- Benchmark ASINB09WQNVH27
- MarketplaceUS
- Category ID490604011
- Analyzed Products
- Keyworddesk organizer, file organizer, pen holder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，已经是高竞争、低利润的价格战市场。 用户预算500,000 CNY虽然足够覆盖单个新品前期入场成本，但真正的问题不是钱不够，而是绝大多数新品赚不到钱；对大品牌和小商家都不友好，小商家如果硬进，基本需要非常激进的营销打法。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进，预算虽然够进场，但市场本身已经明显偏向价格战，且新品牌成功率极低。 用户预算500,000 CNY远高于单个新品建议入场预算约530.11 USD，但这只是前期采购、物流和基础投放，不含研发、品牌和认证；真正的问题不是钱不够，而是赚不到钱。
Early sourcing + logistics + marketing budget (USD)$530.11 - $530.11Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?70.83%New listing success rate (old brands):0.00%New listing success rate (new brands):14.29%Which new brands have these successful new listings?Alternatives- 文件夹/票据夹（比桌面收纳更便宜，适合只需要把少量纸张集中放在抽屉或包里的人）
- 可折叠桌面文件架/简易纸盘（更容易买到、安装更简单，适合按‘待办/已办/待签’做最基础分流）
- 抽屉分隔收纳盒/小型收纳托盘（通常更便宜，能把笔、回形针、U盘等零散物品一起收起来）
- 多格化妆收纳盒或文具收纳盒（在电商上更普遍，很多家庭用户会用它替代专用桌面整理器）
- 便签本 + 夹子/长尾夹组合（成本最低、使用门槛低，适合只做临时文件分类而不追求桌面展示）
- 墙贴式文件袋/门后挂袋（节省桌面空间，适合小工位或共享办公室，比桌面型更不占地方）
- 数字化替代：手机扫描应用 + 云笔记/网盘文件夹命名规则（如果用户主要是在找‘文件整理’，这通常比买实体文件整理器更省钱也更灵活）
- 极简笔筒 + 现有纸盒/快递盒改造（零成本或低成本，适合预算敏感、只想快速缓解桌面杂乱的人）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近价格战区，而且新品牌成功率极低。 关键证据是：整体可判定盈利产品只占10.75%，新发布产品的盈利率只有4.17%，远低于可接受线；最近一年新进入品牌里，几乎全部都在亏损或未起量，说明不是“有空间”的市场，而是“挤不进去”的市场。
New products with Highest revenueSooez
Recent Monthly Revenue (USD):$2,586.00(200pcs/month)B0FN79NZSC (4.6/5 (79 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsmuso wood
Recent Monthly Revenue (USD):$3,996.00(400pcs/month)B0CCDBTLCP (4.9/5 (927 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,599.00(100pcs/month)B0CDP3VJBT (4.9/5 (927 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsWislist
Recent Monthly Revenue (USD):-(-)B0G47LZX6PBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,672.00(200pcs/month)B0G353GZX8 (5/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsSaycker
Recent Monthly Revenue (USD):-(-)B0G46FVT49 (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 拉链封闭式设计，形态与常见桌面名片架差异大
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- 可随身携带，适合大量卡片分类收纳
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- 黑色PU皮外观更像商务卡包，点击感强
B0FN79NZSC (4.6/5 (79 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 透明亚克力四层阶梯结构，外观最醒目
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- 斜面多槽陈列，和单槽/木质款区别明显
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- 更适合会议室、前台等大量名片展示场景
B0CXDQSH22 (4.7/5 (70 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，属于高竞争、低利润的价格战市场，不建议大品牌或小商家继续推进。 关键原因很直接：新上架产品里只有4.17%真正达到可盈利标准，且新产品利润率主要落在0%~20%，其中0%~10%占37.5%，10%~20%占29.17%，说明大多数新品都在低利润区间内挣扎。市场整体可识别利润产品仅10.75%，结合近12个月的新品牌仅6个、老品牌19个、新发布24个且最近月份连续出现多条非盈利新品，说明竞争在加剧而不是打开。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09M6BG5R8YUXUN2021-11-18Yes$17.99300pcs$5397.020.2%$1090.2
B07T628TZ7MaxGear2019-07-01Yes$13.95300pcs$4185.022.78%$953.35
B0747KQ3X8MaxGear2017-07-24Yes$16.52300pcs$4956.012.88%$638.34
B0D4K1CHSCBivvclaz2024-05-19Yes$12.95200pcs$2590.019.92%$515.93B0CCDBTLCPmuso wood2023-07-20Yes$9.99400pcs$3996.011.5%$459.54B0CDP3VJBTmuso wood2023-08-04Yes$15.99100pcs$1599.023.12%$369.69B0FN79NZSCSooez2025-08-21Yes$12.93200pcs$2586.012.09%$312.65B09WQNVH27HeZone2022-03-29Yes$18.750pcs$935.021.3%$199.16B0CXDQSH22Dunzoom2024-03-07Yes$16.9950pcs$849.517.42%$147.99
B0C65J47M5HeZone2023-05-24Yes$9.85100pcs$985.010.67%$105.1Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FN79NZSCSooez2025-08-21Yes$12.93200pcs$2586.012.09%$312.65#New Product Success Rates
Listing这个市场不适合进入，结论很直接：新品成功率只有4.35%，新品牌新品成功率也只有14.29%，而旧品牌新品成功率是0%。 这说明市场已经被老牌玩家和少数强势品牌压住了，新进入者基本是在高竞争、低容错的环境里硬碰硬，整体不是可行市场。
证据很清楚：在23个新品里，22个亏损、只有1个盈利，亏损占比95.65%，已经接近价格战区；老品牌这边更差，16个新品全部亏损，说明成熟品牌也难靠新品打开局面。品牌层面看，Sooez 是唯一一个真正盈利的新品牌案例，ASIN 是 B0FN79NZSC，售价1293美元，月销200件，月营收258,600；但它靠的是明显差异化——拉链封口、收纳保护、便携商务场景——这类成功不是低成本复制能做出来的，而且它的12.09%利润率只是中等偏低，并不算宽松。反过来，Wislist 的 B0G353GZX8 利润率只有1.92%，Saycker 的 B0G46FVT49 只有2.5%，都属于几乎没利润的打法；muso wood 的老爆款 B0CDP3VJBT 虽然能做到23.12%利润率、月销100件、月营收159,900，但它是老品牌存量优势，不是小商家可直接照搬的入场样本。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SooezNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
UniclifeSANRUIZMZKKLLOther#Success Rate by Entry Time
Listing这不是适合进入的市场。 近一年新品牌进入只有6个，但成功率只有4.17%，最近新增产品几乎清一色失败；同时新上市产品的利润率区间只有1.97%~16.85%，已经落在明显的低利润、强价格竞争区间，属于高风险市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 1 0 0 0 8 2026 0 0 0 0 0 0 0 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 1 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 2 0 0 0 0 5 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 6 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMaxGear Business Card Holder Desk, Large Plastic Business Card Box with Lid
This listing is deemed profitablePrice (USD)$16.52Released TypeOld Release (2017-07-24)Brand is an old entry in this marketSize and Weight25.0 x 13.5 x 8.0 cm, 280.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
浅灰半透明翻盖，兼顾可视化与隐私感, 大容量桌面卡盒结构，可收纳约500张卡片，且带A-Z索引分隔Key Buying Motive
内置分隔片与20个A-Z索引标签，适合快速按姓名/类别检索Target Customers
适合名片积累量较大的办公室、前台接待台、销售人员和经常维护人脉的专业人士Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,956.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.26% / 12.88%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-5.02% / -0.40%Peak / Non PeakSales & BSR Performance
MaxGear Walnut Wood Business Card Holder
This listing is deemed profitablePrice (USD)$13.95Released TypeOld Release (2019-07-01)Brand is an old entry in this marketSize and Weight10.9 x 7.6 x 5.2 cm, 100.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
胡桃木原色带来更强的自然质感和办公桌高级感, 木质横向卡槽式桌面展示结构，区别于常见亚克力/金属竖立卡座Key Buying Motive
实木胡桃木材质，兼具收纳和桌面展示，且带防滑底座与礼盒包装Target Customers
更适合注重桌面质感、商务礼品属性和轻量展示需求的办公人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,185.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight20.53% / 22.78%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight17.04% / 19.29%Peak / Non PeakSales & BSR Performance
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