
结论很明确:这个市场不值得进入,已经处在明显价格战区,而且新品牌与新上架的成功率都太低。 27个新品牌已经达到拥挤区间,45个新发布里只有4个赚钱,新发布盈利率仅8.89%,整体盈利产品也只有14.14%;最近几个月新增产品几乎清一色在亏,市场不是在给机会,而是在筛人。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:不建议进入,这个市场已经接近/进入价格战区,且新品牌胜率太低。 你现在的预算 50万CNY 表面上足够覆盖单个新ASIN的前期投入,但它只够做“起步”,不够支撑长期品牌战;更关键的是,市场里新品牌新品盈利率只有 10.26%,整体新品盈利率只有 8.89%,远低于可接受线,已经不是适合中小卖家的环境。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经明显偏向价格战,且新品牌表现分化严重。 现有样本里,新品牌 ChaviChax 虽然有 2 个盈利款,但同品牌另有 2 个亏损款,成功率只有 50%;更糟的是,FMOACEN 作为新品牌 1 个产品都没跑通,成功率 0%。
市场证据非常直接:整体利润分布里,低于 10% 利润的产品占了 7 个,而 10%~20% 的只有 9 个,20% 以上也很少;新产品里,盈利但利润低于 20% 的样本占主流,且没有任何新产品达到 30% 以上利润,说明这是一个低利润、强竞争、容易被打穿的市场。品牌层面也印证了这一点:新品牌总数达到 27 个,已经接近/进入过度拥挤区间;这不是适合小商家盲目切入的环境。
这不是适合现在进入的市场:新品利润被挤压、品牌数量过多,而且新品牌成功率只有8.89%,明显是高风险价格战市场。 27个新品牌、13个老品牌、45个新上架产品里,近两个月大量新品都落在不赚钱或低利润区间;只有少数产品能做到15%~18%利润,说明赚钱不是靠普通上新,而是靠明确差异化和更强资源投入。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FNRF444J | Ziliny | 2025-08-26 | Yes | $24.84 | 400pcs | $9936.0 | 16.22% | $1611.62 |
![]() | B0GKP7R5YV | ChaviChax | 2026-03-01 | Yes | $32.04 | 250pcs | $8010.0 | 16.97% | $1359.3 |
![]() | B0G1C8FDC3 | ChaviChax | 2025-12-19 | Yes | $27.03 | 250pcs | $6757.5 | 17.82% | $1204.19 |
![]() | B0DY4KQ6G2 | KEVJES | 2025-02-22 | Yes | $19.99 | 225pcs | $4497.75 | 16.08% | $723.24 |
![]() | B0DY3P2ZLD | KEVJES | 2025-02-22 | Yes | $19.99 | 225pcs | $4497.75 | 15.98% | $718.75 |
![]() | B0BXLTYZVQ | KEVJES | 2023-03-09 | Yes | $29.96 | 75pcs | $2247.0 | 30.29% | $680.62 |
![]() | B0BXLW4VZ1 | KEVJES | 2023-03-09 | Yes | $23.99 | 75pcs | $1799.25 | 27.19% | $489.22 |
![]() | B09QXGM2GB | KEVJES | 2022-01-31 | Yes | $23.28 | 75pcs | $1746.0 | 26.97% | $470.9 |
![]() | B09QXLJ7L2 | KEVJES | 2022-01-31 | Yes | $29.81 | 50pcs | $1490.5 | 30.04% | $447.75 |
![]() | B0G1T1GDPB | Ziliny | 2025-11-11 | Yes | $23.52 | 100pcs | $2352.0 | 15.44% | $363.15 |
![]() | B0DMF1X9TY | KEVJES | 2024-11-08 | Yes | $27.99 | 50pcs | $1399.5 | 20.48% | $286.62 |
![]() | B0DG87NW71 | Rainmae | 2024-09-06 | Yes | $25.86 | 75pcs | $1939.5 | 10.23% | $198.42 |
![]() | B0BXLW8VPL | KEVJES | 2023-03-09 | Yes | $14.98 | 100pcs | $1498.0 | 12.96% | $194.15 |
![]() | B0DQ58X8FD | Canumer | 2024-12-11 | Yes | $22.29 | 50pcs | $1114.5 | 12.4% | $138.2 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FNRF444J | Ziliny | 2025-08-26 | Yes | $24.84 | 400pcs | $9936.0 | 16.22% | $1611.62 |
![]() | B0GKP7R5YV | ChaviChax | 2026-03-01 | Yes | $32.04 | 250pcs | $8010.0 | 16.97% | $1359.3 |
![]() | B0G1C8FDC3 | ChaviChax | 2025-12-19 | Yes | $27.03 | 250pcs | $6757.5 | 17.82% | $1204.19 |
![]() | B0G1T1GDPB | Ziliny | 2025-11-11 | Yes | $23.52 | 100pcs | $2352.0 | 15.44% | $363.15 |
这个市场不值得进入,已经接近/处于过度拥挤状态。 27个新品牌在45个新发布里占比很高,但新发布整体只有8.89%能转成可卖的盈利款,说明新入局者大多数都在失败;而且整体盈利产品只有14.14%,价格战非常明显,属于高风险市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不该进入:新品牌成功率只有10.53%,新上架产品整体成功率仅8.89%,而最近一波新进入几乎清一色在亏。 2026年新品牌新上架产品里,已识别到24个亏损ASIN、覆盖17个品牌,属于明显的高风险、价格战市场;对大品牌和小商家都不友好,不能把它判断为高胜率机会。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 0 | 3 | 0 | 0 | 0 | 15 |
| 2026 | 2 | 0 | 1 | 1 | 0 | 0 | 0 | 22 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 4 |
| 2026/1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 7 |
| 2026/4 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |