- Benchmark ASINB0G4VY8PV2
- MarketplaceUS
- Category ID695489011
- Analyzed Products
- Keywordkitchen organizers
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，原因很直接：新品牌只有2个、新发产品只有3个，但已经有66.67%亏损、盈利率只有33.33%，而且当前唯一赚钱的款也只有14.9%利润率，说明这不是健康增长市场，而是靠差异化和投放硬扛的窄门市场。 现在对大品牌和小商家都不友好；对小商家尤其危险，因为基础款已经被打到负利润，低价并不能换来生存。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这个市场不适合现在进入。 目前只看到3个新发产品，成功率只有33.33%，但失败样本已经占到66.67%；更关键的是，能跑出来的成功款是Fzzcvo的B0G4VY8PV2，靠的是更高价位、明确差异化和更强销售，而失败款Gdfjiy的B0GR9P97ZN利润率是-30.91%，说明基础款正在被成本和竞争直接压死。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):33.33%Which new brands have these successful new listings?Alternatives- 直接用普通塑料收纳箱/周转箱：比专用厨房收纳篮更便宜，容量更大，拿来装零食、纸巾、清洁用品、锅具配件都可以；不追求颜值时性价比更高。
- 用可重复利用的超市购物篮或折叠购物篮：很多家庭本来就有，轻便、带提手，适合临时分类放置调料、饮料、餐巾纸等，几乎零额外成本。
- 用抽屉式收纳盒或桌面文件篮改造：在橱柜、食品柜里做分区更方便，取放简单，且通常比专门的厨房组织器更容易买到。
- 用廉价的金属网篮/浴室收纳篮替代：透气、能看见内容物，适合放土豆、洋葱、包装食品、抹布等；通常价格低、样式通用。
- 用堆叠式食品储存盒或密封罐组合：如果主要目标是厨房台面和干货管理，直接买通用密封盒往往比专门的厨房 organizer 更实用，也更容易搭配现有橱柜。
- 用一次性或低价可替换的纸箱/快递箱临时整理：适合短期搬家、出租屋、囤货季管理，几乎不花钱，满足“先整理起来”的需求。
- 用挂钩+可重复使用购物袋/束口袋组合：适合把清洁布、塑料袋、保鲜膜等小物分开挂放，比买成套收纳系统更省钱，也更灵活。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场现在不值得进入，已经是高风险的价格战区。 现有样本里，市场盈利产品只占33.33%，新品牌新品盈利率也是33.33%，但样本只有3个新品，且失败品占66.67%，说明新进入者大概率先撞墙而不是快速赚钱；这不是适合大品牌或小商家的稳妥市场。
证据上，真正能打的只有一个新品牌成功案例：Fzzcvo 的 B0G4VY8PV2（Laundry Basket with Wheels, 110L Large Rolling Laundry Hamper for Dorm）。它的售价约32.43美元，利润率14.9%，月销400件、月营收12,972美元，近月利润约1,932.83美元，前期投入约6,421.14美元（其中广告约1,444.11美元）。但它属于“新品牌里少数成功者”，不能当成低门槛模板；反而同品牌的失败款 B0G4VPMTRN 直接变成零销量、非盈利，说明同类产品并不是随便做就能活。另一个新品牌 Gdfjiy 的 B0GR9P97ZN 价格19.56美元，利润率-30.91%，只有3个评论，明显是亏损样本，不是可复制的成功案例。市场里目前看不到任何老牌稳定压制样本，反而是新品牌之间互相卷，失败率已经达到66.67%。
对两类卖家的判断都是否定的。 大品牌如果进来，至少要准备接近或超过单个成功ASIN已验证的6,421美元级别前期投入，并且还要承担品牌、研发、认证等未计入成本；小商家想复制成功，必须找到像Fzzcvo B0G4VY8PV2 这种“轮子+大容量+宿舍/家庭场景”的明确差异化，否则大概率会落到Gdfjiy那种低价亏损盘。可执行的结论很短：不要进入；如果硬要做，只能抄Fzzcvo的功能定位与场景卖点，避开19.56美元低价亏损路线，也不要把评论数很低但卖不动的款当机会。
New products with Highest revenueFzzcvo
Recent Monthly Revenue (USD):$12,972.00(400pcs/month)B0G4VY8PV2 (4.5/5 (120 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsLeast investment in new productsMost investment in new productsGdfjiy
Recent Monthly Revenue (USD):-(-)B0GR9P97ZN (4.4/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 轮子+带锁设计，移动和固定都方便
- |
- 110L大容量，适合宿舍/大户型脏衣收纳
- |
- 黑白双色和竹框外观更醒目，图片区分度高
B0G4VY8PV2 (4.5/5 (120 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 镂空塑料折叠篮，外形最常见、与前者差异大
- |
- 提手款小容量，偏轻便通用收纳
- |
- 通风透气的基础款，适合一眼识别的简洁风格
B0GR9P97ZN (4.4/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：新品牌只有2个，但新上架里66.67%是亏损，盈利率只有33.33%，而且当前唯一赚钱的 Fzzcvo 也只有14.9%利润率，已经贴近低利润区间。 这不是健康扩张市场，更像是靠更强差异化和更高投放才能勉强跑通的窄门市场；对小商家尤其危险，对大品牌也不是好入口。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G4VY8PV2Fzzcvo2026-02-05Yes$32.43400pcs$12972.014.9%$1932.83Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4VY8PV2Fzzcvo2026-02-05Yes$32.43400pcs$12972.014.9%$1932.83#New Product Success Rates
Listing这个市场不值得进入，已经进入明显的价格战/高风险区，不论大品牌还是小商家都不应推进。 现有新品牌新上架产品里，盈利只占33.33%，但亏损占66.67%；更关键的是，能跑出来的只有 Fzzcvo 的 B0G4VY8PV2，且它靠的是明显差异化（110L大容量、可折叠、带锁定轮、竹制框架、可拆内袋、带盖），月销约400件、月营收约129.72万人民币，单品利润率约14.9%，需要的不是普通铺货，而是功能和外观都要强创新的投入。反过来，Gdfjiy 的 B0GR9P97ZN 和 Fzzcvo 的 B0G4VPMTRN 都是新品牌失败样本，前者利润率-30.91%，后者直接无有效销量；这说明通用款、差异不明显的收纳篮已经被打成红海，低价并不能换来成功。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
FzzcvoNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GdfjiyFzzcvo#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，整体已经偏向高风险价格战，而且对小品牌尤其不友好。 当前可见的新品牌样本里，3个新产品只有1个盈利，成功率33.33%，但失败的两款分别是 Fzzcvo 的 B0G4VPMTRN 和 Gdfjiy 的 B0GR9P97ZN，其中 B0GR9P97ZN 的利润率是 -30.91%，说明新进入者一上来就很容易踩进亏损区。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 1 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 1 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesLaundry Basket with Wheels, 110L Large Rolling Laundry Hamper for Dorm
This listing is deemed profitablePrice (USD)$32.43Released TypeNew Release (2026-02-05)Brand is a new entry in this marketSize and Weight44.2 x 33.7 x 5.7 cm, 1551.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑白双色款更容易与普通单色收纳篮区分, 110L大容量、可折叠至2英寸薄型、带轮子且带锁定轮的立式洗衣篮Key Buying Motive
带锁定轮的万向轮设计，兼顾移动与固定；竹制框架+可拆内袋+带盖，功能组合明显强于普通折叠洗衣篮Target Customers
更适合宿舍、小户型、公寓和需要频繁搬运脏衣物的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$12,972.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.74% / 14.90%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-14.58% / -8.42%Peak / Non PeakSales & BSR Performance