- Benchmark ASINB0FZRR95CB
- MarketplaceUS
- Category ID3762721
- Analyzed Products
- Keywordhealth care product
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显接近价格战区。 目前可识别的新品牌只有1个，且它的2个新上架里只有1个成功、1个失败，成功率50%看起来不差，但样本太小，不能说明市场宽松；更关键的是，整体新产品利润区间只有-1.60%到10.51%，绝大多数都卡在10%以下，说明这里不是“靠普通铺货就能赢”的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 你当前预算500,000 CNY只能覆盖单个ASIN的前期起步，但市场里基础款同质化严重、利润率偏低，已经接近价格战区；更关键的是，新品牌里只有ourmed的B0FZRR95CB跑通了，B0GJJQHTMW直接失败，说明不是“有钱就能赢”，而是必须靠明显差异化才能活下来。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 创可贴收纳替代方案：普通散装创可贴/家庭装创可贴（通常更便宜，超市、药店和便利店更容易买到）
- 小伤口替代方案：医用纱布片 + 胶布/纸胶带（按需剪裁，单次使用成本通常更低，也更通用）
- 局部固定替代方案：自粘弹力绷带小卷（可重复裁剪，适合关节/指尖临时包扎，覆盖场景更广）
- 紧急临时替代方案：液体创可贴/喷雾式伤口保护剂（操作更快，不需要精准贴合，适合不方便贴贴片的场景）
- 敏感肌替代方案：无胶接触层敷料 + 低敏胶带（对皮肤刺激更小，适合频繁更换或易过敏人群）
- 低成本应急替代方案：药店自有品牌创可贴或大包装基础款（牺牲颜色和收纳盒，但价格更低、可及性更高）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：利润率和成活率都暴露出明显的价格战风险，且新品牌表现是“1成活、1失败”的早期试探型市场，不是可复制的稳定机会。 对大品牌和小生意都不构成“高成功率”市场；大品牌可以靠资源硬打，但仍是高投入低确定性，小生意更不该进。
New products with Highest revenueMost investment in new productsLeast investment in new productsourmed
Recent Monthly Revenue (USD):$1,664.00(100pcs/month)B0FZRR95CB (4.5/5 (100 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsAll Health
Recent Monthly Revenue (USD):-(-)B07D3C5DW1Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B07D3BVY1XBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,598.00(200pcs/month)B07D14DT45 (4.5/5 (6126 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 彩虹配色更醒目，货架上更容易被点击
- |
- 铁盒收纳外观独特，像便携急救套装
- |
- 多规格指尖/指关节设计，场景更细分
- |
- 150片大容量，适合家庭和外出补给
B0FZRR95CB (4.5/5 (100 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 透明抗菌外观，与普通布质创可贴差异大
- |
- 大号长条规格，视觉上更有识别度
- |
- 强调防感染，适合需要更强保护的人群
- |
- 160片装，家庭急救备货感强
B07D14DT45 (4.5/5 (6126 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，整体偏价格战且已有明显挤压。 目前可识别的样本里，只有16.67%产品盈利，且新产品盈利率虽然到50%，但样本只有2个，不能代表市场宽松；更关键的是，绝大多数已识别产品利润率都在10%以下，属于高风险价格战区。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FZRR95CBourmed2025-11-05Yes$16.64100pcs$1664.012.72%$211.67Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FZRR95CBourmed2025-11-05Yes$16.64100pcs$1664.012.72%$211.67#New Product Success Rates
Listing这不是一个适合进入的市场：当前信号明确指向低利润、老品牌压制和新品牌高失败率。 仅有 2 个可识别品牌：新品牌 ourmed 只有 1 个盈利、1 个亏损，胜率 50%，但这只是样本极小的单品牌表现，不足以证明市场对新进入者友好；更关键的是，头部老品牌 All Health 在 4 个样本里 0 个盈利，说明这个品类已经被低价和同质化打穿，利润空间很薄。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ourmedNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ourmed#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：它已经接近价格战区，而且对新品牌并不友好。 目前可见的新品牌只有 ourmed，近两次新上架结果是一胜一负，成功率只有 50%，但真正能复制的“新品牌成功案例”只有 1 个，样本太小，不能当成可持续机会；同时老品牌 All Health 仍然占着基础款和大盘流量，说明这不是空白市场，而是被成熟产品卡住的存量竞争。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 1 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesOurmed Flexible Fabric Bandages Variety Pack in Tin Box, 6 Styles Knuckle and Fingertip Bandages, Rainbow Colors First-Aid for Cuts, Scrapes & Blisters, Latex-Free, 150 Count
This listing is deemed profitablePrice (USD)$16.64Released TypeNew Release (2025-11-05)Brand is a new entry in this marketSize and Weight23.2 x 15.5 x 7.4 cm, 472.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
彩虹配色更醒目，和常规白色/肤色创可贴形成明显区分, 铁盒收纳包装+多规格组合，外观更像便携式急救套装而不是单一补充装Key Buying Motive
150片多规格组合，兼顾指尖、指关节等关节部位；铁盒可重复收纳，便于外出携带Target Customers
更适合经常需要手部/关节贴敷、同时重视收纳便携和家庭急救补充的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,664.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.17% / 12.72%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-5.66% / -1.11%Peak / Non PeakSales & BSR Performance