- Benchmark ASINB0F662YRM5
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordmini rice cooker, small rice cooker, multifunction rice cooker
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入高风险价格战区，用户50万人民币预算也不构成安全入场。 近端新品牌和新产品的盈利表现偏弱，且新发布数量持续增加但赚钱比例没有跟上，说明不是蓝海，而是越做越挤。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：这个市场不适合进入，用户500,000 CNY 预算也不够构成安全入场。 新品牌新产品盈利率只有15.79%，但非盈利率高达73.68%，而且样本里明显是老品牌和新品牌都在打价格战；更关键的是，已出现一个新品牌 AshGlen 直接做成了 2 个盈利款，但同品牌另 1 个新品直接失败，说明这不是“低门槛蓝海”，而是“靠选品+投放+品牌力硬拼”的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?42.42%New listing success rate (old brands):14.29%New listing success rate (new brands):15.79%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 即食微波米饭包/微波盒装饭：不需要专门电饭煲，开袋/加热就能吃，初期成本最低，适合宿舍和临时替代。
- 冷冻炒饭/速食谷物碗：直接微波即可，比买迷你电饭煲更省事，口味选择多，适合单人份。
- 电水壶 + 即食米饭/即食粥组合：用热水就能完成泡饭、燕麦、杯面、速食汤等，设备更便宜、用途更广。
- 微波蒸饭盒/微波煮饭盒：比迷你电饭煲更便宜，清洗简单，适合偶尔做少量米饭或蒸蛋、蔬菜。
- 电热保温杯/焖烧杯：适合做燕麦、杂粮粥、泡饭等，不需要持续加热，移动场景更方便，也更省电。
- 小型多用途电锅/电煮锅（非专用电饭煲）：如果主要需求是煮面、热汤、火锅，电煮锅通常更便宜、上手更快，替代“多功能小电饭煲”的一部分场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近/落入价格战区，新品牌成功空间很差。 现有数据里，新品整体盈利率只有15.15%，而市场总体可判定盈利的产品里，盈利款占24.64%；同时新品牌新品盈利率15.79%、亏损率73.68%，说明大多数新入场都在亏钱，且利润主要被老品牌和少数强势新品吃掉。
New products with Highest revenueAshGlen
Recent Monthly Revenue (USD):$5,156.00(200pcs/month)B0GM5N9CV6 (4/5 (96 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,615.00(100pcs/month)B0GM67TSQ6 (4/5 (96 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsDASH
Recent Monthly Revenue (USD):$93,440.00(4000pcs/month)B0FT4L6V1C (4.4/5 (47533 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$24,290.00(1000pcs/month)B0FT4TDZ1P (4.4/5 (47533 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$22,131.00(900pcs/month)B0FDMQ4P2X (4.4/5 (47533 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsLeast investment in new productsMost investment in new productsThousandaynight
Recent Monthly Revenue (USD):-(-)B0GRBR4PS7 (4.4/5 (84 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H3341Z26 (4.6/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GWZMSHHZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 薄荷绿配色最醒目，图片辨识度高
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- 圆润小巧，桌面感强，适合单人/宿舍/旅行
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- 与常见白色饭煲差异最大，容易吸引点击
B0FT4L6V1C (4.4/5 (47533 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 米黄色极简外观，与其他产品风格差异明显
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- 1.2L机身小巧，便携感强，适合小空间
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- 多功能但外形更家居，图片更容易被关注
B0BWHP3RW9 (4.2/5 (2492 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经处在明显的价格战环境里。 新产品里只有约15.15%落在10%-20%利润区间，低于10%的占比约6.06%，而大量新产品都挤在“其他/未能稳定盈利”区间；这说明真正能稳定赚钱的并不多，且竞争已经把新入场空间压得很窄。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FT4L6V1CDASH2025-09-29Yes$23.364000pcs$93440.011.77%$10997.89
B0B1PFJKSYBear2022-07-24Yes$36.642000pcs$73280.012.83%$9401.83
B0D6YPLLMGCOMFEE'2024-06-13Yes$44.591000pcs$44590.013.02%$5805.62
B0CCNXZKX3Bear2023-09-08Yes$37.12900pcs$33408.014.66%$4897.62B0BWHP3RW9CHACEEF2023-02-22Yes$38.86650pcs$25259.018.21%$4599.67
B09JC15NYFCHACEEF2021-10-13Yes$37.56650pcs$24414.016.4%$4003.9B0FT4TDZ1PDASH2025-09-29Yes$24.291000pcs$24290.012.95%$3145.56B0FDMQ4P2XDASH2025-06-18Yes$24.59900pcs$22131.013.57%$3003.18
B084J6WPLFHamilton Beach2020-02-05Yes$57.15200pcs$11430.023.45%$2680.34B0F662YRM5Narcissus2025-07-29Yes$42.57400pcs$17028.012.59%$2143.83
B098BQ8WGQAROMA2021-06-30Yes$29.51400pcs$11804.015.51%$1830.81B0GM5N9CV6AshGlen2026-02-07Yes$25.78200pcs$5156.010.54%$543.45
B0FPX9YWQFMoosum2025-09-05Yes$44.950pcs$2245.021.33%$478.86
B0FBKFPFVMLMFUEN2025-05-31Yes$55.3350pcs$2766.516.62%$459.8
B0CS2R45VNTLOG2024-01-11Yes$39.9950pcs$1999.519.6%$391.91
B08BSP3XJWTAYAMA2020-06-24Yes$33.1950pcs$1659.518.66%$309.67B0GM67TSQ6AshGlen2026-02-07Yes$26.15100pcs$2615.010.38%$271.44Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FT4L6V1CDASH2025-09-29Yes$23.364000pcs$93440.011.77%$10997.89B0FT4TDZ1PDASH2025-09-29Yes$24.291000pcs$24290.012.95%$3145.56B0GM5N9CV6AshGlen2026-02-07Yes$25.78200pcs$5156.010.54%$543.45B0FPX9YWQFMoosum2025-09-05Yes$44.950pcs$2245.021.33%$478.86B0GM67TSQ6AshGlen2026-02-07Yes$26.15100pcs$2615.010.38%$271.44#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品牌成功率只有15.15%，但真正按“新品牌新上架”口径看，只有17.65%能赚钱，83.87%都不赚钱；整体可识别利润率也只有24.64%，而且低利润和亏损产品占了大头，已经是明显的价格战市场。
证据很硬：样本里真正赚到钱的新品几乎都不是靠“全新原创”活下来，而是靠旧爆款思路做改款，像 DASH 的 B0FT4L6V1C 和 B0FT4TDZ1P 都是建立在旧链接/旧思路上的新卖法，前者月销4000、月营收93440美元、利润率11.8%，投入约8129.28美元；B0GM5N9CV6 虽然是新品牌 AshGlen，但月销只有200、月营收5156美元、利润率10.54%，说明小品牌即使能做成，也只能靠低价+差异化小改款，门槛并不低。反过来看失败样本，AROMA 的 B0H2NFS9RV、B0H2NG91JW、B0H2NKW1XZ、B0H2N3K223 等一批新上架都在 3.77%~5.0% 利润率区间，Moosum 的 B0FSSBS16L、B0FPX8LGF8、B0G6ZMN6ZB、B0FSSJJLB3 也大量落在 3.79%~12.63%，这意味着市场里大量新品连10%都过不了；而老品牌 AROMA 的失败数量更高，说明连成熟品牌也在被拖进低利润竞争。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AshGlenDASHMoosumNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ThousandaynightAROMAMoosumOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经明显进入拥挤和价格战阶段。 过去一年新发布几乎都被老品牌占据，最近一批新产品里真正盈利的比例只有15.15%，而可见的整体盈利产品占比也只有24.64%，说明不是“能不能做”，而是“做出来也很难赚钱”。
从时间趋势看，2026年的新发布明显增多，但盈利并没有同步上升，反而大量落在不盈利区间：2026年新发布里，盈利样本只有3个，未盈利样本却有16个；按月看，5月集中出现9个不盈利新产品，6月又有1个不盈利和1个未确认成功的新产品，这就是新品牌持续涌入、收益下滑的典型过热信号。更关键的是，市场里赚钱的新品几乎都不是“低成本小卖家模型”：DASH 的 B0FT4L6V1C 和 B0FT4TDZ1P 这两个老品牌新品继续靠品牌力+差异化功能取胜，Moosum 的 B0FPX9YWQF 是少数新品牌盈利案例，但月营收仅 2245 美元，说明它更像小样本成功，不是可复制的低门槛机会；AshGlen 的 B0GM67TSQ6 和 B0GM5N9CV6 虽然盈利，但同样依赖功能差异和外观差异，不是纯低价硬冲。相反，失败样本反复出现“缺乏差异化、市场太小或竞争极端、利润率太低”，且像 Thousanday 的 B0GDWBT9SS、Thousandaynight 的 B0GRBR4PS7 这类新品都没有跑出来。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 2 1 0 0 8 2026 0 0 1 2 0 0 0 18 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 1 0 2 1 0 0 3 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 2 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 1 0 0 0 0 8 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCHACEEF 1.2L Small Rice Cooker, 2 Cups Uncooked Portable Mini Rice Cooker
This listing is deemed profitablePrice (USD)$38.86Released TypeOld Release (2023-02-22)Brand is an old entry in this marketSize and Weight26.1 x 21.6 x 19.1 cm, 1542.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
米黄色机身配极简圆润造型，视觉上更偏家居感, 1.2L小体积、顶部提手感强，便携属性更明显Key Buying Motive
6种烹饪功能+1-24小时预约，功能覆盖比常见单按钮小饭煲更丰富Target Customers
更适合1-3人小家庭、宿舍、租房和露营等空间有限且需要多功能烹饪的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$25,259.00650 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.07% / 18.21%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-10.45% / -4.30%Peak / Non PeakSales & BSR Performance
COMFEE' Mini Rice Cooker with 6-Functions, 2-Cups Uncooked Rice
This listing is deemed profitablePrice (USD)$44.59Released TypeOld Release (2024-06-13)Brand is an old entry in this marketSize and Weight25.4 x 23.4 x 22.4 cm, 1887.00gDesign & Appearance
白色圆润胶囊式机身，视觉上更偏高端家电风格, 机身更紧凑，侧边提手设计，便于收纳和携带Key Buying Motive
6种数字程序+Fuzzy Logic，兼顾快煮、杂粮和炖煮，功能明显强于基础款Target Customers
追求更稳定米饭口感、同时需要一机多用的单人/小家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$44,590.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.69% / 13.02%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-13.57% / -11.24%Peak / Non PeakSales & BSR Performance
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