- Benchmark ASINB0GTH8TWMD
- MarketplaceUS
- Category ID3760911
- Analyzed Products
- Keywordmassage face cradle, face down pillow, massage headrest for bed, prone pillow, massage table kit
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：已经明显进入拥挤和价格竞争区。 新品牌进入已经达到36个，远超30~100+的饱和警戒线；新上架产品盈利率只有15.79%，但失败率高达82.35%，而且近几个月连续恶化，说明不是上升期而是越打越卷的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入，直接结论是：用户预算可以覆盖入场，但市场已经明显偏饱和，且新品牌成功率极低。 500,000 CNY 对单个 ASIN 来说，能覆盖部分头几个月的备货、运费和投放，但这类产品还会额外吃掉研发、品牌和认证预算；更关键的是，市场里新品牌新上架盈利率只有15.93%，新品牌新上架亏损率高达73.45%，这不是好打的市场。
Early sourcing + logistics + marketing budget (USD)$4,003.92 - $12,079.20Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.87%New listing success rate (old brands):0.00%New listing success rate (new brands):15.93%Which new brands have these successful new listings?...Alternatives- 普通按摩床/可折叠按摩床：如果主要用途是居家按摩体验，直接用简易按摩床通常比买床上面头托更稳定，也更适合多人共用。
- U型旅行颈枕 + 毛巾/枕头组合：对偶尔俯卧休息、看手机、局部放松的人来说，这种组合成本更低、家里随手就能替代，调整也更简单。
- 可调角度阅读枕/趴睡枕：若需求更偏向趴卧支撑、休息或术后短时俯卧，阅读枕类产品更容易买到，价格通常也更低。
- 充气式面部支撑枕：用于短期俯卧、按摩或休息时，充气款更轻便、收纳更省空间，适合不想买金属支架的人。
- 瑜伽垫 + 记忆棉小枕头：如果只是偶尔在家做放松按摩或拉伸，直接用现有瑜伽垫搭配小枕头就能完成，门槛最低。
- 一次性/可清洗美容院面部垫：对于临时上门按摩或短期使用场景，这类配件采购成本较低，也更接近基础功能替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经明显进入价格战/拥挤期。 新品牌新上架成功率只有15.93%，但失败率高达73.45%，且最近月份失败新品明显多于成功新品：2026/6出现9个失败新品、0个成功新品；2026/5是16个失败、4个成功；2026/4是17个失败、2个成功，说明竞争在快速恶化，不是可进入的上升期。
New products with Highest revenueMost investment in new productsAucoza
Recent Monthly Revenue (USD):$81,396.00(900pcs/month)B0GCM26PJW (4.7/5 (77 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$36,033.00(300pcs/month)B0GY847HDC (4.7/5 (77 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsCxgros
Recent Monthly Revenue (USD):$41,240.00(400pcs/month)B0FRSBSZ6Z (4.2/5 (99 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$30,747.00(300pcs/month)B0GTH8TWMD (4.2/5 (99 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$22,305.00(300pcs/month)B0GPQBHXDJ (4.6/5 (228 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsVeuverig
Recent Monthly Revenue (USD):$16,767.00(300pcs/month)B0G5F662HC (4.2/5 (61 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsDivalor
Recent Monthly Revenue (USD):-(-)B0H22C67YN (4.5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H5RJXMD8Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 绿色外观更醒目，图像点击感强
- |
- 带胸托和手托，功能差异最大
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- 更适合女性趴卧按摩与术后舒适需求
B0H22C67YN (4.5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 绿色配色区别明显，视觉更抓眼
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- 床边支架式结构少见，和常规头枕不同
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- 主打居家按摩和眼部术后恢复，受众更明确
B0FYN8CL9P (4.4/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近或进入过度拥挤状态；对大品牌和小卖家都不是好机会。 已识别的盈利产品只占22.22%，新上架产品盈利率更低，只有15.79%；而且新品牌新品里，32个明确可判定的新品牌样本中，只有5个赚钱、27个不赚钱，失败面明显更大。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GCM26PJWAucoza2026-03-01Yes$90.44900pcs$81396.035.16%$28618.84B0GY847HDCAucoza2026-04-23Yes$120.11300pcs$36033.035.62%$12834.96
B0G7FY4V5FHoMove2025-12-16Yes$97.1400pcs$38840.029.12%$11310.21B0FRSBSZ6ZCxgros2025-05-24Yes$103.1400pcs$41240.027.34%$11275.02B0GTH8TWMDCxgros2025-05-24Yes$102.49300pcs$30747.027.02%$8307.84B0GPQBHXDJCxgros2025-05-24Yes$74.35300pcs$22305.028.22%$6294.48
B0GVPHHB74Cxgros2025-05-24Yes$72.69300pcs$21807.027.4%$5975.12
B0F9TS1913Cxgros2025-05-24Yes$68.14300pcs$20442.027.65%$5652.22B0GVPS8DRDCxgros2025-05-24Yes$103.42200pcs$20684.027.24%$5634.33
B01LN2K7MEEarthLite2016-08-15Yes$85.5150pcs$12825.032.41%$4156.59
B0F4CGLM83Udefineit2025-04-10Yes$86.19200pcs$17238.020.74%$3575.17
B0GF284N3RShtNeeg2026-01-05Yes$70.52200pcs$14104.023.23%$3276.36B0G5F662HCVeuverig2026-01-07Yes$55.89300pcs$16767.018.63%$3123.7
B0H2B8VX7LAmbrecolr2026-05-19Yes$97.41100pcs$9741.025.75%$2508.31
B0FNN7V5HPKONOVOLY2025-08-25Yes$55.47200pcs$11094.022.17%$2459.54
B0H2ZHFF32XYDongtong2026-05-26Yes$85.24100pcs$8524.027.69%$2360.3B0H29SWF1MAmbrecolr2026-05-19Yes$71.18200pcs$14236.016.57%$2358.91
B0H1Q4XB28Byokay2026-07-10Yes$76.76100pcs$7676.025.26%$1938.96
B0G5Q9SM97TIMBERHIDE2025-12-08Yes$63.34150pcs$9501.020.28%$1926.81
B0GT9X315MHuixinLine2026-03-20Yes$129.9950pcs$6499.529.29%$1903.71Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GCM26PJWAucoza2026-03-01Yes$90.44900pcs$81396.035.16%$28618.84B0GY847HDCAucoza2026-04-23Yes$120.11300pcs$36033.035.62%$12834.96B0G7FY4V5FHoMove2025-12-16Yes$97.1400pcs$38840.029.12%$11310.21B0GF284N3RShtNeeg2026-01-05Yes$70.52200pcs$14104.023.23%$3276.36B0G5F662HCVeuverig2026-01-07Yes$55.89300pcs$16767.018.63%$3123.7B0H2B8VX7LAmbrecolr2026-05-19Yes$97.41100pcs$9741.025.75%$2508.31B0FNN7V5HPKONOVOLY2025-08-25Yes$55.47200pcs$11094.022.17%$2459.54B0H2ZHFF32XYDongtong2026-05-26Yes$85.24100pcs$8524.027.69%$2360.3B0H29SWF1MAmbrecolr2026-05-19Yes$71.18200pcs$14236.016.57%$2358.91B0H1Q4XB28Byokay2026-07-10Yes$76.76100pcs$7676.025.26%$1938.96B0G5Q9SM97TIMBERHIDE2025-12-08Yes$63.34150pcs$9501.020.28%$1926.81B0GT9X315MHuixinLine2026-03-20Yes$129.9950pcs$6499.529.29%$1903.71
B0GLG71ZPRXYDongtong2026-02-04Yes$71.81100pcs$7181.024.11%$1731.34
B0H29J1HGTAutrovia2026-05-19Yes$53.67100pcs$5367.021.92%$1176.45
B0GSPK1BM1Toptople2026-03-16Yes$51.29100pcs$5129.015.34%$786.79
B0FV8FYV5JHoMove2025-10-08Yes$59.3250pcs$2966.021.12%$626.42
B0GX7CWLC3FreyHaven2026-04-14Yes$64.1850pcs$3209.019.35%$620.95B0FYN8CL9PMAOSEMSI2025-10-30Yes$51.8850pcs$2594.022.66%$587.81#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品成功率只有17.65%，但新品失败率高达82.35%，而且利润率大多集中在20%~30%区间，说明不是高爆发市场，而是靠少数差异化产品硬撑的高竞争市场。 从品牌结构看，真正能稳定赚钱的主要是少数新品牌做出“床垫下支架+可调面托+功能差异”的产品，但没有出现老品牌垄断式大赢家；同时，旧品牌新品盈利率为0%，说明老品牌在这个细分里并没有形成可复制优势，更多是新品之间互相厮杀。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
HoMoveXYDongtongAmbrecolrAucozaOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ToptopleQunclayOther#Success Rate by Entry Time
Listing结论很明确：这个市场不该进，已经接近/进入饱和与价格战区。 近一年新品牌进入达到36个，远超危险线；新品牌新品整体可盈利率只有15.79%，但不可盈利高达82.18%，说明大多数新入场都在亏。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 5 0 0 12 2026 0 0 1 4 7 2 0 83 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 1 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 2 0 0 2 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 2 0 0 9 2026/1 0 0 1 1 1 0 0 5 2026/2 0 0 0 0 1 0 0 3 2026/3 0 0 0 1 1 1 0 21 2026/4 0 0 0 1 0 1 0 17 2026/5 0 0 0 1 3 0 0 16 2026/6 0 0 0 0 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesEarthLiteB01LN2K7ME (4.7/5 (536 Reviews))EarthLite Massage Table Face Cradle Deluxe Adjustable - Durable, Fully Adjustable Headrest Platform for Massage Chairs & Tables, Black
This listing is deemed profitablePrice (USD)$85.50Released TypeOld Release (2016-08-15)Brand is an old entry in this marketSize and Weight30.2 x 28.5 x 18.2 cm, 1000.00gProfitable Factors
Established brand with longevityDistinct functions and featuresDesign & Appearance
黑色经典专业款，偏向通用按摩设备审美, 云形加厚面枕与可调节头托支架结合，属于成熟专业按摩床配件形态Key Buying Motive
EarthLite 作为老牌按摩器材品牌，带来稳定信任和长期口碑；专利可调结构与云填充泡棉提升面部减压和定位精度Target Customers
专业按摩师、按摩工作室及需要高稳定性桌面面托配件的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$12,825.00150 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight28.64% / 32.41%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight13.75% / 17.53%Peak / Non PeakSales & BSR Performance
KONOVOLYB0FNN7V5HP (4.2/5 (66 Reviews))KONOVOLY Massage Headrest for Bed, PU Leather Home Mattress Top Massage Bed Head Extension Kit, Adjustable Headrest Face Cushion Massage Table at Home, Face Down Pillow After Eye Surgery (Black)
This listing is deemed profitablePrice (USD)$55.47Released TypeNew Release (2025-08-25)Brand is a new entry in this marketSize and Weight44.5 x 30.7 x 11.5 cm, 1588.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
黑色款更偏向通用家用与理疗场景，视觉上更低调专业, 采用床下支撑式一体结构，可直接把普通床转换为按摩面部支撑台，区别于传统独立按摩床面罩Key Buying Motive
300°可调角度、6-17英寸高度范围、免工具快装，并带床下支撑框架，兼顾家用床适配与便携性Target Customers
适合居家按摩、泰式按摩、理疗恢复以及眼部手术后俯卧休息人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,094.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.34% / 22.17%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.67% / -0.84%Peak / Non PeakSales & BSR Performance
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