- Benchmark ASINB0FG78R12Q
- MarketplaceUS
- Category ID1069614
- Analyzed Products
- Keywordoffice desk organizer, paper tray organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且已经是明显的价格战红海：31个新上架产品里，盈利率是0.00%，新品牌新发售盈利率也是0.00%；最近新产品的利润区间只有-9.15%到2.21%，没有任何一个新产品跑到15%以上，说明不是“可优化的低毛利市场”，而是“利润被压没了的市场”。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入。 现在看到的是典型的价格战市场：整体可判定利润产品比例为0.00%，新上架产品盈利比例也是0.00%，而且近一年新品牌集中涌入但没有任何盈利样本，说明不是“有机会的红海”，而是“已经被打穿的红海”。
证据很直接： 你的预算是50万人民币，表面上足够覆盖入场，但市场里新产品推荐预算大约是2819.95–13083.16美元，中位数约12330.47美元；不过这只是前几个月的进货、物流和投放，不含研发、品牌和认证。关键问题不是你买不买得起，而是你买了也很难赚到钱：市场样本里利润率集中区间已经显示为负到极低水平，像 B0GRGQWNGY 为-10.26%，B0GRGMYFXW 为-9.89%，B0GRGRZ7K7 为-9.99%，OUTIOE 的 B0FG7GTZC9 仍是-3.08%，SUPEASY 的 B0GFDHBVTR 为-7.67%，只有 B0FG78R12Q 也只是0.37%微利；这些都不是可复制的健康盈利模型。市场趋势也在恶化：2025年出现15个新品牌亏损新品，2026年又新增14个新品牌亏损新品，说明不是少量试错，而是持续拥挤、持续亏损的竞争环境。
给你的结论很硬： 大品牌也不该进，因为这不是靠砸钱就能赢的市场；小商家更不该进，因为所谓“成功样本”几乎没有，唯一接近的也只是被压到0.37%这种无意义利润。可借鉴的品牌只有反面教材：大品牌侧看 SUPEASY、gianotter，ASIN 可看 B0DCFVZ9LH、B0FMRMPPW1、B0FG78R12Q；小商家不存在真正合格的成功案例，B0FG78R12Q 虽然有168条评论，但利润只有0.37%，B0GFDHBVTR 28条评论仍是-7.67%，都不能算可追随的成功路径。建议直接放弃，不要入场。
Early sourcing + logistics + marketing budget (USD)$2,819.95 - $13,083.16Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?48.38%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 扩展文件夹/风琴包：比桌面纸盘更便宜、占用空间更小，适合按项目或月份把散页文件直接收纳到抽屉或包里。
- 挂墙文件袋/门背收纳袋：把纸张转移到墙面或柜门上，几乎不占桌面，适合工位小、桌面紧张的用户。
- 抽屉式文件收纳盒：把纸盘功能移到抽屉内，外观更整洁，且通常比金属桌面文件盘更容易接受、价格也更友好。
- 牛皮纸/PP分类文件夹：用最基础的分类文件夹替代桌面纸盘，成本低、购买渠道广，适合只需要临时分类和传递文件的人。
- 可叠放塑料收纳盘：如果用户只是想‘先把纸放整齐’，便宜塑料托盘往往比金属多层文件盘更轻、更低价，也更容易买到。
- 笔记本电脑支架+文件夹组合：对桌面空间敏感的用户，可用支架腾出下方空间，再把文件放进普通文件夹里，替代独立纸盘收纳。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已经是高风险价格战市场，而且明显过热。 新品牌在这条线里几乎没有正向样本，最近新发产品几乎清一色亏损，说明不是“做得不够好”，而是“赛道本身就很难赚钱”。
证据非常直接：市场整体盈利率为0.00%，新发产品盈利率也是0.00%；利润高密度区间还被压在-9.15%到2.21%，这就是典型的低毛利/负毛利区间。 过去一年里新发产品集中爆发，2025年出现15个新亏损产品，2026年又出现14个新亏损产品，说明竞争没有收敛，反而在持续加剧；这不是可控增长，而是不断加码的内卷。对小卖家来说，若想挤进来还得面对接近“职业化投放”的打法，因为很多存活样本都在靠高预算和高曝光撑量。用户预算500,000元看起来够做单个ASIN，但在这个市场里只是“入场券”，不是“安全通行证”。
两个标杆都不支持进场。 适合大品牌参考的只有 OUTIOE 的 B0FG78R12Q：投放预算约13,083.16美元，月销200，月营收约3,782美元，利润率只有0.4%，168条评价，看起来能跑量但基本不赚钱，说明大品牌也只能靠资金硬顶。真正的小卖家成功样本几乎没有；可勉强算接近生存线的是 SUPEASY 的 B0GFDHBVTR，28条评价、月销50、月营收约755美元，但利润率是-7.67%，根本不算成功。相反，gianotter 这类新品牌 12 个产品里 0 个盈利，SUPEASY 10 个产品里 0 个盈利，OUTIOE 4 个产品里 0 个盈利，新品牌新发货盈利率同样是0%，这说明市场里没有可复制的健康赚钱模型。
New products with Highest revenueMost investment in new productsgianotter
Recent Monthly Revenue (USD):-(-)B0GRGQWNGY (4.4/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GRGMYFXW (4.4/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GRGRZ7K7 (4.4/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsSUPEASY
Recent Monthly Revenue (USD):-(-)B0GT8XS5BFBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0F5PMTN5LBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$755.00(50pcs/month)B0GFDHBVTR (4.4/5 (28 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsLeast investment in new productsOUTIOE
Recent Monthly Revenue (USD):-(-)B0FG79NMFFBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$3,782.00(200pcs/month)B0FG78R12Q (4.7/5 (168 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$3,996.00(200pcs/month)B0FG7GTZC9 (4.7/5 (168 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 粉色外观更醒目，容易吸引点击
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- 5分区竖式收纳，兼顾功能和桌面装饰
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- 同类里配色更有辨识度，适合偏审美用户
B0DCFVZ9LH (4.6/5 (368 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 2个装+金色外观，和常规单件款差异较大
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- 阶梯式斜置结构更有视觉冲击
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- 适合想一次买双件、重视桌面颜值的用户
B0CNXHXZH8 (3.9/5 (13 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入：新产品层面没有任何正收益带，且已进入明显的零利润/亏损价格战区。 用户预算500,000 CNY虽然高于单个新品常见入场预算，但这并不能改变市场本身的低回报结构；按当前数据，大小品牌都不应贸然进入。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FDG4Q9QRMINDEPOT2025-06-17No$25.16300pcs$7548.0-30.59%$-2308.93
B0DHXBYM1NJMHUD2024-09-25No$16.87300pcs$5061.0-11.8%$-597.19B0DCFVZ9LHSUPEASY2024-08-07No$18.92350pcs$6622.0-8.93%$-591.34
B0DZM59P85JMHUD2025-03-07No$20.71300pcs$6213.0-8.6%$-534.31
B0DCFR6LMJSUPEASY2024-08-07No$18.93350pcs$6625.5-7.79%$-516.12
B0FG78T9GMgianotter2025-08-13No$14.98500pcs$7490.0-6.49%$-486.1
B0DZMSTQHHJMHUD2025-03-07No$20.9300pcs$6270.0-7.63%$-478.4
B0CXWHVV7SSimple Trending2024-03-13No$15.72200pcs$3144.0-13.85%$-435.44
B0DZMCW7FPJMHUD2025-03-07No$20.86300pcs$6258.0-6.57%$-411.15
B0DCFTGZZXSUPEASY2024-08-07No$18.9350pcs$6615.0-4.82%$-318.84
B0F9PC8GQ3ReePlan2025-05-23No$17.15100pcs$1715.0-15.04%$-257.93
B0GRGNJ9B2gianotter2026-04-16No$18.89150pcs$2833.5-4.87%$-137.99B0FG7GTZC9OUTIOE2025-08-12No$19.98200pcs$3996.0-3.08%$-123.07
B0FG78956XOUTIOE2025-08-13No$19.99200pcs$3998.0-2.8%$-111.94B0CXPKWGBBSUPEASY2024-03-11No$22.53350pcs$7885.5-1.27%$-100.14B0GFDHBVTRSUPEASY2026-03-14No$15.150pcs$755.0-7.67%$-57.9
B0FG78L5R8gianotter2025-08-13No$17.24100pcs$1724.0-3.15%$-54.3
B0CXPN25L7SUPEASY2024-03-11No$16.09400pcs$6436.0-0.13%$-8.36B0FG78R12QOUTIOE2025-08-12No$18.91200pcs$3782.00.37%$14.0
B0FG6XBTX8gianotter2025-08-13No$18.5550pcs$927.54.64%$43.04Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FG78T9GMgianotter2025-08-13No$14.98500pcs$7490.0-6.49%$-486.1B0GRGNJ9B2gianotter2026-04-16No$18.89150pcs$2833.5-4.87%$-137.99B0FG7GTZC9OUTIOE2025-08-12No$19.98200pcs$3996.0-3.08%$-123.07B0FG78956XOUTIOE2025-08-13No$19.99200pcs$3998.0-2.8%$-111.94B0GFDHBVTRSUPEASY2026-03-14No$15.150pcs$755.0-7.67%$-57.9B0FG78L5R8gianotter2025-08-13No$17.24100pcs$1724.0-3.15%$-54.3B0FG78R12QOUTIOE2025-08-12No$18.91200pcs$3782.00.37%$14.0B0FG6XBTX8gianotter2025-08-13No$18.5550pcs$927.54.64%$43.04
B0FG72Q323gianotter2025-08-13No$17.86100pcs$1786.02.58%$46.08
B0FG7CBQ24gianotter2025-08-12No$17.91100pcs$1791.03.05%$54.63
B0FG6T9ZW2gianotter2025-08-13No$18.38100pcs$1838.04.18%$76.83
B0FMRMPPW1SUPEASY2025-08-18No$19.4350pcs$6790.08.54%$579.87B0GRGQWNGYgianotter2026-04-16No$19.37-pcs$--10.26%$-
B0GSN37TPWReePlan2026-03-15No$21.99-pcs$--3.07%$-B0GRGMYFXWgianotter2026-04-16No$19.24-pcs$--9.89%$-
B0GSN657WMReePlan2026-03-15No$21.99-pcs$--3.07%$-B0GRGRZ7K7gianotter2026-04-16No$19.41-pcs$--9.99%$-
B0GTTLDCCTJMHUD2026-03-25No$21.63-pcs$--1.1%$-
B0FX4L8F2LReePlan2025-10-21No$17.95-pcs$--15.47%$-
B0GTTR5NMDJMHUD2026-03-25No$22.06-pcs$--0.12%$-#New Product Success Rates
Listing这个类目不值得进入，结论很明确：已经进入价格战/过度拥挤状态，新品牌和小商家都不适合硬冲。 关键不是“有没有销量”，而是31个新上架样本里可识别的新品盈利率是0%，整体可识别盈利率也是0%，说明当前竞争已经把利润压没了。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
gianotterReePlanOUTIOEOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入价格战和过度拥挤状态。 近一年新品牌入场只有2个，但31个新上架产品里没有一个达到可接受盈利；新品牌新发布成功率是0%，当前最近新产品利润区间只有-9.15%到2.21%，说明不是机会市场，而是被低利润和亏损拖住的市场。
证据很直接：市场在变难，不是在变好。 2025年新上架集中爆发，但2026年继续出现14个新上架且全部亏损；按月看，2025年8月有10个亏损新产品，2026年3月又有10个亏损新产品，说明新入场并没有带来利润，只带来了更激烈的内耗。整体样本里可识别盈利产品占比为0.00%，新产品盈利率也是0.00%；利润分布里新产品只落在0%以下到10%以下这两档，没有任何新产品跑到10%以上，属于典型的低利润/价格战市场。新品牌里真正参与的新品牌只有gianotter和OUTIOE，二者新发布盈利率都是0%，其中gianotter 12个产品全部亏损，总投入约75,099.41美元，OUTIOE也都是亏损，根本不是“小商家成功样本”。
结论：大品牌、小商家都不该进。 现有能参考的“成功”几乎都不是成功——SUPEASY 的 B0FMRMPPW1 也只是 366 reviews、350件/月、利润率8.54%，还没过你要求的可接受线；而多个亏损样本已经显示出“高销量也赚不到钱”的特征，例如 MINDEPOT 的 B0FDG4Q9QR 月销300、营收约7,548美元但利润率-30.59%。如果硬要做，大品牌只能跟着 SUPEASY、ReePlan 这类老品牌做更重资金、更强品牌和更长周期投入；小商家若没有明显差异化和足够预算，基本只会被压进亏损区。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 3 6 0 0 0 0 6 2026 0 0 0 0 0 0 0 16 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 3 6 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 10 2026/4 0 0 0 0 0 0 0 6 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases