- Benchmark ASINB0FG78R12Q
- MarketplaceUS
- Category ID1069614
- Analyzed Products
- Keywordoffice desk organizer, mesh desk organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：已经进入价格战+同质化死局。 40个新发布产品里，盈利率是0%，新品牌新发布盈利率也是0%；新产品利润区间只有-9.28%到3.85%，且多数都在10%以下，说明不是“优化一下就能赚钱”，而是基本靠烧钱硬拼。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 用户预算 50万CNY 看似足够覆盖单个ASIN的早期投入，但市场已经是明显的价格战区，盈利率极差，继续投只会更像在烧钱抢量。
Early sourcing + logistics + marketing budget (USD)$2,819.95 - $13,083.16Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?37.50%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 带分隔抽屉的桌面小型收纳盒：比竖式文件架更适合放回形针、便利贴、U盘等零散物件，很多现成办公文具盒价格更低、用途更广。
- 简易塑料文件托盘/分层托盘：不需要组装，直接叠放纸张、账单和待处理文件，通常比网格金属文件架更便宜，也更容易在办公室/家里快速替换。
- 可折叠纸板文件架：成本更低、重量更轻，搬家或临时办公更方便，适合只需要短期整理文件的人。
- 挂墙文件袋/壁挂式文件收纳：把桌面空间让出来，适合桌面很小的人；如果用户不想再买桌面用品，这类方案往往更省空间。
- 普通文件夹 + 标签收纳：把文件按项目或日期装进文件夹，再放进抽屉或书架，比购买专门桌面文件架更便宜，也更接近‘低成本归档’需求。
- 桌下或侧边小推车收纳：对桌面拥挤用户是更灵活的替代方案，能同时收纳文件、办公用品和杂物，且无需占用主要操作区。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经是明显的价格战区，而且新品牌几乎全军覆没。 目前可识别产品里，整体盈利率 0%，新上架产品盈利率 0%，且 2025 年以来新增样本几乎全部是亏损单，说明不是“可优化”的市场，而是“进场就很容易被卷死”的市场。
证据很直接：OUTIOE 作为新品牌，4 个产品全部亏损，品牌成功率 0%，其中核心 ASIN B0FG78R12Q 近 3 个月平均卖 200 单、月销约 3,782 美元，但利润率只有 0.4%，预算约 13,083 美元，几乎没有安全垫；同品牌 B0FG7GTZC9 利润率 -3.08%，B0FG78R12Q 也只是勉强打平。另一个新品牌 xozeooeu 的 ASIN B0FRMZFMGN 直接是 -2.4%，而样本中 2025 年新增亏损新产品 22 个、2026 年又新增亏损 16 个，且 2026 年 3—4 月亏损新品集中爆发，说明竞争不是放缓，而是在继续加剧。SUPEASY 这个老品牌虽然有月收入 542.59 万美元、2850 单，但其新产品同样全亏，连 B0GFDHBVTR 只有 -7.67%，说明老品牌也只能靠存量和规模撑着，不代表新进入者能复制。
New products with Highest revenueMost investment in new productsgianotter
Recent Monthly Revenue (USD):-(-)B0GRGQWNGY (4.4/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GRGMYFXW (4.4/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GRGRZ7K7 (4.4/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsSUPEASY
Recent Monthly Revenue (USD):-(-)B0GT8XS5BFBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0F5PMTN5LBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$755.00(50pcs/month)B0GFDHBVTR (4.4/5 (28 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast investment in new productsOUTIOE
Recent Monthly Revenue (USD):-(-)B0FG79NMFFBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$3,782.00(200pcs/month)B0FG78R12Q (4.7/5 (168 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$3,996.00(200pcs/month)B0FG7GTZC9 (4.7/5 (168 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsxozeooeu
Recent Monthly Revenue (USD):-(-)B0FRMZFMGN (4.7/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色外观更醒目，图片点击率高
- |
- 木质底座+金属网格，和常见黑色款差异明显
- |
- 适合想要桌面美化的宿舍/家用用户
B0FWKJNKN7 (4.5/5 (95 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 9分区结构与常见5分区差别更大
- |
- 可同时收纳文件、杂志、唱片，功能更广
- |
- 黑色极简外观，适合办公桌展示型收纳
B0CXWHVV7S (4.7/5 (170 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是明显的高风险价格战市场。 新品可见利润几乎全军覆没：新产品里可识别利润的样本中，0% 达到盈利；按利润分布看，45.0% 的新产品落在 -10% 到 0%，只有 25.0% 在 0% 到 10%，10% 以上几乎没有，说明不是正常竞争，而是低利润挤压。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0DCFVZ9LHSUPEASY2024-08-07No$18.92400pcs$7568.0-8.93%$-675.82
B0DZM59P85JMHUD2025-03-07No$20.71350pcs$7248.5-8.6%$-623.37
