- Benchmark ASINB0GYYSMLVQ
- MarketplaceUS
- Category ID1069646
- Analyzed Products
- Keyworddesk organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是明显的低利润价格战区，不管大品牌还是小商家，当前都不值得投。 新品牌新品成功率是0%，新品牌总共只有4个、但全部5个新发布产品都没跑通，说明现在不是“找机会”，而是“进来就先亏”。
证据上看，市场正在变成更激烈的内卷区。 最近一批新发布产品的利润率几乎全在负区间，市场整体新发布产品利润区间是 -41.06% 到 -11.06%，新发布产品成功率 0.00%；按时间看，2025年到2026年的新产品里，没有任何一个进入正向盈利，最新月份连续出现亏损样本，说明竞争不是缓和而是在加剧。更关键的是，样本里没有任何“真小商家”成功案例：Moodefing 的 B0GHQM4NYM 售价 $5.48，月卖 200 件，利润率 -31.04%；Brvlsoc 的 B0FZ9FW7NM 售价 $6.48，6 条评价，利润率 -48.53%；Viliqiou 的 B0H11M4WR3 也是新品牌新品但没有盈利。老品牌也没好到哪里去，EDENMS 的 B0BV336SLW 月卖 600 件、月营收 $5,328，但利润率仍是 -27.75%，说明这不是“老品牌更强所以新品牌难做”，而是整个类目本身就被成本和价格压得很死。
- 大品牌入口：预算上你有 50 万 CNY，表面能做，但这类市场不是钱够不够的问题，而是需要高投放、高品牌力、甚至更强的产品更新才能硬打；可参考的老品牌样本是 EDENMS，但它也只是“有销量、没利润”，所以不适合作为可复制的成功模板。
- 小商家入口：没有任何低于 300 评价/年且盈利的真实成功样本，反而大量是同质化桌面笔筒、收纳筒这类“看起来容易做、实际上利润被吃光”的产品；如果硬进，基本只能靠激进投放和低价抢量，这对小商家非常不友好。
- 短结论：不要进入。 这个市场既没有可复制的盈利样本，也没有健康利润空间；如果你要做，只能当成高风险硬拼项目，而不是正常可投的产品机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是适合进入的市场：利润几乎全线为负，且新品牌0%成功，属于明显的价格战/低利润区。 你有50万CNY，表面上够做单个ASIN的前期起步，但在这个市场里，预算不是问题，能不能赚到钱才是问题；按当前样本，市场不具备可复制的正向回报。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 利用现有的马克杯/咖啡杯/玻璃杯临时当笔筒：几乎零成本，家里常见，立即可用。
- 用回收的小纸盒或鞋盒内部分隔做桌面收纳：比购买成品更便宜，也更容易按物品数量自定义。
- 使用抽屉内分隔收纳袋/小托盘而不是桌面立式收纳：适合不想占桌面空间的人，且很多办公用品中已有。
- 把文具集中放进带盖塑料食品罐/罐头盒并贴标签：成本低、取用简单，适合笔少、空间小的场景。
- 采用磁吸或挂式收纳方案（如挂在隔板、金属架、文件柜侧面）：能把笔和小物件移出桌面，适合桌面非常拥挤的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不可进入：样本里所有新品牌新上架产品都没跑通，利润率为0%，新品牌新上架成功率也是0%，而且没有任何“真小商家”成功样本可抄。现有能活下来的，要么是老品牌占位，要么就是靠低价高投放硬撑，属于高风险价格战区，不适合大品牌或小商家进场。
New products with Highest revenueMoodefing
Recent Monthly Revenue (USD):$1,096.00(200pcs/month)B0GHQM4NYM (4.7/5 (43 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsEDENMS
Recent Monthly Revenue (USD):-(-)B0C72HNMXWBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$5,328.00(600pcs/month)B0BV336SLW (4.7/5 (1293 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsMost investment in new productsLeast investment in new productsBrvlsoc
Recent Monthly Revenue (USD):-(-)B0FZ9FW7NM (3.3/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 360°旋转，视觉上更有动感，也更容易吸引点击
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- 5分格收纳，功能感更强，区别于普通笔筒
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- 深绿色配色，桌面存在感高，适合办公/化妆刷双场景
B0BV336SLW (4.7/5 (1293 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 郁金香造型最显眼，和常见圆筒笔筒差异大
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- 紫色花朵外观更像桌面装饰，容易被一眼注意到
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- 兼顾收纳和装饰，适合喜欢可爱桌搭的用户
B0CZ358MFF (3.7/5 (47 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经是明显的价格战/饱和市场。 新品利润率几乎全军覆没：新品牌新品盈利率 0%，新产品总体盈利率 0%，且已出现 5 个新品牌新品全部亏损，说明不是“谁更会做产品”而是“谁更能烧钱硬扛”。
从数据看，5 个新品牌里没有任何一个新品达到可接受盈利线；AKONEGE 作为新入场品牌有 2 个新品全亏，B0GYYSMLVQ 这款 ASIN 售价 $12.99，近月卖 50 件，只做到 -2.94% 利润率，早期投入 $1,948.50，但月利润仍是 -$19.09；Moodefing 的 B0GHQM4NYM 售价 $5.48，月卖 200 件，却是 -31.04%，月亏 -$340.19。老品牌里也没有正向样本，EDENMS 的 B0BV336SLW 月卖 600 件、月营收 $5,328，但利润率仍是 -27.75%；这说明市场不是“低门槛可复制成功”，而是连有销量的产品也被物流、平台费和投放吞掉了。再看趋势，2025 到 2026 的新品几乎全部是亏损收尾，最新月份连续出现亏损新品，说明竞争正在加剧而不是变好；同时价格带集中在 $5.48–$12.99，但利润仍普遍低于 10%，符合典型的低价内卷区。
对大品牌：有机会，但不是好机会；要靠高投入、品牌力、甚至更强的营销去硬打，且仍然高风险。 可参考的 benchmark 只有 EDENMS（B0BV336SLW）这种靠大销量支撑、但利润仍为负的旧品牌路径；对小品牌来说，没有任何真实的小企业成功案例，且没有低于 300 评/年且盈利的健康样本，反而更像“需要激进投放/高频上新/高压打法”的市场。基于这组数据，我不建议你进入；如果你硬要做，至少要按“高预算、高品牌投入、仍可能亏损”的思路准备，而且这类市场对小商家几乎不成立。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0BV336SLWEDENMS2023-02-07No$8.88600pcs$5328.0-27.75%$-1478.52B0GHQM4NYMMoodefing2026-02-27No$5.48200pcs$1096.0-31.04%$-340.19
B0CDWRGDF1Roamall2023-08-07No$9.6150pcs$480.5-21.5%$-103.3B0CZ358MFFQintreesify2024-03-26No$7.1250pcs$356.0-5.88%$-20.93B0GYYSMLVQAKONEGE2026-06-22No$12.9950pcs$649.5-2.94%$-19.09B0FZ9FW7NMBrvlsoc2025-11-03No$6.48-pcs$--48.53%$-
B0H11M4WR3Viliqiou2026-05-08No$7.87-pcs$--36.01%$-
B08JZGYB71Bostitch2020-12-18No$5.88-pcs$--25.93%$-
B0CQLSLY6GHuron2023-12-18No$7.99-pcs$--48.06%$-
B0F1TT4DJ8Zenarao2025-03-18No$6.99-pcs$--12.95%$-B0C72HNMXWEDENMS2023-06-04No$--pcs$--%$-B0GYYNCQ4WAKONEGE2026-04-29No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GHQM4NYMMoodefing2026-02-27No$5.48200pcs$1096.0-31.04%$-340.19B0GYYSMLVQAKONEGE2026-06-22No$12.9950pcs$649.5-2.94%$-19.09B0FZ9FW7NMBrvlsoc2025-11-03No$6.48-pcs$--48.53%$-B0H11M4WR3Viliqiou2026-05-08No$7.87-pcs$--36.01%$-B0GYYNCQ4WAKONEGE2026-04-29No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经进入价格战/低利润区间，且新品牌几乎没有真实成功样本。 目前看到的新发布产品里，盈利率是0%，新品牌新发布的盈利率也是0%，说明不管是大品牌还是小商家，按现有打法进场都很难赚钱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BrvlsocViliqiouMoodefingAKONEGE#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，属于严重的价格战/饱和风险市场。 近期开新品牌在这里几乎没有成功样本，新入场产品的盈利率为0%，而且最新一批新品牌几乎全部亏损，说明现在进场不是“找机会”，而是直接撞上高成本低回报。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 1 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 1 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases