- Benchmark ASINB0G93DF8CJ
- MarketplaceUS
- Category ID3395091
- Analyzed Products
- Keywordsports water bottle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 新品牌并没有形成可复制的低门槛机会，反而是少数品牌靠差异化和更高投入在赚钱；同时利润正在被压缩，已经是明显的竞争型市场，不适合普通大品牌或小卖家贸然进场。
证据很直接：新发布产品里可识别的盈利率只有58.82%，但仍有41.18%不赚钱；按品牌看，ENCOOL 9个盈利新品、6个亏损新品，盈利集中度很高，Exun 只有1个新品且样本很少。 价格带上，能赚钱的新品主要落在15.43%到22.88%的利润率区间：ENCOOL 的 B0FKT2986R、B0FKT64YX8、B0FKT27DGH、B0FKT3LZWN、B0FKT2BPX6、B0FKTBCFS5、B0FKT65BQX、B0FKT1B71P、B0FKT5ZMMS 都是靠“旧款基础上的功能差异+外观差异”活下来；反过来，B0FKT4GR7Y 只有8.11%，B0CLS12RR8 只有6.74%，QLUR 的 B0CDQ648WJ 更是-3.99%，说明这条线一旦定价或差异化稍弱，就会直接掉进亏损区。市场节奏也在放缓，2025年9月集中释放了8个新品但大多只落在0%~10%利润带，说明竞争不是扩张期，而是明显往价格战走。旧品牌 QLUR 依然有 3 个样本都超过1.4万 reviews，属于强势大户，不是小卖家该对标的对象。
对两类玩家都不友好：大品牌能进，但不是低风险扩张；小卖家基本不该进，除非能做出明确功能/外观差异，而且要接受前期投放和库存压力。 用户预算 50万 CNY 够单个ASIN起步，但只够“开局”，不够把研发、包装、认证和持续投放一起扛住；真正能参考的小卖家成功样本只有 ENCOOL 的几个新品，月销大约100到200单，月流水约33.64万到35.6万美元，但它们都不是纯自然流量，而是依赖明显的款式差异和品牌化包装。Exun 的 B0G93DF8CJ 22.88% 利润率、800单/月、236.48万美元月流水，说明高客单礼盒路线能做，但这已经不是普通水瓶逻辑。简短结论：不要进入；如果硬要做，只能走高差异化或礼盒化路线，普通同质化水瓶没有胜算。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 当前样本里新品盈利率只有58.82%，但真正的信号更差——新品牌新品盈利率62.5%，未盈利率37.5%，而且“老品牌做新品”盈利率是0%，说明这个赛道对后来者并不友好，更多是在靠差异化和品牌力吃饭，不是普通卖家能轻松复制的市场。
预算上，你的50万CNY是够做单个ASIN首发的，但只够“起步”，不够安全穿越竞争。 这个市场里真正可抄的盈利新品，ENCOOL 的 B0FKT2986R、B0FKT64YX8、B0FKT27DGH 的利润率分别是15.43%、17.43%、16.89%，月销都在100~200单，单品月流水约33.64万到35.6万美元；Exun 的 B0G93DF8CJ 利润率22.88%，月销800、月流水236.48万美元，但它做的是9件套礼品篮，不是普通水瓶。反过来，QLUR 的 B0CDQ648WJ 只有-3.99%，B0CLS12RR8 也只有6.74%，说明这个类目很容易被价格压穿。按你的预算，能覆盖这类新品的前几个月进货、头程、FBA和投放，但一旦要补上研发、包装、品牌和认证，安全垫就很薄了。
小卖家更不该冲；大品牌也不该把它当成低风险扩张市场。 真正的可学样本只有两类：大预算可以模仿 Exun 的 B0G93DF8CJ，靠高客单、礼盒化、场景化做溢价；小预算只能盯 ENCOOL 的 B0FKT27DGH 或 B0FKT64YX8 这种“基于旧款再做差异化”的白帽新品，但这类样本的品牌属性很强，且多个同类产品 reviews 已到1800左右，属于强竞争、强投放赛道，不是纯自然流量市场。简短判断：钱够开局，但市场逻辑不支持你稳稳赚钱，建议不要进入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?5.88%New listing success rate (old brands):0.00%New listing success rate (new brands):62.50%Which new brands have these successful new listings?Alternatives- 一次性塑料瓶装水：入门门槛最低、无需清洗和携带空瓶，适合临时补水或不想承担水瓶维护成本的用户。
- 可重复灌装的轻便塑料运动瓶：价格通常明显低于保温不锈钢瓶，重量更轻，适合健身房、短途出行和孩子使用。
- 折叠软水壶/软瓶：不用时可压缩收纳，比硬质保温瓶更省包里空间，适合跑步、徒步或旅行时临时补水。
- 带盖广口塑料随行杯/冷饮杯：比专业运动保温瓶更便宜，使用方式更直观，适合办公室、通勤和车内场景。
- 运动饮料原装瓶再利用：很多用户会直接复用购买运动饮料后的空瓶，几乎零新增成本，适合短期替代和低频使用。
- 简单吸管杯或儿童训练杯：对部分用户来说，比带按钮、双饮口的复杂结构更容易上手，也更适合日常喝水而非专业运动。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场。 这里已经出现明显价格战和拥挤迹象：新品牌新上架产品的盈利率只有62.5%，非盈利占37.5%，且样本里有多个新品利润率压在10%附近甚至更低，说明一旦定价稍弱就很容易掉进亏损区。虽然还能看到少数高利润案例，但整体更像“靠打价格和投放抢量”的市场，不适合当作稳妥赛道。
New products with Highest revenueLeast investment in new productsMost investment in new productsENCOOL
Recent Monthly Revenue (USD):$3,560.00(200pcs/month)B0FKT2986R (4.3/5 (1802 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,416.00(200pcs/month)B0FKT64YX8 (4.3/5 (1803 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,364.00(200pcs/month)B0FKT27DGH (4.3/5 (1802 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsQLUR
Recent Monthly Revenue (USD):$1,729.00(100pcs/month)B0DLKN1QSQ (4.5/5 (14183 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,654.00(100pcs/month)B0CN14G52S (4.5/5 (14140 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,587.00(100pcs/month)B0CN14D2MJ (4.5/5 (14177 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsExun
Recent Monthly Revenue (USD):$23,648.00(800pcs/month)B0G93DF8CJ (4.6/5 (118 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 9件球迷礼盒组合，和单一水瓶差异很大
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- 三国旗配色+足球元素，视觉更像赛事应援礼品
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- 送礼属性强，适合球迷、观赛派对和节日礼赠
B0G93DF8CJ (4.6/5 (118 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 万圣节限定暗黑图案，节日感很强，辨识度高
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- 夜光风格外观更吸睛，适合点击浏览
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- 偏礼品化和主题化，适合万圣节消费人群
B0FKT1B71P (4.3/5 (1803 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入，已经处在明显的价格战/高竞争状态。新品牌虽然还能做出少数盈利款，但主要靠差异化设计和更强产品组合，不是普通小卖家轻松复制的机会。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G93DF8CJExun2026-02-16Yes$29.56800pcs$23648.022.88%$5410.67B0FKT64YX8ENCOOL2025-09-11Yes$17.08200pcs$3416.017.43%$595.41B0FKT27DGHENCOOL2025-09-11Yes$16.82200pcs$3364.016.89%$568.18B0FKT2986RENCOOL2025-09-11Yes$17.8200pcs$3560.015.43%$549.31
B09LM6746VCIVAGO2021-11-11Yes$22.06125pcs$2757.518.31%$504.9B0DLKN1QSQQLUR2024-12-10Yes$17.29100pcs$1729.020.36%$352.03
B0FKT65BQXENCOOL2025-09-06Yes$16.52125pcs$2065.016.28%$336.19B0CN14G52SQLUR2023-12-09Yes$16.54100pcs$1654.018.54%$306.66
B0FKT2BPX6ENCOOL2025-09-11Yes$17.83100pcs$1783.015.48%$276.01B0CN14D2MJQLUR2023-12-09Yes$15.87100pcs$1587.017.14%$272.02
B0CDQ92M9PQLUR2023-09-11Yes$14.49100pcs$1449.018.15%$263.0
B0FKT3LZWNENCOOL2025-09-06Yes$17.28125pcs$2160.011.62%$251.0B0FKT1B71PENCOOL2025-08-05Yes$22.5350pcs$1126.520.26%$228.23
B0CDQ5Q7WJQLUR2023-09-11Yes$14.79100pcs$1479.015.15%$224.07
B0FKTBCFS5ENCOOL2025-09-11Yes$15.64100pcs$1564.014.31%$223.81
B0FKT5ZMMSENCOOL2025-09-06Yes$15.6150pcs$780.515.57%$121.53Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G93DF8CJExun2026-02-16Yes$29.56800pcs$23648.022.88%$5410.67B0FKT64YX8ENCOOL2025-09-11Yes$17.08200pcs$3416.017.43%$595.41B0FKT27DGHENCOOL2025-09-11Yes$16.82200pcs$3364.016.89%$568.18B0FKT2986RENCOOL2025-09-11Yes$17.8200pcs$3560.015.43%$549.31B0FKT65BQXENCOOL2025-09-06Yes$16.52125pcs$2065.016.28%$336.19B0FKT2BPX6ENCOOL2025-09-11Yes$17.83100pcs$1783.015.48%$276.01B0FKT3LZWNENCOOL2025-09-06Yes$17.28125pcs$2160.011.62%$251.0B0FKT1B71PENCOOL2025-08-05Yes$22.5350pcs$1126.520.26%$228.23B0FKTBCFS5ENCOOL2025-09-11Yes$15.64100pcs$1564.014.31%$223.81B0FKT5ZMMSENCOOL2025-09-06Yes$15.6150pcs$780.515.57%$121.53#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经接近/进入价格战区，新品牌能做出利润，但只有少数靠强差异化和更高投入才活下来。 数据里没有看到30+新品牌涌入，但出现了明显的高竞争信号：整体可识别样本里盈利率只有59.26%，新品盈利率58.82%，而且新品牌新品盈利率62.5%，亏损新品仍占37.5%；更关键的是，旧品牌新品盈利率是0%，说明老牌在这条线上的新动作并没有形成稳定优势，但这不代表市场好做，而是说明同质化严重、利润被挤压。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ENCOOLOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ENCOOLCIVAGO#Success Rate by Entry Time
Listing结论很明确：这个市场可做，但不适合现在重仓进入；对小商家更难，对大品牌也不是好窗口。 近一年新品牌新发产品盈利率只有58.82%，未盈利率37.50%，而且最近两个月几乎没有持续扩张，说明不是爆发式增量市场，而是进入节奏放缓、竞争开始卡位的阶段；同时，盈利主要集中在 ENCOOL，市场并不是均匀分散的机会池。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 8 1 0 0 5 2026 0 0 0 0 1 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 1 0 1 0 0 1 2025/9 0 0 0 8 0 0 0 4 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 1 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCIVAGO 32 oz Insulated Stainless Steel Water Bottle With Straw and 3 Lids
This listing is deemed profitablePrice (USD)$22.06Released TypeOld Release (2021-11-11)Brand is an old entry in this marketSize and Weight33.2 x 12.0 x 9.7 cm, 630.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
经典哑光配色，偏成熟运动风, 32oz 不锈钢真空保温瓶，配 3 种盖子，功能组合明显区别于常见单盖竞品Key Buying Motive
同一产品提供吸管盖、出水嘴盖和提手盖，兼顾直饮、快饮与便携Target Customers
更适合健身、徒步、露营等需要一瓶多用且重视保温保冷的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,757.50125 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.86% / 18.31%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.38% / 4.08%Peak / Non PeakSales & BSR Performance
QLUR Water Bottle with Straw, 32oz Motivational Water Bottles with Time Marker to Drink, Tritan BPA Free, 1L Sports Water Bottle with Carry Strap LeakProof for Women Gym Fitness Outdoor (1 Pack)
This listing is deemed profitablePrice (USD)$14.79Released TypeOld Release (2023-09-11)Brand is an old entry in this marketSize and Weight27.4 x 9.2 x 7.5 cm, 231.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
提供多种醒目配色，适合偏好个性化搭配的用户, 32oz Tritan 运动水壶带时间刻度与激励文案，外观更偏轻量塑料水杯而非金属保温杯Key Buying Motive
时间刻度+激励文案，强化定量饮水习惯；自带吸管、提绳、单手开盖和防漏设计Target Customers
更适合需要被提醒喝水的健身人群、学生和户外轻运动用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,479.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.00% / 15.15%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.61% / 4.77%Peak / Non PeakSales & BSR Performance
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