- Benchmark ASINB0GSZ4LXVN
- MarketplaceUS
- Category ID468642
- Analyzed Products
- Keywordvideo game accessories, console accessories
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不建议进入，当前更像是低容错的竞争区，而不是适合新卖家扩张的机会。 现有数据里，只有1个新品牌 pickpiff 交出可验证成功样本，1个老品牌 OIVO 的新款直接失败；这不是健康增长，而是少数单品靠差异化跑出来、其余大多撞墙的结构。
证据上，市场并没有被30+新品牌淹没，但已呈现明显挤压和同质化：新品牌只有1个，老品牌有11个，近一年新发布里可验证成功率只有50%，而且样本只有2个，统计意义很弱。 可见盈利的新品利润率大约在20.71%~26.91%，看起来不算价格战最惨的<10%区间，但成功集中在少数产品：OIVO 的 B09JNYCXP7 售价$20.28，月销300，月营收$6084，利润率26.41%，属于老品牌强势样本；pickpiff 的 B0GSZ4LXVN 售价$16.99，月销200，月营收$3398，早期投入约$6217，利润率20.66%，是少见的真实新品牌成功案例，评论只有25个，不像典型的200-300+评论型强推。反过来，OIVO 的新款 B0GD12N8QL 失败，且产品成功/失败模式显示：成功靠“功能差异 + 设计差异 + 低价”，失败多半是“功能太基础、缺乏独特性、市场过度相似”。
对两类卖家都不友好：大品牌可以硬打，但需要能做出明显功能或设计升级；小商家如果没有强差异化，不要进。 小商家唯一能抄的路径是 pickpiff 这类“白帽新品 + 结构差异 + 约$6200级别前期投入”的打法，但这类成功样本太少，无法证明可复制。你的预算是500000 CNY，表面上足够覆盖单品启动，但这并不能解决长期研发、品牌和认证成本；在这个类目里，预算不是最大问题，真正的问题是同质化高、成功样本少、老品牌新款也会翻车。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场对新卖家并不友好。 现在能看到的有效样本里，整体盈利率只有21.43%，而新品牌新品盈利率看起来是100%，但这只来自1个样本，样本太小，不能当成可复制机会；同时老品牌新品盈利率是0%，说明老玩家的新切入也在失败，市场不是“谁都能赚”的状态。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):0.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Alternatives- 直接放在电视柜/桌面上，搭配防滑垫或硅胶脚垫，省去壁挂安装成本，最便宜也最容易落地。
- 使用第三方PS5竖放支架或底座式支架，通常比壁挂更便宜，安装更简单，也更适合租房或不想打孔的用户。
- 购买通用型多层收纳架/小型置物架，把主机和手柄一起摆放，兼顾收纳与展示，价格往往低于专用壁挂套装。
- 用显示器支架/电视柜旁边的独立主机架替代壁挂，把主机从墙面转到地面或桌边，能减少施工和墙体风险。
- 如果主要诉求是散热和整洁，选择开放式散热底座或带手柄充电位的一体支架，通常比金属墙挂更容易使用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不该进入：已出现明显价格战信号，但还没到“品牌越多越好”的健康竞争，而是新品牌极少、旧品牌占主导、且新上架里只有一半能跑通。 对小商家来说，能复制的只有 pickpiff 这种低预算、白帽、单品快速起量的打法；但整体环境对新进入者并不友好，尤其不是适合赌长期的市场。
Most investment in new productsNew products with Highest revenueLeast investment in new productspickpiff
Recent Monthly Revenue (USD):$3,398.00(200pcs/month)B0GSZ4LXVN (4.4/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsOIVO
Recent Monthly Revenue (USD):$6,084.00(300pcs/month)B09JNYCXP7 (4.5/5 (4250 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 壁挂式，和常见底座类产品差异最大
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- 带双手柄收纳位，整合度高
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- 黑色金属外观，硬核且更吸睛
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- 兼容多机型，适合想省桌面并展示主机的玩家
B0GSZ4LXVN (4.4/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 迷你方向盘造型，外观最独特
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- 为Xbox手柄做赛车操控改造，功能差异明显
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- 浅蓝配色+3D打印结构，视觉辨识度高
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- 适合赛车游戏玩家，容易激发点击兴趣
B0D54SBLFVBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很直接：这个市场不值得进入，属于低利润、低容错的竞争环境，新品牌机会几乎只剩下极少数样本。 目前可见数据里，整体可判定盈利的产品只有21.43%，新产品里可判定盈利的只有50%，但样本只有2个，而且真正能拿来当小品牌成功案例的，只有 pickpiff 的 B0GSZ4LXVN；这说明市场不是“普遍可赚”，而是“少数单品能活”。
证据上，价格带已经很挤，但还没到明显的30~100+新品牌失控状态；问题在于成功门槛高、失败案例集中。 可见的高利润产品主要是 OIVO 的 B09JNYCXP7，售价$20.28，月销300，月利润$1606.79，利润率26.41%，但它是老品牌；新品牌 pickpiff 的 B0GSZ4LXVN 售价$16.99，月销200，月利润$702.03，利润率20.7%，早期投入约$6217.03，其中广告$1540.58，且只有25个评论，属于少量评论下跑出来的真实新品牌案例，不是明显的刷评型强推。反过来看，OIVO 的新款 B0GD12N8QL 已经直接失败；市场里还有一串老品牌新款失利，包括 TXW、Peixiong、Anglepingping、LiXiongBao、Mechanism、Mingxiong、Alovexiong、Dogxiong，说明老牌也不是随便加新款就能赢，竞争压力真实存在。按你给的规则，利润率低于10%才是最危险的价格战区，而这里已披露的可见盈利产品都在20%上下，说明不是纯粹的极低毛利烂市场，但成功案例太少，且明显依赖单品差异和投放。
给大品牌和小商家的判断都是否定的：大品牌可以靠资源硬打，但不是好市场；小商家不适合贸然进场，除非能复制 pickpiff 这类‘白帽新款+明确差异化+约6200美元级别早期投入’的打法。 但我仍然不建议你做，因为当前数据显示“可验证成功样本太少、失败品牌很多、老品牌新款也会翻车”，这不是一个适合扩张的类目。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09JNYCXP7OIVO2021-10-18Yes$20.28300pcs$6084.026.41%$1606.79
B0DMF2CCVPGmeaou2024-11-06Yes$11.98300pcs$3594.020.8%$747.56B0GSZ4LXVNpickpiff2026-04-18Yes$16.99200pcs$3398.020.66%$702.03Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GSZ4LXVNpickpiff2026-04-18Yes$16.99200pcs$3398.020.66%$702.03#New Product Success Rates
Listing结论很直接：这个市场不适合现在进入。 目前只看到极少数新品牌成功，且成功样本几乎被单一品牌/单一ASIN占住；这不是健康扩张，而是高门槛、强对抗的局面。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
pickpiffNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OIVO#Success Rate by Entry Time
Listing这个市场现在不适合进入，核心结论是：已进入高风险、接近价格战的状态。 近一年新增品牌只有1个，新品总量也只有2个，表面上不是“30~100+新品牌涌入”的典型超饱和，但新品牌成功样本几乎只有 pickpiff 的 B0GSZ4LXVN，一旦把 OIVO 的 B0GD12N8QL 也算进去，近半年新发布的可验证结果只有1个赚钱、1个不赚钱，成功率只有50%，而且样本太少，不能证明机会稳定存在。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 1 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 1 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesOIVO PS5/ Slim/Pro Horizontal Stand for Disc & Digital Console, Stable PS5 Accessories Base Stand with Upgraded Support Rods on Bottom & Scalable Design for PlayStation 5 Console-Black
This listing is deemed profitablePrice (USD)$20.28Released TypeOld Release (2021-10-18)Brand is an old entry in this marketSize and Weight24.6 x 12.4 x 5.3 cm, 320.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑白配色与 PS5 主机外观协调，偏向主机一体化视觉。, 可伸缩左右支架 + 底部支撑杆的横放底座结构，兼容 PS5 原版/Slim/Pro 机型。Key Buying Motive
通过可伸缩结构、固定螺丝与底部支撑杆提升横放稳定性，并兼顾散热与防滑。Target Customers
倾向于需要将 PS5 横放、重视桌面整洁、并希望兼容多版本主机的玩家。Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,084.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.66% / 26.41%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.97% / 18.72%Peak / Non PeakSales & BSR Performance
Gmeaou PS5 Slim Stand, PS5 Pro Vertical Stands Compatible with Slim& PS5-Console, Vertical Console PS5-Stand, Space Saving Console Stand, PlayStation 5Slim Base Accessories
This listing is deemed profitablePrice (USD)$11.98Released TypeOld Release (2024-11-06)Brand is an old entry in this marketSize and Weight18.7 x 16.1 x 1.8 cm, 140.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
金属圆环式底座外观，偏极简通用风格Key Buying Motive
铝合金+防滑硅胶脚垫，主打稳固与省空间，安装方式很简单Target Customers
面向PS5 Slim用户，尤其是需要竖放摆放、节省桌面空间的玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,594.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.36% / 20.80%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight12.66% / 15.11%Peak / Non PeakSales & BSR Performance
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