- Benchmark ASINB0FN825ZWQ
- MarketplaceUS
- Category ID490604011
- Analyzed Products
- Keyworddesk organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是价格战区，不适合大品牌，也不适合小商家。 现在新品牌新发产品成功率是0%，6个新发产品全部失败；新品利润区间只有-14.38%到7.22%，绝大多数都低于10%，说明不是正常竞争，而是典型的低价互砍。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，用户预算500,000 CNY也不够形成安全的单品切入。 当前样本里新品牌新发产品盈利率是0%，市场整体可盈利产品比例也是0%，而且核心可比样本里多数产品利润率只有-8.19%到7.04%，已经是明显的价格战区。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 用回收纸盒/小收纳盒自制名片收纳位：几乎零成本，放桌面即可，适合只需要临时放少量名片的人。
- 直接用抽屉分隔片或现有文具盒替代：比专门名片座更便宜，也能顺手兼容回形针、便签等小物。
- 使用手机联系人/二维码名片替代实体名片座：对很多个人办公场景更实用，减少桌面占用，也省去摆放和补充名片的麻烦。
- 把名片放进多层文件夹、票据夹或台历夹里：利用已有办公用品完成展示和取用，采购门槛低。
- 用磁吸便签架或小型立牌夹替代：如果核心需求是桌面展示信息而不是专门放名片，这类通用桌面支架通常更便宜、更容易买到。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显进入低利润/价格战状态。 数据里可见新品牌新上架产品全部未达盈利标准，市场盈利率为0%，而且近半年新增的4个新品牌产品里，4个全部亏损；这不是正常试错，而是持续烧钱。
New products with Highest revenueHaiFafafaing
Recent Monthly Revenue (USD):$401.50(50pcs/month)B0GTVH46SG (5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsMaxdot
Recent Monthly Revenue (USD):$449.50(50pcs/month)B07FQRKQ8M (4.5/5 (891 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsMost investment in new productsLeast investment in new productsETZRUNO
Recent Monthly Revenue (USD):-(-)B0H1M8CRVX (4/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色亮片外观，最显眼，吸睛强
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- 女性化桌面风格，礼品感更强
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- 与常见金属/透明名片架差异最大
B0H121235X (4/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 黑色水钻封闭盒体，视觉风格最不同
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- 便携收纳盒形态，不是常规桌面展示架
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- 更像装饰性名片盒，适合会议/展会携带
B0CZLMG6KM (3.6/5 (9 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是可进入的市场：新品利润率几乎全线低于10%，新品牌新品盈利率为0%，而且6个新品牌新品全部失败，已经是明显的价格战/饱和态势。 核心结论很直接：无论大品牌还是小商家，现在进场都不划算；如果硬要做，只能靠更重的品牌投入、创新或更强营销，但这已经超出普通单ASIN启动预算的安全范围。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FN825ZWQSimpldell2025-11-04No$5.1250pcs$256.0-27.01%$-69.14B0GTVH46SGHaiFafafaing2026-03-25No$8.0350pcs$401.5-8.19%$-32.88
B09Q311K25SANRUI2022-01-10No$8.950pcs$445.06.4%$28.48B07FQRKQ8MMaxdot2018-07-20No$8.9950pcs$449.57.04%$31.65B0CZLMG6KMSHINEOFI2024-04-01No$8.58-pcs$-10.76%$-B0H1M8CRVXETZRUNO2026-05-13No$7.29-pcs$--1.53%$-B0H121235XRAHHLIZS2026-05-08No$6.99-pcs$--11.05%$-
B0FSZK8Y4VDivguf2025-09-28No$6.62-pcs$--3.87%$-
B0GZVFSMVLSnuviax2026-05-07No$7.72-pcs$--4.74%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FN825ZWQSimpldell2025-11-04No$5.1250pcs$256.0-27.01%$-69.14B0GTVH46SGHaiFafafaing2026-03-25No$8.0350pcs$401.5-8.19%$-32.88B0H1M8CRVXETZRUNO2026-05-13No$7.29-pcs$--1.53%$-B0H121235XRAHHLIZS2026-05-08No$6.99-pcs$--11.05%$-B0FSZK8Y4VDivguf2025-09-28No$6.62-pcs$--3.87%$-B0GZVFSMVLSnuviax2026-05-07No$7.72-pcs$--4.74%$-#New Product Success Rates
Listing这不是一个适合进入的市场：新品牌新发产品成功率为0%，整体新发产品盈利率也为0%，而且利润区间只有-14.38%到7.22%，已经落在明显的价格战区。 这意味着无论大品牌还是小商家，单靠常规铺货都很难跑出正收益，当前应该直接放弃进入。
证据很直接：6个新发产品全部失败，失败率100%；新品牌里也是100%失败，没有任何一个<300评论的真实小商家成功案例。 样本里能看到的新品牌有 Simpldell、Divguf、RAHHLIZS、Snuviax、ETZRUNO、HaiFafafaing，全都没有跑出盈利；更糟的是，旧品牌 Maxdot 的老产品 B07FQRKQ8M（89.9元/约8.99美元，891条评论）和 SANRUI 的 B09Q311K25 也都不赚钱，说明连成熟品牌都只能在低利润里挣扎。市场里只有 HaiFafafaing 这类新品牌做到月收入约40150元、月销50，但它的单品 B0GTVH46SG 仍是亏损的，不能算成功案例。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ETZRUNORAHHLIZSDivgufHaiFafafaingSnuviaxSimpldell#Success Rate by Entry Time
Listing结论很直接：这个市场不值得进入，已经明显进入价格战和超饱和风险区。 近期开新品牌几乎全军覆没，近6个新品牌新上架产品里盈利率是0%，非盈利率100%；同时最新可见的新品牌进入都在赔钱，说明不是“难做”，而是“进去就被压价”。
证据非常硬：用户预算是50万人民币，但样本里唯一明确的新品牌案例 Simpldell 的 ASIN B0FN825ZWQ 早期投入就要约1013.76美元，月销50单、月营收256美元，利润率-27.0%，最近月利润-69.14美元；Divguf 的 B0FSZK8Y4V、HaiFafafaing 的 B0GTVH46SG、Snuviax 的 B0H121235X、ETZRUNO 的 B0GZVFSMVL、RAHHLIZS 的 B0H1M8CRVX 全部都在非盈利名单里。时间趋势上，2025年到2026年新增产品持续出现，但最近一批几乎都是失败单，利润并没有跟着新进入上升，反而是新进入越来越难做，属于“进场增加、成功归零”的典型恶化信号。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 1 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 3 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases