):8.33%New listing success rate (new brands):6.25%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 即食米饭包/微波米饭杯：无需单独炊具，开袋加热即可，通常比迷你电饭煲更便宜，也更适合单人临时用餐。
- 微波炉专用煮饭盒/蒸饭盒：依赖已有微波炉，入门成本低、占地小，适合不想买新电器的用户。
- 电饭锅内胆式蒸煮锅/便携蒸煮器：可同时做米饭、蒸菜、热食，价格常接近或低于小电饭煲，功能更灵活。
- 免洗自热米饭/方便米饭：几乎零操作，适合办公室、宿舍、露营等场景，省去清洗和学习成本。
- 预煮冷藏/冷冻米饭：超市或电商可直接购买，加热即可食用，比购买小电饭煲更省时间，适合低频吃米饭人群。
- 二手或共享厨房电饭煲：通过二手平台、宿舍共享设备或办公室公用电器解决需求，前期投入更低，适合预算敏感用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近价格战/超拥挤状态。 关键证据很直接：全市场可识别样本里，盈利产品只占20.65%，而新上市产品的盈利率只有7.50%，低于10%的高风险线；同时近来的新品牌大量失败，属于明显的高失败率赛道，不适合大品牌或小团队贸然进场。
New products with Highest revenueMost investment in new productsLeast investment in new productsCUCKOO
Recent Monthly Revenue (USD):-(-)B0G6GTB3LQBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$13,224.00(400pcs/month)B0G5TQS5R8 (4.3/5 (398 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Old brand with the most profitable new productsDASH
Recent Monthly Revenue (USD):$93,440.00(4000pcs/month)B0FT4L6V1C (4.4/5 (47533 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$24,290.00(1000pcs/month)B0FT4TDZ1P (4.4/5 (47533 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$22,131.00(900pcs/month)B0FDMQ4P2X (4.4/5 (47533 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsThousandaynight
Recent Monthly Revenue (USD):-(-)B0GRBR4PS7 (4.4/5 (84 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H3341Z26 (4.6/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GWZMSHHZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色机身非常醒目，和常见白色/黑色机型差异最大
- |
- 圆润家居感强，图片更容易吸引点击
- |
- 适合偏爱可爱配色、重视外观的单人/小家庭用户
B0CVJ5DFLZ (4.4/5 (447 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 白色机身配黑色触控面板，数码感最强
- |
- 功能最丰富，10项程序一眼突出
- |
- 适合宿舍、办公室和控量饮食人群，购买场景更明确
B0FBKFPFVM (4.3/5 (65 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论非常明确：新品成功率只有2.78%，新产品里91.67%都失败，已经是典型的高风险价格战市场。 500,000 CNY 预算虽然高于单个新ASIN推荐投入约20,330.68 USD，但这不代表能赢；因为现在能赚钱的几乎都是DASH这类老品牌靠品牌力和老链接改款拿到的结果，新品牌基本没有真正的低成本成功样本。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FT4L6V1CDASH2025-09-29Yes$23.364000pcs$93440.011.77%$10997.89
B0B1PFJKSYBear2022-07-24Yes$36.642000pcs$73280.012.83%$9401.83
B0D6YPLLMGCOMFEE'2024-06-13Yes$44.591000pcs$44590.013.02%$5805.62
B0CCNXZKX3Bear2023-09-08Yes$37.12900pcs$33408.014.66%$4897.62B0FT4TDZ1PDASH2025-09-29Yes$24.291000pcs$24290.012.95%$3145.56B0FDMQ4P2XDASH2025-06-18Yes$24.59900pcs$22131.013.57%$3003.18
B07XHQKM6WAROMA2020-08-15Yes$54.17400pcs$21668.013.35%$2892.68
B0BWHP3RW9CHACEEF2023-02-22Yes$38.86400pcs$15544.018.21%$2830.57
B084J6WPLFHamilton Beach2020-02-05Yes$57.15200pcs$11430.023.45%$2680.34
B09JC15NYFCHACEEF2021-10-13Yes$37.56400pcs$15024.016.4%$2463.94B0F662YRM5Narcissus2025-07-29Yes$42.57400pcs$17028.012.59%$2143.83
B098BQ8WGQAROMA2021-06-30Yes$29.51400pcs$11804.015.51%$1830.81
B0CVJ1XYBCCOOK WITH COLOR2024-02-12Yes$32.99300pcs$9897.013.73%$1358.86B0FBKFPFVMLMFUEN2025-05-31Yes$55.3350pcs$2766.516.62%$459.8
B0FB47ZVQCCOOK WITH COLOR2025-05-28Yes$32.99100pcs$3299.012.33%$406.77
B0CS2R45VNTLOG2024-01-11Yes$39.9950pcs$1999.519.6%$391.91
B08BSP3XJWTAYAMA2020-06-24Yes$33.1950pcs$1659.518.66%$309.67
B0GM67TSQ6AshGlen2026-02-07Yes$26.15100pcs$2615.010.38%$271.44B0CVJ5DFLZCOOK WITH COLOR2024-02-12Yes$32.7650pcs$1638.012.06%$197.55Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FT4L6V1CDASH2025-09-29Yes$23.364000pcs$93440.011.77%$10997.89B0FT4TDZ1PDASH2025-09-29Yes$24.291000pcs$24290.012.95%$3145.56B0GM67TSQ6AshGlen2026-02-07Yes$26.15100pcs$2615.010.38%$271.44#New Product Success Rates
Listing这个市场不值得进入：新品牌几乎没有真正的成功空间，已经进入明显的价格战/饱和状态。 新品总体成功率只有7.50%，远低于10%的高风险线；新品牌新品成功率仅6.67%，失败率高达93.33%，说明不是“还能做”，而是“多数人都在亏”。
证据很硬：市场里能站住脚的几乎都是老牌和强势品牌。 新品盈利样本里，DASH占到2个、AshGlen只有1个；老品牌新品盈利率虽然看起来有8.33%，但它们的非盈利率也高达79.17%，说明连老品牌都在被竞争打穿。样本里真正赚钱的成功案例，DASH的B0FT4L6V1C月收入约93,440美元、B0FT4TDZ1P约24,290美元；AshGlen的B0GM67TSQ6月收入约2,615美元。反过来，失败案例非常集中：CUCKOO的B0G5TQS5R8投入预算约20,330.68美元仍不盈利，Dexmary的B0GF896MBM月收入仅1,532.5美元；COOK WITH COLOR、AROMA、Moosum也都在非盈利样本里占了大头。产品模式上，成功几乎都靠“老款基础上改款 + 明显功能差异/品牌势能/低价”，而不是纯新概念；这意味着新进入者要么重投品牌和研发，要么很难打进去。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
DASHAshGlenNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
COOK WITH COLORAROMAMoosumOther#Success Rate by Entry Time
Listing结论很明确：这个市场已经进入高风险、接近过热的状态，不适合现在入场。 近一年新品牌释放出来的新品几乎全军覆没，成功只集中在极少数案例上；同时最近的新产品利润表现明显偏低，价格战特征已经很重。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 0 2 0 0 0 6 2026 0 2 4 1 0 0 0 23 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 1 0 2 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 2 2025/12 0 1 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 1 0 0 0 0 2026/3 0 2 0 0 0 0 0 2 2026/4 0 0 3 0 0 0 0 2 2026/5 0 0 1 0 0 0 0 10 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCOOK WITH COLORB0CVJ5DFLZ (4.4/5 (447 Reviews))COOK WITH COLOR 6 Cup Rice Cooker 300W - Effortless Cooking and Perfectly, Cooks 3 Cups of Raw Rice for 6 Cups of Cooked Rice, Pink
This listing is deemed profitablePrice (USD)$32.76Released TypeOld Release (2024-02-12)Brand is an old entry in this marketSize and Weight22.9 x 22.9 x 20.3 cm, 1356.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
粉色外观，明显区别于常见白色/蓝绿色竞品, 小型圆润机身+同色系手柄/旋钮，整体更偏家居装饰感Key Buying Motive
3杯生米可煮成6杯熟饭，并带保温功能，适合小份量日常使用Target Customers
更偏好粉色家居风格、同时需要小容量便捷煮饭的单人/情侣/小家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,638.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight4.83% / 12.06%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-21.57% / -14.34%Peak / Non PeakSales & BSR Performance
10 Functions Small 2L Rice Cooker,6 Cups Cooked/3-4 Cups Uncooked
This listing is deemed profitablePrice (USD)$55.33Released TypeOld Release (2025-05-31)Brand is an old entry in this marketSize and Weight27.9 x 25.4 x 23.8 cm, 2005.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色极简机身配黑色触控面板，外观更偏现代数码风Key Buying Motive
主打10项智能程序、24小时预约和400W快煮，功能密度高于常见基础迷你饭煲Target Customers
面向宿舍、办公室、单身/双人小家庭，以及需要控量饮食的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,766.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.74% / 16.62%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-10.02% / -8.14%Peak / Non PeakSales & BSR Performance
Loading samples... 40%