
结论很明确:这个市场不值得进入,已经进入拥挤甚至接近价格战的状态。 新品牌并没有形成稳定的成功通道,利润表现也不支持继续加码;你有50万人民币预算,能做单品启动,但买得起不代表能打赢。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场对新入场者并不友好,但并非完全没机会;你的50万人民币预算足够覆盖单个ASIN的起步投入,问题不在“买不买得起”,而在“能不能在这个已经很拥挤的盘子里打出差异化”。 现有样本里,能盈利的新产品预算基准大约是2.22万美元(约合16万人民币)级别,你的预算高于这个起步线,能做单品启动;但市场盈利难度明显偏低利润,且老品牌与新品牌都在抢同一类功能相似的产品,属于高竞争、容易被价格压缩的赛道。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不值得进入,属于高竞争、明显偏拥挤的市场。 现有数据里,新品牌新上架产品盈利率只有28.57%,新上架产品总体盈利率也只有30.77%;而且2025到2026年持续有新产品涌入,但盈利与亏损几乎对半,说明不是蓝海,而是靠选品、资源和投放硬拼的市场。
这个市场不值得进入,属于明显的高饱和、低利润价格战市场。 新品牌里真正赚钱的只有2个(Gurgitat、JUSPRO),新品牌新品盈利率只有28.57%,整体新上架盈利率仅30.77%,而且大量产品利润率集中在10%~40%之间,低于10%的新产品已占23.08%,再加上2025到2026年新品牌持续进入、但非盈利新品在快速增加,说明竞争在加剧而不是打开机会。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DT9HZH35 | SUPCASE | 2025-01-17 | Yes | $29.47 | 2000pcs | $58940.0 | 36.27% | $21377.54 |
![]() | B0FJLWNMMQ | Mumba | 2025-07-23 | Yes | $36.49 | 700pcs | $25543.0 | 37.64% | $9614.39 |
![]() | B0FMXZC5JH | Mumba | 2025-08-19 | Yes | $36.33 | 700pcs | $25431.0 | 37.58% | $9556.97 |
![]() | B0FJLV6TTW | Mumba | 2025-07-23 | Yes | $35.81 | 700pcs | $25067.0 | 37.36% | $9365.04 |
![]() | B0F6TW3MT2 | Mumba | 2025-04-29 | Yes | $35.73 | 700pcs | $25011.0 | 37.32% | $9334.11 |
![]() | B0FJLX8GGG | Mumba | 2025-07-23 | Yes | $35.42 | 700pcs | $24794.0 | 37.62% | $9327.51 |
![]() | B0FJLXPFKX | Mumba | 2025-07-23 | Yes | $36.02 | 700pcs | $25214.0 | 36.69% | $9251.02 |
![]() | B0FJLTYJ1V | Mumba | 2025-07-23 | Yes | $35.04 | 700pcs | $24528.0 | 37.08% | $9094.99 |
![]() | B0FJLWZGLV | Mumba | 2025-07-23 | Yes | $32.78 | 700pcs | $22946.0 | 36.1% | $8283.51 |
![]() | B0F58V8W7X | Mumba | 2025-04-17 | Yes | $32.21 | 700pcs | $22547.0 | 35.83% | $8078.6 |
![]() | B0F2MXRRN5 | FASTSNAIL | 2025-03-27 | Yes | $26.23 | 700pcs | $18361.0 | 33.04% | $6066.48 |
![]() | B0FK4LBZXF | FASTSNAIL | 2025-08-01 | Yes | $25.4 | 700pcs | $17780.0 | 34.05% | $6054.09 |
![]() | B07CTRWNWD | Orzly | 2018-03-12 | Yes | $24.14 | 500pcs | $12070.0 | 28.07% | $3388.05 |
![]() | B01NAUKS62 | Orzly | 2017-01-03 | Yes | $20.93 | 500pcs | $10465.0 | 24.13% | $2525.21 |
![]() | B07W7L4BPW | Orzly | 2019-08-07 | Yes | $23.82 | 300pcs | $7146.0 | 30.59% | $2185.97 |
![]() | B0FRMW7NG3 | Gurgitat | 2025-09-18 | Yes | $34.66 | 200pcs | $6932.0 | 30.87% | $2139.91 |
![]() | B07CTPY97L | Orzly | 2018-03-12 | Yes | $24.16 | 300pcs | $7248.0 | 26.1% | $1891.73 |
![]() | B07W7JW184 | Orzly | 2019-08-07 | Yes | $22.06 | 300pcs | $6618.0 | 28.55% | $1889.44 |
![]() | B07W7LCZ74 | Orzly | 2019-08-07 | Yes | $19.59 | 300pcs | $5877.0 | 23.69% | $1392.27 |
![]() | B0F49CTJBW | Orzly | 2025-06-22 | Yes | $29.46 | 100pcs | $2946.0 | 29.88% | $880.27 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FMXZC5JH | Mumba | 2025-08-19 | Yes | $36.33 | 700pcs | $25431.0 | 37.58% | $9556.97 |
![]() | B0FK4LBZXF | FASTSNAIL | 2025-08-01 | Yes | $25.4 | 700pcs | $17780.0 | 34.05% | $6054.09 |
![]() | B0FRMW7NG3 | Gurgitat | 2025-09-18 | Yes | $34.66 | 200pcs | $6932.0 | 30.87% | $2139.91 |
![]() | B0FSYRT37R | JUSPRO | 2025-10-31 | Yes | $26.99 | 50pcs | $1349.5 | 19.41% | $261.94 |
这个市场不值得进入,已经是高竞争、接近价格战的状态。新品牌新上架里只有30.77%能盈利,而整体可识别样本里盈利率也只有51.11%,真正的新品牌成功更少:新品牌新上架的盈利占比只有28.57%,失败占71.43%;老品牌新上架里仅16.67%盈利,说明老玩家依然压着新进入者打。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不该进,已经明显偏向过度竞争。 最近新品牌成功率只有30.77%,但新品牌新上架里有71.43%是失败;更关键的是,近几个月新增品牌持续出现、但利润表现并没有同步变好,反而越来越多落到0%~10%甚至“未形成有效利润”的区间,说明价格战和同质化正在加剧。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 2 | 1 | 0 | 3 | 0 | 2 |
| 2026 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 1 | 0 | 0 | 2 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |