- Benchmark ASINB0G518C8J8
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keyworddeviled egg tray, deviled egg platter, wood deviled egg tray, egg holder platter
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不该进入，已经是明显的超饱和价格战区。 新品牌已达31个，超过超饱和警戒线；新上市产品75个里只有2.67%能盈利，整体可盈利率也只有7.10%，而新产品利润区间只有-16.18%到5.57%，说明不是“赚少一点”，而是大多数新品都在亏。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入。 500,000 CNY 预算表面上够覆盖单个新ASIN的前期投入，但市场已经明显被价格战拖进低利润区，新品牌几乎没有正向回报空间；对大品牌和小商家都不是好机会。
Early sourcing + logistics + marketing budget (USD)$1,697.29 - $1,697.29Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?22.66%New listing success rate (old brands):5.88%New listing success rate (new brands):1.72%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 一次性铝箔派对托盘/烘焙托盘：适合临时聚会和外带，价格通常更低，用完即弃，省去清洗和收纳问题。
- 可重复使用的塑料分格食物托盘（通用型）：比专用木质或带盖蛋托更便宜，更容易在超市、亚马逊或家居店买到，也能兼顾水果、小点心、蘸酱等用途。
- 蛋糕架式旋转托盘/冷盘分格盘：不专门针对魔鬼蛋，但能用于摆盘、冷藏和聚会分享，家用场景更灵活，往往比专用蛋托更易接受。
- 硅胶冰格/松饼模具替代摆放：适合少量制作和冷藏定型，材料成本低、易清洗，若用户只是偶尔做一两盘，性价比更高。
- 普通餐盘 + 小号纸杯/迷你硅胶杯：用来分隔每个蛋位，几乎无需购买专用器具，获取门槛低，适合不追求运输防护的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很直接：已明显进入超饱和/价格战区。 新品牌已经有31个，远超30个的超饱和警戒线；新上架产品75个里，只有2.67%能达到可接受盈利，整体可盈利产品比例也只有7.10%，远低于10%的高风险线。利润区间甚至已经掉到-16.18%到5.57%，说明不是“有机会赚少一点”，而是多数人都在亏钱打仗。
New products with Highest revenueRenmxj
Recent Monthly Revenue (USD):-(-)B0H13X9K25Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GVJRN2QFBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$2,726.25(125pcs/month)B0G3PDRCDX (4/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsFACULX
Recent Monthly Revenue (USD):-(-)B0D1QY3WZJBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$6,897.00(300pcs/month)B0CY1WY95N (4.1/5 (460 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$7,119.00(300pcs/month)B0DNQ6MVMX (4.1/5 (457 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Most investment in new productsLeast investment in new productsSevenblue
Recent Monthly Revenue (USD):-(-)B0G5126W1W (4.4/5 (140 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G4WG2T6R (4.4/5 (140 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GWMJ1BPRBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsWUPKL
Recent Monthly Revenue (USD):-(-)B0GL6KHNXF (5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GL7MDX1YBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 原木色+保温袋，外观和形态最不同
- |
- 42孔超大容量，适合聚会批量携带
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- 整体像高端餐桌套装，更容易吸引点击
B0H1GPJNBY (4.6/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 透明双层收纳盒，视觉上区别很大
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- 48枚大容量，冰箱收纳和外带都实用
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- 带提手+可堆叠，功能感强，易促成购买
B0D7HNN6R7 (4.6/5 (342 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显是高风险的价格战市场。新产品盈利率只有2.67%，全市场可识别盈利率也只有7.10%，而新产品利润区间集中在-16.18%到5.57%，说明大多数新品连15%以上的可接受利润都做不到，进入后很容易亏损。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CR9Z62FGPIUGERU2024-01-02Yes$23.16800pcs$18528.011.24%$2082.55
B0DF8SSRTSCrafted Containers2024-10-30Yes$24.99200pcs$4998.011.23%$561.28
B0D9GG6MXYNamre'2024-07-15Yes$33.8250pcs$1691.026.3%$444.74
B0FX3CMLGCCrafted Containers2025-10-20Yes$24.99125pcs$3123.7511.76%$367.36
B0F7RSHTWMErwuldor2025-06-18Yes$19.95125pcs$2493.7512.98%$323.69
B0CT65YNY1Namre'2024-01-24Yes$19.4950pcs$974.522.09%$215.27
B0DFHHNL8VErwuldor2024-10-11Yes$15.95125pcs$1993.7510.62%$211.74B0H1GPJNBYFROZLOCK2026-05-12Yes$32.9950pcs$1649.510.25%$169.08
