
结论很直接:这个市场不值得进入。 过去12个月只有9个新品牌进入,但新品牌新品成功率只有15.38%,最近19个新上架里真正盈利的只有2个,且多数新品利润卡在10%以下,已经明显进入价格战和同质化筛选期;对大品牌和小商家都不是好机会。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进。 用户预算50万CNY表面上能覆盖部分单个ASIN前期投入,但市场已经明显陷入价格竞争,新品成功率只有10.53%,整体可盈利产品比例也只有16.09%,不属于健康机会;对大品牌和小品牌都不是好市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:近一年新品牌释放明显偏多,2026年又集中出现多起新品牌新上架但没跑通的案例,已经是高风险、接近饱和的价格竞争带。虽然仍有少数成功样本,但它们的成功更像是老牌资源和少数新品牌的个案,不足以说明普通新卖家能稳定复制。
结论很明确:这个市场不适合新进入,尤其不适合小商家;已经进入明显的价格战/饱和区。 新品里可确认盈利的只有少数,且多数新品要么没跑起来,要么利润率卡在低位;真正能赚钱的案例主要来自老品牌或带明显功能差异化的产品,不是靠普通通用款就能赢。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B07N19Y27S | VTurboWay | 2019-01-23 | Yes | $22.69 | 400pcs | $9076.0 | 26.09% | $2367.93 |
![]() | B08T9SZQRY | SUNOOM | 2021-01-18 | Yes | $23.99 | 100pcs | $2399.0 | 31.18% | $748.01 |
![]() | B0CLXTKWCX | Laorde | 2023-10-27 | Yes | $23.99 | 100pcs | $2399.0 | 27.79% | $666.69 |
![]() | B0F9WT8PDB | Pyntrax | 2025-05-26 | Yes | $22.62 | 100pcs | $2262.0 | 26.34% | $595.82 |
![]() | B0CLXQB5KT | Laorde | 2023-10-27 | Yes | $21.99 | 100pcs | $2199.0 | 24.1% | $529.96 |
![]() | B0BFFWGZ8G | GaiRen | 2022-09-15 | Yes | $25.63 | 50pcs | $1281.5 | 29.67% | $380.23 |
![]() | B0DT6XJX1R | DIALESHU | 2025-01-16 | Yes | $23.6 | 50pcs | $1180.0 | 30.03% | $354.36 |
![]() | B0CY9NF37B | Baieasy | 2024-03-17 | Yes | $23.99 | 50pcs | $1199.5 | 28.11% | $337.18 |
![]() | B07CVYXF8Q | VTurboWay | 2018-05-05 | Yes | $14.79 | 100pcs | $1479.0 | 21.19% | $313.41 |
![]() | B0GFS7JQS6 | Marinebaby | 2026-02-03 | Yes | $19.53 | 50pcs | $976.5 | 21.63% | $211.22 |
![]() | B09SH89LH2 | Searoam | 2022-02-15 | Yes | $17.42 | 50pcs | $871.0 | 22.87% | $199.2 |
![]() | B0F9WTP8Y8 | Pyntrax | 2025-05-26 | Yes | $14.74 | 50pcs | $737.0 | 21.15% | $155.88 |
![]() | B093S8H158 | SUNOOM | 2021-04-29 | Yes | $13.99 | 50pcs | $699.5 | 20.67% | $144.59 |
![]() | B0GLZ11W9Y | Hacaroa | 2026-02-06 | Yes | $17.82 | 50pcs | $891.0 | 15.19% | $135.35 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GFS7JQS6 | Marinebaby | 2026-02-03 | Yes | $19.53 | 50pcs | $976.5 | 21.63% | $211.22 |
![]() | B0GLZ11W9Y | Hacaroa | 2026-02-06 | Yes | $17.82 | 50pcs | $891.0 | 15.19% | $135.35 |
这个市场不值得进入,结论很明确:新产品成功率只有10.53%,新品牌成功率也只有15.38%,而且老品牌新发产品成功率是0%。 这说明市场已经被少数强势玩家和高度同质化产品压住了,新进入者要么很难做出差异化,要么很容易直接亏损;从分布看,20%~30%利润率的产品占主导,但新产品里绝大多数仍不达标,属于明显的竞争挤压市场,不是适合贸然进入的机会。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经接近/进入过度拥挤状态,而且利润在走弱。 近一年新品牌一共只有9个,但最近12个月新发布19个里只有2个赚钱,成功率只有10.53%,其余17个都没跑通;这不是容易赚钱的市场,而是越来越难、越来越卷的市场。
证据很明确:新品牌赚钱样本极少,且成功几乎集中在少数案例。 目前真正可学的新品牌成功只有 Marinebaby 的 B0GFS7JQS6 和 Hacaroa 的 B0GLZ11W9Y;其中 Marinebaby 这款 ASIN 6条评价、21.6%利润率、月销50、月利润211.22美元,前期投入约2471.33美元(广告679.61美元),属于“低评价+白帽+仍能赚钱”的少数正例。Hacaroa 的 B0GLZ11W9Y 也是新品牌成功样本,但整体新品牌里仍有 84.62% 的新品不盈利,说明成功不是普遍规律,而是少数例外。反过来看,失败更集中在 OULEME、Pvrud、Fshihine 等新品牌,以及 Laorde、Arrowbash、Otoolling、Nerites、MX 等新上架产品,最近几个月新增里非盈利数量明显高于盈利数量,市场是在朝价格战和筛选失败加速的方向走。
对两类卖家都不友好。 对大品牌来说,虽然 500000 CNY 预算足够覆盖单个 ASIN 的前期货源、物流和投放,但这个市场的可复制盈利样本太少,且成功可能还需要额外的研发、品牌和认证投入,单靠你看到的 ASIN 预算不够。对小商家来说,真正的“自然成功”案例也极少,且没有任何迹象显示这个市场需要的是低预算切入;相反,它更像是要么靠强品牌、要么靠重投放、要么靠差异化创新才能挤进去。结论很直接:不要进入。 如果一定要看标杆,只能盯 Marinebaby 的 B0GFS7JQS6 和 Hacaroa 的 B0GLZ11W9Y;但从整体趋势看,最近进入者的大多数都在亏,胜率低且持续走低。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 11 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |