- Benchmark ASINB0F3FJK11P
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keywordwireless mouse mouse pad combo, sports team mouse pad, licensed mouse pad, wireless mouse and mouse pad
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经进入低利润、强竞争状态，小商家尤其不该进。 近一年新品牌新品盈利率只有8.33%，远低于你要求的安全线；同时新品利润区间只有-2.56%到15.11%，多数产品都卡在10%以下，说明这里已经是典型价格战市场，不是可以轻松切入的机会。
证据上看，市场里只有7个新品牌，却有12个新品牌新品样本，其中仅SOAR一条新品真正赚钱，品牌级新品牌成功率是8.33%。SOAR的盈利单品B0F3FJK11P虽然做到16.67%利润率、月营收1546美元、73条评价，但前期投入高达4275.31美元，而且靠的是NFL球队元素、套装组合和明显差异化；反过来，CANFLASHION两条新品B0FT41CG1Y和B0FT423B1X都没跑通，tokidoki四条新品全亏，说明“新品牌能赚”的案例极少，而且不是普通小卖家可复制的路线。再看老品牌，Seorsok 的 B0BWMWHBJG 有323条评价却仍不盈利，说明这个类目里已经存在高压竞争和疑似激进营销玩家，小商家如果想进，基本要靠更强的流量打法，甚至偏“掠夺式营销”才有机会。
对两类玩家都要直说：大品牌可以考虑，但必须带来明显产品更新、授权/IP、设计差异或更强渠道资源；小商家不建议进入。 你当前50万CNY预算表面上够单个ASIN启动，但它只够前几个月的货、运、投放，不包含研发、品牌和认证成本；而真正能跑出来的样本要么是老牌资源型玩家，要么是有强差异化的新品，不是靠低成本复制就能赢。短结论：如果没有授权、设计突破或渠道优势，别进；如果一定要做，只能按大品牌逻辑重投，不适合小业务试水。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入。 当前是明显的低利润、价格战市场，而且新品牌进入后成功率只有7.69%，远低于10%的高风险线；再加上2025年和2026年持续出现多批新品牌新品却大多不盈利，市场不是机会窗口，而是被竞争和低回报拖住了。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?7.69%New listing success rate (old brands):0.00%New listing success rate (new brands):8.33%Which new brands have these successful new listings?Potential certificate expensesFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 普通独立无线鼠标：直接买一只入门级无线鼠标，省去“鼠标+鼠标垫”套装溢价，更容易在办公/上学场景里被接受。
- 低价通用鼠标垫：选择无联名、无图案的基础款布垫或橡胶垫，通常更便宜、供货更多，也更适合不想暴露球队偏好的用户。
- 超便携硬质鼠标垫/书写垫：如果用户主要在外出、笔电场景使用，薄型硬垫、文件板或桌面垫可替代鼠标垫功能，携带更轻便。
- 共享办公/家用“公共外设”方案：在桌面上直接使用触控板或借用现有外设，减少一次性购买冲动，适合偶尔使用鼠标的人。
- 通用无线鼠标+现有桌面垫组合：只补买鼠标，把已有的桌垫、笔记本封面或办公垫临时当鼠标垫用，成本最低、上手最快。
- 二手/翻新无线鼠标：对于只需要基本功能的用户，翻新或二手鼠标往往比品牌联名套装更便宜，也更容易找到合适规格。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已进入价格战/低利润区，而且新品牌成功率偏低。 当前样本里，整体可判定盈利的产品只有2.78%，新品盈利率也只有7.69%，远低于可接受水平；新品里失利的数量明显多于盈利，2025年是1个赚钱新品对5个不赚钱新品，2026年又是0对6，趋势是继续变差，不是改善。
New products with Highest revenueSOAR
Recent Monthly Revenue (USD):$1,546.00(100pcs/month)B0F3FJK11P (4.2/5 (73 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsSeorsok
Recent Monthly Revenue (USD):$444.50(50pcs/month)B0BWMWHBJG (4.7/5 (323 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQMost investment in new productsLeast profitable new productsLeast investment in new productsCANFLASHION
Recent Monthly Revenue (USD):-(-)B0FT423B1X (4.8/5 (49 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FT41CG1YBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 与普通鼠标垫差异最大：鼠标垫+无线鼠标套装
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- NFL 费城老鹰队主题，球迷辨识度强
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- 棋盘格图案+球队元素，视觉更醒目
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- 适合球迷送礼，图片更容易吸引点击
B0F3FJK11P (4.2/5 (73 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 官方授权 Pompompurin&Pals IP 图案，风格鲜明
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- 卡通角色周边属性强，适合粉丝收藏
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- 黄色萌系视觉突出，图片更抓眼
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- 与普通纯色鼠标垫差异明显
B0DN5NPJSW (4.8/5 (8 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不该进：新品利润结构已经接近价格战，且新品牌成功样本几乎只有SOAR这一单，说明不是普通小卖家能稳定复制的市场。 以当前数据看，适合强品牌或高投入团队试错，但对小业务来说，胜率太低；用户预算50万CNY看似够做单个SKU启动，但不足以覆盖长期品牌、创新或授权成本。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F3FJK11PSOAR2025-08-01Yes$15.46100pcs$1546.016.67%$257.72Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0F3FJK11PSOAR2025-08-01Yes$15.46100pcs$1546.016.67%$257.72#New Product Success Rates
Listing这个市场不适合进入，已经进入明显的高风险/价格战状态。整体可识别样本里，只有2.78%产品盈利；新发产品盈利率也只有7.69%，远低于你要求的安全线，而且新品牌新发里只有9.09%盈利、10个失败样本里主要集中在 tokidoki 和 CANFLASHION 这类品牌，说明新品大多数在亏钱，竞争不是“可切入”，而是“被淘汰”。
对小商家来说，合法成功几乎没有现实空间；对大品牌来说也不是好市场。新品牌里唯一明确盈利案例是 SOAR 的 B0F3FJK11P：73条评价、4.2分、NEW_RELEASED、白帽推广，月营收1546美元、月利润257.72美元，利润率16.7%，但它的前期投入高达4275.31美元，其中广告961.52美元，而且它是以“官方球队元素+成套功能组合”做差异化，不是普通跟卖式新品。相比之下，旧品牌里 Bandal & Neoul 的新发 B0FL2JVJJ4 直接亏损，老品牌新发成功率为0%，说明老牌并没有给新进者留下轻松窗口；同时像 Seorsok 的 B0BWMWHBJG 有323条评价却不盈利，这类更像是高压竞争下的强推型玩家，不是小商家可复制的健康案例。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SOARNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CANFLASHIONtokidokiOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近价格战/过度拥挤区。近一年新发布只有1个真正盈利样本，成功率仅7.69%；而新品牌新发布的盈利率也只有8.33%，明显低于你要求的健康线，说明近期进入者大多在亏钱，竞争正在加剧而不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 5 2026 0 0 0 0 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 1 0 0 0 2 2025/9 0 0 0 0 0 0 0 3 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 4 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSOAR NFL Wireless Mouse and Mouse Pad- Checkered, Philadelphia Eagles
This listing is deemed profitablePrice (USD)$15.46Released TypeNew Release (2025-08-01)Brand is a new entry in this marketSize and Weight24.3 x 19.8 x 3.5 cm, 191.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
采用费城老鹰队官方感配色，适合球队粉丝辨识, 棋盘格图案结合NFL球队元素，比普通纯色/花卉鼠标垫更有主题辨识度Key Buying Motive
鼠标垫与无线鼠标成套售卖，兼顾便携和礼品属性Target Customers
面向NFL费城老鹰队球迷、体育周边收藏用户以及需要球队授权桌面配件的礼品购买者Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,546.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.99% / 16.67%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.14% / 7.82%Peak / Non PeakSales & BSR Performance