- Benchmark ASINB0FW51B5BQ
- MarketplaceUS
- Category ID3375251
- Analyzed Products
- Keywordsolar trail camera, wireless game camera, outdoor wildlife camera, solar powered security camera
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入明显的高竞争红海，而且对新品牌和小商家都不友好。 新品牌已达20个，触发饱和警戒；新发布产品盈利率只有20.59%，近几个月大量新品都在亏损，市场正在往更激烈的价格战滑落。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：用户预算500,000 CNY（约合7.0万USD）足够做单个ASIN入场，但这个市场不值得进，原因不是钱不够，而是已经进入高竞争、强品牌化的挤压区。当前样本里新品牌新品盈利率只有20.59%，整体可判定盈利的产品占29.35%，但非盈利新品牌新品高达58.14%；同时新品牌里真正跑通的只有少数，更多是在亏损或尚未跑通，说明这不是“低门槛蓝海”，而是需要明确差异化和持续投放的硬仗。
Early sourcing + logistics + marketing budget (USD)$7,829.74 - $28,081.04Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?36.76%New listing success rate (old brands):8.00%New listing success rate (new brands):27.91%Which new brands have these successful new listings?...Which old brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 普通非联网电池款野外监控相机：取消太阳能板和4G模块，改用AA电池本地存储，采购价和维护复杂度都更低，适合只需要偶尔查看照片/视频的用户。
- 带SIM卡的低价4G蜂窝监控摄像头（非专用狩猎机）：如果用户主要诉求是远程看护而不是野生动物拍摄，通用型4G摄像头通常更便宜、安装更简单、App生态更成熟。
- USB充电的可重复充电运动/监控相机：用可充电锂电池和定期手动充电替代太阳能供电，适合拍摄频次不高、安装位置容易取下的场景，入门成本更低。
- 普通户外防水摄像机 + 太阳能充电板套装：相比专用太阳能 trail camera，通用摄像机配独立太阳能供电配件更容易在零售渠道买到，且可按需替换组件，策略上更灵活。
- 入门级无线门铃/庭院摄像头（依赖现有家庭Wi‑Fi）：如果使用场景偏家庭庭院、车道或门前，不需要远距离野外触发时，家用Wi‑Fi摄像头通常比太阳能野生动物相机更便宜且更易部署。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显进入价格战/同质化竞争区。 核心结论很直接：新品牌成功率只有20.59%，低于安全线；整体可盈利产品仅29.35%，且大量失败样本都指向“缺乏差异化 + 竞争过密”，不适合大品牌或小商家贸然切入。
New products with Highest revenueMisstech
Recent Monthly Revenue (USD):$25,400.00(400pcs/month)B0GD654LC7 (4.2/5 (282 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$6,142.00(100pcs/month)B0FRMKMMK7 (4.1/5 (233 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,201.00(50pcs/month)B0GKML821V (4.2/5 (175 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsMAXDONE
Recent Monthly Revenue (USD):$31,045.00(500pcs/month)B0CSNCB9Y6 (4.4/5 (737 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$26,310.00(500pcs/month)B0DQTYHRZW (4.2/5 (1303 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsQUORVIXIA
Recent Monthly Revenue (USD):$5,999.00(100pcs/month)B0H1BH9Z3Z (4.6/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableMost investment in new productsGLEEMALL
Recent Monthly Revenue (USD):$3,671.50(50pcs/month)B0H418L95W (4.4/5 (77 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsSebikam
Recent Monthly Revenue (USD):-(-)B0G1MDYZT1 (3.3/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GYNT9WGPBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 4G蜂窝+太阳能一体化，外观最有差异化
- |
- 带PTZ云台，和普通固定角度相机区别大
- |
- 手机远程实时查看，功能卖点强，图像更吸睛
B0H1BH9Z3Z (4.6/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 太阳能板+迷彩机身，户外识别度高
- |
- WiFi6/蓝牙直连，开箱即用感强
- |
- 64MP+4K高规格，图片卖相更容易吸引点击
B0DQTYHRZW (4.2/5 (1303 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing不建议进入，这个市场已经进入明显的红海，且对新品牌/小商家都不友好。 现有数据里，已知利润率产品中只有约24%低于30%，但新产品里能稳定拿到30%~40%利润的主要是少数大投入或老品牌打法，且新品牌里失败样本已经很集中，说明不是靠普通铺货就能赢的市场。
从利润分布看，已知新产品68个里，30%~40%利润占32.35%，40%以上只占5.88%，但“其他/未知”占45.59%，同时新产品中已明确亏损/不盈利的有54个样本里的大部分都集中在近几个月，3月到6月新发布的非盈利产品明显增多，说明市场正在向更激烈的竞争和更高失败率滑落。更关键的是，真正跑出来的盈利新品几乎都来自有资源的品牌：Misstech的B0GD654LC7利润率40.04%，月销400、月营收25400；QUORVIXIA的B0H1BH9Z3Z利润率32.12%，但只卖100件、最新评论15，预算已到7829.743；GLEEMALL的B0H418L95W利润率38.74%，但投入预算28081.0421；MAXDONE的B0CSNCB9Y6利润率41.01%、月销500、月营收31045，属于典型老品牌强势样本。反过来，Sebikam两个新品B0G1MDYZT1和B0GYNT9WGP都亏损且近乎无销量，说明小品牌在这个赛道里没有明显成功窗口，而且要追平头部表现，往往需要更高预算、硬件创新、以及更强品牌背书。
Profitability difficultyModerate Risk - Accessible for new brands but oversaturated with new releasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CSNCB9Y6MAXDONE2024-02-06Yes$62.09500pcs$31045.041.01%$12731.56
B09BKHDLJHWOSPORTS2021-07-31Yes$57.21500pcs$28605.039.93%$11421.98B0DQTYHRZWMAXDONE2025-03-10Yes$52.62500pcs$26310.039.13%$10295.11B0GD654LC7Misstech2026-02-04Yes$63.5400pcs$25400.040.04%$10170.16
B0CSD312Q3Assark2024-01-15Yes$55.68400pcs$22272.040.93%$9115.93
B0GZVBNK38Fargarloo2025-11-11Yes$52.06500pcs$26030.032.6%$8485.78
B081J7VH4HWOSPORTS2019-11-14Yes$39.55400pcs$15820.038.56%$6100.2
B081ZYLZSXWOSPORTS2019-11-25Yes$24.07500pcs$12035.030.45%$3664.66
B0GTQV5SKPFKPCAM2026-03-24Yes$49.02200pcs$9804.035.92%$3521.6
B0GNFF6G4YFRKTCAM2026-02-14Yes$66.05100pcs$6605.041.2%$2721.26B0FRMKMMK7Misstech2025-09-18Yes$61.42100pcs$6142.039.42%$2421.18
B0CWG4Y4PKVOOPEAK2024-02-26Yes$60.03100pcs$6003.039.55%$2374.19B0FW51B5BQTKENPRO2025-09-01Yes$61.47100pcs$6147.032.15%$1976.27B0H1BH9Z3ZQUORVIXIA2026-06-14Yes$59.99100pcs$5999.032.12%$1926.88
B0DFYPS4M3Solareye2024-11-21Yes$52.58100pcs$5258.034.05%$1790.35
B0FWBQRCK6WOSPORTS2025-10-15Yes$69.9950pcs$3499.540.86%$1429.9B0H418L95WGLEEMALL2026-06-04Yes$73.4350pcs$3671.538.74%$1422.34B0GKML821VMisstech2026-02-28Yes$64.0250pcs$3201.039.94%$1278.48
B0875WCR58OUTDOOR EXPERT2020-04-16Yes$32.05100pcs$3205.035.88%$1149.96
B0FM42JRPLTKENPRO2025-08-12Yes$60.1250pcs$3006.035.45%$1065.63Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GD654LC7Misstech2026-02-04Yes$63.5400pcs$25400.040.04%$10170.16B0GZVBNK38Fargarloo2025-11-11Yes$52.06500pcs$26030.032.6%$8485.78B0GTQV5SKPFKPCAM2026-03-24Yes$49.02200pcs$9804.035.92%$3521.6B0GNFF6G4YFRKTCAM2026-02-14Yes$66.05100pcs$6605.041.2%$2721.26B0FRMKMMK7Misstech2025-09-18Yes$61.42100pcs$6142.039.42%$2421.18B0FW51B5BQTKENPRO2025-09-01Yes$61.47100pcs$6147.032.15%$1976.27B0H1BH9Z3ZQUORVIXIA2026-06-14Yes$59.99100pcs$5999.032.12%$1926.88B0FWBQRCK6WOSPORTS2025-10-15Yes$69.9950pcs$3499.540.86%$1429.9B0H418L95WGLEEMALL2026-06-04Yes$73.4350pcs$3671.538.74%$1422.34B0GKML821VMisstech2026-02-28Yes$64.0250pcs$3201.039.94%$1278.48B0FM42JRPLTKENPRO2025-08-12Yes$60.1250pcs$3006.035.45%$1065.63
B0GLFM6122WIMIDING2026-03-10Yes$57.1150pcs$2855.536.26%$1035.41
B0GFLTB33WZivolixd2026-01-08Yes$41.6350pcs$2081.531.42%$654.01
B0FNN1P89KWolfeevo2025-08-25Yes$29.9950pcs$1499.533.14%$496.94#New Product Success Rates
Listing这个市场不适合进入：新品牌进入很多（20个），新上架成功率只有20.59%，但新上架失败率高达76.67%，老品牌新上架更差，成功率只有8.70%，说明这里已经是高度竞争、接近价格战/内卷区，而且老牌玩家依然在压制新入场者。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MisstechTKENPROOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
FKPCAMSuntekCamOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向过热和价格战。 2025年以来新品牌大量涌入，2026年新增新品牌表现更差，最近一轮释放里亏损产品明显多于盈利产品；这不是健康增长，而是竞争加剧、利润被压薄的信号。
证据很直接：新品牌有20个，已触发高饱和风险；近几个月新上架产品里，盈利12个、非盈利25个，成功率只有32.43%，而新发布产品整体盈利率只有20.59%。 月度上看，2026年3月出现10个非盈利新产品、6月又有10个非盈利新产品，而盈利只分别有2个和2个；2025年10月也出现5个非盈利、只有1个盈利，说明越往后越难做。新品牌里真正跑出来的主要是 Misstech（3个盈利ASIN：B0GD654LC7、B0GKML821V、B0FRMKMMK7）和 TKENPRO（B0FM42JRPL、B0FW51B5BQ），但失败面更大：LIWAN、WIMIDING 各有3个非盈利样本，说明很多新品牌并没有稳定模型。更关键的是，盈利样本大多不是纯创新，而是基于老款做功能升级，集中在太阳能+4G/APP+云台/定位这类重包装路线；这意味着你如果没有更高预算去做研发、品牌和认证，很难复制。
对小商家来说更不友好。 真正能算“新品牌成功案例”的，集中在少数样本里，而且很多是 15% 以上利润才算可接受的案子；但当前市场里多数新品利润集中在低利润区，已经符合价格战特征。用户预算 500000 CNY 表面上够，但对单个ASIN只是前期采购、物流和投放，还不包含长期研发、品牌与认证成本；要追上这些成功样本，往往还得投入更高。结论：不要进。 如果硬要参考，只能盯住 Misstech 的 B0GD654LC7 / B0GKML821V、TKENPRO 的 B0FM42JRPL / B0FW51B5BQ、以及 GLEEMALL 的 B0H418L95W 这类“老款升级+高功能堆料”的路线，但这对大品牌和小商家都不是好赛道。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 5 1 14 2026 0 0 0 0 0 6 2 40 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 2 0 1 2025/9 0 0 0 0 0 2 0 2 2025/10 0 0 0 0 0 0 1 5 2025/11 0 0 0 0 0 1 0 2 2025/12 0 0 0 0 0 0 0 4 2026/1 0 0 0 0 0 1 0 5 2026/2 0 0 0 0 0 1 2 2 2026/3 0 0 0 0 0 2 0 10 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 2 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSolareyeB0DFYPS4M3 (4.1/5 (646 Reviews))Solareye Trail Camera WiFi - Solar Powered 4K 64MP Game Cameras with Night Vision Motion Activated Waterproof with 32GB SD Card, IP66 120° Detection Angle 0.2s Trigger 940nm No Glow (Emerald Green)
This listing is deemed profitablePrice (USD)$52.58Released TypeOld Release (2024-11-21)Brand is an old entry in this marketSize and Weight20.2 x 13.2 x 11.3 cm, 912.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
翡翠绿配色更偏户外伪装与差异化视觉, 采用太阳能板+相机本体的组合式外观，整体更像高续航户外监控方案Key Buying Motive
太阳能供电+5000mAh电池+备用AA电池三重供电，且支持49英尺内Wi‑Fi/蓝牙 App 直连，无需家用Wi‑FiTarget Customers
需要长期离网巡检、希望减少换电池频率的野外狩猎/林区/农场用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,258.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight32.37% / 34.05%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight23.91% / 25.60%Peak / Non PeakSales & BSR Performance
MAXDONE Solar Trail Camera WiFi Bluetooth - 4K 64MP Game Cameras with Night Vision Motion Activated IP66 Waterproof, with 6000mAh Battery and 32GB Memory Card Cameras for Outdoor and Backyard
This listing is deemed profitablePrice (USD)$52.62Released TypeOld Release (2025-03-10)Brand is an old entry in this marketSize and Weight19.7 x 10.6 x 7.7 cm, 499.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
军绿色/迷彩风机身搭配太阳能板，偏户外隐蔽风格, 太阳能板一体化供电设计，整体更偏‘免换电+免维护’的野外监控形态Key Buying Motive
支持WiFi6+蓝牙热点直连手机，配合太阳能供电、6000mAh电池和预装32GB卡，形成开箱即用的低维护方案Target Customers
更适合需要长期布设在林地、农场、后院或狩猎点、且不想频繁更换电池的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$26,310.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight38.04% / 39.13%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight33.41% / 34.51%Peak / Non PeakSales & BSR Performance
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