- Benchmark ASINB0FFSGDN4D
- MarketplaceUS
- Category ID289824
- Analyzed Products
- Keywordwall mounted pot rack, hanging pot rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是过热并接近价格战的红海。 新品牌只有2个，且新品牌新品盈利率是0%，新上架产品总体盈利率也是0%；市场里能识别盈利的产品只占18.03%，而且近年的新货几乎都是亏损或不赚钱，说明不是“再加点预算就能赢”，而是进场后大概率继续被压利润。
证据也很硬： 2025年新上架21个产品里，盈利为0，且最近的新品表现继续走弱，2025年9月、10月出现的新品几乎全部落在“其它/未形成有效盈利”，2026年也没有扭转。新品牌方面，YATINEY 3个新产品全亏，Freexployer 5个新产品全亏，合计8个新品牌新品成功率0%；这已经不是一般竞争，而是新进入者几乎拿不到正反馈。更关键的是，市场里看起来“赚钱”的主要是老品牌 KES 和 ROTHLEY：KES 的 B0DX5KJ48V 利润率16.37%，B07M6W7TK6 为16.08%，B079DNCZ3Q 为11.92%，这些产品月收入都在约24.99万到52.49万人民币级别，但它们都属于老品牌强资源打法，不是小商家可直接复制的样板。反过来，真正的新品牌案例里，Freexployer 的 B0FFS87JRB 月销50、69条评价，利润率仍是-13.39%；B0GVT281ST 月销50、仅1条评价，利润率-19.2%；YATINEY 的 B0FH183948 月销100、92条评价，利润率-2.89%，B0FH1QRBQ3 月销100、92条评价，利润率-2.25%。这已经说明：就算有销量，也很难变成利润。
- 大品牌进入：不建议。 你虽然有50万CNY预算，能覆盖单个ASIN前期投入，但在这个类目里，预算不是瓶颈，利润才是瓶颈；你若是其他赛道的大品牌，最多只能跟随 KES、ROTHLEY 这种老牌，用更强的渠道和品牌去硬扛，但这类市场本身利润空间已经被挤薄。
- 小商家进入：更不建议。 没有任何可验证的真成功新品牌样本；YATINEY 和 Freexployer 都没有盈利新品，且已有产品的评价速度和投放痕迹更像“高压营销”，不是自然健康增长。
- 短结论：不要做。 这是一个高饱和、低利润、对新品牌不友好的市场；如果硬进，基本只能靠更低价、更重投放，风险很高。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这类市场不值得进入。 用户预算500,000 CNY看起来足够覆盖单个新品的前期投入，但市场已经明显偏向价格战：新品牌新品盈利率是0%，整体可识别盈利率只有18.03%，而且新进入品牌里没有任何已证实盈利案例，说明不是“钱不够”，而是进场后很难赚到钱。
Early sourcing + logistics + marketing budget (USD)$3,960.95 - $4,973.65Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?61.90%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 橱柜内伸缩/叠加式收纳架：不需要打孔，直接放进橱柜或台面下方，适合把锅具分层摆放，安装门槛比壁挂锅架低，通常也更便宜。
- 锅盖收纳架 + 台面锅具整理架组合：用低价的锅盖架和简易金属整理架分开解决“盖子”和“锅体”收纳，比购买整套壁挂锅架更灵活，适合租房或不想上墙的用户。
- 门背式/橱柜门挂钩收纳方案：利用柜门内侧或门背空间挂锅铲、汤勺、锅盖等小件，成本低、免安装，能部分替代壁挂锅架的“常用厨具就近取用”需求。
- 冰箱侧面/金属置物板吸附收纳：针对带金属表面的厨房环境，可用磁吸挂钩、磁吸刀架或磁吸置物板来扩展墙面收纳，价格通常低于重型壁挂锅架，且更容易搬移。
- 独立式落地锅具架/推车：如果用户不想承重打孔或墙面条件差，独立式锅架或窄型厨房推车可以直接放置使用，灵活度高，后续搬家也方便。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经明显进入价格战和饱和区。 现有数据里，新品几乎没有盈利，新品牌入场后多数直接亏损，且近一年新上架以非盈利新品为主，说明不是“还能试试”的市场，而是“先烧钱再被压价”的市场。
证据很直接：市场盈利面只有18.03%，新品盈利率是0%，2025年新上架19个新品全部非盈利，2026年至今也只有2个非盈利新品；这不是机会，是饱和警报。 这类市场对大品牌和小商家都不友好，不能把它判断成高胜率赛道。用户预算50万CNY看起来够做单个ASIN，但对这个类目来说，预算并不能换来胜率，因为利润被运费、FBA和平台费用吃掉后，很多样本已经落到-2.9%到-19.2%的区间。可复制的正面样本只有成熟老品牌 KES：B0DX5KJ48V（69.99美元，约16.37%利润，4048条评价）、B07M6W7TK6（56.99美元，约16.08%利润，3414条评价）、B079DNCZ3Q（49.99美元，约11.92%利润，3416条评价），但它们都属于老品牌强资源打法，不是小商家的参照物。真正的小品牌成功案例里，YATINEY 没有盈利新品；B0FH183948（28.01美元，92条评价）虽有100单/月，但利润率-2.9%，总预算3960.95美元，早期投入甚至到5545.98美元，仍然亏损；Freexployer 也是全线非盈利，B0FFS87JRB（40.56美元，69条评价）亏13.39%，B0GVT281ST（35.25美元，1条评价）亏19.2%，B0G1MKS69H更是没有形成有效销售。市场趋势也在恶化：2025年新品爆发但全是亏损，2026年延续非盈利，说明竞争不是在扩张利润，而是在继续挤压利润空间。
结论：不要进入。 大品牌这边只能跟随 KES 这种成熟老品牌，但要承受高评价壁垒和持续投放压力；小商家这边没有可验证的真成功样本，反而有明显的“伪成功/高投放”迹象，若要硬打，基本只能靠更激进的广告和更低价去拼，风险极高。
New products with Highest revenueFreexployer
Recent Monthly Revenue (USD):-(-)B0G1MKS69HBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,762.50(50pcs/month)B0GVT281ST (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$2,028.00(50pcs/month)B0FFS87JRB (4.7/5 (69 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsKES
Recent Monthly Revenue (USD):$5,249.25(75pcs/month)B0DX5KJ48V (4.6/5 (4048 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,849.50(50pcs/month)B07M6W7TK6 (4.7/5 (3414 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,499.50(50pcs/month)B079DNCZ3Q (4.7/5 (3416 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsLeast investment in new productsMost investment in new productsYATINEY
Recent Monthly Revenue (USD):-(-)B0FZB4M38PBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$2,801.00(100pcs/month)B0FH183948 (4.6/5 (92 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$3,434.00(100pcs/month)B0FH1QRBQ3 (4.6/5 (92 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 原木+哑光黑对比强，图片更吸睛
- |
- 双层大结构，视觉存在感最强
- |
- 重载工业复古风，适合偏高客单家庭用户
B0FPQVVTNX (4.9/5 (29 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 可伸缩双层结构，和单杆款差异最大
- |
- 带锅盖位+10挂钩，功能一眼可见
- |
- 黑色层架更像成套收纳方案，容易吸引点击
B0CB68KCBC (4.2/5 (403 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是明显的低利润红海。 关键数据很直接：新上架产品21个，新品牌只有2个，但新产品盈利率是0%，而已知利润样本里只有18.03%能赚钱，且新产品利润区间落在-17.64%到19.23%，说明现在不是“谁做谁赚”，而是被价格和投放成本压得很死。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CZXZNKMFROTHLEY2024-04-05Yes$44.95100pcs$4495.026.76%$1202.87
B0F5PH3R8PROTHLEY2025-04-21Yes$61.9650pcs$3098.032.65%$1011.5
B0F5PKBL61ROTHLEY2025-04-21Yes$58.8150pcs$2940.532.91%$967.72B0DX5KJ48VKES2025-02-14Yes$69.9975pcs$5249.2516.37%$859.31
B09TQRVZ17ROTHLEY2024-01-01Yes$52.4250pcs$2621.030.39%$796.53
B0CZY1VZ4CROTHLEY2024-04-05Yes$49.9550pcs$2497.528.22%$704.8
B09TQC9JQMROTHLEY2022-03-02Yes$49.9550pcs$2497.528.12%$702.3B07M6W7TK6KES2019-01-03Yes$56.9950pcs$2849.516.08%$458.2B0CB68KCBCPXRACK2023-12-28Yes$61.5350pcs$3076.510.06%$309.5B079DNCZ3QKES2018-01-28Yes$49.9950pcs$2499.511.92%$297.95
B0F1YFPGVXCHOEZON2025-06-21Yes$36.1450pcs$1807.011.09%$200.4Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GHRM6CT4Freexployer2026-01-20No$43.2350pcs$2161.5-17.76%$-383.88B0GVT281STFreexployer2026-04-02No$35.2550pcs$1762.5-19.2%$-338.4B0FFS87JRBFreexployer2025-08-28No$40.5650pcs$2028.0-13.39%$-271.54B0FH183948YATINEY2025-11-02No$28.01100pcs$2801.0-2.89%$-80.94B0FH1QRBQ3YATINEY2025-11-02No$34.34100pcs$3434.0-2.25%$-77.26B0FFSGDN4DFreexployer2025-08-29No$52.6950pcs$2634.5-2.5%$-65.86B0FPQVVTNXKES2025-09-04No$83.1950pcs$4159.516.21%$674.26
B0FRRBB7TNKES2025-09-19No$47.9950pcs$2399.529.36%$704.5
B0FNCPNQ9NCHOEZON2025-11-27No$29.67-pcs$--29.65%$-
B0FNCRYGWRCHOEZON2025-11-25No$28.26-pcs$--0.94%$-
B0FYMF1CS6KES2025-10-31No$64.99-pcs$-17.5%$-
B0FPQVHXNCKES2025-09-04No$65.99-pcs$-15.97%$-
B0FYMLJFW1KES2025-10-31No$75.85-pcs$-19.34%$-
B0FNCPDDBJCHOEZON2025-11-25No$38.96-pcs$--24.27%$-
B0FRQZD8X2KES2025-09-19No$46.99-pcs$-26.4%$-B0FPQYFP2GKES2025-09-04No$--pcs$--%$-B0G46WZKPMCHOEZON2025-11-27No$--pcs$--%$-B0G47WCCPLCHOEZON2025-11-27No$--pcs$--%$-B0G1MKS69HFreexployer2025-11-10No$--pcs$--%$-B0FRRCGXPTKES2025-09-19No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，已经明显过热且接近价格战。 关键证据很直接：新品牌新上架产品的盈利率是0%，而新上架产品整体盈利率也是0%；市场里可识别盈利的产品只占18.03%，但新产品全部没跑出来，说明新品进入几乎没有正反馈。
从品牌结构看，新品牌毫无成功案例：YATINEY 3个新产品全部亏损，Freexployer 5个新产品全部亏损，合计8个新品牌新品失败，成功率0%。而老品牌也一样，KES和CHOEZON的新产品全部亏损；老品牌新产品失败占比100%，说明这是老玩家都很难赚钱的市场，不是新手友好型。更危险的是，样本里新入场品牌已经出现明显“重投放但不赚钱”的迹象：Freexployer 5个产品里月收入合计约85.87万，却利润率为0；YATINEY有2个已观察到收入的新品合计约62.35万，但两个都亏损。市场新增节奏也偏向失控：2025年一年就出现19个新产品，且从2025年8月开始持续出现亏损新品，11月单月就有9个亏损新品集中爆发，说明竞争在加速恶化而不是打开空间。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KESCHOEZONYATINEYFreexployer#Success Rate by Entry Time
Listing这个市场不适合进入，已经进入明显的价格战/高饱和状态。 近期新品几乎全部失败，且新品牌没有任何真实盈利案例；按当前数据，不管是大品牌还是小商家，都不应继续推进。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 3 0 0 0 0 0 15 2026 1 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 1 1 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 6 2025/10 0 0 0 0 0 0 0 2 2025/11 0 2 0 0 0 0 0 7 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 1 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesKES 24 Inch Kitchen Pot Pan Rack Wall Mounted, 10 Hooks, Matte Black
This listing is deemed profitablePrice (USD)$49.99Released TypeOld Release (2018-01-28)Brand is an old entry in this marketSize and Weight66.0 x 26.7 x 10.2 cm, 2330.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
哑光黑配色，偏现代工业风，和部分银色/木纹竞品区分明显, 24英寸单层壁挂式结构，带10个挂钩；支持16英寸龙骨安装，强调稳定承重Key Buying Motive
双安装方式，兼容16英寸墙龙骨与实墙，安装门槛更低且更稳固Target Customers
适合厨房空间有限、需要把锅具和常用厨具集中挂墙收纳的家庭用户，尤其是偏好稳固重载挂架的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,499.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.84% / 11.92%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-19.37% / -17.29%Peak / Non PeakSales & BSR Performance
KES 30-Inch Kitchen Pan Pot Rack Wall Mounted, Hanging Storage Organizer
This listing is deemed profitablePrice (USD)$56.99Released TypeOld Release (2019-01-03)Brand is an old entry in this marketSize and Weight78.2 x 26.5 x 9.0 cm, 2560.00gProfitable Factors
Based on old ASINDesign & Appearance
黑色哑光金属质感，偏通用百搭风格, 30英寸大尺寸壁挂网格层架，带12个可移动S钩，强调高承重与固定16英寸墙龙骨安装Key Buying Motive
兼顾大容量收纳、88磅承重与16英寸墙龙骨稳固安装，适合重锅具悬挂Target Customers
厨房空间有限、但需要悬挂铸铁锅/大锅具的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,849.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.25% / 16.08%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-12.34% / -10.51%Peak / Non PeakSales & BSR Performance
Loading samples... 18%