- Benchmark ASINB0GYYSMLVQ
- MarketplaceUS
- Category ID1069646
- Analyzed Products
- Keywordoffice chair mat, desk organizer tray, file folder organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-22
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是低利润、低成功率、同质化严重的价格战市场。 现有样本里新品牌成功率 0.00%，可见的新品全都亏损；对小商家不友好，对大品牌也不是好盘子，因为要靠更高预算和更强品牌/投放硬扛，但仍没有看到可复制的盈利样板。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 你现在的预算 500,000 CNY 足以覆盖少数单品的前期铺货，但市场本身已经是低利润、低成功率、且没有差异化的价格战环境，不适合小卖家，也不适合大品牌贸然切入。
证据很直接：当前样本里可判定的盈利率是 0.00%，新品盈利率也是 0.00%；AKONEGE 作为新入场品牌，2 个新品全部亏损，且 6 月和 4 月各有 1 个新款失败。 其中 ASIN B0GYYSMLVQ 售价 12.99 美元，月销 50、月营收 64,950，但利润率只有 -2.94%，而且被标记为“缺乏独特性”“小市场规模或极端竞争”；另一个 ASIN B0GYYNCQ4W 连销量都无法稳定验证，同样失败。产品形态也非常普通：黑白磁吸收纳套装、镜子+白板+笔筒+装饰磁贴的标准组合，说明这个赛道没有明显创新空间。时间趋势上，2026 年新产品全部是失败，没有任何可证明的成功新品，说明不是增长窗口，而是正在被挤压的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 自制磁贴组合：单独买一块小镜子 + 白板贴 + 笔筒磁贴，通常更便宜，也能按需求增减配件。
- 可移除式便签/便利贴方案：用便签纸、标签贴和小夹子记录待办，比整套收纳套装更低成本、使用门槛更低。
- 桌面/柜门挂袋：用轻便网兜、布艺口袋或小型挂袋替代部分收纳功能，适合放笔、卡片、耳机等，价格通常更亲民。
- 迷你桌面白板或电子便签屏：如果核心需求是提醒和计划，可直接买单块小白板或小型电子留言板，功能更集中，安装也更简单。
- 基础磁性配件单品：只买磁性镜子、磁性笔筒或磁贴，不买整套装饰包，适合只想补一个功能点的用户。
- 普通塑料收纳盒/笔筒：用于放文具和小物件，比“装饰型整套配件”更容易买到、也更适合预算敏感人群。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场现在不能进，结论很明确：新品牌新品盈利率是0%，市场已经进入明显的价格战/低利润陷阱。 现有样本里连一个可复制的“小品牌成功案例”都没有；唯一较像“能卖”的AKONEGE，2个新品全部亏损，其中B0GYYSMLVQ卖到98条评论、月销50、月营收649.50美元，但利润率仍是-2.9%，早期投入约1948.50美元，说明光靠铺货和广告根本打不穿成本。
New products with Highest revenueMost investment in new productsLeast investment in new productsAKONEGE
Recent Monthly Revenue (USD):-(-)B0GYYNCQ4WBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$649.50(50pcs/month)B0GYYSMLVQ (4.5/5 (98 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GYYSMLVQ (4.5/5 (98 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GYYNCQ4WBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：当前样本里新品牌几乎没有真实盈利，且已出现低利润、弱销量、同质化的典型价格战信号。 你如果是大品牌，也需要更高预算和更强品牌力才能硬打；如果是小商家，这个盘子更不适合直接切入。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GYYSMLVQAKONEGE2026-06-22No$12.9950pcs$649.5-2.94%$-19.09B0GYYNCQ4WAKONEGE2026-04-29No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GYYSMLVQAKONEGE2026-06-22No$12.9950pcs$649.5-2.94%$-19.09B0GYYNCQ4WAKONEGE2026-04-29No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经是高风险的价格战/低差异化市场。 现有新品牌几乎没有成功样本：新发布产品整体盈利率是0%，新品牌新发布盈利率也是0%，而AKONEGE作为新入局品牌，两款新品全部亏损，说明新人几乎没有容错空间。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AKONEGE#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经偏向失速和价格战。 从时间走势看，近期开新节奏没有形成持续扩张，2026年只看到2个新品牌新上架产品，且全部都没赚到钱；新品牌成功率是0%，失败率100%，这不是可复制的入场窗口，而是强烈的淘汰信号。
证据也很直接：新品牌的真实样本只有AKONEGE，两个新产品B0GYYSMLVQ和B0GYYNCQ4W都属于非盈利，且按年度/月份利润表都只落在“other”，说明连稳定活跃盈利都没建立起来。 这意味着当前市场对新品牌几乎没有容错率；既没有看到15%以上的可接受新入场利润，也没有看到<300评价的真正小商家成功案例，反而只有失败样本。再结合你给的规则，这种“新品牌进来就亏”的结构，本质上就是高风险市场，不适合小商家，更不适合大品牌去硬打，因为投入后也未必能换来正收益。
短结论：不要进。 大品牌角度，必须面对持续投入、品牌/研发/认证等额外成本，但目前没有盈利样板可抄；小商家角度，更找不到真实成功案例，反而看不到任何新品牌盈利记录。可跟踪的对象只有AKONEGE及其两个ASIN，但它们应视为失败案例，不是入场模板。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases