- Benchmark ASINB0GSZ1XFG5
- MarketplaceUS
- Category ID490604011
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个类目不值得进入，且对大品牌和小商家都不是好市场。 17 个新上架里只有 1 个赚钱，成功率只有 5.88%，远低于 10% 的高风险线；近一年几乎看不到新的成功品牌，反而是旧品牌在互相挤压，已经进入明显的价格战和饱和风险区。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 新品牌为 0，17 个新上架里只有 1 个赚钱，成功率仅 5.88%，而且 2026 年新上架几乎清一色失败，说明这里不是增长机会，而是老品牌主导的低胜率竞争场。
资金上看，你的 50 万人民币足够覆盖单个 ASIN 的前期启动，但不代表能长期打赢。 这个类目里，SANRUI 这类老品牌的盈利款单品预算能力明显更强：B0G46DGTHB 以约 $29.81 的售价做到 26.13% 利润率，月销约 300、月收入约 $8943；B08JY5PBLW 约 $28.24、利润率 26.47%、月销约 100、月收入约 $2824；B08DLXRCMC 约 $14.32、利润率 16.15%、月销约 100。相反，失败款里 B09QKQMXYG、B08YN2P98N、B0GSZ1CPVD 这些都卡在 16%~27% 利润率区间却卖不动，说明这里不是“有利润就能活”，而是流量、评价和品牌势能决定生死。你的预算虽然能做单品起步，但如果没有额外的品牌和推广投入，仍然很难从老品牌手里抢出来。
小商家真正可参考的只有 Weysat 的 B0F6YM5PHL。 它是少数明确的“真小商家式”成功案例：售价约 $14.33，月销约 100，评级 4.6、评论 54，靠的是更鲜明的粉色蝴蝶结外观和装饰属性，而不是老品牌资源。其余高销量样本基本都属于老品牌阵营，且不少新款失败集中在 2025-2026 年，趋势已经很清楚：新产品成功率只有 5.88%，市场对新进入者极不友好，且正向竞争并没有打开。 如果你是大品牌，也只该对标 SANRUI 的高利润款；如果你是小品牌，这个市场不值得进，除非你能做出明显差异化并接受高投入、低成功率的打法。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):5.88%Which old brands have these successful new listings?Alternatives- 塑料/纸质桌面收纳盘或文件托盘：通常比亚克力名片座更便宜、采购更容易，适合把卡片顺手放进托盘里集中管理。
- 多层文件架/信件分层架：如果用户的核心需求其实是“桌面整齐+文件可取”，这类产品比专门的文件夹/名片座更通用，且在办公室和家用场景更常见。
- 台面式抽屉盒/小号塑料收纳抽屉：虽然不完全等同于展示型收纳，但能同时放文件、卡片和杂物，减少桌面外露，整体更省心。
- 胶贴式墙面文件袋/壁挂文件筒：不占桌面空间，适合桌面面积小或不想再添置摆件的用户，属于更低摩擦的替代方案。
- 可折叠文件立架/简易文件夹收纳立板：价格通常低于高透明度装饰型收纳件，功能直接，适合只追求分类存放而不强调展示效果的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向旧品牌主导的价格战市场。 旧品牌新上架产品里，盈利率只有5.88%，而非盈利率高达94.12%；市场整体可识别利润产品占比也只有20.00%，这对新品牌和小商家都不是好信号。
Old brand with the most profitable new productsSANRUI
Recent Monthly Revenue (USD):$8,943.00(300pcs/month)B0G46DGTHB (5/5 (41 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,824.00(100pcs/month)B08JY5PBLW (4.8/5 (697 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,432.00(100pcs/month)B08DLXRCMC (4.8/5 (697 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 粉色蝴蝶结外观很吸睛，适合点击
- |
- 风格独特，区别于常见透明卡座
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- 更偏女性/校园/礼品人群，辨识度高
B0F6YM5PHL (4.6/5 (54 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 压花玻璃+黑框，复古感强，容易吸引目光
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- 既是名片架也是桌面装饰，更有购买欲
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- 外观与常见亚克力款差异大，视觉记忆点强
B0FD9P8J2Z (4.7/5 (51 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，核心结论是：已进入价格战区，而且新品牌几乎没有真实成功样本。 从现有数据看，已知利润率产品里只有30.77%低于20%，但新产品里只有1/17（5.88%）达到20%~30%利润，0个新产品落在10%~20%或更高的健康区间；同时2025年到2026年的新品发布明显在走高，但成功率快速下滑，2026年样本里已出现9个新产品不盈利，显示竞争是在加剧而不是变好。
大品牌能进，但必须重投放、强差异化；小商家不应进，除非愿意打低价和重营销，且仍然很难跑出来。 现有能赚钱的样本几乎都来自老品牌：SANRUI 的新发布里只有 B0G46DGTHB 盈利，利润率26.13%，但同品牌还有 B0G46G8HCY、B0GSZ1CPVD、B0GRZVK7TV、B0GSZ3NL3C、B0G46H42GV、B0G46CQS37、B0GRZNSJ5W 等多款新产品不赚钱；其品牌层面也是25个产品里仅3个盈利，且盈利新品率只有11.11%。这说明当前能活下来的不是“普通新卖家”，而是已有品牌力、能做结构差异和外观差异的老牌玩家。小商家若没有明显创新、礼品化/装饰化细分定位，基本会被挤出。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G46DGTHBSANRUI2025-11-27Yes$29.81300pcs$8943.026.13%$2336.81
B09M6BG5R8YUXUN2021-11-18Yes$17.99300pcs$5397.020.2%$1090.2
B07T628TZ7MaxGear2019-07-01Yes$13.95300pcs$4185.022.78%$953.35B08JY5PBLWSANRUI2020-07-25Yes$28.24100pcs$2824.026.47%$747.52
B0D9P8TSGPwowhalolo2024-07-18Yes$16.99100pcs$1699.021.86%$371.41B0F6YM5PHLWeysat2025-04-30Yes$14.33100pcs$1433.019.9%$285.17
B0DPG5FN58Dunzoom2024-08-26Yes$30.0950pcs$1504.516.68%$250.96
B0DF7XK7FQDunzoom2024-08-26Yes$27.4150pcs$1370.517.78%$243.68B08DLXRCMCSANRUI2020-07-25Yes$14.32100pcs$1432.016.15%$231.27
B09WQNVH27HeZone2022-03-29Yes$18.750pcs$935.021.3%$199.16
B0CXDQSH22Dunzoom2024-03-07Yes$16.9950pcs$849.517.42%$147.99
B0B6BFYNH6Vicenpal2022-07-12Yes$15.1850pcs$759.013.26%$100.65
B09CPKLYY7BAOHD2021-09-28Yes$9.9950pcs$499.512.07%$60.29Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G46DGTHBSANRUI2025-11-27Yes$29.81300pcs$8943.026.13%$2336.81#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品成功率只有5.88%，已经低于10%的高风险线，且老品牌和新品牌的新品几乎都在失败，属于明显的价格战/高竞争市场。 现有数据里，17个新品样本只有1个盈利，16个亏损；更关键的是，盈利几乎被SANRUI一家拿走，说明不是市场普遍有机会，而是少数强势品牌在用品牌力和投放吃掉利润。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SANRUINonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SANRUIUniclifeYUXUNOther#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：已进入价格战和饱和风险区。 近一年几乎没有真正的新品牌成功案例，最新一批新增产品里盈利只占5.88%，而且最近的发布几乎都由老品牌主导，真正赚钱的只有 SANRUI 的 B0G46DGTHB，其他如 B0GSZ1XFG5、B0GSZ1CPVD、B0G46CQS37、B0G46H42GV、B0GRZVK7TV、B0GRZNSJ5W、B0H1KKBN1C、B0H3P59Z6S、B0H6M84XCD、B0GWC87PQ7、B0G7WY3FD5 这批新发布大多都没跑通。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 6 2026 0 0 0 0 0 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 1 0 0 3 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 5 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBAOHD Business Card Holder for Desk, Modern Metal Business Card Holder Display, Aluminum Desktop Business Card Organizer, Business Name Card Stands, 2 Pack, Gold
This listing is deemed profitablePrice (USD)$9.99Released TypeOld Release (2021-09-28)Brand is an old entry in this marketSize and Weight9.9 x 5.7 x 5.4 cm, 80.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designLow pricing strategyDesign & Appearance
金色一体化金属外观，在桌面文具里更显高级，与常见黑色网状/透明亚克力形成明显区分, 极简圆角矩形名片架，采用一体成型金属结构，体积小、桌面占用低，适合单层名片快速取放Key Buying Motive
铝合金一体成型，轻且不易变形；底部防滑凹槽增强稳定性；2包装满足双桌面或批量布置需求Target Customers
更适合需要高频展示名片的前台、展会、酒店、门店及小型办公桌场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$499.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.15% / 12.07%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.24% / 8.17%Peak / Non PeakSales & BSR Performance
YUXUN Business Card Holder Display for Desk, Clear Acrylic Cards Organizer 3 Tier 3 Slots, Business Card Stand for Women Men, Multiple Business Card Display for Exhibition, Home, Office
This listing is deemed profitablePrice (USD)$17.99Released TypeOld Release (2021-11-18)Brand is an old entry in this marketSize and Weight12.6 x 11.9 x 11.7 cm, 349.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
通体透明亚克力配浅色底座，整体视觉更轻盈、偏展示型。, 三层三槽横向阶梯式卡片展示结构，兼顾收纳与正面陈列。Key Buying Motive
三层分隔展示，便于按名片类型/场景分类摆放，同时保持快速取用。Target Customers
更适合展会、前台接待、咨询台等需要同时展示多组名片的商务场景。Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,397.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.92% / 20.20%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.46% / 10.75%Peak / Non PeakSales & BSR Performance
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