- Benchmark ASINB0GYHPKSWQ
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordice cream container, homemade ice cream tub, freezer storage container
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已经进入明显的价格战区，并且有过度拥挤警报。 新品牌已达到23个，触发你给出的30~100+前置警戒的早期拥挤信号；更关键的是，新品里只有11.27%能做到可接受盈利，88.57%新产品不赚钱，整体利润区间还压在-1.61%到15.27%，这不是健康市场，而是低利润、强竞争市场。
证据上，市场一边在收缩利润，一边在被头部品牌吃掉位置。近一年新发布产品中，2026年样本占绝对多数，说明入场很活跃，但后面的新品大多落在不赚钱区；按品牌看，StarPack Home 用3个新品盈利款拿到37.5%的“盈利新品份额”，LemonRoad也有2个盈利款，说明真正能跑出来的基本都是有老款打法、套装差异化和品牌势能的玩家。反过来，KASTIQ 是最差的新品牌样本：1个新品、0盈利、-21.67%利润率、0收入；这类同质化、低评价、低利润新品基本就是失败模板。产品层面的成功路径也非常一致：Tovolo、ZICOTO、S'well、StarPack Home、Yemuglu 这些案例，核心都不是低价，而是功能差异+外观差异+套装化；其中Yemuglu 的 B0GYHPKSWQ 在只有10个评价时还能做到18.4%利润率、月销400、月营收11264美元，早期投入约9388美元，广告就占2454.99美元，说明小品牌若要活下来，必须做出明显差异且愿意投钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不值得进入。 这个市场已经进入明显的价格战区，近期开出的新品里，只有11.27%能达到可接受的盈利标准，且新品牌数量达到23个，已经触发过度拥挤警报；对大品牌和小商家都不是好机会。
Early sourcing + logistics + marketing budget (USD)$4,548.79 - $5,412.53Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?40.84%New listing success rate (old brands):6.90%New listing success rate (new brands):14.29%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 普通一次性或可重复使用的保鲜盒（如方形PP保鲜盒）：通常更便宜、超市/家居店更容易买到，且可一盒多用，不必为“冰淇淋专用”付费。
- 梅森罐/广口玻璃罐：对于少量自制冰淇淋，广口瓶更容易取用和清洗，很多家庭本来就有，购买门槛低。
- 食品级硅胶收纳盒/可折叠食物盒：如果用户更看重冷冻、收纳和节省空间，这类容器更轻便、占位小，兼顾多场景使用。
- 小号酸奶杯/布丁杯/外卖杯二次利用：对预算敏感用户来说，直接复用家里现成的小杯子是最低成本替代，短期足够装少量冰淇淋。
- 冷冻用密封袋平铺冷冻：若只是临时存放或想节省冰箱空间，密封袋更省钱、更扁平，取代硬质冰淇淋桶的专用需求。
- 带盖金属饭盒/不锈钢保鲜盒：耐用、耐低温、易清洗，且在很多家庭里已经存在；对想减少塑料使用的用户更有吸引力。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入。 新品牌新上架成功率只有11.27%，但失败率高达83.33%，而且多数产品利润率都在10%以下，已经是典型价格战区；再加上老品牌占据新上架产品的比例高达40.84%，市场明显偏拥挤，新品牌想靠常规打法进去，风险非常高。
证据上，已看到的强势案例几乎都在靠“品牌力+差异化”硬吃市场：老品牌 BALCI 有3个高利润在售款，单品 B0C441T9LL / B0BQ3WXSRV / B0C442HBPW 分别做到15.81%、15.72%、16.17%利润率，月销各600单左右、月收入约179.94万；但它的另一批老款如 B07Q7JVV3K 只有9.76%，B07NTTW8MV 只有3.39%，说明这类市场不是“做出来就赚钱”，而是要靠持续资源和价格承受力。新品牌里唯一真正值得参考的是 Yemuglu 的 B0GYHPKSWQ：仅10个评价、4.9分，月销400单、月营收11264美元，利润率18.4%，早期投入约9388美元，其中广告就占2454.99美元，靠的是长方形大容量、可堆叠、硅胶密封盖、附标签和长勺的组合差异化；相反，KASTIQ 的 B0GXG3RX7Q 只有3个评价、-21.67%利润率，且无销量，属于典型失败样本。另一个强势新品牌 StarPack Home 虽然有3个新款盈利，但它的成功依赖 7074 条评价和较重的品牌势能，B0GSH9X23R / B0GSHJRKD4 / B0GW9L1T9T 分别卖到700/600/200单，利润率18.8%/18.18%/17.29%，这不是普通小卖家可复制的起点。市场总样本收入也只有约50.4万美元，说明头部产品在吸走大部分流量，增量空间并不友好。
你如果硬要看可复制模板：大品牌应跟 BALCI 或 StarPack Home 学“品牌背书+套装化+颜色差异+实用功能叠加”；小商家只应参考 Yemuglu 的 B0GYHPKSWQ 这种真正在低评价下还能跑出18%+利润率的产品，但要注意它的早期投入已经接近 9400 美元，你的50万人民币预算看似够，实际上还没算研发、品牌和认证，真正落地成本会更高。短结论：不要进；如果一定要做，只能做强差异化和高预算打法，小品牌不适合常规切入。
New products with Highest revenueStarPack Home
Recent Monthly Revenue (USD):$15,652.00(700pcs/month)B0GSH9X23R (4.8/5 (7074 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$13,098.00(600pcs/month)B0GSHJRKD4 (4.8/5 (7074 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,408.00(200pcs/month)B0GW9L1T9T (4.8/5 (7074 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsBALCI
Recent Monthly Revenue (USD):$17,994.00(600pcs/month)B0C441T9LL (4.8/5 (445 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$17,994.00(600pcs/month)B0BQ3WXSRV (4.8/5 (450 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$17,994.00(600pcs/month)B0C442HBPW (4.8/5 (446 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsLeast investment in new productsMost investment in new productsKASTIQ
Recent Monthly Revenue (USD):-(-)B0GXG3RX7Q (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 渐变彩色外观最醒目，图片点击率高
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- 便携单人冰淇淋冷藏杯，功能最独特
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- 小容量不锈钢保冷杯，与常见大号塑料桶差异大
B0FNKHKLH1 (4.6/5 (526 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 双只装长方形大容量桶，和单只圆筒款明显不同
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- 双色硅胶盖+标签，颜色识别很强
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- 可堆叠可嵌套，适合家庭自制冰淇淋收纳
B0GYHPKSWQ (4.9/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：已明显处于高饱和、低利润的价格战区。 新品牌进入后的新产品盈利率只有14.29%，但新品牌新产品的非盈利率高达83.33%；更关键的是，新产品里旧品牌占比高达40.84%，说明头部老玩家持续把新款位子占满，小品牌想靠普通打法切入，胜率很低。
从利润分布看，新产品里只有14.49%落在0%~10%利润区间，9.86%在10%~20%，而<10%的占比合计高达36.6%；整体可识别利润产品里，21.90%才算赚钱，说明市场并不缺卖家，缺的是能扛住成本和品牌势能的玩家。失败样本里，KASTIQ 的新款 B0GXG3RX7Q 直接亏损-21.67%，Brand new entrant 的成功率是0%；而像 BALCI 这类老品牌，8个可识别盈利款里有6个非盈利旧款，虽然品牌整体强，但其新款并不是小商家可以照抄的入场模板。真正的强势案例是 Yemuglu 的 B0GYHPKSWQ：售价 $28.16，利润率18.4%，月销400，月利润$2,073.71，早期投入约$9,388.09，其中广告就占$2,454.99，靠的是明显差异化、品牌力和功能设计，不是低预算复制。
结论很直接：大品牌可勉强用重投入和差异化去抢位，但小生意不适合进场，除非能做出明显创新并准备至少约$4,549~$5,413的单品启动预算，且还要额外预留品牌、研发、认证成本；否则就是在低利润和强竞争里硬碰硬。 现有数据里，能作为参考的大品牌是 BALCI、StarPack Home、S'well；小品牌里唯一像样的可复制案例是 Yemuglu 的 B0GYHPKSWQ，但它已经体现了“差异化+预算+品牌势能”的组合，小商家通常凑不齐。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DQ5FSXG2ZICOTO2024-12-11Yes$27.09600pcs$16254.019.16%$3114.27
B0DTC5Y9ZFMAGICLULU2025-01-17Yes$35.01300pcs$10503.028.79%$3023.82B0GSH9X23RStarPack Home2026-03-13Yes$22.36700pcs$15652.019.05%$2981.71
B0CQN8LWVBKOYAIRE2023-12-20Yes$21.97700pcs$15379.019.25%$2960.46B0C442HBPWBALCI2023-05-02Yes$29.99600pcs$17994.016.17%$2909.63B0C441T9LLBALCI2023-05-02Yes$29.99600pcs$17994.015.81%$2844.86B0BQ3WXSRVBALCI2022-12-14Yes$29.99600pcs$17994.015.72%$2828.66B0GSHJRKD4StarPack Home2026-03-13Yes$21.83600pcs$13098.018.18%$2381.22B0GYHPKSWQYemuglu2026-04-25Yes$28.16400pcs$11264.018.41%$2073.71
B0BGXXSK23KOYAIRE2022-09-28Yes$19.97400pcs$7988.025.48%$2035.35
B0B674R7J7BALCI2022-07-10Yes$15.99600pcs$9594.020.34%$1951.42
B0B676V9F2BALCI2022-07-10Yes$19.99600pcs$11994.014.59%$1749.93
B099MNRJW6BALCI2021-07-15Yes$18.99600pcs$11394.012.29%$1400.33
B08TFJTMJLZICOTO2021-04-27Yes$20.27600pcs$12162.011.0%$1337.82
B0CJ5W4CSWS'well2023-09-15Yes$38.24100pcs$3824.034.85%$1332.67
B0GP8P1VK1Stock Your Home2026-02-19Yes$12.92600pcs$7752.013.31%$1031.8
B0BV9D4RQJNuenen2023-02-09Yes$32.61200pcs$6522.015.42%$1005.7
B0F7THL6XHStock Your Home2025-05-07Yes$15.95600pcs$9570.010.48%$1002.94B0GW9L1T9TStarPack Home2026-04-06Yes$22.04200pcs$4408.018.8%$828.71
B0F7QXNQ7VNuenen2025-05-07Yes$22.76300pcs$6828.012.08%$824.83Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GSH9X23RStarPack Home2026-03-13Yes$22.36700pcs$15652.019.05%$2981.71B0GSHJRKD4StarPack Home2026-03-13Yes$21.83600pcs$13098.018.18%$2381.22B0GYHPKSWQYemuglu2026-04-25Yes$28.16400pcs$11264.018.41%$2073.71B0GP8P1VK1Stock Your Home2026-02-19Yes$12.92600pcs$7752.013.31%$1031.8B0GW9L1T9TStarPack Home2026-04-06Yes$22.04200pcs$4408.018.8%$828.71B0FNKHKLH1S'well2025-08-23Yes$36.150pcs$1805.033.82%$610.46
B0GKFR5W65LemonRoad2026-01-29Yes$36.5550pcs$1827.512.26%$224.06
B0GKFKPH61LemonRoad2026-01-29Yes$32.3350pcs$1616.513.85%$223.89#New Product Success Rates
Listing这个市场不适合现在进入，已经接近明显价格战区，而且新品牌成功率太低。 直接说结论：大品牌和小品牌都不该贸然进场；即使有少数成功新品，它们也大多依赖旧款改良、品牌力和更高预算，不是低成本就能复制的机会。
证据很清楚：新产品总体可见成功率只有11.27%，新品牌新品成功率只有14.63%，老品牌新品成功率只有3.45%。 失败面更重：新品牌非盈利新品35个、盈利6个；老品牌非盈利新品27个、盈利2个。市场里真正能跑出来的新品，主要是 StarPack Home、LemonRoad、Yemuglu 这类品牌；但成功路径几乎都不是“纯新品教育市场”，而是“基于旧款做功能差异+外观差异”的老路。反过来看，失败样本里像 KASTIQ 的 B0GXG3RX7Q、DOITOOL 的 B0GSSB5PSK、ZICOTO 的 B0G6534WYF 都是典型的同质化产品，价格低但仍然跑不出来，说明竞争已非常拥挤。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
StarPack HomeStock Your HomeS'wellLemonRoadYemugluNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LemonRoadOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入价格战区，不适合新品牌或小商家。 近一年新发布产品成功率只有11.27%，而新品牌新发布里85.37%不盈利；市场里新品牌23个、老品牌28个，近期新增力度很大，但利润率上限只有15.27%，说明竞争正在把利润压薄。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 1 0 6 2026 0 1 2 7 0 0 0 53 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 1 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 1 0 0 0 0 0 0 3 2026/1 0 0 0 2 0 0 0 10 2026/2 0 1 1 1 0 0 0 6 2026/3 0 0 0 2 0 0 0 14 2026/4 0 0 0 2 0 0 0 2 2026/5 0 0 1 0 0 0 0 15 2026/6 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Tovolo Mini Ice Cream Containers 6oz for Homemade Ice Cream Set of 4, Reusable Ice Cream Storage Containers for Freezer with Silicone Lids, Small Ice Cream Tubs Stackable BPA Free, Assorted Colors
This listing is deemed profitablePrice (USD)$13.98Released TypeOld Release (2014-04-07)Brand is an old entry in this marketSize and Weight14.7 x 14.6 x 8.9 cm, 181.00gProfitable Factors
Established brand with longevityBased on old ASINLow pricing strategyDesign & Appearance
采用多彩混色方案，货架辨识度高，适合强调趣味感的家庭用户, 6oz小容量单份杯型，偏向个人分装而非大容量家庭批量储存Key Buying Motive
硅胶盖易掀开且更抗冷脆裂，兼顾密封与取用便利Target Customers
面向需要单份控制、少量自制冰淇淋冷冻保存的家庭和甜品爱好者Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,398.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.85% / 12.27%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.25% / 1.17%Peak / Non PeakSales & BSR Performance
Set of 2 Reusable Ice Cream Tub Containers 1.6 Quart Ea. - Perfect for Homemade Sorbet, Frozen Yogurt Or Gelato - Stackable Storage Containers, Stickers And Lids Stores Easily In Freezer
This listing is deemed profitablePrice (USD)$20.27Released TypeOld Release (2021-04-27)Brand is an old entry in this marketSize and Weight26.2 x 15.3 x 11.0 cm, 821.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
紫色/白色搭配，视觉识别度高, 1.6夸脱大容量双装，细长可堆叠桶型，附可重复使用标签Key Buying Motive
双层保温感桶体+紧密密封盖，强调防漏、防冰霜；并加入12个可重复使用标签，便于冷冻室分类Target Customers
适合经常自制冰淇淋、雪葩、冷冻酸奶，并需要按口味在冰箱中快速分类管理的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$12,162.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight5.64% / 11.00%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-14.10% / -8.74%Peak / Non PeakSales & BSR Performance
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