- Benchmark ASINB0GR2W6DM9
- MarketplaceUS
- Category ID3760911
- Analyzed Products
- Keywordfacial steamer, face steamer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是明显的高竞争、近似价格战市场。 新品牌只有5个，却在11个新上架里只跑出18.18%的盈利率；最近几个月的新上架大多继续亏损或无销售，说明窗口不是在打开，而是在收窄。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 用户预算500,000 CNY足够覆盖早期单品启动成本，但市场已经接近价格战区，且新品牌成功率太低；对大品牌和小品牌都不是好机会。
Early sourcing + logistics + marketing budget (USD)$2,074.74 - $2,074.74Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?45.45%New listing success rate (old brands):0.00%New listing success rate (new brands):33.33%Which new brands have these successful new listings?Alternatives- 一次性热毛巾/热敷面巾：用热水浸湿毛巾后敷脸，成本极低、无需电器，适合想要‘打开毛孔’和放松的人。
- 蒸汽眼罩（可延伸到全脸热感护理）：比面部蒸汽机更便宜、携带方便，适合放松和轻度热护理场景。
- 热喷雾保湿喷雾器/补水喷雾：如果用户核心需求是补水和舒缓，可直接用补水喷雾替代，操作更简单、风险更低。
- 浴室热蒸汽护理：洗澡时利用淋浴间蒸汽做短时面部热敷，是最容易获得的‘蒸汽护理’替代方案，不需要额外购买设备。
- 热水碗+毛巾简易蒸汽法：在家用热水和毛巾形成局部蒸汽环境，接近面部蒸汽体验，但成本几乎为零。
- 低刺激洁面+温热毛巾清洁组合：若购买动机主要是深层清洁，可用温和洁面配合热毛巾做清洁前软化角质的替代方案，更日常、也更安全。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经进入价格战/过度拥挤状态。 数据里虽然有少数产品还能赚钱，但新品牌成功率只有18.18%，而新品牌里真正盈利的比例只有33.33%，失败率高达50%，同时老品牌新上架的失败率更高，说明不是“低门槛蓝海”，而是少数强势款在吃市场，其余大多数都在亏。
New products with Highest revenueFULOG
Recent Monthly Revenue (USD):$8,302.50(250pcs/month)B0GFDNY996 (4.4/5 (60 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsAmconsure
Recent Monthly Revenue (USD):$26,343.00(900pcs/month)B09NN6K35X (4.5/5 (6793 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$26,334.00(900pcs/month)B089NKPNFD (4.5/5 (6792 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$26,316.00(900pcs/month)B07M76LRH8 (4.5/5 (6792 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsKenEco
Recent Monthly Revenue (USD):-(-)B0GY48N95SBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,546.00(50pcs/month)B0GTQLHSL3 (3.9/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsChetunju
Recent Monthly Revenue (USD):-(-)B0FZT4JKVC (4.7/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 迷你双喷孔冷雾，和传统热蒸脸仪差异大
- |
- 粉色便携外观，更吸引女性和礼品用户
- |
- 适合睫毛嫁接、妆前补水、旅行随身使用
B0FCMFFDNF (4.3/5 (71 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 蓝色机身辨识度高，视觉上更清爽
- |
- 经典台式蒸脸仪造型，和迷你喷雾款差别明显
- |
- 支持纳米热雾+黑头护理，适合入门居家清洁
B085SXWL5Y (4.5/5 (21564 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，且已经明显偏向价格战/超竞争。新产品里只有18.18%达到盈利，样本里可见的盈利率大多集中在20%~30%，而<10%的低利润/亏损产品占了15.87%+，说明真正能跑通的不是低预算小打法，而是带着更强供应链、差异化和投放能力的品牌。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B01BPKUCREPure Daily Care2016-02-12Yes$38.431000pcs$38430.020.31%$7805.14
B0C7F9GHQ5Pure Daily Care2023-06-07Yes$38.51700pcs$26957.019.89%$5361.75B09NN6K35XAmconsure2022-02-02Yes$29.27900pcs$26343.017.85%$4702.23B089NKPNFDAmconsure2020-06-04Yes$29.26900pcs$26334.017.62%$4640.06B07M76LRH8Amconsure2019-01-06Yes$29.24900pcs$26316.017.51%$4607.94
B0DKJGN3S1Dress Vous2024-06-03Yes$49.91300pcs$14973.028.45%$4259.82
B09TD1DQY1KINLITO2022-02-25Yes$39.03400pcs$15612.023.81%$3717.22
B0CVVYJQGPPjordo2024-02-18Yes$35.87300pcs$10761.026.02%$2800.02
B094Q4JBT1colorfarm2021-05-12Yes$39.99200pcs$7998.026.66%$2132.27B085SXWL5YEZBASICS2020-03-21Yes$29.05300pcs$8715.022.53%$1963.49B0GFDNY996FULOG2026-01-07Yes$33.21250pcs$8302.521.49%$1784.21
B0DMK4WP7KPjordo2024-11-09Yes$38.77100pcs$3877.029.92%$1160.0
B07QC2RSNNFATUXZ2019-04-03Yes$21.46100pcs$2146.031.2%$669.56
B0835669M4EZBASICS2019-12-27Yes$29.81100pcs$2981.022.22%$662.38
B0DRYRKRJDPjordo2024-12-31Yes$46.9950pcs$2349.525.36%$595.84
B0F6NF7F1CPjordo2025-04-28Yes$40.0250pcs$2001.026.03%$520.87B0FCMFFDNFwiththesun2025-06-15Yes$14.87150pcs$2230.522.29%$497.18
B0CSX356L3KINLITO2024-01-21Yes$26.36100pcs$2636.017.42%$459.2
B0CSX3S9NHKINLITO2024-01-21Yes$26.19100pcs$2619.017.37%$454.93B0GR2W6DM9TASALON2026-03-26Yes$40.350pcs$2015.022.33%$449.95Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GFDNY996FULOG2026-01-07Yes$33.21250pcs$8302.521.49%$1784.21B0GR2W6DM9TASALON2026-03-26Yes$40.350pcs$2015.022.33%$449.95#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品牌成功率低、老品牌垄断明显，而且已经进入明显的价格竞争区。 目前新上架产品里只有22.22%盈利，且样本中77.78%亏损；新品牌内部更只有40.00%盈利、60.00%亏损，而老品牌新上架产品盈利率是0.00%，说明新人和旧玩家都在互相挤压，市场不是增量，而是存量厮杀。
大品牌入场只能靠更重的投入去硬拼，但回报不稳；小品牌几乎没有“轻量合法成功”的空间。 你可用预算是500,000 CNY，按当前市场的新产品参考，单个新品的早期投入基准约为2,074.74 USD；但真正能跑出来的样本里，像B0GR2W6DM9（TASALON）和B0GFDNY996（FULOG）都不是靠低价裸打，而是靠旧款改良、功能差异化和更完整的使用场景设计。反过来，失败样本B0GTQLHSL3（KenEco）、B0FZT4JKVC（Chetunju）、B0GS5Q3NWM（Asiakarn）、B0FN3MDV7Z（Conair）、B0G5JSVXWB（Kingsmile）都落在“没明显差异+竞争过强”的失败原因上；其中老品牌新上架产品盈利率为0.00%，这意味着老牌也在新切口上很难赚钱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
FULOGTASALONNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ConaircolorfarmChetunjuKenEcoAsiakarnKingsmile#Success Rate by Entry Time
Listing这个市场不适合进入，已经明显走向过度竞争。 近一年新品牌只有少数真正跑通，而新品牌新上架盈利率只有18.18%，最近进入的品牌里失败明显多于成功，且不少新品牌要么直接亏损、要么还没形成有效销量，说明现在不是容易赚到钱的窗口。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 3 2026 0 0 0 0 2 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 1 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 1 0 0 1 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesEZBASICS Facial Steamer, Nano Ionic Warm Mist for Facial Deep Cleaning Pink
This listing is deemed profitablePrice (USD)$29.81Released TypeOld Release (2019-12-27)Brand is an old entry in this marketSize and Weight23.5 x 18.4 x 13.6 cm, 940.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色外观在同类蒸脸仪中更偏女性化、礼品化, 镜面银白机身搭配粉色蒸汽罩，识别度高于常见纯白圆筒款Key Buying Motive
支持纳米离子蒸汽、30秒快速出雾，并附带5件去黑头工具套装Target Customers
更适合居家护理、送礼和偏好粉色美容小家电的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,981.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.49% / 22.22%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight1.46% / 6.19%Peak / Non PeakSales & BSR Performance
EZBASICS Facial Steamer, Nano Ionic Warm Mist for Facial Deep Cleaning Blue
This listing is deemed profitablePrice (USD)$29.05Released TypeOld Release (2020-03-21)Brand is an old entry in this marketSize and Weight23.0 x 18.0 x 13.1 cm, 930.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
蓝色外观更偏清爽、医美感，和常见白色机型相比更容易形成视觉识别。, 整机为立式机身搭配圆润蒸汽罩，且配有独立黑头针清洁套装，属于较成熟的公开市场款式。Key Buying Motive
主打离子纳米蒸汽，配合30秒快速出雾、可调喷嘴和赠送5件清洁工具，形成“蒸汽+黑头护理”的组合卖点。Target Customers
适合想在家做基础深层清洁、补水和黑头护理的入门型护肤用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,715.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.98% / 22.53%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.38% / 6.92%Peak / Non PeakSales & BSR Performance
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