B0CT65TQXDNamre'2023-12-19Yes$23.0450pcs$1152.013.88%$159.9B0D7HNN6R7Newness Focus on Stainless Steel2024-06-19Yes$23.5750pcs$1178.511.6%$136.71
B0CP5W5VNCHANSGO2023-11-29Yes$17.3450pcs$867.010.12%$87.75Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FX3CMLGCCrafted Containers2025-10-20Yes$24.99125pcs$3123.7511.76%$367.36B0H1GPJNBYFROZLOCK2026-05-12Yes$32.9950pcs$1649.510.25%$169.08#New Product Success Rates
Listing这个市场不值得进入，已经进入高竞争、接近价格战的状态，新品牌和老品牌都不适合继续硬闯。 现有数据里，新品牌新增产品只有2.67%能做成，整体新上市产品成功率也只有2.67%，而大多数新产品利润率都落在0%以下到10%以下这一档，说明不是“有机会”，而是“多数人都在亏”。
证据非常直接：市场里新品牌31个、老品牌34个，新增品牌数量已经很高，属于明显拥挤区；新品牌新发布产品中98.28%不赚钱，老品牌新发布产品中也有82.35%不赚钱。 这不是单纯少数品牌失误，而是结构性竞争压力。更关键的是，能赚钱的样本几乎都来自“老产品改版/老链接延伸”，真正纯新发布成功的极少；比如 FROZLOCK 的 B0H1GPJNBY 只有25个评论、月销50、月收入1649.5美元，利润率10.2%，早期投入约6532.02美元，靠的是自有模具、42孔大容量、保温袋和亚克力盖这类明显加码设计；Crafted Containers 的 B0FX3CMLGC 也是靠带盖+提手的差异化才赚钱。反过来看，WUPKL 的 B0GL6KHNXF、Sevenblue 的 B0G5126W1W/B0G4WG2T6R、Renmxj 的 B0G3PDRCDX/B0GVJRN2QF 都是新品牌失败样本，利润率分别到-11.6%、-8.56%、-7.84%、-9.18%等，且评论量并不低，说明不是“没流量”，而是结构本身就压利润。小商家里没有看到真正健康、持续、低评论负担的成功路径；相反，FACULX 这类老品牌样本有300评论/月销量300，却仍是-5.67%到-8.0%利润，强烈提示这个类目很容易陷入“做得越大，亏得越多”。
结论：不要进入。 对大品牌来说，只有在愿意投入显著研发、私模和差异化结构的前提下，才“可能”勉强试，但仍要接受价格战和低利润风险；对小商家来说，没有看到可复制的合法成功案例，且若想对抗，往往需要接近激进投放/高压打法才有机会，风险过高。值得跟随的仅有 FROZLOCK 的 B0H1GPJNBY 和 Crafted Containers 的 B0FX3CMLGC，但这两条路都不是低预算、低风险进入路径。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Crafted ContainersFROZLOCKNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
RenmxjOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经进入价格战/过度拥挤区间。 最近新增品牌释放量在明显抬升，但新品牌成功率几乎为零：新品牌新上架里只有 1.72% 盈利，整体新上架盈利率也只有 2.67%，同时市场可识别盈利产品只占 7.10%；这不是可复制的机会，而是高风险淘汰赛。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 5 3 1 0 0 0 20 2026 0 4 1 1 0 0 0 40 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 1 1 0 0 0 0 0 2025/8 0 1 1 0 0 0 0 3 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 1 0 0 0 1 2025/11 0 3 0 0 0 0 0 4 2025/12 0 0 1 0 0 0 0 10 2026/1 0 2 0 0 0 0 0 13 2026/2 0 2 0 0 0 0 0 8 2026/3 0 0 1 0 0 0 0 5 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 1 0 0 0 6 2026/6 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPIUGERU Deviled Egg Containers with Lid, (Set of 2), Plastic Tray Carrier with Handle, Holds Up to 48, Clear Storage Platter for Devil Egg, Portable Fridge Stackable Platter Holder
This listing is deemed profitablePrice (USD)$23.16Released TypeOld Release (2024-01-02)Brand is an old entry in this marketSize and Weight32.1 x 23.7 x 8.0 cm, 549.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyEarly Investment
Investment
Monthly Revenue (Recent) (USD)$18,528.00800 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight5.00% / 11.24%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-16.34% / -10.11%Peak / Non PeakSales & BSR Performance
Namre' Deviled Egg Platter Oval Wooden 24-Hole Serving Tray, Large Charcuterie Board Style for Parties & Entertaining – Egg Holder, Recipes Included
This listing is deemed profitablePrice (USD)$23.04Released TypeOld Release (2023-12-19)Brand is an old entry in this marketSize and Weight38.5 x 29.8 x 2.2 cm, 839.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
原木色蜂木质感，偏自然餐桌风, 椭圆形24孔木质蛋盘，兼具托盘与轻食摆盘风格Key Buying Motive
24孔固定分隔，适合展示和端盘；附食谱，降低使用门槛Target Customers
节日聚会、野餐和家庭宴客中偏好木质摆盘美学的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,152.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.56% / 13.88%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.19% / -3.88%Peak / Non PeakSales & BSR Performance
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