- Benchmark ASINB0FG7MY89C
- MarketplaceUS
- Category ID3760901
- Analyzed Products
- Keywordkinesiology tape, athletic tape, sports tape
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，已经接近价格战区，新品牌和小商家的胜率都太低。 现有数据里，能明确盈利的新产品只有11.54%，新品牌新发产品的盈利率也只有15.38%，而2026年新品牌样本里几乎全军覆没；这说明市场不是“还有机会”，而是“绝大多数新进场会亏钱”。
证据也很清楚：市场里真正赚钱的，主要是老牌和少数做出明显差异化的新牌。 老牌 KT Tape 仍然是最强参考，B006EPM74W 月营收约13.24万美元、利润率32.34%，B002CJ62N6 月营收约12.40万美元、利润率21.99%，说明大品牌靠品牌力和稳定复购还能守住高位；但这类老牌不是小商家模板。真正能给新品牌看的成功样本只有 GJUMP 的 B0FG7MY89C，售价13.99美元，月营收11,192美元，利润率19.16%，前期投入约14,741.54美元，靠的是“预切短条+外观差异+即贴即用”；DeaHea 的 B0G4CVMBXC 也是新品牌成功，但它更像细分场景切入，规模不大。反过来，Fukaisu 的 B0H2HZX7TQ 利润率只有5.79%，Hadnves 的 B0G8GXQNKL 是-9.35%，都是典型亏损样本。产品失败原因也很一致：同质化、缺少可感知差异、利润空间不足；而成功样本都在功能或外观上做了明显区分。
短结论：大品牌可以参考 KT Tape，但进入仍要带着差异化和足够预算；小商家不建议进，除非愿意走高强度投放和强差异化路线。 你现在的50万人民币预算，足够覆盖单个ASIN前期铺货、物流和投放，但不足以消化长期品牌建设、研发和认证成本；如果不能做到接近 GJUMP 这种19%+利润空间，并且做出明显功能/设计差异，进场大概率会被价格战吞掉。可复制的标杆是 GJUMP 的 B0FG7MY89C 和 DeaHea 的 B0G4CVMBXC；大品牌可看 KT Tape 的 B006EPM74W、B002CJ62N6，小商家则不要把 KT Tape 当作可直接模仿的起点。不建议 proceed。
关键点：不适合大品牌，不适合小商家；市场已明显偏拥挤，且价格竞争正在伤利润。
大品牌应跟随的品牌: ["KT Tape"] 小商家应跟随的品牌: ["GJUMP", "DeaHea"] 大品牌应跟随的ASIN: ["B006EPM74W", "B002CJ62N6"] 小商家应跟随的ASIN: ["B0FG7MY89C", "B0G4CVMBXC"]
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入，原因很直接：它已经接近价格战区，而且小品牌几乎没有稳定胜出的空间。 用户预算500,000 CNY可以覆盖单个ASIN的前期铺货、物流和投放，但不足以对抗这个类目里已经成型的品牌壁垒、长期品牌费和持续投放成本；更重要的是，当前新品牌新上架成功率只有15.38%，新品牌失败率高达84.62%，整体可盈利产品占比也只有26.89%，这不是一个适合贸然切入的市场。\n\n从数据看，市场的赚钱逻辑已经非常清楚：能赚钱的要么是大品牌靠老品和品牌力撑起来的，要么是少数做出明显差异化的新产品。比如 GJUMP 的 B0FG7MY89C，售价13.99美元，毛利率19.16%，月销800单、月收入111.92万，靠的是“预裁短条+更快贴敷+外观差异”；DeaHea 的 B0G4CVMBXC，售价8.89美元，虽然量不大，但也是靠细分功能切入。反过来，像 Fukaisu 的 B0H2HZX7TQ，售价10.96美元，毛利率只有5.79%，Hadnves 的 B0G8GXQNKL 甚至是-9.35%，说明低价同质化新品很容易直接亏损。对比老品牌 KT Tape，B006EPM74W 毛利率32.34%、月收入132.44万美元，B002CJ62N6 毛利率21.99%、月收入124.0万美元，但这类老品牌不是小商家的可复制样本，它们本身有品牌力和历史积累；同时，样本里有大量老品牌新上架产品失败，说明连强势品牌也在被挤压。\n\n结论：不要进入。 如果一定要看标杆，大品牌只能参考 KT Tape 的 B006EPM74W、B002CJ62N6；小商家只应参考真正的新品牌成功案例 GJUMP 的 B0FG7MY89C 和 DeaHea 的 B0G4CVMBXC，前提是必须做出明显功能细分和外观差异。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):7.69%New listing success rate (new brands):15.38%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 护腕/腕关节支撑带：比贴布更省事，直接套戴即可，适合需要临时稳定但不想学习贴法的用户；常见运动、办公、轻度扭伤场景都能替代部分腕部肌贴需求。
- 可调节弹性腕托：价格通常低于持续买肌贴，重复使用，适合手腕酸痛、腱鞘不适或训练后需要固定的人群；对于不追求皮肤上贴附的用户更容易接受。
- 自粘弹性绷带（Cohesive Wrap）：不需要胶粘在皮肤上，缠绕即可，适合临时支撑、训练热身或包裹手指/手腕；相对肌贴更便宜、可裁切、适用范围广。
- 运动压缩护具（压缩护腕/压缩套袖）：使用门槛低，穿戴快速，适合轻度稳定、保暖和减少晃动；对不想频繁更换贴布的用户是更简单的替代方案。
- 护具型手指套/指关节套：对于手指、关节疼痛或抓握运动，比专用手指肌贴更容易套用、复用性更强；在篮球、棒球、健身抓握等场景可替代一部分手指贴。
- 防护运动胶布的替代方案之一是可重复使用的运动护垫/贴片垫（如硅胶减压垫、小型护指垫）：用于局部减压和摩擦保护，贴合难度更低，适合皮肤敏感或短时保护需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入，已经进入明显的价格战区，而且新品牌成功率偏低。 目前市场可识别盈利产品占比只有26.89%，新发布产品盈利率只有11.54%，新品牌新上架产品里不赚钱的比例高达84.62%，这说明不是“还有空间”，而是“多数新入场都在亏钱”。
证据上，老牌 KT Tape 仍然是最强参考：B006EPM74W 单品月销7000、月营收13,244美元、利润率32.34%；B002CJ62N6 月销10000、月营收12,400美元、利润率21.99%；B001RR08O8 月销8000、月营收9,952美元、利润率21.74%。但它们是老品牌资源盘，不能当小卖家模板。真正能给小卖家看的成功案例只有 GJUMP 的 B0FG7MY89C：224条评论、4.4分、利润率19.2%、近月营收11,192美元、近月利润2,144美元、前3个月平均400件，早期投入约14,741.54美元，其中广告约3,313.90美元。它能跑通，但靠的是白帽投放+19%级别利润空间+持续销量，不是低成本硬冲。反面更重要：Fukaisu 的 4 个新品全部亏损，代表性 ASIN B0H2HZX7TQ 仅3.6分、19条评论、利润率5.79%；Hadnves 的 B0G8GXQNKL 利润率-9.35%，3条评论，典型踩雷。综合看，市场趋势是新品牌大量涌入但成功率低，旧品牌占住新产品的比例仍高达50%，说明竞争在加剧，不是扩张型蓝海。
你该复制的只有两类：大品牌要跟 KT Tape 学“标准化、稳定销量、21%~32%利润空间”的成熟打法；小卖家只能学 GJUMP 的“单一明确功能、白帽推广、19%+利润率、能撑起持续月销”的打法。不要做的事很直接：低价到7~11美元、靠过窄的细分部位概念硬切、指望靠少量评论快速翻盘。 以你50万人民币预算来看，能覆盖单ASIN早期投入，但在这个市场里并不代表安全；如果不能做到接近 GJUMP 这种 19%+ 利润和稳定转化，进场大概率会被价格战吞掉。
New products with Highest revenueGJUMP
Recent Monthly Revenue (USD):$11,192.00(800pcs/month)B0FG7MY89C (4.4/5 (224 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsKT Tape
Recent Monthly Revenue (USD):$132,440.00(7000pcs/month)B006EPM74W (4.6/5 (26263 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$124,000.00(10000pcs/month)B002CJ62N6 (4.5/5 (46688 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$99,520.00(8000pcs/month)B001RR08O8 (4.5/5 (46688 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsFukaisu
Recent Monthly Revenue (USD):-(-)B0H2HZX7TQ (3.6/5 (19 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H6F9FJGKBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H2CR8W7XBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsHadnves
Recent Monthly Revenue (USD):-(-)B0G8GXQNKL (3.5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 预裁手指专用，和常规整卷肌贴差异最大
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- 4种颜色组合，视觉更醒目，适合想区分用途的用户
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- 针对手指关节/棒球/高尔夫等细分场景，购买动机明确
B0G4CVMBXC (4.6/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑金配色更有运动感，比常见单色更容易吸引点击
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- 预切短条+圆角+箭头指引，外观和使用方式都更独特
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- 40条装即贴即用，适合追求快速贴敷的运动人群
B0FG7MY89C (4.4/5 (224 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近/进入价格战区，不适合大品牌或小商家继续押注。 新品里可明确判断利润的样本只有26个，其中盈利仅11.54%，而多数新产品都落在低利润或亏损区间；同时，2025年后进来的新品牌里，真正盈利的只有GJUMP和DeaHea，盈利新品率只有15.38%，失败率高达84.62%，说明新入场并不友好。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B006EPM74WKT Tape2011-11-26Yes$18.927000pcs$132440.032.34%$42831.1B002CJ62N6KT Tape2011-03-24Yes$12.410000pcs$124000.021.99%$27267.6
B09DDC81LSCare Science2021-08-23Yes$14.948000pcs$119520.021.97%$26258.55
B006EPM6UCKT Tape2011-07-25Yes$18.934000pcs$75720.030.21%$22875.02B001RR08O8KT Tape2011-03-24Yes$12.448000pcs$99520.021.74%$21635.65
B001RQYF1QKT Tape2011-03-24Yes$12.065000pcs$60300.020.71%$12488.13
B004BE2ECSKT Tape2011-04-05Yes$12.454500pcs$56025.021.92%$12280.68
B001RR3UHUKT Tape2011-03-24Yes$12.454000pcs$49800.022.23%$11070.54
B00CRF31RAKT Tape2013-05-13Yes$18.94600pcs$11364.032.25%$3664.89
B09DDBF5KWCare Science2021-08-23Yes$13.94800pcs$11152.020.18%$2250.48
B07QMWBQDNCare Science2019-04-11Yes$13.93800pcs$11144.020.13%$2243.29B0FG7MY89CGJUMP2025-09-22Yes$13.99800pcs$11192.019.16%$2144.39
B0DYVP832NCare Science2025-01-16Yes$13.99600pcs$8394.019.79%$1661.18
B07BKLY4DZRockTape2018-06-13Yes$15.63500pcs$7815.020.37%$1591.92
B003DV5KG2KT Tape2011-03-24Yes$12.47500pcs$6235.022.2%$1384.17
B0BJCMB1SYOK TAPE2022-10-17Yes$12.94700pcs$9058.013.26%$1201.1
B0BJCN5695OK TAPE2022-10-17Yes$12.91700pcs$9037.012.96%$1171.2
B0BJCL17WBOK TAPE2022-10-17Yes$12.85700pcs$8995.012.92%$1162.16
B0BJCMB71WOK TAPE2022-10-17Yes$12.77700pcs$8939.012.75%$1139.73
B003DV5KEEKT Tape2011-03-26Yes$12.49400pcs$4996.021.86%$1092.13Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FG7MY89CGJUMP2025-09-22Yes$13.99800pcs$11192.019.16%$2144.39
B0G4FS8C5HANAMPION2025-11-29Yes$13.07150pcs$1960.525.52%$500.32B0G4CVMBXCDeaHea2025-11-28Yes$8.89100pcs$889.011.69%$103.93#New Product Success Rates
Listing这不是一个适合进入的市场：新产品成功率只有12%，但真正的新品牌新发布盈利率只有15.38%，失败率高达84.62%，而且盈利集中在少数样本里；更关键的是，市场里已经出现明显的价格战和超额竞争信号。 用户预算50万人民币虽然能覆盖像GJUMP这类成功样本的早期投入，但这类成功并不代表市场好做，反而说明要靠较高投入、差异化和持续投放才能站住脚。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ANAMPIONDeaHeaGJUMPNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ANAMPIONFukaisuOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入明显的高风险/价格战状态。 新品牌新上架的盈利率只有11.54%，整体可识别盈利率也只有26.89%；更关键的是，最近一年新品牌几乎全军覆没，2026年新品牌新上架13个样本里0个明确盈利，说明竞争正在变难而不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 3 2 1 0 0 6 2026 0 0 0 0 0 0 0 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 1 0 0 0 1 2025/10 0 1 3 0 0 0 0 3 2025/11 0 0 0 1 1 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 4 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesKT Tape, Original Cotton, Elastic Kinesiology Athletic Tape, 20 Count, 10” Precut Strips, Lime
This listing is deemed profitablePrice (USD)$12.47Released TypeOld Release (2011-03-24)Brand is an old entry in this marketSize and Weight11.4 x 8.1 x 5.2 cm, 50.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
荧光柠檬绿配色在同类中辨识度较高，适合强调运动感和品牌记忆点。, 10英寸预裁短条设计，直接开封即可贴用，比常见整卷可裁剪款更省步骤。Key Buying Motive
预裁条+圆角+低致敏无乳胶配方，兼顾便捷性、耐贴性和皮肤友好性。Target Customers
更适合希望快速贴敷、运动场景下自行使用，并偏好品牌背书和即贴即用体验的用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,235.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.61% / 22.20%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.49% / 19.07%Peak / Non PeakSales & BSR Performance
OK TAPE Kinesiology Tape (3 Pack) Latex Free Uncut 2inx6.6ft
This listing is deemed profitablePrice (USD)$12.91Released TypeOld Release (2022-10-17)Brand is an old entry in this marketSize and Weight15.7 x 8.3 x 7.9 cm, 299.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
粉色款更醒目，较传统肤色/黑色款更容易吸引女性健身和审美敏感用户, 2英寸×6.6英尺的整卷未裁切规格，适合按需自行裁剪，使用场景更灵活Key Buying Motive
3卷装的经济型组合，兼顾补货便利与单次购买性价比Target Customers
需要通用型运动贴布、并希望自行裁剪尺寸的健身/康复用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,037.00700 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.43% / 12.96%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.86% / 1.67%Peak / Non PeakSales & BSR Performance
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