- Benchmark ASINB0FNX8G159
- MarketplaceUS
- Category ID490820011
- Analyzed Products
- Keywordoffice supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场已经进入价格战区，不建议进入。 新品牌 4 个里 4 个都没有跑通，14 个新发布产品成功率 0%，而且近端进入越多，亏损越集中，说明这里不是“慢慢优化就能赚钱”的市场，而是同质化把利润压没了。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 你的预算是50万人民币，表面上够做单个ASIN的首批起步，但这个类目已经是明显的价格战区，且新品牌几乎没有跑通案例；对大品牌和小商家都不是好市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?7.14%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 直接使用普通纸质文件夹/牛皮纸文件袋：更便宜、随手可买，适合临时收纳和低频使用，不一定需要塑料重型款。
- 改用活页环内页+现有活页夹：如果用户本来就有3孔活页夹，只需补内页而不是整包文件夹，通常更省钱也更灵活。
- 用自粘标签或彩色便利贴做分类：对于少量文件管理，先用标签区分主题/项目，能暂时替代购买整套多口袋文件夹。
- 使用档案盒或收纳盒集中存放：比逐份购买专用文件夹更容易统一管理，尤其适合桌面/文件柜整理。
- 数字化扫描后用云文档或本地文件夹管理：对可电子化的材料，扫描存档可减少纸质耗材需求，成本更低且检索更方便。
- 用回收利用的旧文件夹再分类：把旧的报告夹、快递纸板夹、旧活页夹重新分配用途，几乎零成本。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显进入低利润/内卷状态。 数据里新品牌几乎全军覆没：新品牌产品盈利率 0%，新上架产品盈利率 0%，样本里 2025 年新品牌新上架 6 个全亏，2026 年又新增 8 个全亏，趋势是持续恶化而不是改善。
New products with Highest revenueSHFUFU
Recent Monthly Revenue (USD):-(-)B0GY867D7H (4.6/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GY87SNDV (4.9/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GY86ZYP6 (4.6/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsSamsill
Recent Monthly Revenue (USD):-(-)B09MV2ZVMWBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$409.00(50pcs/month)B0B8JZ3Q4G (4.6/5 (390 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQMost investment in new productsLeast investment in new productsJIOMULIG
Recent Monthly Revenue (USD):-(-)B0FXX7LP1R (4.4/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FXX8B5CJ (4.4/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GDXLD92VBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsSUNQEBO
Recent Monthly Revenue (USD):-(-)B0H3KW59NZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 浅马卡龙配色最显眼，更容易吸引点击
- |
- 多色组合视觉丰富，货架上辨识度高
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- 适合返校学生和教师，图片更有购买感
B0FFBCGFH4 (4.5/5 (40 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 纯黑哑光外观最不同，专业感强
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- 整齐堆叠的24只装，适合办公批量采购
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- 黑色统一简洁，适合会议和项目资料整理
B0GY867D7H (4.6/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：已明显进入亏损/价格战状态，而且新品牌几乎没有真正跑通的样本。 现有数据里，所有可识别利润的产品中，亏损占57.14%，新产品里亏损占50.00%，整体和新产品的盈利率都为0.00%，这不是可复制的健康市场，而是低价硬拼的高风险市场。
证据很直接。 目前只有6个品牌，4个是新品牌、2个是老品牌；但新品牌SHFUFU 6个产品全部亏损，成功率0.00%，不是“小商家成功案例”，而是典型新入场失败样本。最差的例子是SHFUFU的B0GHQMZGQM，售价约$4.03，月销500件，月营收$2,015，但月利润是-$1,087.29，利润率-54.0%，早期投入约$797.94，其中广告就占$205.79；同品牌B0GHQBJCDV也是-53.25%，说明靠低价放量并不能带来盈利。另一个新品牌ABG Accessories的B0FNX8G159虽然月销200件、营收$1,570，但利润率仍是-8.44%，月亏$132.5，说明连“看起来能卖”的新品也没跑通。老品牌MystiCharm和Samsill也没有形成可借鉴的高利润样板，更多是亏损或接近亏损，说明这里不是靠品牌就能轻松赢的市场。
结论：不要进。 这个类目不是“可优化”的正常竞争，而是低利润、低胜率、靠压价和强投放硬扛的市场；小商家没有稳定成功路径，大品牌也没有清晰的高回报入口。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GHQMZGQMSHFUFU2026-01-20No$4.03500pcs$2015.0-53.96%$-1087.29
B0GHQBJCDVSHFUFU2026-01-20No$3.89200pcs$778.0-53.25%$-414.28B0FNX8G159ABG Accessories2025-08-27No$7.85200pcs$1570.0-8.44%$-132.5
B0FXX8KLC9JIOMULIG2025-10-27No$4.5450pcs$227.0-51.87%$-117.74
B0FFBBGYHNMystiCharm2025-06-24No$5.9950pcs$299.5-26.19%$-78.43B0B8JZ3Q4GSamsill2022-08-05No$8.1850pcs$409.0-3.01%$-12.31B0FXX7LP1RJIOMULIG2025-10-27No$6.99-pcs$--20.97%$-
B0FFBBFYVMMystiCharm2025-06-24No$5.99-pcs$--21.96%$-B0GY867D7HSHFUFU2026-04-23No$19.99-pcs$--12.77%$-
B0FFB9MZWBMystiCharm2025-06-24No$5.99-pcs$--21.96%$-
B0FFB8885CMystiCharm2025-06-24No$5.99-pcs$--21.87%$-B0FXX8B5CJJIOMULIG2025-10-27No$6.99-pcs$--21.06%$-B0GY87SNDVSHFUFU2026-04-23No$35.11-pcs$-37.34%$-B0FFBCGFH4MystiCharm2025-06-24No$5.99-pcs$--21.87%$-B0GY86ZYP6SHFUFU2026-04-23No$34.3-pcs$-36.73%$-
B0GY7YGX6BSHFUFU2026-04-23No$20.04-pcs$--20.45%$-
B0FNX9X6TXABG Accessories2025-08-27No$--pcs$--%$-B09MV2ZVMWSamsill2021-12-01No$--pcs$--%$-B0H3KW59NZSUNQEBO2026-06-01No$--pcs$--%$-B0FM474VQTMystiCharm2025-08-12No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GHQMZGQMSHFUFU2026-01-20No$4.03500pcs$2015.0-53.96%$-1087.29B0GHQBJCDVSHFUFU2026-01-20No$3.89200pcs$778.0-53.25%$-414.28B0FNX8G159ABG Accessories2025-08-27No$7.85200pcs$1570.0-8.44%$-132.5B0FXX8KLC9JIOMULIG2025-10-27No$4.5450pcs$227.0-51.87%$-117.74B0FXX7LP1RJIOMULIG2025-10-27No$6.99-pcs$--20.97%$-B0GY867D7HSHFUFU2026-04-23No$19.99-pcs$--12.77%$-B0FXX8B5CJJIOMULIG2025-10-27No$6.99-pcs$--21.06%$-B0GY87SNDVSHFUFU2026-04-23No$35.11-pcs$-37.34%$-B0GY86ZYP6SHFUFU2026-04-23No$34.3-pcs$-36.73%$-B0GY7YGX6BSHFUFU2026-04-23No$20.04-pcs$--20.45%$-B0FNX9X6TXABG Accessories2025-08-27No$--pcs$--%$-B0H3KW59NZSUNQEBO2026-06-01No$--pcs$--%$-B0FM474VQTMystiCharm2025-08-12No$--pcs$--%$-B0GDXLD92VJIOMULIG2026-01-04No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新品成功率为0%，整体与新品盈利率都为0%，而且利润环境是明显的价格战区。 14个新发布里没有一个进入盈利，4个新品牌全部失败；头部老品牌Samsill也没有任何可见盈利新品，说明这不是“新手还能切进去”的市场，而是连成熟玩家都难赚钱的高风险区。
证据很硬：市场里4个新品牌是 JIOMULIG、SHFUFU、ABG Accessories、SUNQEBO，14个新发布产品全部非盈利；品牌层面看，SHFUFU 6个新品全亏，JIOMULIG 4个全亏，ABG Accessories 2个全亏，SUNQEBO 1个全亏。 价格/利润结构也很差：市场新品利润率区间约为 -48.29% 到 14.55%，但实际可见样本里没有任何新品达到正收益；非盈利样本中大量产品是低价同质款，典型如 JIOMULIG 的 B0FXX7LP1R、B0FXX8B5CJ 都是 6.99 美元却分别亏 -20.97% 和 -21.06%，SHFUFU 的 B0GY867D7H 19.99 美元仍亏 -12.77%。只有个别高价款表面毛利高，如 SHFUFU 的 B0GY87SNDV（35.11美元、37.34%）和 B0GY86ZYP6（34.3美元、36.73%），但它们当前仍未形成可验证盈利，说明高毛利并不等于能跑通销量和落地利润。
小卖家也不行，合法成功案例基本不存在；大品牌也没有明显优势到足以穿透这轮竞争。 这里没有任何低于300评价的真实盈利新入场样本可作为小卖家模板，反而是常见公模、泛人群、差异化弱的产品普遍失败；MystiCharm 这类老品牌产品虽有 390/40 评价级别的旧款，但新品仍亏 -3.01% 到更差，说明旧品牌靠历史也救不了新品。B0FNX8G159 这类新品牌样本早期投入就要 $1177.50，而且还没算研发、认证、品牌建设，实际单SKU启动资金会更高；你的 50万人民币 预算远不是决定性优势，因为问题不是“钱不够”，而是“市场已经把同质化新品打到没利润”。结论：不要进入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JIOMULIGSHFUFUABG AccessoriesOther#Success Rate by Entry Time
Listing这个市场不可进入，已经是明显的价格战/过度饱和区。 近端新品牌进入几乎全军覆没：新品牌新上架样本13个里，盈利0个、亏损13个，成功率0%；整体可识别盈亏产品里，盈利率也是0%。
证据很直接：近一年新品牌失败高度集中在 JIOMULIG（4个亏损ASIN）、SHFUFU（6个亏损ASIN）、ABG Accessories（2个亏损ASIN）和 SUNQEBO（1个亏损ASIN）。时间上看，2025到2026的新进入仍在发生，但几乎全部是非盈利；例如 B0FNX8G159（ABG Accessories）虽有21条评论、月销200、月营收1570美元，但利润率仍是-8.4%，早期投入约1177.5美元，说明不是“卖不动”，而是“卖得动也赚不到”。样本失败原因高度一致：同质化、缺少差异、客群过泛，且多个产品价格只在6.99到19.99美元之间，根本没有利润空间。当前用户预算500000 CNY虽然够做单个ASIN，但在这种环境里，预算优势也无法对冲低毛利和竞争压制；从趋势看，最近几个月新品牌持续进入，但盈利没有任何改善，反而是进入越近、竞争越硬、赚钱越难。
对两类卖家都一样：大品牌也不该进，小商家更不该进。 这里没有可复制的“小商家成功案例”（<300评论且真实盈利的样本为0）；反而有明显的“高评论驱动”风险信号，B0FNX8G159 这类产品已到21评论却仍亏损，说明市场不是靠自然需求就能跑通，后续很可能需要更重的广告、更多投放或更激进的营销。可跟进的案例只有失败样本：B0FXX8KLC9（JIOMULIG）、B0GY867D7H（SHFUFU）、B0FNX8G159（ABG Accessories）和 B0H3KW59NZ（SUNQEBO）都在告诉你同一件事——这个品类不是缺机会，而是利润被挤没了。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 1 0 0 0 0 0 4 2026 2 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 1 0 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 0 2025/10 1 0 0 0 0 0 0 2 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 2 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases