- Benchmark ASINB0GKM5F2YC
- MarketplaceUS
- Category ID2522045011
- Analyzed Products
- Keywordsports water bottle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经处在明显的价格战和饱和状态。 新品牌 7 个、近一年新发布 15 个，但新品牌新品成功率是 0%，新发布产品整体成功率也是 0%；而且样本里多数新品利润率落在 10% 以下，最差只有 2.01% 和 6.08%，说明不是“做得好就能赢”，而是进场后很容易被低利润和同质化拖死。
**证据很硬：KUOOKING 这类老品牌还能靠成熟款拿到 17.19% 利润和每月 1039 美元收入，但它自己同类老款也有 14.54% 和 14.84% 的失败案例；真正的新品牌里，ChillFun 两个新款分别只有 9.98% 和 6.08% 利润率，月销虽各有 50 件、约 1234 美元收入，仍被判为不盈利，Lffdsmss 的新品更只有 2.01% 利润率且没有跑出销量。产品失败原因也一致：大容量、拉链、PU、可拆页这些卖点太通用，缺少真正差异化。市场趋势还在继续往下走，2026 年 4 月到 6 月的新发布几乎全部落在“其他/未验证”或亏损区，说明竞争正在加剧，不是在变宽松。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入，用户预算够单个ASIN启动，但不够买到安全胜率。 目前市场已经是价格战高风险区，近似同类新品几乎全军覆没，短期看不到适合小品牌稳妥切入的空间。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?13.33%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 如果用户只是想更便宜、更容易买到的收纳方案，可用普通三孔活页夹 + 标准9格/4格插页替代；通常更便宜，补页也更容易在本地文具店或电商买到。
- 若重点是临时分类与携带，可直接用带拉链的文件袋/票据袋/拉链资料袋装卡，成本明显低于专用运动卡册，也不需要额外配件。
- 如果主要是居家长期存放，可用无酸卡套 + 小号收纳盒/鞋盒式收纳盒分组保存，单张保护更强，整体价格通常更低。
- 若只是为了展示少量主卡，可用桌面立牌相框、透明卡砖替代整本卡册；购买和使用都更简单，适合只展示不频繁翻看的用户。
- 对于预算敏感但还想要“看得见”的整理方式，可用牛皮纸信封/分类标签 + 透明密封袋做分组归档，几乎零门槛，适合低频整理。
- 如果用户的核心需求是‘随手带几张去交易/比赛’，可改用零钱包大小的卡片收纳包或口袋式卡包；比大容量卡册更轻便，携带更方便。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经进入明显的价格战区，而且新品牌几乎全军覆没。 现有样本里，新发布产品盈利率只有0%，整体可盈利产品也只有9.52%，低于10%的红线；再看新增品牌，7个新品牌、15个新发布里没有任何一个形成可验证的盈利闭环，说明不是“有空间慢慢做”，而是“谁都很难赚到钱”。
大品牌能打的只有老牌成熟款，小商家则没有真正可复制的成功样本。 旧品牌里，KUOOKING 的 B0FR9F1YHN 是唯一清晰的成功案例：售价 20.78 美元，毛利率 17.19%，月销约50件、月收入约1039美元，靠的是“旧ASIN基础上优化结构+差异化外观”，而不是单纯堆容量；但同品牌同类老款 B0FR9KR6L1、B0FR9KK6T2 和 B0CDG4WGQ7 都是失败样本，说明这个赛道对大品牌也在内卷。新品牌方面，ChillFun 的 B0GXTM9NWS/B0GXTG8N37 只有 6.08% 和 9.98% 毛利，月销虽有50件、月收入1234美元，但仍判定不盈利；Lffdsmss 的 B0H154BJ2Z 毛利只有 2.01%，几乎没有生存空间。市场趋势也在恶化：2026年新发布 15 个里，10个是新品牌新款直接失败，新增活跃也集中在低利润段，属于明显的饱和+低价竞争。
可执行结论很简单：不要进场。如果一定要对标，大品牌只能看 KUOOKING 的 B0FR9F1YHN（4口袋拉链、336容量、差异化外观），但小商家没有可复制的“真成功”样本，反而应该避开所有“只靠大容量+通用拉链卡册”路线；当前市场里，想赢基本都要接近大品牌级别的资源与打法，普通小团队不适合。
New products with Highest revenueChillFun
Recent Monthly Revenue (USD):-(-)B0GXTG8N37 (4.8/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,234.00(50pcs/month)B0GXTM9NWS (5/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsKUOOKING
Recent Monthly Revenue (USD):$1,039.00(50pcs/month)B0FR9F1YHN (4.7/5 (491 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsMost investment in new productsLeast investment in new productsLffdsmss
Recent Monthly Revenue (USD):-(-)B0H154BJ2Z (5/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 红色Go风格封面，视觉冲击强，最容易吸引点击
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- 1080大容量且可拆页，和常见小容量卡册差异明显
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- 适合重度收藏者，一本收纳更多卡，购买动机更强
B0F6LXK9PP (4.8/5 (60 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 棒球喷溅艺术封面，主题鲜明，图片更抓眼
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- 900容量+棒球专属风格，和通用卡册区别大
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- 更适合棒球卡收藏人群，目标更明确，容易促购
B0GXTM9NWS (5/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场：新品几乎全军覆没，利润带集中在10%以下，已经是明显的价格战/饱和区。 关键证据很直接：新上架样本里盈利率为0%，14个可见新品全部亏损或未达盈利标准；新品牌新上架盈利率0%，新品牌新上架非盈利率92.31%，老品牌这批新上架也同样是0%盈利、100%非盈利，说明这里不是“谁更会做就能赢”，而是“进场就被卷”。
对小卖家来说，几乎没有真正可复制的成功样本。 你能看到的两个“相对更好”的老品牌案例是 KUOOKING 的 B0FR9F1YHN（17.19%利润率，491条评论）和 NOICARB 的 B0F6LXK9PP（被标记为盈利，月销50），它们都属于老品牌/成熟品牌，不是小卖家范本；而新品牌里最接近成功的 B0GWMVQ3LT 虽然表面利润率18.0%，但没有销量结果，不能算真正成功。相反，ChillFun 的 B0GXTM9NWS 只有10.0%利润率、8条评论、月销50，投入约3702元人民币，还是判定为非盈利；同品牌 B0GXTG8N37 利润率仅6.08%。Lffdsmss 的 B0H154BJ2Z 只有2.01%利润率、6条评论、完全没跑出销量，说明新品牌如果没有明显品牌力、差异化或更激进的打法，很难活下来。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FR9F1YHNKUOOKING2023-04-16Yes$20.7850pcs$1039.017.19%$178.61B0F6LXK9PPNOICARB2025-04-27Yes$24.9950pcs$1249.511.11%$138.82Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GXZWGHMHEntei2026-04-21No$14.6550pcs$732.51.6%$11.72
B0GVRRT52VCHIMORY2026-04-02No$22.9950pcs$1149.54.98%$57.25B0GXTM9NWSChillFun2026-04-20No$24.6850pcs$1234.09.98%$123.16B0GKM5F2YCXINGFANGWF2026-03-14No$19.9950pcs$999.515.95%$159.43B0H154BJ2ZLffdsmss2026-05-09No$15.8-pcs$-2.01%$-
B0FS34Q1HTYAYADASA2025-11-02No$10.96-pcs$--10.74%$-
B0GWMVQ3LTUGYAZX2026-04-09No$19.99-pcs$-18.0%$-
B0GYRKSTM4UVCDE2026-04-28No$29.99-pcs$-11.89%$-
B0H2DVHCYBKarjiang2026-05-20No$12.07-pcs$--6.86%$-B0GXTG8N37ChillFun2026-04-20No$24.8-pcs$-6.08%$-
B0GXPP15ZRUGYAZX2026-04-18No$--pcs$--%$-
B0GJBPVC7NXINGFANGWF2026-03-13No$--pcs$--%$-
B0G1CN84XKYAYADASA2025-11-07No$--pcs$--%$-B0H5WNBXSKEntei2026-06-18No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经是明显的价格战/过度拥挤市场。 新品整体盈利率只有9.52%，而所有“新上架产品”的盈利率是0.00%；更关键的是，2026年后入场的新品几乎清一色失败，且成功主要来自老品牌老链接，说明新人空间非常小。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ChillFunYAYADASAUGYAZXEnteiXINGFANGWFOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经是明显的高风险价格战市场。 近一年新品牌入场后，12个新品牌新上架产品里，盈利为0%，而整体可识别样本的盈利率也只有9.52%；同时2026年新上架新品几乎全部失败，说明竞争正在快速加剧、而不是变得更容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 0 1 0 0 0 0 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 1 0 0 0 0 6 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases1080-Card Binder – 9-Pocket Trading Card Album with 60 Removable Double-Sided Pages, Water-Resistant PU Leather Zipper Case with Wrist Strap, Fits MTG & Sports Cards
This listing is deemed profitablePrice (USD)$24.99Released TypeOld Release (2025-04-27)Brand is an old entry in this marketSize and Weight34.8 x 34.5 x 5.3 cm, 1139.00gProfitable Factors
Based on old ASINDesign & Appearance
红色Go风格外观，和常见纯黑/纯色卡册相比更醒目, 1080容量、60张可拆卸双面9格页、带手腕带的拉链收纳盒式结构，整体更偏大容量展示型Key Buying Motive
容量显著更大，适合一次收纳更多球星卡/MTG卡/体育卡Target Customers
面向已有较多卡量、需要大容量归档与携带的重度收藏者Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,249.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight5.10% / 11.11%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-17.12% / -11.11%Peak / Non PeakSales & BSR Performance
KUOOKINGB0FR9F1YHN (4.7/5 (491 Reviews))KUOOKING 336 Card Binder, 4-Pocket Zipper Binder for Trading Cards
This listing is deemed profitablePrice (USD)$20.78Released TypeOld Release (2023-04-16)Brand is an old entry in this marketSize and Weight25.4 x 21.3 x 5.2 cm, 581.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色款搭配压纹/金属感K标识，整体更偏低调专业风格, 4袋侧插式336卡容量活页夹，带拉链硬壳保护，便携尺寸适合赛事携带Key Buying Motive
侧插袋+拉链封闭，兼顾防掉卡与防尘防泼溅Target Customers
面向MTG/TCG和体育卡收藏者，尤其是需要随身带去比赛、换卡和整理小型中型卡册的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,039.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.38% / 17.19%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.25% / 3.57%Peak / Non PeakSales & BSR Performance