- Benchmark ASINB0GZLQMX4M
- MarketplaceUS
- Category ID20972781011
- Analyzed Products
- Keywordvideo game headset
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论非常明确：新品牌成功率 0%，新上架产品盈利率 0%，而且最近两次新进入全部失败，已经是明显的低回报高竞争市场。 这不是“少数失败、仍可复制”的状态，而是连真实成功样本都没有；现在入场，对大品牌和小商家都不成立。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing不建议进入，这个市场对新卖家和大卖家都不成立。 现有样本里可判断的盈利率是0%，新上架产品盈利率也是0%，而且两款新品牌 ASRVA 的新款都没有跑出利润；这不是可复制的成功市场，而是典型的低回报、强竞争环境。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Other major expensesR&DPotential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 使用原装 PS5 DualSense 手柄替代：如果用户主要是为了 PS5 游戏体验，原装手柄通常更容易买到、兼容性更稳，价格也常比“Pro”改装手柄更可控。
- 选择有线入门级第三方手柄：对不需要无线、RGB、背键和宏功能的用户，有线款通常更便宜、即插即用，维护成本更低。
- 直接购买二手/翻新官方手柄：如果预算优先于高阶功能，二手或翻新官方手柄往往比新款高性能替代品更省钱，也更容易快速入手。
- 改用现有手柄 + 外接可编程配件：例如给现有手柄加装背键扩展件或手柄壳，而不是整机换购高价 Pro 手柄，通常成本更低、学习门槛也更低。
- 使用键盘鼠标或基础 PC 手柄方案：如果用户同时玩 PC 游戏，键鼠或普通 USB 手柄通常更通用，且不必为 PS5 专用高阶功能支付溢价。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：当前样本里只有 1 个新品牌 ASRVA，且 2 个上新 ASIN（B0GZLQMX4M、B0H7SGHP6N）全部亏损，品牌成功率 0%，属于直接失败信号。 更关键的是，B0GZLQMX4M 账面利润率虽然高达 38.3%，但仍然被判定为非盈利，说明这个类目很可能被广告、退货和前期投放吞噬，单看毛利没有意义。
Least investment in new productsNew products with Highest revenueMost investment in new productsASRVA
Recent Monthly Revenue (USD):-(-)B0GZLQMX4M (3.6/5 (92 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H7SGHP6NBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GZLQMX4M (3.6/5 (92 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0H7SGHP6NBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，属于高风险且偏价格战的环境；新品牌已经出现“低利润 + 低成功率”的组合，不适合小商家，也不适合大品牌贸然进场。 目前样本里只有 ASRVA 这一家新品牌，2 个新上架产品全部不盈利，整体新品牌新产品盈利率是 0%，而且没有任何可确认的盈利新品牌案例可做小商家参考。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GZLQMX4MASRVA2026-05-06No$44.91-pcs$-38.29%$-B0H7SGHP6NASRVA2026-04-28No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GZLQMX4MASRVA2026-05-06No$44.91-pcs$-38.29%$-B0H7SGHP6NASRVA2026-04-28No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，而且对新品牌和小品牌都不是好机会。当前样本里只有1个新品牌 ASRVA，2个新上架产品全部亏损，整体与新品牌的新发布成功率都是 0%；同时，这两个产品都还是新品牌的新品，但没有任何盈利样本，说明不是“少量失败”，而是直接打不动市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ASRVA#Success Rate by Entry Time
Listing这个市场不可进入：新品牌几乎没有成功样本，且最近两次新进入全部失败，说明现在是高风险、强竞争、对新手极不友好的市场。 你只有50万人民币预算，看起来足够覆盖单个ASIN前期启动，但这不改变结论：市场里没有可复制的真实小商家成功案例，反而已经出现了明显的失败信号。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases