- Benchmark ASINB0FN825ZWQ
- MarketplaceUS
- Category ID490604011
- Analyzed Products
- Keyworddesk organizer, file organizer, pen holder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是明显的价格战区。 新品牌进入只有2个，成功率0%，新上架产品盈利率0%，最近的入场也没有改善迹象；这不是“挑对产品就能做”的市场，而是“做进去也很难赚”的市场。
证据很硬： 新品牌 Simpldell 只有1个新上架，B0FN825ZWQ 售价$5.12，毛利率-27.01%，月销50、月收入约$25,600；新品牌 ETZRUNO 的 B0H1M8CRVX 售价$7.29，毛利率-1.53%，还没有稳定销量。市场整体新品牌数量只有2家，全部失败；按时间看，2025年11月与2026年5月的新入场都没有跑出盈利，说明价格竞争已经在加深。老品牌 ZUFECY 的 B08Q3Q474Z 虽然月销300、月收入约$149,400，但毛利率仍是-27.98%；SANRUI 的 B09Q311K25 也亏损，说明这不是单纯小品牌弱，而是整个赛道利润结构就坏了。
两类卖家都不适合： 对大品牌来说，虽然500,000 CNY 预算表面够做单个ASIN前期启动，但在这个赛道里仍然不够换来健康利润，除非你有明显产品创新、品牌优势或合规壁垒，否则只会被低价和费用结构吞掉；对小商家来说更不成立，因为没有任何可验证的真小商家成功案例，反而出现了需要激进投放甚至高评论压制环境的信号。短句结论：不要进场，先避开。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不该进入。 用户预算 50万CNY 表面上能覆盖单个ASIN的早期启动，但市场本身已经是高风险价格战区，且新品牌几乎没有成功样本，投入再多也很难换来稳定利润。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 名片夹/卡包：相比桌面收纳，更便携、价格通常更低，适合只需要随身装名片、身份证或少量银行卡的用户。
- 手机备忘录/联系人管理：如果核心需求只是保存客户信息和跟进线索，直接用手机联系人、备注或待办应用，可替代部分名片收纳场景，几乎零成本。
- 纸质索引卡+橡皮筋/小信封：用于少量名片临时归类，获取方便，成本极低，适合不想买专用收纳盒的人。
- 文具杯/普通杯子：如果主要是放笔而不是分类整理，家里或办公室现成杯子就能直接用，比专用笔筒更便宜、更容易获得。
- 文件夹/活页夹+标签：如果需求偏向文件整理而非桌面展示，这类方案更通用，且可逐步扩展，通常比专门文件收纳架更灵活。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是可进入的市场：新品牌新上架成功率为0%，整体可盈利产品比例也为0%，而且新上架利润区间只有-24.37%到8.63%，已经是明显的价格战/亏损区。 对大品牌和小卖家都不适合继续进入；你当前更该做的是避开，而不是跟进。
New products with Highest revenueSimpldell
Recent Monthly Revenue (USD):$256.00(50pcs/month)B0FN825ZWQ (4.6/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsZUFECY
Recent Monthly Revenue (USD):$1,494.00(300pcs/month)B08Q3Q474Z (4.3/5 (1398 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsMost investment in new productsLeast investment in new productsETZRUNO
Recent Monthly Revenue (USD):-(-)B0H1M8CRVX (4/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 银色金属极简桌面卡架，和常见卡册/水钻款差异明显
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- 固定放桌面展示，适合前台/办公桌场景，图片识别度高
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- 不锈钢质感简洁专业，容易吸引商务用户点击
B0H1M8CRVX (4/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 透明亚克力桌面单槽款，与便携卡包类产品差别最大
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- 加厚防滑底座和大容量展示感强，适合前台陈列
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- 清透现代外观更醒目，适合办公接待/展会用户点击
B09Q311K25 (4.9/5 (891 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：新产品利润率整体只有-24.37%到8.63%，新产品盈利率为0%，而且新增品牌两家全部失败，已经是典型的价格战市场。 这不是一个适合大品牌或小品牌进场的赛道；即使你有50万人民币预算，也只能覆盖单个SKU的前期铺货和投放，无法改变这个市场的低利润结构。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B08Q3Q474ZZUFECY2020-12-09No$4.98300pcs$1494.0-27.98%$-418.02B0FN825ZWQSimpldell2025-11-04No$5.1250pcs$256.0-27.01%$-69.14B09Q311K25SANRUI2022-01-10No$8.950pcs$445.06.4%$28.48
B0CZLMG6KMSHINEOFI2024-04-01No$8.58-pcs$-10.76%$-B0H1M8CRVXETZRUNO2026-05-13No$7.29-pcs$--1.53%$-B0CZLNFZMVSHINEOFI2024-04-01No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FN825ZWQSimpldell2025-11-04No$5.1250pcs$256.0-27.01%$-69.14B0H1M8CRVXETZRUNO2026-05-13No$7.29-pcs$--1.53%$-#New Product Success Rates
Listing这不是值得进入的市场：新品牌与老品牌都已经陷入高强度价格战，而且新产品成功率为0%，当前不适合大品牌或小商家进入。 目前样本里新增品牌只有2个：Simpldell 和 ETZRUNO，但两者的新品都亏损；整体新发布产品盈利率为0%，市场利润率分布里只有1个产品处在0~10%微利区间、2个低于-10%，其余3个无法形成有效利润，说明这条赛道已经明显挤压到几乎无利润空间。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ETZRUNOSimpldell#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：已经进入价格战/低利润区，新品牌几乎没有真实成功样本。 市场里已确认的新品牌只有2个，近两批新进入者的盈利率都是0%，且市场整体可识别盈利产品比例也是0%，说明现在不是“能不能做”的问题，而是“做进去也很难赚到钱”。
证据很硬： 近一年新品牌只有 Simpldell 和 ETZRUNO，两家都没有可验证的盈利产品；Simpldell 的新上架 ASIN B0FN825ZWQ 售价约$5.12，毛利率-27.01%，月销50、月收入约$25,600；ETZRUNO 的新 ASIN B0H1M8CRVX 售价约$7.29，毛利率-1.53%，且属于无稳定销量的失败样本。市场整体新上架产品的可盈利率是0.00%，新品牌新发布的成功率也是0.00%，最近一年/最近几个月的时间趋势里也只看到失败，没有出现向上改善的迹象。反过来看，旧品牌 ZUFECY 的老品 B08Q3Q474Z 虽然月销约300、月收入约$149,400，但毛利率仍是-27.98%，这说明这不是小品牌靠常规打法就能打穿的市场，而是连老品牌都在亏。
对两类卖家都不友好： 大品牌进入虽然你有500,000 CNY预算，但仍会撞上低价高费用结构和强竞争，除非能做明显创新、品牌和合规投入，否则很难跑通；小品牌更不建议进，因为市场里没有任何可作为“真小商家成功案例”的新品牌样本，反而更像是需要激进投放、强营销甚至依赖异常评论量的环境。最关键的一句话：这是一个不值得进入的市场，先不要做。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 1 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases