
结论很直接:这个市场不值得进入,已经是明显的红海价格战市场。 现有样本里新品牌只有2个,但它们带来的3个新发布产品盈利率都是0%,而且最近一年没有任何一个新发布产品跑出可验证的正利润;对大品牌和小商家来说,都没有看到健康的进入窗口。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不能进场。这个市场已经是明显的低利润、低成功率、且高度拥挤的状态;500,000 CNY 只能覆盖一小段前期投入,但不足以把单个 ASIN 做到长期可持续。 现有数据里,新品整体盈利率是 0.00%,新品牌新品盈利率也是 0.00%,而 2026 年已出现 AKONEGE、Frandilo 这类新品牌连续上新却全部亏损,说明不是“少数没做对”,而是进入后的胜率本身就很差。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不值得进入,已经是价格战/低差异化市场,新品牌成功率为0%,且当前样本里3个新发布产品全部失败。 这不是适合大品牌或小品牌进场的赛道;如果硬做,只会继续烧钱换来低利润甚至亏损。
这个市场不值得进入:新品牌新发产品盈利率是0%,新品牌新发产品未盈利率是100%,而且当前样本里3个新发产品全部都在亏损。 这不是正常竞争,而是明显的低毛利红海;对大品牌和小商家都不是好机会,尤其小商家几乎没有无“激进营销/低价硬拼”之外的成功路径。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0GYYSMLVQ | AKONEGE | 2026-06-22 | No | $12.99 | 50pcs | $649.5 | -2.94% | $-19.09 |
![]() | B0GYYNCQ4W | AKONEGE | 2026-04-29 | No | $- | -pcs | $- | -% | $- |
![]() | B0DPX8PVRM | Qintreesify | 2024-12-08 | No | $- | -pcs | $- | -% | $- |
![]() | B0DXYXZWTT | Huron | 2025-02-05 | No | $- | -pcs | $- | -% | $- |
![]() | B0GLN9TYPS | Frandilo | 2026-02-05 | No | $- | -pcs | $- | -% | $- |
![]() | B0C72HNMXW | EDENMS | 2023-06-04 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GYYSMLVQ | AKONEGE | 2026-06-22 | No | $12.99 | 50pcs | $649.5 | -2.94% | $-19.09 |
![]() | B0GYYNCQ4W | AKONEGE | 2026-04-29 | No | $- | -pcs | $- | -% | $- |
![]() | B0GLN9TYPS | Frandilo | 2026-02-05 | No | $- | -pcs | $- | -% | $- |
结论很明确:这个市场不值得进入,已经是高风险、接近价格战的失败市场。 目前可识别样本里,整体盈利率为0%,新上架产品盈利率也为0%;新品牌新产品盈利率同样是0%,没有任何真实成功案例支撑入场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场现在不能进,已经进入明显的价格战/饱和风险区。 近一年新品牌成功率是0%,3个新品牌新品全部不盈利;同时最近新增的3个新品牌案例都在2026年集中出现,但没有任何可验证的盈利样本,说明新进入者在快速放量时几乎没有胜率。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |