
这个市场不适合进入,已经明显拥挤并接近价格战区;对大品牌和小品牌都不是好机会。 近一年新品牌有16个、老品牌20个,34个新品牌新品里只有11个赚钱,成功率32.35%,但近几个月新增款里不赚钱的占比明显更高,市场是在变难,不是在变好。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场对新卖家并不友好,且已经明显偏向老牌与大投入玩家。 你的预算 50万 CNY 可以覆盖这类新品的入场门槛,但只能算“够进场”,不是“够长期打赢”;按当前样本,真正能跑出来的新品预算中位数约 3066.95 美元,最低约 1610.07 美元,Uiheex 的成功款已经把预算拉到 7818.92 美元,而同类失败款里又有 Band-Aid 这种大品牌新品直接亏损,说明这不是低门槛市场。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合现在进入,整体已经接近/进入价格战区,新品牌成功率不够稳;大品牌也不能把它当成低风险赛道。 但如果你是要抄作业,能抄的是“轻小件、白帽上架、16~30美元价位、靠差异化规格而不是硬拼低价”的打法;别抄的是大尺寸/重货/高履约费的做法,那类新品基本直接亏。
这个市场不适合进入,已经是明显的价格战+拥挤市场。 新品可见利润率只有26.53%,但大量新品其实落在0%~20%区间,且2025/10到2026/04这段时间新品非盈利明显增多,说明竞争在加剧而不是变好;一旦要靠“常规款”切入,胜率很低。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B07LCRX2M7 | Dr. Frederick's Original | 2018-12-23 | Yes | $13.99 | 5000pcs | $69950.0 | 29.0% | $20285.5 |
![]() | B0D76DCW3S | Promifun | 2024-07-13 | Yes | $14.79 | 4000pcs | $59160.0 | 26.75% | $15825.3 |
![]() | B0FFGNYQXB | Dodanros | 2025-08-27 | Yes | $22.99 | 2000pcs | $45980.0 | 33.87% | $15573.43 |
![]() | B0DDTCD6JT | Promifun | 2024-09-30 | Yes | $19.74 | 2000pcs | $39480.0 | 28.96% | $11433.41 |
![]() | B0GHSNJPP2 | Viybtue | 2026-01-20 | Yes | $16.9 | 3000pcs | $50700.0 | 19.27% | $9769.89 |
![]() | B0DYDPKBNW | Kimihome | 2025-01-06 | Yes | $13.99 | 2500pcs | $34975.0 | 27.22% | $9520.2 |
![]() | B0DYDTQ98C | Kimihome | 2025-01-06 | Yes | $13.99 | 2500pcs | $34975.0 | 26.44% | $9247.4 |
![]() | B0DYDRGV6J | Kimihome | 2025-01-06 | Yes | $13.77 | 2500pcs | $34425.0 | 26.42% | $9095.09 |
![]() | B08ZJ6BSCR | Dimora | 2021-03-19 | Yes | $15.13 | 2000pcs | $30260.0 | 28.87% | $8736.07 |
![]() | B0FMDGFLXP | Arme | 2025-08-24 | Yes | $9.61 | 6000pcs | $57660.0 | 15.07% | $8689.37 |
![]() | B0DDT9KN2C | Promifun | 2024-09-08 | Yes | $14.25 | 2000pcs | $28500.0 | 27.24% | $7763.4 |
![]() | B0DKXTXKZG | JXXAMZ33 | 2024-10-25 | Yes | $8.85 | 6000pcs | $53100.0 | 13.24% | $7030.44 |
![]() | B0FMXLXDRL | TINBOTO | 2024-08-31 | Yes | $11.06 | 3000pcs | $33180.0 | 15.13% | $5020.14 |
![]() | B0H6FGTG9B | Uiheex | 2026-06-23 | Yes | $16.59 | 900pcs | $14931.0 | 29.12% | $4347.91 |
![]() | B0GHTNRJ9N | Dodanros | 2026-01-21 | Yes | $21.39 | 600pcs | $12834.0 | 33.15% | $4254.48 |
![]() | B0FM7WCM7L | Conkote | 2025-11-24 | Yes | $10.27 | 2500pcs | $25675.0 | 12.2% | $3132.35 |
![]() | B0FDQ88H9P | CEYOME | 2025-06-19 | Yes | $9.68 | 2000pcs | $19360.0 | 15.63% | $3025.97 |
![]() | B0GHV2VH5F | Dodanros | 2026-01-21 | Yes | $21.36 | 400pcs | $8544.0 | 32.65% | $2789.62 |
![]() | B07WR4G3S7 | Dr. Frederick's Original | 2019-08-18 | Yes | $12.99 | 700pcs | $9093.0 | 27.15% | $2468.75 |
![]() | B0DX4R98KY | Dr. Scholl's | 2025-02-13 | Yes | $14.82 | 600pcs | $8892.0 | 25.13% | $2234.56 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FFGNYQXB | Dodanros | 2025-08-27 | Yes | $22.99 | 2000pcs | $45980.0 | 33.87% | $15573.43 |
![]() | B0GHSNJPP2 | Viybtue | 2026-01-20 | Yes | $16.9 | 3000pcs | $50700.0 | 19.27% | $9769.89 |
![]() | B0FMDGFLXP | Arme | 2025-08-24 | Yes | $9.61 | 6000pcs | $57660.0 | 15.07% | $8689.37 |
![]() | B0H6FGTG9B | Uiheex | 2026-06-23 | Yes | $16.59 | 900pcs | $14931.0 | 29.12% | $4347.91 |
![]() | B0GHTNRJ9N | Dodanros | 2026-01-21 | Yes | $21.39 | 600pcs | $12834.0 | 33.15% | $4254.48 |
![]() | B0FM7WCM7L | Conkote | 2025-11-24 | Yes | $10.27 | 2500pcs | $25675.0 | 12.2% | $3132.35 |
![]() | B0GHV2VH5F | Dodanros | 2026-01-21 | Yes | $21.36 | 400pcs | $8544.0 | 32.65% | $2789.62 |
![]() | B0H33HC7TQ | Arme | 2026-06-22 | Yes | $12.46 | 800pcs | $9968.0 | 16.79% | $1673.63 |
![]() | B0FMDPM1YT | Arme | 2025-09-03 | Yes | $22.86 | 200pcs | $4572.0 | 29.36% | $1342.34 |
![]() | B0FKBBBZXF | MQUPIN | 2025-08-31 | Yes | $12.99 | 400pcs | $5196.0 | 24.75% | $1286.01 |
![]() | B0FV8QSDP3 | LUMORY | 2025-11-12 | Yes | $10.02 | 600pcs | $6012.0 | 14.38% | $864.53 |
![]() | B0GX9M9HHZ | LUMORY | 2026-06-03 | Yes | $9.99 | 200pcs | $1998.0 | 14.28% | $285.32 |
![]() | B0FK9WGBM3 | JL CARE | 2025-09-07 | Yes | $11.59 | 100pcs | $1159.0 | 23.2% | $268.89 |
这个市场不适合进入,核心原因是已经明显价格战化且接近过热:新品牌共有16个、老品牌20个,单看新上架产品49个里,真正盈利的只有26.53%,而亏损/不达标的占到71.11%。 对新品牌来说,情况并不好看:新品牌新发产品的盈利率只有32.35%,但对应的非盈利率高达58.82%,说明大多数新人进来都没跑通;老品牌新发产品的盈利率也只有13.33%,非盈利率80.00%,连老玩家都在被卷。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入,结论很明确:已经进入明显的价格战区,而且新品牌成功率偏低。 近一年新品牌新上架的可确认成功率只有26.53%,而所有可判定产品里,整体盈利率也只有41.86%;更关键的是,最近几个月新上架里大量都是不赚钱,说明竞争在加剧,不是变轻松。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 3 | 3 | 3 | 1 | 0 | 12 |
| 2026 | 0 | 1 | 2 | 3 | 1 | 2 | 0 | 18 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 1 |
| 2025/9 | 0 | 0 | 2 | 0 | 2 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
| 2025/11 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 1 | 0 | 1 | 0 | 2 | 0 | 4 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 1 | 2 | 1 | 0 | 0 | 2 |