- Benchmark ASINB0CXDQSH22
- MarketplaceUS
- Category ID490604011
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不该进入。 近端新品牌几乎没有跑通，利润率整体偏低，已经是明显的价格战市场；无论大品牌还是小商家，直接照搬现有款式都很难赚钱。
市场数据很硬：可识别盈利率只有8.49%，新上架产品盈利率是0%，而且近几个月新发布几乎全部落在亏损或未能验证盈利的区间。按时间看，2025年到2026年新增产品里没有形成稳定盈利的证据，说明市场不是在扩张，而是在被老品牌和低价竞争持续挤压。品牌层面，像 Leicraft 这类老品牌已经吃掉了大量销量，Leicraft 单品牌可识别月收入约18,801,950，24,050件；而新品牌 Wislist 只有2个产品，0个盈利，虽有1个产品做到约167,200收入、200件月销，但这是靠单款撑起来，且另一个新品 B0G47LZX6P 直接无销量，说明小品牌并没有稳定复制能力。CREATCABIN 更弱，3个新品全部亏损，0收入，0销量，进入后很难靠正常打法翻身。
对两类玩家都不友好：大品牌要面对成熟老品牌的强势占位，小商家则会被低利润和高投放成本直接吞掉。 现有能作为参考的盈利老品牌主要是 Leicraft、muso wood、HeZone、YUXUN、Dunzoom、MaxGear、Bivvclaz，但这些都属于老品牌资源位，不该当作小商家成功案例；真正的新品牌成功样本几乎没有。产品成功模式也很清楚：能赚钱的款都靠“在老款基础上做外观或功能差异”，比如胡桃木、透明亚克力、分层展示等；而失败款普遍是普通木质/金属网格、缺少差异化、利润只有个位数。如果你预算只有500,000 CNY，钱是够做单款入场，但不够对抗这个市场的长期内卷和品牌消耗。 结论：不要进入。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 500,000 CNY 预算只能覆盖少量入场成本，但市场已经明显被价格战和品牌堆量压低利润，新品牌想靠常规打法赚钱，成功概率很低。
Early sourcing + logistics + marketing budget (USD)$530.11 - $530.11Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?66.66%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 文件夹/票据收纳袋（比桌面文件架更便宜，适合低频归档、可直接放抽屉或背包）
- 可堆叠信件托盘/文件盘（通常单价更低，适合临时分拣纸张，不占太多空间）
- 挂墙式文件袋/门背收纳袋（把桌面压力转移到墙面或门后，适合小工位）
- 抽屉分隔盒+标签贴（用现有抽屉做分类收纳，成本低、改造快）
- 简易牛皮纸文件收纳盒/档案盒（适合批量归档，价格通常低于金属/实木桌面收纳）
- 自粘式墙面文件夹/文件架（安装简单，腾出桌面，适合租房或共享办公）
- 可折叠文件收纳篮/布艺收纳盒（轻便、可收起，适合临时或移动办公）
- 笔记本电脑支架下方文件收纳垫/桌下收纳挂袋（把文件收纳整合到现有办公设备上，减少额外购买）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，原因很直接：新品牌在持续涌入，但几乎没有新品牌跑出稳定盈利，已经是明显的过热竞争区。 目前新上架产品盈利率只有0%，整体可识别盈利产品占比也只有8.49%，而2025年和2026年新发布产品几乎全部是亏损：2025年新发布13个全亏，2026年又有9个新发布全亏，说明这不是“有机会的成长市场”，而是低利润、强内卷、上新即亏的价格战市场。
New products with Highest revenueWislist
Recent Monthly Revenue (USD):-(-)B0G47LZX6PBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,672.00(200pcs/month)B0G353GZX8 (5/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsLeicraft
Recent Monthly Revenue (USD):-(-)B0D2XSL4D8Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0CVQ1YW4DBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$399.50(50pcs/month)B0D2XQWD91 (4.4/5 (10 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsMost investment in new productsLeast investment in new productsCREATCABIN
Recent Monthly Revenue (USD):-(-)B0FQ5V3L4Q (3.4/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FQ5S4GL9 (3.4/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FQ5X2XF3Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 恐龙造型，视觉差异最大
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- 装饰感强，容易吸引点击
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- 绿色配色醒目，适合桌面摆件
B0FQ5V3L4Q (3.4/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 透明亚克力四层结构，形态最不同
- |
- 展示型名片架，专业感强
- |
- 阶梯式多槽，前台/展会辨识度高
B0CXDQSH22 (4.7/5 (70 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经接近价格战/过度拥挤区，且新品牌几乎没有真正跑通的证据。 价格带里大多数产品利润率都低于10%，新上架产品里可识别的盈利率是0%，这意味着无论大品牌还是小商家，进入后都很容易被低利润和高投放成本吞掉。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09M6BG5R8YUXUN2021-11-18Yes$17.99300pcs$5397.020.2%$1090.2
B07T628TZ7MaxGear2019-07-01Yes$13.95300pcs$4185.022.78%$953.35
B0D4K1CHSCBivvclaz2024-05-19Yes$12.95200pcs$2590.019.92%$515.93
B0CCDBTLCPmuso wood2023-07-20Yes$9.99400pcs$3996.011.5%$459.54
B0B6BFYNH6Vicenpal2022-07-12Yes$15.18200pcs$3036.013.26%$402.58
B0CDP3VJBTmuso wood2023-08-04Yes$15.99100pcs$1599.023.12%$369.69
B09WQNVH27HeZone2022-03-29Yes$18.750pcs$935.021.3%$199.16B0CXDQSH22Dunzoom2024-03-07Yes$16.9950pcs$849.517.42%$147.99
B0C65J47M5HeZone2023-05-24Yes$9.85100pcs$985.010.67%$105.1Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G1R4SFB9Axrivonte2025-11-11No$9.8550pcs$492.50.04%$0.2B0G353GZX8Wislist2025-11-20No$8.36200pcs$1672.01.92%$32.11
B0GVH6JQFQSANRUI2026-03-31No$9.48300pcs$2844.04.73%$134.53
B0GT4D58ZPYUXUN2026-04-23No$8.51300pcs$2553.05.36%$136.85
B0G46G2VPCSANRUI2025-11-27No$9.57300pcs$2871.05.74%$164.8
B0GR54T5F2ZMZKKLL2026-03-04No$9.99200pcs$1998.09.11%$182.02
B0G46H42GVSANRUI2025-11-27No$15.02300pcs$4506.017.03%$767.38B0FQ5V3L4QCREATCABIN2025-09-20No$12.2-pcs$-11.32%$-
B0GSZ1CPVDSANRUI2026-03-18No$14.88-pcs$-16.11%$-
B0G46G8HCYSANRUI2025-11-27No$19.3-pcs$-19.48%$-B0FQ5S4GL9CREATCABIN2025-09-20No$11.57-pcs$-14.08%$-
B0FM7W33SLUniclife2025-08-13No$12.99-pcs$-19.22%$-
B0GF1YDFZBLondehuhai2026-01-05No$11.12-pcs$--6.84%$-
B0G46FVT49Saycker2025-11-27No$9.33-pcs$-2.5%$-
B0GXZHQCGGBivvclaz2026-04-30No$9.99-pcs$-6.41%$-
B0GSZ3NL3CSANRUI2026-03-18No$18.94-pcs$-19.66%$-
B0H3P59Z6SUniclife2026-06-02No$16.99-pcs$-16.78%$-
B0GR4Y2S8TZMZKKLL2026-03-04No$9.99-pcs$-7.86%$-B0G46CQS37SANRUI2025-11-27No$--pcs$--%$-B0FQ5X2XF3CREATCABIN2025-09-08No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，已经明显进入价格战/过度拥挤状态，新品牌几乎没有可验证的成功窗口。 现有数据里，新发布产品成功率为0%，新品牌新发布产品成功率也是0%；整体可识别盈利率只有8.49%，低于10%的高风险线，属于高失败率市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CREATCABINSANRUIZMZKKLLUniclifeOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入明显的价格战和过度拥挤状态。 近端新上架几乎全是失败：2025年新发布产品里可确认的成功率为0%，2026年目前也是0%可见成功；同时近一年出现的新品牌已经有Londehuhai、Saycker、Wislist、Axrivonte、CREATCABIN等多家，但几乎全部新品牌新品都不盈利，说明不是“还能捡漏”，而是新进场就被淘汰。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 3 0 0 0 0 10 2026 0 0 0 0 0 0 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 3 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 3 0 0 0 0 5 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 5 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMaxGear Walnut Wood Business Card Holder
This listing is deemed profitablePrice (USD)$13.95Released TypeOld Release (2019-07-01)Brand is an old entry in this marketSize and Weight10.9 x 7.6 x 5.2 cm, 100.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
胡桃木自然棕色，木纹质感明显，整体更偏高端办公风, 一体式实木桌面卡槽造型，低矮横向展示结构，偏极简商务风Key Buying Motive
采用实木胡桃木材质并配有防滑脚垫，兼顾质感、稳定性和桌面展示效果Target Customers
更适合注重桌面质感、礼品属性和商务形象展示的办公室人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,185.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight20.53% / 22.78%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight17.04% / 19.29%Peak / Non PeakSales & BSR Performance
YUXUN Business Card Holder Display for Desk, Clear Acrylic Cards Organizer 3 Tier 3 Slots, Business Card Stand for Women Men, Multiple Business Card Display for Exhibition, Home, Office
This listing is deemed profitablePrice (USD)$17.99Released TypeOld Release (2021-11-18)Brand is an old entry in this marketSize and Weight12.6 x 11.9 x 11.7 cm, 349.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
透明亚克力本体带来更强的轻盈感与高端通透感，相比木质/金属款更显干净专业, 三层三槽竖向阶梯式展示结构，兼顾展示与取卡，整体呈现更像高端前台陈列件Key Buying Motive
3层3槽可同时展示多组名片，适合展会、前台、接待台等高频取放场景Target Customers
更适合需要同时展示多个名片版本的办公室前台、展会展位和商务接待场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,397.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.92% / 20.20%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.46% / 10.75%Peak / Non PeakSales & BSR Performance
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