B0DHXBYM1NJMHUD2024-09-25No$16.87300pcs$5061.0-11.8%$-597.19
B0DCFR6LMJSUPEASY2024-08-07No$18.93400pcs$7572.0-7.79%$-589.85
B0FG78T9GMgianotter2025-08-13No$14.98500pcs$7490.0-6.49%$-486.1
B0DZMSTQHHJMHUD2025-03-07No$20.9300pcs$6270.0-7.63%$-478.4B0CXWHVV7SSimple Trending2024-03-13No$15.72200pcs$3144.0-13.85%$-435.44
B0DZMCW7FPJMHUD2025-03-07No$20.86300pcs$6258.0-6.57%$-411.15
B0DCFTGZZXSUPEASY2024-08-07No$18.9400pcs$7560.0-4.82%$-364.39
B0F9PC8GQ3ReePlan2025-05-23No$17.15100pcs$1715.0-15.04%$-257.93
B0GRGNJ9B2gianotter2026-04-16No$18.89150pcs$2833.5-4.87%$-137.99
B0DKPBGFHVTOPCJ2024-10-23No$16.99100pcs$1699.0-7.67%$-130.31
B0DKP8TK8MTOPCJ2024-10-23No$29.9950pcs$1499.5-8.69%$-130.3B0FG7GTZC9OUTIOE2025-08-12No$19.98200pcs$3996.0-3.08%$-123.07B0CXPKWGBBSUPEASY2024-03-11No$22.53400pcs$9012.0-1.27%$-114.45
B0FG78956XOUTIOE2025-08-13No$19.99200pcs$3998.0-2.8%$-111.94B0GFDHBVTRSUPEASY2026-03-14No$15.150pcs$755.0-7.67%$-57.9
B0FG78L5R8gianotter2025-08-13No$17.24100pcs$1724.0-3.15%$-54.3
B0CXPN25L7SUPEASY2024-03-11No$16.09400pcs$6436.0-0.13%$-8.36B0FG78R12QOUTIOE2025-08-12No$18.91200pcs$3782.00.37%$14.0Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FG78T9GMgianotter2025-08-13No$14.98500pcs$7490.0-6.49%$-486.1B0GRGNJ9B2gianotter2026-04-16No$18.89150pcs$2833.5-4.87%$-137.99B0FG7GTZC9OUTIOE2025-08-12No$19.98200pcs$3996.0-3.08%$-123.07B0FG78956XOUTIOE2025-08-13No$19.99200pcs$3998.0-2.8%$-111.94B0GFDHBVTRSUPEASY2026-03-14No$15.150pcs$755.0-7.67%$-57.9B0FG78L5R8gianotter2025-08-13No$17.24100pcs$1724.0-3.15%$-54.3B0FG78R12QOUTIOE2025-08-12No$18.91200pcs$3782.00.37%$14.0
B0FWK3DMJHAUPSEN2025-11-02No$18.9950pcs$949.52.44%$23.17
B0FG6XBTX8gianotter2025-08-13No$18.5550pcs$927.54.64%$43.04
B0FG72Q323gianotter2025-08-13No$17.86100pcs$1786.02.58%$46.08
B0FG7CBQ24gianotter2025-08-12No$17.91100pcs$1791.03.05%$54.63
B0FG6T9ZW2gianotter2025-08-13No$18.38100pcs$1838.04.18%$76.83
B0FMRMPPW1SUPEASY2025-08-18No$19.4400pcs$7760.08.54%$662.71B0FWKJNKN7AUPSEN2025-11-06No$22.99-pcs$-10.81%$-B0GRGQWNGYgianotter2026-04-16No$19.37-pcs$--10.26%$-
B0FX4L8F2LReePlan2025-10-21No$17.95-pcs$--15.47%$-
B0FV6X2MPXReePlan2025-10-08No$19.33-pcs$--15.66%$-
B0FWKHLBBHAUPSEN2025-11-02No$20.94-pcs$-6.92%$-B0FRMZFMGNxozeooeu2025-09-18No$20.3-pcs$--2.4%$-
B0GXFDT32HLYNCHAOXAN2026-04-16No$19.91-pcs$--5.43%$-#New Product Success Rates
Listing这不是适合进入的市场：新产品盈利率为0%，新品牌新发产品盈利率也为0%，而且样本里没有任何15%以上的稳定盈利案例，典型是价格战+同质化死局。 500000元预算看起来够单个ASIN启动，但以当前市场结构，钱更可能被消耗在投放和库存里，难以换来正向回报。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AUPSENgianotterReePlanOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经是明显的过度拥挤+价格战市场。 现在的数据非常直接：40个新发布里，盈利率是0%，新品牌新发布盈利率也是0%，而新发布的利润区间只有-9.28%到3.85%，这说明不只是难赚钱，而是几乎所有新进场都在亏或接近亏。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 3 7 0 0 0 0 12 2026 0 0 0 0 0 0 0 18 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 3 6 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 3 2025/11 0 0 1 0 0 0 0 5 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 10 2026/4 0 0 0 0 0 0 0 7 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases