- Benchmark ASINB0GR2W6DM9
- MarketplaceUS
- Category ID3786861
- Analyzed Products
- Keywordfacial cleanser
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，且已经明显偏向价格战。新品牌只有3个、真正有销量且盈利的新品只有TASALON 1个，新品牌新品成功率仅20%，而新发布产品整体盈利率也只有33.33%；更关键的是，最近新增的4个新品牌新品里有3个亏损，说明竞争不是在变好，而是在快速加压。
证据很直接：TASALON 的 B0GR2W6DM9 还能跑出 22.33% 利润率、月销100、月营收4,030 USD，但它拿到的打法不是普通上新，而是“蒸汽护理”这种明显差异化切口；反过来，MaeDouy 两个新品 B0FXF6SZZH、B0GGBYZGXW 都失败，Ccigedy 的 B0H5C3F8Y4、B0H5CD39GZ 也都亏损，说明同质化洁面刷已经很难靠常规功能取胜。老品牌这边，TOUCHBeauty 的 B08JSMR854 月销1000、月营收19,750 USD、利润率22.79%，Gaurins 的 B0CQZPJWGC、B0D7MD5XPQ、B0H2D7Q984 也都在22%~23%利润率区间，证明市场不是没有赚钱样本，而是赚钱样本主要集中在老牌和有明确功能差异的产品上；普通新品牌几乎没有复制空间。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入。 以用户500,000 CNY预算来看，单个ASIN的早期投入是够的，但市场结果非常差：整体可判定产品里只有22.58%盈利，新品盈利率只有33.33%，而新品牌新品盈利率仅20%，同时新品牌新品不盈利率高达80%；这不是健康机会，更像是被老牌与高压竞争挤压的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?16.66%New listing success rate (old brands):100.00%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 一次性洁面棉片/卸妆棉配合温和洁面乳：门槛最低，几乎无需额外设备，适合临时替代日常清洁；总体成本更低，也更容易在超市或便利渠道购买。
- 洁面海绵/洁面扑（可重复使用）：比电动洁面刷和蒸脸仪更便宜，使用方式直观，适合想要“轻微去角质+清洁感”的用户；维护成本也低。
- 硅胶手动洗脸刷/硅胶洁面垫：价格通常低于电动清洁设备，清洗方便、无需充电，使用风险和学习成本更低，适合不想买电子产品的用户。
- 洁面粉/粉状洁面产品：便携、用量可控，常见于旅行和通勤场景；相比蒸脸仪，更容易接受，也更少占空间。
- 卸妆湿巾 + 温和洁面二合一方案：对“快速清洁、去除防晒/淡妆”用户更省事，不需要额外仪器，适合预算有限或想简化流程的人。
- 热毛巾敷脸 + 基础洁面乳：作为蒸脸仪的低成本替代，能提供一定软化角质和放松感，操作简单，不需要购买专用设备。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这类市场不适合现在进入：新品牌里能跑通的样本太少，失败样本占主导，且一旦想做出结果，已经逼近老品牌打法和更高投入门槛；对小品牌来说风险更高，直接上会很容易亏。
New products with Highest revenueTASALON
Recent Monthly Revenue (USD):$4,030.00(100pcs/month)B0GR2W6DM9 (3.9/5 (32 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsTOUCHBeauty
Recent Monthly Revenue (USD):$19,750.00(1000pcs/month)B08JSMR854 (4.3/5 (6114 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsMaeDouy
Recent Monthly Revenue (USD):-(-)B0FXF6SZZH (3.6/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GGBYZGXWBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 台式面部蒸汽机形态，和常见电动洁面刷差异很大
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- 主打离子纳米蒸汽、臭氧和芳香疗法，更偏居家SPA体验
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- 白色机身+透明水箱，外观更像小型美容仪，吸睛度高
B0GR2W6DM9 (3.9/5 (32 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 薄荷绿机身配白色刷头，配色清新，视觉辨识度高
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- 旋转刷结构+3种刷头，和硅胶声波刷/蒸汽机都有明显不同
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- 附收纳盒，强调便携与多场景使用，容易吸引入门用户
B08JSMR854 (4.3/5 (6114 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：已经偏向价格战且对新卖家不友好。 现有已知可判定产品里，整体盈利率只有22.58%，新品盈利率只有33.33%，但真正有明确利润数据的新品里，2026年出现了2个盈利、3个亏损，最近新增更偏向亏损，说明竞争正在加剧而不是变好。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08JSMR854TOUCHBeauty2021-04-06Yes$19.751000pcs$19750.022.79%$4501.03
B0H2D7Q984Gaurins2026-06-12Yes$24.99300pcs$7497.025.58%$1917.74
B0D7MD5XPQGaurins2024-06-20Yes$22.99300pcs$6897.026.19%$1806.33
B0CZF4G7D8Kpyphm2024-06-30Yes$21.99300pcs$6597.025.04%$1651.89
B0CQZPJWGCGaurins2023-12-27Yes$22.99200pcs$4598.026.26%$1207.44B0GR2W6DM9TASALON2026-03-26Yes$40.3100pcs$4030.022.33%$899.9
B0B1T6KTTGIWEEL2022-08-19Yes$23.99100pcs$2399.025.83%$619.67Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0H2D7Q984Gaurins2026-06-12Yes$24.99300pcs$7497.025.58%$1917.74B0GR2W6DM9TASALON2026-03-26Yes$40.3100pcs$4030.022.33%$899.9#New Product Success Rates
Listing这个市场不适合进入，结论很明确：老品牌主导、真正的新品牌成功极少，而且新品牌失败率高达80%，已经接近价格战和高门槛市场。 仅有少数成功样本，且大多数盈利来自老牌路径；对小商家来说，合法成功案例几乎只剩 TASALON 这种“切到蒸汽护理细分、功能明显差异化”的新切口。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GaurinsTASALONNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MaeDouyCcigedy#Success Rate by Entry Time
Listing这不是一个适合现在进入的市场：新品成功率只有20%（新品牌新品成功率33.33%），但最近新增的品牌里80%都失败，且近几个月新增新品里失败数明显多于成功数，说明竞争正在加剧、利润在被挤压。 结论很直接：大品牌和小商家都不该贸然进场，除非你能接受重投入、强品牌或强创新，否则更像是在打价格战。
从时间趋势看，2025年只有1个新品牌新品且失败，2026年虽然出现了TASALON、Gaurins、MaeDouy、Ccigedy等新入场，但6月以后新增新品里2个赚钱、3个不赚钱；按品牌看，新品牌新品盈利率只有20%，非盈利率高达80%。这不是健康扩张，而是新进者越多、失败越多的典型压力信号。可见近期机会正在变差，不是变好。市场样本里总体可识别盈利产品占22.58%，新发布产品里只有33.33%盈利，远低于理想状态；而且当前可见的成功主要来自少数案例：TASALON 的 B0GR2W6DM9，售价约$40.30，月销100，月营收$4,030，利润率22.3%，早期投入约$7,439.99（其中广告$1,796.01）；老品牌 TOUCHBeauty 的 B08JSMR854 也是22.79%利润率、月销1000、月营收$19,750，但这是2021年的老产品，不应当当作小商家可复制案例。反过来，MaeDouy 的 B0FXF6SZZH 仅10条评价、利润率11.39%却销售不足，B0GGBYZGXW 直接无有效收入；这类“看起来像新品、实际上跑不动”的案例很多，说明靠普通上新很难赢。
结论：不要进。 如果非要分场景看，大品牌也必须带着较高预算和品牌势能才有可能，参考案例至少要看 TASALON/B0GR2W6DM9 这种“新品+白帽+22.3%利润率+稳定销量”的模型；小商家没有看到真正可靠的成功样本，反而更像会被挤进低价和低利润区。当前更像竞争加速、利润下滑的市场，不是适合试错的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 2 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 1 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 1 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTOUCHBeautyB08JSMR854 (4.3/5 (6114 Reviews))Facial Cleansing Brush Electric Facial Exfoliating Massage Brush with 3 Cleanser Heads and 2 Speeds Adjustable for Deep Cleaning, Removing Blackhead, Face Massaging
This listing is deemed profitablePrice (USD)$19.75Released TypeOld Release (2021-04-06)Brand is an old entry in this marketSize and Weight19.4 x 12.0 x 7.7 cm, 399.00gProfitable Factors
Based on old ASINDesign & Appearance
薄荷绿机身搭配白色刷头，视觉上比常规黑白款更清新。, 手持电动旋转刷结构，附带收纳盒和3种刷头，属于成熟公开市场方案。Key Buying Motive
2档转速＋3种刷头（含硅胶头），兼顾温和清洁与深层去角质，覆盖敏感肌和油皮需求。Target Customers
适合想要低成本入门、且同时需要日常清洁、去角质和便携收纳的家庭/旅行用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$19,750.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.76% / 22.79%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.91% / 12.94%Peak / Non PeakSales & BSR Performance
Electric Face Brush Scrubber Rechargeable Facial Exfoliator IPX-7 Waterproof Spin Cleanser Rotating Spa Machine for Exfoliating, Massaging and Deep Cleansing with 4 Brush Heads
This listing is deemed profitablePrice (USD)$23.99Released TypeOld Release (2022-08-19)Brand is an old entry in this marketSize and Weight18.8 x 14.2 x 8.2 cm, 372.00gProfitable Factors
Established brand with longevityBased on old ASINKey Buying Motive
4个刷头组合，兼顾清洁、去角质和按摩，功能覆盖较完整Target Customers
想要在家完成基础洁面、去角质和按摩的一般护肤人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,399.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.05% / 25.83%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.49% / 18.27%Peak / Non PeakSales & BSR Performance
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