- Benchmark ASINB0GKM5F2YC
- MarketplaceUS
- Category ID2522045011
- Analyzed Products
- Keywordsports outdoors
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品牌和新上架样本全部失败，已经是低利润、强竞争的价格战区。当前可见的新品牌只有 XINGFANGWF，2 个新上架产品 B0GJBPVC7N 和 B0GKM5F2YC 全部不盈利，市场新品牌盈利率 0%，整体新上架盈利率也是 0%，这不是“还能试试”的市场，而是“进去大概率继续亏”的市场。
证据很直接：XINGFANGWF 进入后 2 个新品全挂，B0GKM5F2YC 售价 $19.99、月销 50、月营收约 $999.50，表面看有销量，但利润率只有 15.95%，且仍被判定为不盈利；B0GJBPVC7N 连可验证的销量都弱。产品失败原因集中在“缺乏独特性”“同质化严重”“小市场或极端竞争”，也就是典型的卡册同款混战。品牌侧没有看到可复制的成功样本，反而是 100% 非盈利集中在 XINGFANGWF 身上；这类市场对小品牌不友好，想靠普通上新切入，成功概率很低。市场里没有老牌成功样本可作为小品牌参考，也没有能说明新品牌能稳定赚钱的证据。
预算方面，用户 50 万 CNY 虽然能覆盖单个 ASIN 的前期启动，但这不足以证明能长期打赢；在这种同质化市场里，长期还会吃掉更多品牌、研发和持续投放成本。对大品牌来说，只有带着明显产品更新、渠道优势或更强资金去硬推才“可能”进，但仍不推荐；对小品牌来说，除非能做出真正不同的设计/功能，并且接受高投放和高竞争压力，否则不该进。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进，用户预算也只能算勉强够入场，无法支撑长期竞争。 目前可见的新品牌新品盈利率是0%，整体可盈利产品比例也是0%，而且同类产品几乎都在做同质化卡册，已经是低利润、强竞争的状态，不适合继续投入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 单页卡砖/卡册替代方案：如果用户只是想临时收纳和翻看卡片，可以直接买更便宜的单页9宫格卡页或内页替换装，配已有活页夹使用，通常比整本PU拉链卡册更便宜、更灵活。
- 硬壳文件夹式相册：用于基础防尘、防折痕和分类展示，价格通常低于拉链PU卡册，且在文具店、超市、Amazon上更容易买到，适合不追求高端外观的用户。
- 3环活页夹 + 9格卡页：如果用户已有普通活页夹，只需补买卡页即可完成收藏整理，属于低成本、可扩容的替代方案，也更方便按需增减页面。
- 邮差式卡片收纳盒/卡盒：适合不常翻看、主要做长期存放的用户，通常单张卡位更省钱，容量高，适合大量普通卡片或重复卡集中管理。
- TCG/体育卡专用廉价软壳卡套 + 盒装收纳：如果目标是保护单卡而不是展示整套，可以用卡套配纸盒/塑料收纳盒，整体成本更低，保护性也更直接。
- 超市/办公用品店的通用相册或照片册：虽然不是专门为卡设计，但对标准尺寸卡也可用，购买门槛低、线下可即买即用，适合紧急替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，且已经是明显的价格战/饱和风险市场。当前可见的新品牌样本几乎全军覆没：新品牌新上架产品可盈利率是0%，非盈利率是100%，市场整体可识别盈利率也是0%，说明不是“还能做”，而是“做进去也很难活下来”。
Least investment in new productsNew products with Highest revenueMost investment in new productsXINGFANGWF
Recent Monthly Revenue (USD):-(-)B0GJBPVC7NBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$999.50(50pcs/month)B0GKM5F2YC (5/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GKM5F2YC (5/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GJBPVC7NBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：样本里只有2个新上架品牌/产品，0%盈利、100%亏损，且两个新品都没跑出可验证的成功。 目前看到的是“低差异化 + 低利润 + 新品牌全军覆没”，不是机会型市场，而是高风险试错市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GKM5F2YCXINGFANGWF2026-03-14No$19.9950pcs$999.515.95%$159.43B0GJBPVC7NXINGFANGWF2026-03-13No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GKM5F2YCXINGFANGWF2026-03-14No$19.9950pcs$999.515.95%$159.43B0GJBPVC7NXINGFANGWF2026-03-13No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：0% 的新品牌新上架产品盈利，市场已经进入低成功、强竞争的状态。 目前只看到 1 个新品牌 XINGFANGWF，2 个新上架 ASIN 全部不盈利；其中 B0GKM5F2YC 售价 $19.99、月销 50、月营收 $999.50，但利润率只有 15.95%，且仍被判定为不盈利，说明它连“合格成功线”都没站稳。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
XINGFANGWF#Success Rate by Entry Time
Listing这个市场目前不适合进入，结论很明确：新品牌几乎没有成功样本，已进入高风险价格战区。 近一年可见的新品牌新上架只有 XINGFANGWF 的 2 个 ASIN（B0GJBPVC7N、B0GKM5F2YC），结果是 100% 失败、0% 盈利；整体市场盈利率也是 0.00%，这不是可复制的机会，而是已经被打穿的竞争环境。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases